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Social Media 102: How to Find the Right
Social Media Tools For Success
Why Social Media?
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The Future of the Internet is
Social
Google+
“Google+ invites were being
sold on eBay for up to $27
each!”
 Players may change but you
MUST learn how to adjust
 Start now or you will be
behind by your competitors
How do you keep up with social media trends?
The Big Players – Facebook
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 2nd most visited website
 750,000,000 users
worldwide
 57% female 47% male
 Fastest growing
demographic 35+
Do you have a Personal Facebook Profile?
Credits: Amodiovaleria Verde
Facebook Content Review
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 30 billion pieces of content
shared each week: web
links, new stories, blogs
posts, notes, photo albums
etc.
 3.5 million events created
each month
 1.5 million local businesses
have Facebook fan pages
Do you have a Facebook Fan Page?
The Big Players – YouTube
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 3rd most visited website
 35 hours of video footage is
uploaded to the site ever
minute
 Demographic is 18-54
 Millions of clips are marked
as “favorite”
 Millions of people subscribe
to channels every day
Do you have a YouTube Channel?
Credits: Amodiovaleria Verde
The Big Players - Twitter
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 9th most visited website
 80% of Twitter usage is
outside of Twitter…people
update anywhere,
anytime…imagine what that
means for bad customer
experience
 The average number of
tweets per hour is around
1.3m
Do you have a Personal and/or Business Twitter?
Source: Socialnomics author Erik Qualman
The Big Players - LinkedIn
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 13th most visited website
 101 Million Members
Worldwide
 41.1% female and 58.9%
male
 Fastest growing
demographic 35+
 80% of companies are using
LinkedIn to find employees
How do use LinkedIn to benefit your company?
Credits: Amodiovaleria Verde
LinkedIn Facts
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 Officially launched on May
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2003
Operates in over 200
countries
Over 52% of LinkedIn
members are located outside
of the US
Used by 69 of the Fortune 100
companies
More than 1 Million companies
have LinkedIn Company
Pages
Credits: Amodiovaleria Verde
Create Social Media Hub
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 Blog should be part of your
website
 Drive traffic with original
content
 Content is critical even more
now with Google+
 WordPress is one of the best
blogging platforms
Do you have a Blog? Does it live on your website?
WordPress Fun Facts
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 The most popular CMS in
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use today
Powering nearly 8.5% of all
websites
10,000+ plugins available
100+ million total plugins
downloaded
13+ million total downloads
of WordPress at a rate of
approx. 2 per second
*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com
Who is using WordPress?
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Famous Brands Like:
 Playstation
 MTV
 Lexus
 eBay
 CNN
 NASA
 Ford
 Sony
 People
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How do I find the right social media tools?
Introducing Social Media Matcher
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Must Have Social Media Tools for
Facebook
YouTube For Fan Pages
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 Showcase videos from your
YouTube channel
 All your videos will stay up to
date automatically
 Automatic wall posting when
you add a new video to
YouTube
 Give fans an easy way to
subscribe to your channel on
YouTube
Do you have your YouTube channel on Facebook?
Twitter For Fan Pages
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 Share your Twitterstream
with your fans on Facebook
 Gives them an easy way to
follow you on Twitter
 Introduce them to your
Twitter account
 Easy installation, free
service!
Do you have your Twitterstream on Facebook?
LinkedIn For Fan Pages
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 Share your LinkedIn profile
with your fans on Facebook
 Gives them an easy way to
connect with you on
LinkedIn
 Introduce them to your
LinkedIn profile
 Easy installation, free
service!
Do you have your LinkedIn profile on Facebook?
NetWorked Blogs
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 Share your Blog with your
fans on Facebook
 New Posts are immediately
published to your fan page
 Gives them an easy way to
subscribe to your content
 Easy installation, free
service!
Do you have your Blog Feed on Facebook?
SlideShare
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 Share your company Media
Kit, Presentations etc. with
your fans on Facebook
 Compatible with PDF’s,
PowerPoint (PPT, PPS and
PPTX), MS office documents
and more!
 Gives them an easy way to
subscribe to your content
 Easy installation, free
service!
Do you have your Presentations on Facebook?
Payvment Ecommerce
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 Sell your products right on
your fan page!
