Fashion Photography
Toni Decker
What is Fashion Photography?
•
A genre of photography that devotes to displaying items of clothing and
fashion.
• Four Components:
•
•
•
•
The Clothes- Designers create trendy clothing that fashion photography
sells by making it aesthetically pleasing.
The Model- The model who is showing the clothing needs to be photogenic
and “fits” the style of the clothing.
The Photographer- The photographer needs to have a love for fashion,
understanding of the fashion business, contacts with magazines, an eye for
photography.
The Photograph- The photo is what sells the clothing. It needs to be visually
interesting and highlight the main item of clothing. The photos are usually
displayed in magazines.
Marc Jacobs
The Clothes
• Marc Jacobs designs all the
Clothing for his fashion line.
• He is famous for eyewear,
Clothing, handbags and more.
The Model
• This is a Marc Jacobs
Model
• These models show off the
clothing in photo shoots and
on the runway.
The Photographer
-Brian Bowen Smith
-He is a photographer for
Marc Jacobs.
-He was mentored by well
Known fashion photographer
Herb Ritts.
-Love for fashion and
Photography.
The Photograph
• Photograph by Brian Bowen
Smith
• “Sells” the gold dress and gold
shoes.
• Visually interesting to viewers
because of the body language
and lighting.
Where Do We See Fashion
Photography?
•
Editorial Spreads
•
Magazines
•
The “common person” can look through
the photos and be attracted to a certain
photograph and the clothing it is selling.
•
The person will be convinced to by the
item.
Other Fashion Photographers
• Patrick Demarchelier
• Mark Seliger
Fashion PHOTOS
Sources
• http://www.marcjacobs.com/
• http://bowensmith.com/
• www.petitecherie.it/tag/fashion/
• http://en.wikipedia.org/wiki/Fashion_
photography
• http://www.digital-photography-school.com
/how-to-do-an-editorial-fashion-photography-spread