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Chula Vista Starlight Parade
Sponsorship Application & Information
December 6, 2014
Third Avenue Village, Chula Vista, California
How Do I Sponsor the Event?
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Please read the information on the benefits of sponsoring this event
Review the different levels and decide on which one you are interested in
Contact [email protected], call 619-233-5008 or mail the attached application with
your selection
Then we will send you a contract and the promotion for your company can begin!
What:
The Chula Vista Starlight Parade is a signature event that celebrates the start of the
holiday season. Starlight Parade was first held in the 1940s and each December
thousands of people come to Third Avenue Village in Chula Vista to watch marching
bands, festive floats, dance groups, high school drill and cheer teams, and Santa Claus
ring in the holiday season! This year, visitors to this fabulous event can attend Holiday in
the Village – a free, family festival celebrating the holidays. Holiday in the Village
attracts 15,000+ attendees to Third Avenue in Chula Vista and 30,000 spectators at the
parade.
Where:
Holiday in the Village is held on historic Third Avenue between Park Way and F Street in
Chula Vista. The parade will be held on Third Avenue from H Street to E Street.
When:
Saturday, December 6, 2014
Holiday in the Village: Noon - 5 p.m.
Starlight Parade: 6 p.m.
By who:
Holiday in the Village and the Chula Vista Starlight Parade are proudly presented by the
Third Avenue Village Association and the City of Chula Vista.
Print and advertisement:
 15,000 postcards distributed
 250 posters, banners throughout Chula Vista for 30 days leading up to the event
 Advertising and Promotion:
o Radio station partnerships, advertising in community and regional
publications, media outreach, press release distribution, social media
promotion, and a parade website will build awareness for event and
promote sponsors.
Benefits of being a sponsor:
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Reach a large audience with repeated impressions. Your company name or logo will appear on
the event’s poster and in all promotional materials, including the official website as well the
official program for the event.
Develop new business and contacts.
Show your company’s commitment to the local community and holiday spirit.
Promote community outreach and the opportunity to showcase Chula Vista and invite visitors
from around the region to come together in a fun, festive environment that celebrates the
holidays.
Chula Vista Starlight Parade
$10,000
Title Sponsor
 Event named after your company or organization
 Banner in parade with your company logo
 Award named after your company
 Opportunity for a float in parade
 Company name and logo incorporated into Parade name for all advertising and promotional
purposes, including all print, radio spots, TV spots, posters and postcards
 10 VIP wrist bands to our exclusive Sponsor viewing venue
 10 social media posts leading up to the event 30 days out
 Full page ad in event program
 Banner ad on home page of website
 First right of refusal to the 2015 event
$5,000
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Presenting Sponsor
Event presented by your company or organization
Opportunity for float in parade
Company logo in 1st tier position on all print advertising, posters, postcards
2 Large banners placed around the event
6 social media posts leading up to the event 30 days out
Full page ad in the event program
Banner ad on the event site
First right of refusal to the 2015 Event
$3,000
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Participating Sponsor
Company logo on 2nd tier position
Logo displayed in all print advertising (deadline 2 months before the show)
Company logo displayed on 250 posters (deadline 2 months before the show)
Company logo on 15,000 postcards (deadline 2 months before the show)
4 social media posts leading up to the event 30 days out
1/2 page ad in event program
$2,500
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Contributing Sponsor
Company logo on 2nd tier position
Logo displayed in all print advertising (deadline 2 months before the show)
Company logo displayed on 250 posters (deadline 2 months before the show)
Company logo on 15,000 postcards (deadline 2 months before the show)
4 social media posts leading up to the event 30 days out
1/4 page ad in event program
$1,000
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Community Sponsor
Company logo on 3rd tier position
Logo and link to sponsors website displayed on official event website
Company name mentioned in all publicity for event
Company name and website listed in official Event Program (one month)
2 social media posts leading up to the event 30 days out
¼ page ad in the program
$500
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Friend of Parade
Logo on website site
Logo in event program
Program Advertising
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$250: Full page ad in event program, name inclusion on website and in program listing. Sponsor
mentioned twice in social media outlets.
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$150: Half page ad in event program and name inclusion on website and in program listing
Sponsor mentioned twice in social media outlets.
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$75: Quarter page ad in event program, name inclusion on website and in program listing.
Sponsor mentioned twice in social media outlets.
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$50: Business card listing in event program, name inclusion on website and in program listing.
Chula Vista Starlight Parade Sponsor Application
Please fill out and fax, email or mail to:
[email protected]
Ph: 619-233-5008 – Fax: 619-233-0898
656 5th Avenue, Ste. B, San Diego, CA 92101
Company Name:
Contact Person:
Phone/ Fax #:
Address:
Quick Access Phone # for Day-of:
Website:
Email:
____________________________
Brief Description of what you will be promoting in your booth and size required:
____________________________________________________________________________
LEVEL
I would like to sponsor at the level of (please check one):
Title Sponsor
Presenting Sponsor
Participating Sponsor
Contributing Sponsor
Community Sponsor
Friend of Parade Sponsor
Program Advertising
In Kind Sponsor valued at
Other
$10,000
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$5,000
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$3,000
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$2,500
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$1,000
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$500
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$250, $150, $75, $50
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$_______
$_______
I would like to personalize my sponsorship level, please contact me to discuss the cost:
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Check Enclosed:
Please make check payable to City of Chula Vista
Send check to attn: Chula Vista Starlight Parade 656 5th Avenue, Ste. B, San Diego, CA 92101
Payment will come later (please include date expected):
Invoice me:
Charge a credit card (10% processing fee added):
CC#___________________________________EXP:___________________________________________
Signature:_____________________________________________________________________________
Date:_______________________________________
CVC Code:___________________________________
Address if different than above for Credit Card:_
________________________________________________
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