1. education

Prudential in the Community
"IfanorganisationcanhaveasocialconscienceorasocialbrainthenPrudentialisthatorganisation."
John Casey, Head Teacher, Blessed Hugh Faringdon Catholic School
A message from our Chief Executive
“Prudential believes in supporting the communities in which we operate.
We forge long-term partnerships with local and national charities.
We fund programmes where our expertise can help the most.
And we encourage colleagues to volunteer in their local communities.
We’re proud of the difference we make – and we hope that’s brought
to life on these pages. Helping the community is simply a case of doing
the right thing. That's at the heart of what Prudential stands for.”
Jackie Hunt, Chief Executive, Prudential UK & Europe
03
Our community pillars
Due to the diverse nature of Prudential's business, our
community programmes vary from region to region and
country to country. In Prudential UK & Europe, we focus
on five key areas, and we call these our community pillars.
Local communities are the backbone of our business, and a
key part of our success. They’re the reason why we’re still
working closely to support the future of millions of customers
after 160 years.
As a major financial organisation, we should have an active
involvement in community affairs – on both a national and
a local basis. We’ve built our resources from these very
communities and our collective expertise helps enrich many
aspects of community life.
In line with our group community commitments we look for
long-term strategic involvement with community partners
and we’re proud to play our part in local issues for the interests
of the communities we serve. And we continually want to
enhance our reputation as a responsible company.
04
“Our Strategy is simple – we focus on programmes that align with
our business and deliver maximum impact in our communities.”
Gavin Rennie, Head of Corporate Responsibility, Prudential UK & Europe
Financial education
Employee volunteering
Youth employability
Charity giving
We are committed to helping
improve financial knowledge
across the UK for adults and
children through a variety of
interventions and partnerships.
Looking after the elderly
Through our work with schools
and the introduction of our
Apprenticeship programme,
we are supporting young
people to ensure they are
ready to enter the workplace.
Our partnership with Age UK
provides support and advice
to vulnerable older people who
have experienced significant
life changes. This ensures our
support reaches those who
need it most.
Our colleagues have embraced
our volunteering programme,
and Prudential is proud to
support this. We offer a variety
of activities that help our local
communities while allowing our
volunteers to share and grow
their skills.
Giving to charity is driven by
colleagues, either through
donation or fundraising. We
have a matched payroll giving
scheme, we support local
community foundations and
have committed charity teams
across our locations.
05
Financial education
Our financial education programme focuses on supporting
organisations which make sure that people of all ages have the
skills they need to manage their money and plan for the future.
This collaborative approach has been at the heart of our
programme for more than 10 years.
We need to ensure that young people view financial capability
in its wider context and are able to apply it within their day to
day lives.
Personal Finance Education Group (pfeg)
As the UK's leading financial education charity, pfeg exists to
provide free knowledge, resources and support for anyone
teaching children and young people about money. They pride
themselves on innovative practice and quality delivery.
Together we’ve developed a Quality Mark for financial
capability teaching resources, giving reassurance to teachers
that they are using reliable material.
Funding from Prudential not only ensures that the Quality
Mark adapts to educational changes and meets the changing
demands of schools, but also that there is a constant stream
of new financial education resources on the pfeg website for
teachers to use.
06
Citizens Advice
Annually, we support Citizens Advice to help more than
250,000 people as part of their Financial Skills for Life
programme. This programme creates lasting change in
people's skills, knowledge and confidence with money.
The Schools Network (SSAT)
SSAT provides support to pupils in years 9-11 through an
online tool ‘Adding up to a Lifetime’ (AUTAL) which we
developed in conjunction with SSAT. The online tool provides
practical advice and support on all aspects of basic financial
planning and we support the ongoing development and
usage of the tool.
66%ofpeople in the UK feel too
confused to make the right choices
about their money.
Lack of financial education costs
the UK £3.4billionayear.
AUTAL has been accessed by over 2,500 education providers
in the UK.
“When young people learn about money they take the lessons home
and have an impact on the whole family's money management.”
pfeg supported teacher
“We'vecomealongwayandshouldcelebratewhathasbeen
achieved.However,westillhavealongwaytogoandbuilding
thenation’sfinancialcapabilityismoreimportantthanever.”
Tim Fassam, Head of Public Affairs, Prudential UK & Europe
Looking after the elderly with our partner Age UK
Planning for Later Life
Call in Time
An ageing population means supporting an increasing
number of vulnerable people, which is a real long-term issue.
More than one million older people in the UK can go for a
month without seeing a friend or family member, and over
half a million older people spend Christmas Day alone each year.
Recognising this, Age UK approached us in 2011 asking
us to become sole partner in the Planning for Later Life
programme. We are very proud to be involved.
This programme offers information and advice to vulnerable
older people who need help in planning for their future after
experiencing a change in their life.
“Together, we’re helping older
people make the hard times
more bearable. By helping to
prevent people losing control
of their affairs, they will be
able to better deal with the
consequences of life’s changes
as well as any future issues.”
Sophie Down, Corporate Partnerships
Manager, Age UK
08
Our Call in Time volunteers contact an older person that
they’ve been specifically matched to, based on personal
history and shared interests. The volunteers usually call their
older person once a week for 20-30 minutes, with Age UK
providing training and ongoing support to each volunteer.
“The knowledge that even if
I see no-one for a few days,
I know I will definitely get a
call. I can't imagine having a
more cheerful and caring
person to have a chat with.”
Call in Time service user
Through Call in Time, 66 lonely
and isolated older people
were contacted by Prudential
volunteers in 2013. This equates
to 58volunteersactivelycalling –
totalling more than 1250 hours
of volunteering time.
