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INVITATION
DANISH ROYAL VISIT
TO SOUTH AFRICA
2– 4 NOVEMBER 2015
On the occasion of the Royal Visit to South Africa by His Royal Highness
the Crown Prince of Denmark, the organising team is pleased to invite
Danish companies to join the official business delegation.
www.danishroyalvisit.dk/southafrica2015
DANISH ROYAL VISIT TO SOUTH AFRICA 2015
WHY SOUTH AFRICA?
South Africa is the 33rd largest economy in the world and a growing market for
Danish exporters. With roughly 5 million people that have a higher purchasing
power than the average Dane, it is the largest market for Denmark in Africa.
South Africa has experienced rapid change over the past decades, and is today
one of the most interesting emerging economies; an upper middle-income
country with one of the largest economies in Africa. South Africa is politically
stable, has sound institutions, a world-class financial sector, and ranks highest
in Africa on the ‘Ease of Doing Business’-Index. Over the last decade, South
Africa’s GDP per capita (PPP) has risen significantly and is now higher than
China’s at close to $13,000 according to the World Bank.
Often called “The Gateway to Africa”, South Africa’s well-developed infra­
structure makes it an obvious hub for regional activities. Home to 4,5% of the
continent’s population, South Africa produces 20% of Sub-Saharan Africa’s
GDP, and holds a significant proportion of the world’s mineral production.
The country came out of the financial crisis relatively well, but has recently
experienced lower growth rates. South Africa faces a number of structural
challenges, which the Government is seeking to address with large-scale
infrastructure investments, combined with efforts to create jobs and develop
skills in the work force. The situation calls for innovative solutions, and as
such provides good opportunities for Danish know-how, products and services
in a variety of sectors.
Through many years of support, Denmark has established a solid Danish-South
African partnership creating a strong platform for Danish companies to increase
trade and exports. The Royal Visit presents an excellent opportunity to further
promote Danish competences, establish networks and partnerships, and create
new business and exports.
SECTOR FOCUS
The Royal Visit will focus on promoting Danish exports, especially within key
sectors where Danish know-how, products and services meet South African*
demands and challenges. Activities, seminars and events during the visit will
focus on high potential sectors, and will primarily take place under the below
headlines. However, companies operating within other sectors are also welcome
to participate.
ENERGY
Energy efficiency and renewable energy (wind, biogas & solar)
WATER & ENVIRONMENT
Water management and water technologies
AGRICULTURE & FOOD
Food, livestock, crops, machinery & biomass
*T
he program for the Royal Visit will additionally offer an Add-On event focusing
on the Angolan market for all three focus sectors, where participants will have
the possibility to meet with high-level stakeholders from Angola.
www.danishroyalvisit.dk/southafrica2015
SOUTH AFRICA
AT A GLANCE
–54 million people
–Most sophisticated economy
in Africa
–Member of BRICS
–GDP (PPP) per capita:
12,867 USD
–GDP growth:
2,42% on average 2010-2014
–Inflation:
5,4 % on average 2010-2014
–Ranking on Competitiveness
Index: 56
–Ranks highest in Africa on
the ‘Ease of Doing Business’Index
–G
ateway into Sub-Saharan
markets
DANISH ROYAL VISIT TO SOUTH AFRICA 2015
TENTATIVE PROGRAMME
ENERGY
WATER
AGRICULTURE & FOOD
JOHANNESBURG
SUNDAY
NOVEMBER
1ST
Welcome Briefing by the Ambassador
Cross-cutting seminar: “How to do Business in South Africa”
Informal Dinner (at own expense)
MONDAY
NOVEMBER
2ND
Sector seminar: “The Market for
­Renewable Energy and Energy Efficiency
in South Africa – Status and Future”
Sector seminar: “Insights into
the Agriculture & Food
Industry and Market”
Sector seminar: “An Overview
of the Water Sector and a New South
African-Danish Partnership in Water
Management and Clean Water”
Grand Opening followed by Networking Lunch
Sector seminar: “How to Meet
South African Energy Challenges?
