SOCIAL MEDIA MARKETING
FOR BUSINESS
FACT
The Internet has fundamentally changed
the way people find, discover, share,
shop, & connect.
FACT
More Than 1/3 of the world’s
population is on the Internet.
SOURCE: ICT FACTS & FIGURES, 2011
FACT
Almost 8 new people come onto
the internet every second.
SOURCE: INTERNETWORLDSTATS.COM, 2012
FACT
Marketers are shifting their budgets
away from “interruption” advertising.
SOURCE: POWERREVIEWS, FEBRUARY 2012
THE SOCIAL MEDIA REVOLUTION
http://www.youtube.com/watch?v=sIFYPQjYhv8z
Why is social media so important for
businesses?
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It finds you customers and builds clientele
It gives businesses the ability to find out what
people are saying about them (and others) in their
industries
It introduces your brand
It gives you feedback about your brand
It provides a test audience (vs. focus groups)
Solidifies your reputation as a valuable and
knowledgeable resource
Social Media Facts
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Ref:
72% of all internet users are now active on social
media
18-29 year olds have an 89% usage
The 30-49 bracket sits at 72%
60 percent of 50 to 60 year olds are active on
social media
In the 65 plus bracket, 43% are using social media
71% of users access social media from a mobile
device.
http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
HOW CAN FACEBOOK HELP
YOUR BUSINESS?
Facebook
Facebook
Facebook is a global social networking website
and is one of the most popular spots on the
net.
Benefits of Facebook
Benefits of Facebook
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Gives you exposure through the
friends of friends
Benefits of Facebook
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Gives you exposure through the
friends of friends
Adds “social proof” to your business
Benefits of Facebook
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Gives you exposure through the
friends of friends
Adds “social proof” to your business
People on Facebook are use to
marketing
Benefits of Facebook
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Gives you exposure through the
friends of friends
Adds “social proof” to your business
People on Facebook are use to
marketing
Great way to stay in close touch with
your customer base
Benefits of Facebook
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Gives you exposure through the
friends of friends
Adds “social proof” to your business
People on Facebook are use to
marketing
Great way to stay in close touch with
your customer base
Promote/ Advertise on Facebook
YOUR FACEBOOK PAGE:
Create the page using
name, logo, and
branding
•
Create Cover Page
with your brand
image/staff or which
connects you with your
audience
•
https://www.facebook.com/pages/Smile-Solutions-Melbournes-Home-of-Dentistry/129380313780233
YOUR FACEBOOK PAGE:
Facebook Ads
Facebook
Ads
Facebook Landing Pages
Welcome
page or like us
page where
users like your
page in
exchange of
something
valuable.
•
For Example
discount
coupon, ebook,
video’s to
watch , training
demos etc.
•
Facebook Landing Pages
Videos about
products,
services, tips
and advice
•
Share other
informative
video's which
are not
directly in your
competition
•
Facebook Landing Pages Can Have
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Events
Photo Gallery
Videos from YouTube
Lead Generation Form
Contact Form
LinkedIn Page Connect
Twitter Page Connect
Other Social Media
Connections
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Promotional Material
like Gift Vouchers,
Coupons etc.
Shopping Cart to sell
through facebook
Product display page
Contact Information
Facebook Ads
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Advertise External Web
Page
Advertise Facebook
Page Post
Target Custom Audience
Choose Location even
can target zip codes
Age 13+
Gender Specific
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According to
relationship
According to interest
(business, food,
technology etc.)
According to behavior (
Choose Location (mobile
device users, travel etc.)
Facebook Connections
Pay for Clicks or Impressions per 1000, Setup your daily budget
TWITTER
Why Use Twitter?
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Twitter is micro blogging system where businesses
share information about their services, gather
realtime market intelligence, build relationship with
customers, partners and influencers.
Monitor the competition – who are they following?
Who’s following them? What are they up to?
What do you tweet about?
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News – Is there anything going on internally worth
sharing? Upcoming events? New hires? Announcements?
Industry trends/news –What are the current trends?
News posts can be funny, shocking, serious, entertaining. It
makes you look like an expert.
Events – Promote upcoming events and campaigns.
Tips/Advice – Help people with some valuable
information and share new ideas
Sample Tweets
Send Direct Messages
LinkedIn
Why do you need LinkedIn?
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Over 300 million members, LinkedIn is the world’s largest
professional’s network.
LinkedIn has more than 5000+ employees.
When someone googles you, your LinkedIn profile will likely show up
in the first or second spot.
LinkedIn is used for personal branding, so most of the business and
professionals have their profile on LiknedIn
LinkedIn is one natural place for job seekers to find jobs.
LinkedIn is fastest growing network for job seekers.
How To Connect In LinkedIn
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Have a complete profile with your professional image including your name,
location, skills and experience.
Search people you already know and start sending messages to invite them
to connect.
Ask people you have worked with to give you a recommendation or
endorsement.
Share relevant content on a regular basis.
Join groups related to your business industry and share content with
them.
Start your own group or business page and share with your
connections.
Adverise on LinkedIn to get leads and business.
LinkedIn Groups
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Members can
create and manage
groups related to
business subjects
like Heathcare,
Travel etc.
Groups offer
valuable
networking
opportunities to
share resources and
information that can
be beneficial to
achieve success
TAKING ADVANTAGE OF
YOUTUBE & OTHER VIDEO
WEBSITES
Youtube
Youtube
https://www.youtube.com/watch?v=lTqkW78vSm4
Why Youtube
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Watch any time when you want
Free Advertisement Media
Can link back your product and services
Start video channel to promote your product and services
Educate/demonstrate your products
Share videos on your or other websites, facebook or other
social medias
Advertise on Youtube
Youtube can help ranking your website fast
Use Youtube
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Market your organization to millions of people, no big
budget required.
Inform — Your company mission and values; what do you
do?
Educate — ”How-to” or a service demo (How-to Study More
Effectively; How to Wear the Right Makeup)
Entertain — Show off our past events and work! (i.e. Behind
the Scenes of Conference Planning)
Youtube
Some
Times Ad
Ad
Plan your strategy
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Online success using social media needs
clear sense of who your customer is?
For getting your message to right audience,
you need to plan accordingly.
Thank You!
CLOUD MEDIA LTD, Website: www.cloudmedia.co.nz
Email: [email protected], Mob: 021 2541 957