 Supports more than 20
currencies worldwide
 Easily integrates with PayPal
 Give your fans an easy way
to buy, share and like your
products from Facebook
Do you sell your products on Facebook?
Social Bug Facebook Score
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 Get your Facebook
engagement and ranking
score
 Check your competitors
score
 Monitor your score to
improve your results
 Go back and see if the
changes you made are
improving your results
Do you monitor your Facebook marketing score?
Like Social Media Directory
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 Add your business to the
Facebook Directory and Like
Exchange
 Get more visibility and likes
for your pages, discover
other businesses
 Coming soon! User profiles,
Badges, tags to create lists
“recommend to friends”,
“potential vendors” Think
LinkedIn meets Foursquare
How do you promote your business and get likes?
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Must Have Social Media Tools for
Twitter
TweetReach
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 See how many people saw
your Tweet and who they
were
 Run a free report for your
hashtag, link or brand name
 Find out the number of
unique users who saw your
Tweet
Do you monitor the effectiveness of your Tweets?
Tweetake
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 Backup your entire Twitter
account into a CSV. File
 Save your Tweets, followers
and people your following in
just a few minutes
 Easily refer to older Tweets
and protect yourself from
losing your information in
case the inevitable happens
How do you store your Twitter information?
TweetGrader
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 Check the power of your
Twitter profile compared to
millions of other users
 Get an instant grade and
report
 Monitor your grade to see
how you are improving
How do you monitor your Twitter success?
TweetChat
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 A real-time online chat room
for Twitter
 Start sending and receiving
tweets about your topic
choice
 Follow hashtags like
#socialmedia and join in on
conversation, build
relationships and learn
How do you jump start Twitter conversations?
SendSocialMedia
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 Auto Tweet a welcome
message to your followers
 Setup targeted keywords
and auto follow users
 Monitor multiple Twitter
streams and reply easily
from one inbox
How do you monitor your Twitter account?
JustUnfollow
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 Easily clean up your Twitter
account to remove those
people who do not follow
you back
 Improve your ability to follow
others by lowering you
following to follower ratio
How do clean up your Twitter account?
Break Out For Learning Session
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1. Pick a partner
2. Learn about their
business
3. Find two tools on Social
Media Matcher that
would benefit them
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Must Have Social Media Tools for
WordPress
S2Member
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 Sell Memberships
 Create members only
content
 Sell Memberships
 Easily integrated with
PayPal
 Monetize your website
Could you benefit from a Membership site?
Like Button for WordPress
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 Add a like button to every
post on your blog
 Grow your social following
easily by allowing your fans
to promote your content
How do you get fans to promote your content?
Topsy Retweet Button
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 Easily add a retweet button
to your blog
 Let your fans easily post
your content to their entire
network
 Grow your social network
fast
Could you benefit from more Twitter followers?
Discus Comment System
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 Comments are indexed by
search engines (SEO
friendly)
 Connected with a large
discussion community
 Increased exposure and
readership
Could you benefit from a better comment system?
Website Grader
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 Grade your entire website
for SEO, social media and
more!
 Check on your score and
see monitor your results
 Comprehensive detailed
analysis
How do you measure your website marketing?
Access To Social Media Toolkits
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Available only inside
Web Media University
 Search our toolkit directory
by your industry, business
need, solution etc.
 Find the right set of tools to
save precious time and
money
How much time could you save with a toolkit?
Continuing Education
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Introducing WebMediaUniversity.com
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Social Media Toolkits Directory
Social Media Case Studies Library
Social Media Book Reviews
Social Media 40 Chapter Book
8 Modules of Social Media Video Training
Social Media National Events Calendar
Access to all my recorded Webinars
Ability to get Social Media Certification
Special Limited Offer Today Only
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
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3 Months WMU FREE (noncertification)
1 Hour FREE One-on-One
Marketing Consultation
3-5 page Social Media
Analysis Report
Total Value = *$500 FREE
*Be sure to signup for this
offer before you leave!
*4 month minimum membership required
Takeaways
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 What social media tools can help your business?
 How much time can you save with these tools?
 How do you plan on staying educated on social
media?
Questions and Answers
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What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media University
http://www.WebMediaUniversity.com
Phone: 513-204-9324
[email protected]