A Showcasing of Danish Solutions”
Sector seminar: “South African Public
and Private Water Infrastructure
Investments – Opportunities for
Danish Expertise and Products”
Sector seminar: “Opportunities
for Danish Products and Services
in the Agriculture & Food Sectors”
Industry-specific workshops with key stakeholders
Flights to
Port Elizabeth
TUESDAY
NOVEMBER
3RD
Site visit:
“Powered
by Wind”
Reception
Site visit to
Bronkhorstspruit Biogas
Project
Site visit:
“Agri­cultural
Services in
South Africa”
Site visit: “Danish Water Solutions
in a South African Context”
Site visit to
a leading beef
producer,
­processing and
retail company
Flights to
Cape Town and
hotel check-in
CAPE TOWN
TUESDAY
NOVEMBER
3RD
Site visit to
grocery retail store
& management
introduction
Companies and delegations flights to Cape Town and hotel check-in
Site visit to
a leading grocery
retail chain
headquarters
(Add-On)
Grand Dinner with South African stakeholders
WEDNESDAY
NOVEMBER
4TH
Exhibiting at
WINDABA via
DWEA’s Pavilion
(Add-On)
Entrance to
the WINDABA
Expo
Site visit to
N2 Gateway
housing
­development
project
(Add-On)
Site visit to biomass steam plant (Add-On)
Introduction
Minifair & B2B
to a leading
meetings with
pork
leading grocery
producer and
retail chain
processing
(Add-On)
group
(Add-On)
Meeting with Western Cape authorities: “Challenges and Opportunities in the ‘Green Cape’”
Luncheon co-sponsored by State of Green
Cross-cutting seminar: “Opportunities for Denmark within Water, Energy and Agriculture & Food in Angola” (Add-On)
Speed-dating
at the WINDABA
(Add-On)
Site visit to
Black River
Solar Park
(Add-On)
Site visit to Danish South African
waste water project (Add-On)
Site visit:
“Introduction to Leading
Plant Nursery” (Add-On)
Or: Social innovation event – “Young Talent” and showcasing of innovative CSR activities
Wrap-up Reception, Debriefing and end of Official Program
www.danishroyalvisit.dk/southafrica2015
B2B meeting
with other
grocery chains
(at minifair)
(Add-On)
DANISH ROYAL VISIT TO SOUTH AFRICA 2015
ENERGY
Renewable Energy & Energy Efficiency
Regular power shortages are currently slowing down growth in South Africa,
which Government is seeking to address by reinvesting in the country’s energy
infrastructure. South Africa has ambitious climate and energy policies and is one
of the world’s most attractive countries for investing in renewable energy. South
Africa wishes to reduce carbon emissions by 34% by 2020 and aims to increase
the clean energy portion of the national energy mix to 30% by 2025. The South
African Government has approved renewable energy projects totaling 5,243 MW
under 4 bid windows since 2011, and intends to procure an additional 6,300 MW
in future tenders with a focus on wind, solar, bio-energy and hydro-power.
Denmark has supported the introduction of renewable energy in South Africa
for a long time – including support to developing the regulatory framework, pilot
wind farms and by mapping of wind resources – for the South African Wind Atlas
(WASA). The partnership between Denmark and South Africa is ongoing with
current support to capacity building, grid connection, energy efficiency and
support to climate change goals.
Danish companies are today well-represented in the South African energy sector,
but more opportunities exist, including for a range of service providers and sub
suppliers. Danish companies will be able to enjoy the benefits of a well-established
strategic government-to-government partnership on renewable energy.
A Designated Track for Wind
On 4 to 5 November, Cape Town is the scene of the annual African wind energy
conference and expo, the WINDABA, which gathers key stakeholders from all
over the world. Wind sector participants in the business delegation therefore have
the opportunity to visit the WINDABA expo. Furthermore, companies can choose
to exhibit at the WINDABA, via one of the options presented in the box.