In its first two years the Planning
for Later Life programme has
made a direct difference to over
4,500vulnerableolderpeople
and has secured them financial
gains of more than £806k.
Youth employability
Part of being a long-term business means a commitment to
supporting the long-term wellbeing of the communities in
which we operate. Youth unemployment is one of the most
pressing issues facing the UK and we’re determined to play
our part in helping with this issue to improve the life chances
of young people.
We support two initiatives that aim to help get young people
into the workplace.
Business Class
We are very proud to be one of only four National Champions
of Business in the Community's 'Business Class' programme.
As a National Champion we are at the leading edge of
developing a collaborative partnership between businesses
and schools to make sure young people are prepared for
work life.
We partner three schools based in Stirling, Reading and
London, and support them in delivering a range of activities
including leadership development, pupil mentoring and
employability skills for young people.
Apprentice scheme
Our apprentice scheme predominantly targets 16-24 year olds
and provides opportunities for young people to gain key skills
at the start of their working lives.
Apprenticeships provide real, measurable business benefits.
They bring productive, enthusiastic and loyal people into the
organisation and demonstrate our commitment to investing
in our communities.
10
It is estimated that youth
unemployment will cost the UK
£28billion in the next 10 years.
Around 1in516-24 year olds
in the UK are not in education,
training or employment.
“It’s been a great experience. I feel like I’m growing as a person as well as
developing new skills all the time. I believe this to be the best path, as I'm
learning on the job and not just in theory.”
Prudential apprentice
“I have been consistently impressed by the way that leaders and colleagues
of Prudential at all levels have constantly supported my school as it
improves and sought to help my pupils raise their aspirations, achieve
their potential and succeed in their examinations.”
John Casey, Head Teacher, Blessed Hugh Faringdon Catholic School
11
Charity giving
Payroll giving
Charity teams
Our payroll giving scheme has been awarded the Platinum
Quality Mark award for 2013 by the Institute of Fundraising.
This accolade recognises employers who continually strive
to increase donations to UK charities through payroll
giving schemes.
Supporting local charities is an important part of the
community programme. We have dedicated charity teams
across all locations who freely give their time and commitment
to stage local events and raise funds for charities chosen
by them.
It celebrates those who are the very best ambassadors and
go the extra mile to promote this form of giving to charity.
This fantastic achievement further underpins the commitment
of our colleagues at Prudential.
Prudential match colleague donations, pound for pound,
up to £25 per person, per month.
12
Community funds
We work with community foundations in our local areas where
we have invested a community fund – the proceeds from
which are then reinvested back into the community each year.
Colleagues are invited to decide which causes benefit from
these funds.
20%ofUKcolleagues regularly give
to charity through payroll giving
with 33% taking part in Dublin.
Through colleagues’ direct efforts
over150charities have been
supported with over £250kbeing
distributed to support local and
national causes.
13
Employee volunteering
Taking part in community work isn't just about 'giving
something back'. The people in our local communities really
benefit from the work our people have been doing, but
colleagues also gain a great deal from taking part and providing
support through a number of different projects and activities.
And we’ve had tremendous feedback across the business.
We offer both manual and skilled volunteering activities,
and without the commitment of everyone involved, lots of
projects would have remained unfinished or never
been started.
Our annual Employee Volunteering Awards programme
acknowledges the great commitment from individuals and
teams across a wide range of events.
“A huge thank you – we were
amazed and delighted with
the amount of work the
volunteers did in one day –
we couldn't have asked for more.”
Reading Mencap charity
“It was great to have the
opportunity to meet new
people and work together as a
team to make a real difference
in the local community.”
Prudential volunteer
40%of colleagues volunteer, that's
10,333hours, which is equivalent
to 1,476working days.
14
15
Mumbai in the community
Our colleagues in Mumbai continue to support a vibrant
community programme which focuses on helping young
people and the elderly by creating partnerships with charity
organisations, specific to India’s culture and requirements
as a country.
HelpAge India
The partnership with HelpAge India has spanned seven years
with colleagues working closely to help support India's elderly.
Snehasadan
We work with Snehasadan, a charity that provides shelter for
over 40,000 children, primarily helping them to escape life on
the streets and providing them with access to education and,
longer term, with a home and a family.
Magic bus
Dedicated to steering children towards a better life, with
better awareness, better life skills, and better opportunities.
We work with Magic bus to provide opportunities for learning
through their activity-based curriculum, mentorship and
employability programmes.
Habitat for Humanity
We work with Habitat for Humanity, an international
development charity that aims to break the cycle of
poverty, by eliminating housing poverty and homelessness
by providing solutions to housing issues.
66% of colleagues volunteer, that's
4,162hours, which is equivalent to
520working days.
“The visit to the office, personality
development and building
confidence sessions have left a
lasting impression on the minds
of the children. Your charitable
attitude is a positive influence on
our youth – you’re an inspiration!”
Snehasadan
“Your involvement in our
programmes has brought a change
to the lives of our elderly people.
They enjoyed every moment.”
HelpAge India
16
“I felt so blissful after seeing those kids smile – they were
so happy to have us all visit them and play games with
them. I would love to go there more often instead of us
just visiting them during festivals. What those kids need
is love, attention and lots of time from us.”
Prudential volunteer
17
Mark
Community
Thank you to all our volunteers and charity partners for their
commitment to, and enthusiasm for making a difference.
18
“ThebreadthofPrudential’sworkwiththecommunitycontinuallyastoundsme.We’reinvolvedinawide
rangeofareasusingourcolleagues’drive,skillsandcapabilities.I’mproudthatourcommitmentand
achievementstouchsomanyareas.”
Brad Jennings, Director of Internal Communications and Corporate Responsibility, Prudential UK & Europe
PRUAG01991 12/2013