Paul Rand Tarryne Rolle Sam Grant Biography Was born 1914, died 1996 Helped establish swissstyle of design into the USA 1937-41 Media promotion and book design 1941-54 Advertising 1954 Corporate logos Influences European Avant-Garde art Cubism Constructivism De Stijl German advertising Influences Artists Paul Klee Kandinsky Le Corbusier Architect Ludwig Mies van der Rohe Walter Gropius Mathmatician Alfred North Whitehead Art Critic Roger Fry Philosophical literature John Dewey's Art as Experience “Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful” Paul Rand: A Designer’s Art “Paul Rand is a man who has shaped and influenced the course of 20th century graphic design to a remarkable degree. His talent, wisdom and philosophy fuse to produce a designer of rare individuality” Quote from Shigeo Fukuda in From Lascaux to Brooklyn Magazine work Stock images for newspapers and magazines Direction magazine Apparel Arts magazine Esquire-Coronet magazine (artdirector) Corporate work IBM ABC Cummins Engine Westinghouse UPS NeXT computer Steve Jobs said in an interview “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’” Art Books Illustrations for children's books Paul Rand: A Designer's Art (1985) Design, Form and Chaos (1993) From Lascaux to Brooklyn (1996) References Wikipedia (2007) Biography Paul-Rand.com Available from: http://www.paulrand.com/foundation/biography/#.UlFuANI3suc (Accessed 6th October 2013) Inspirations Available from: http://www.paul-rand.com/foundation/inspirations/ (Accessed 6th October 2013) Rochester Institute of Technology Paul Rand 1914-1996 Rochester: Rochester Institute of Technology. Available from: http://library.rit.edu/gda/designer/paul-rand (Accessed 6th October 2013) Heller (2000) Paul Rand USA: Amazon/Phaidon. Available from:http://www.amazon.co.uk/Paul-Rand-Armin-Hofmann/dp/0714839949 (Accessed 6th October 2013) Logo Design Love (2010) NeXT logo by Paul Rand Northern Island:Fused. Avaliable from: http://www.logodesignlove.com/next-logo-paul-rand (Accessed 8th October 2013) Wikipedia (last modified 2013) Paul Rand Wikipedia. Available from: http://en.wikipedia.org/wiki/Paul_Rand (Accessed 8th October 2013) Paul Rand (1996) From Lascaux to Brooklyn, Connecticut: Yale University Press. Paul Rand (1985) A Designers Art 2002 edition, Connecticut: Yale University Press.