Social Networking – The Ways and Means Rosey Broderick May 2011 Introduction  Brief Introduction  What is Social Media  Why Social Media is important for you  How to use social media  Conclusion influence inspire connect Social Networking – The Ways and Means by Rosey Broderick –WebResults.ie • • • Involved with web for 12 + years Set up web based business HomeWise.ie (Irelands home and garden search engine) in 2006 – currently over 120,000 monthly visits Set up WebResults.ie in 2007 – We work with organisations to build their profiles and get results from the web Social Networking and Social Media Web-based social networking occurs when users share content, interact and develop communities around similar interests. Social Media is the collection of tools and online spaces available to help individuals, groups, teams and others interact, share information and connect. Why is social media important? Over 3 million people are connected and sharing at least one social network YouTube Video Consumption across social networks 46.2 years of video watched a day MySpace 5.6 years of video watched a day Facebook http://www.webresults.ie/Info-Centre/Social-media Why are people on social media?  To stay up to date with their peers  To connect with like minded people  To educate and promote initiatives  To exchange ideas  Become part of a community How do I use social media  To benefit from social media you have to be social Social Media Goals  Generate participation and discussion  Create relationships among students, athletes, coaches & professional sports people and get them active for you  Provide members with “inside” information and product promotions  Drive membership numbers http://www.socialmention.com/ http://blogdigger.com/ http://www.whostalkin.com/ Which Media? 2011 in Ireland  77% of all Irish internet users use Facebook (Comscore)  90% of those aged 15 – 24 years use Facebook, and two thirds of those use it every day. (Ipsos MRBI) Key considerations  Need an email address to set up a page  Name your page based on core subject /to reflect what you are doing. UL Sports  Decide on type of presence you want on facebook group or page  Get a core team of people to contribute  Build community through joining relevant groups Groups or Pages? Facebook Groups are “for members of groups to connect, share and even collaborate on a given topic or idea” Facebook Pages “allow entities to broadcast information to their fans. What should you use?  Facebook Pages used by brands and large organisations to share information. Eg. College Clubs and Society  Facebook Group used by communities to build an interactive social media space. Share ideas with friends and communicate among the group. Eg. For individual Clubs and Societies. Facebook Group V Pages Create an Account Create a Page Building your Page Different features of Facebook  Advertise any events / accomplishments  Post relevant pictures  Discussion Forum  Start by posting a thoughtful question/comment  Post a Video.  Reviews (comment on yours or someone else’s page or business)  Wall : Only your fans can write on your wall Measuring and monitoring Facebook activity Facebook Insights  Fans  Interactions  Page Views  Demographics  Estimated number of 150,000 users in Ireland  Number is growing worldwide, with 460,000 new accounts per day on average.  Mobile users up 182%  Over 70% of all Twitter users are either in College or are College graduates (source : 2010 – digital surgeons) Join Twitter Starting on Twitter           Jump In Choose an account for your organisation Personalise your profile with a photo Follow the Top Twitter Users in your category for ideas Search and see who is talking about your keywords Engage/talk to people Follow people who follow you (at the start) Communicate with your members regularly Publish Helpful Content Use Twitter for events. Use hashtags for others to follow Social Media Apps  Create a suite to manage your accounts  Use TweetDeck or HootSuite  One centralised location which automates your tweets and social posts.  Time efficient HootSuite YouTube  YouTube lets you set up a channel dedicated to your organisation.  A medium where people can watch videos about your organisation and interact.  It acts as a great networking tool and is free and easy to set up. http://www.youtube.com/watch?v=F1uwexYeKAg&feature=player_emb edded Stay ahead of the Curve  Once you master the basics, Facebook and Twitter, look to the      future Social Networking is constantly changing Need to be flexible and see opportunity Where will your audience be in 12 months time? The Geo-location space The rise of mobile.  QR codes Geo Location  46% of Irish mobile users browse the internet on smartphones  The 16-24 age group are spending more time on mobile social media than ever before  Geo Location can be used for seeing where your friends are, checking into places, search for nearby merchants and deals.  Use this to raise awareness of your events and whats happening locally. FourSquare Key Social Media Points  Get the basics right  Listen & identify the influencers  Let fans know that you hear them  Be proactive in your approach  Only publish what you know people want to read QR codes - barcodes  When you scan or read a QR code with your smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.  http://www.youtube.com/watch?v=8vWVtpCfLX8&feature =player_embedded Conclusion  Social Media is NOT a fad: It’s a trend  Takes time  An excellent way of interacting  Now a vital tool in raising your profile  Keep ahead of the curve  Enjoy it. Social Networking – The Ways and Means by Rosey Broderick –WebResults.ie http://www.webresults.ie/Info-Centre/Social-media www.webresults.ie Like us on facebook Follow us on twitter : @WebResults_ie