WATER
Water and Environment
Denmark and South Africa will enter into a strategic partnership within the water
and environment sector this year, seeking to pave the way for Danish know-how
and competences and creating public-private partnership opportunities.
South Africa is a water scarce country and is challenged by poorly maintained
infrastructure, pollution, inefficiency (almost 40% of water is lost), and a shortage
of skills in water resource management at local levels. At the same time, it is
a constitutional right to have access to potable water for the country’s 54 million
citizens. Government is therefore planning for infrastructure investments (50 billion
DKK over the next three years alone) and is seeking smart solutions to managing
water resources (including waste water management, groundwater locating and
extraction, pipeline management) more efficiently in addition to increasing the
purification of water.
Not only in water intensive industries, such as the mining sector and the agricultural
sector, is there a potential for introducing new ways to minimize water consumption
and increase energy efficiency, but also in other sectors, such as the hospitality
and the retail sectors, is there a need for more efficient management of water and
energy resources.
Danish companies have a lot of relevant expertise in this field. The export promotion
will provide an excellent platform for liaising with South African stakeholders and
for advancing Danish solutions encompassing the entire water cycle. Furthermore,
the expected formalisation of a Danish-South African strategic government partnership in the sector will provide an ideal framework for developing contacts and
business opportunities in South Africa.
www.danishroyalvisit.dk/southafrica2015
EXHIBITING AT
THE WINDABA
The WINDABA will have a joint
Danish Pavilion, organised by DWEA
and the Danish Embassy, providing
a great platform for both networking
and showcasing Danish solutions.
Companies wishing to exhibit can
purchase one of the following
Add-On options:
–The Complete Package including:
The full Standard Program of the
Royal Visit followed by exhibiting
at the WINDABA, hereunder
partici­pation in conference, a
poster booth at Danish Pavilion,
a speed-dating session and two
seats at the WINDABA Gala
Dinner. Total cost 35,000 DKK
–“Cape Town/WINDABA Package”
including: The Standard Program
of the Royal Visit taking place only
in Cape Town (not Johannesburg)
and exhibiting at the WINDABA
as described above.Total cost
25,000 DKK
DANISH ROYAL VISIT TO SOUTH AFRICA 2015
AGRICULTURE & FOOD
Livestock, Sanitation, Nutrition and Feed, Plant Growing, Crops,
Biomass & Machinery
The agricultural sector of South Africa is highly developed and dominated
by large commercial farms that supply the bulk of the food processing industries
in South Africa, as well as in other African countries, which rely heavily on South
Africa for food imports. Due to the country’s varied climate, many different crops are
grown – wheat and maize being the largest. Wine and various horticultural products
are exported in great quantities, mostly to Europe. Currently, only 12% of the surface
area can be used for crop production, and new technologies improving land usage
and durability of crops are of great interest.
The livestock sector contributes almost 50% of agricultural output, and expects an
overall 7% growth rate. The red meat industry is one of the most important growing
industries in the South African agricultural sector. Livestock enhancement, utilisation
of enzymes and genetic expertise will play an ever-increasing role. The dairy sector
is also expected to grow. Annual milk production and demand is increasing, handin-hand with the population growth. There is a significant focus on butter, UHT,
flavoured milk, yoghurts and pre-packed cheese products. South Africa also has
a nearly fully utilised fishery sector that is considered to be one of the leaders in
the ecosystem approach for fisheries management.
The South African agro-industry is under increasing international interest, and has
great potential for Danish expertise, equipment and technologies.
Food, Beverage, Food Tech and Confectionery
Food production is South Africa’s largest manufacturing sector, totalling annual
income over 120 billion DKK, and the whole industry is expecting a significant
value growth. South Africa is predicted to have 20-40% increase in food
consumption by 2050 in favour of protein-based food products, higher oil
and fat content foods, all convenience foods and dairy products.
The food sector is led by world-class retail chains with big supermarkets and a
focus on processed food. Large retailers compete with conventional and specialty
supermarkets, natural foods stores, discount warehouses, smaller specialty stores,
farmers’ markets, and restaurants. The South African retail sector stretches into
the continent, and is therefore an opportunity for export throughout Sub-Saharan
Africa.
South Africa holds great potential as a growth market for Danish food and food
technology exports. High value opportunities lie in an uncompetitive packaging
industry, a local confectionery market that is fast losing its share to imports, and
within meat and dairy products and food processing technologies, just to mention
a few. The Royal Visit presents an opportunity to gain the necessary understanding
of local preferences and establish networks and access to the main retail chains.
www.danishroyalvisit.dk/southafrica2015
DANISH ROYAL VISIT TO SOUTH AFRICA 2015
WHAT IS INCLUDED?
The fee for participation is DKK 15,000 per company
(incl. two company representatives). The fee is based on 30 participating
companies and an expected subsidy from the Trade Council.
This includes:
–Company presentation in the official brochure
–Targeted invitation of South African partners to participate in relevant events
–Outreach to Danish and South African media
–Ambassador’s briefing and cross-cutting seminar on “How to do Business
in South Africa”
–Grand Opening of the Royal Visit followed by a Networking Lunch with key
stakeholders in Johannesburg
–Participation in sector-specific business seminars / workshops in Johannesburg
with key stakeholders
–Participation in a sector site visit
– Reception in Johannesburg
– Grand Dinner (three seats) in Cape Town
– Luncheon with key stakeholders in Cape Town
–Local transportation (excl. flights) between events that are part
of the Standard Program
–Participation in social innovation event “Young Talent” in Cape Town,
with possibility of showcasing innovative CSR activities
–Wrap-up Reception and Debriefing in Cape Town
WHAT CAN YOU ADD?
WHAT TO SIGN UP TO?
Please visit web-portal
www.danishroyalvisit.dk/
southafrica2015 for more
infor­mation on the sector tracks
and suggested additional
activities.
You are also more than welcome
to contact the organising team.
CONTACT INFORMATION
FOR THE ORGANISING TEAM:
Danish Embassy in Pretoria:
Head of Trade Nils Robenhagen,
[email protected]
Confederation of Danish Industries:
Tue Robi Jensen,
[email protected]
Danish Agriculture & Food Council:
Susanne Zwergius Teilmann,
[email protected]
Danish Wind Export Association:
Søren Rasmussen,
[email protected]
State of Green:
Finn Mortensen
[email protected]
Companies are offered the following Add-Ons to the Standard Program:
Informal dinner 1 November for participating Danish companies
Tailor-made B2B meetings, seminars, promotional events, site visits etc.
Targeted company activities can be arranged according to your needs and wishes.
Product Display
Danish companies may have a product/promotional material display
at different venues, including at the venue for the Grand Opening.
Sponsorship of specific events
Your company can sponsor special events, such as the social innovation event.
Extra company representative in the business delegation
The fee for an extra company representative is DKK 1,800 plus DKK 400 per
business lunch and DKK 800 per Grand Dinner (if additional to the three seats
in the Standard Package – and if seats are available)
Extra seats for the Grand Dinner
Additional guests can be invited at a fee of DKK 800 per seat on a first-come,
first-served basis (if seats are available).
WINDABA
Danish wind companies can participate in the two-day wind conference
4-5 November and exhibit at the Danish Pavilion, organised by DWEA.
Angola Seminar
Meet high-level Angolan stakeholders and learn about opportunities
within Energy, Water and Agriculture & Food in Angola.
HOW TO SIGN UP?
Please complete the online
registration form no later than
15 September 2015.
www.danishroyalvisit.dk/
southafrica2015
Upon registration you will receive
a confirmation of your participation
and newsletters with relevant
information. The organisers will
contact you to clarify wishes and
expectations.
Hotel and travel information
Upon registration, you will receive
a travel proposal from BCD
Travel, who will assist you further.
Please contact BCD Travel by email:
[email protected]