Digital StoreFront
®
eCommerce Web-to-Print Software
Create
Customized Data
Digital StoreFront
Driven Communications
®
eCommerce Web-to-Print Software
EFI VDP powered by DirectSmile® maximizes the relevance of communication with
highly personalized variable data output.
EFI VDP powered by DirectSmile
Features
Boost your sales and increase margins by oﬀering
unique high-value print products! EFI VDP powered by
DirectSmile is your professional solution for variable
®
data in conjunction with Digital StoreFront for the
production of personalized printed communications.
• Automated data-driven rendering of images and
documents
By introducing emotionally appealing personalized
images and perfectly targeted content, you will help your
customers reach higher response rates and increase the
eﬀectiveness of printed communications.
• Design Editor for creation of individual personalized
images
• Adobe InDesign based document creation, supports
layers
• Set up rules for any layout and content element
• Create all industry-standard bar codes and QR
codes
Features
StoreFront Studio
Working with Adobe InDesign* you’ll find it easy to enjoy the
benefits of variable data personalization.
• Rules-driven personalization utilize logic rules to create
variable text, styles, colors and photos
• Create bar codes and QR codes
• Set up the imposition of the document directly in the
StoreFront Studio interface
EFI VDP vs. EFI VDP Professional
EFI VDP
EFI VDP
Professional
2
4
VARIABLE DATA PACKAGE COMPONENTS
StoreFront Studio Licenses
Image Personalization
Upgrade
Integration with DSF Direct Mail
Automation workflow powered by
AccuZIP**
Legend
EFI VDP Image Personalization Module
Gray Text: Items are included in the platform –
platform includes this item.
Enhance your communications with high-value personalized
images.
Crimson Text: Optional modules which can be purchased with EFI VDP
(do not come standard).
• This optional module provides access to over 1,200
DirectSmile image templates and allows you to personalize
your own images
* Adobe InDesign is not included in the EFI VDP or EFI VDP Professional
packages.
denotes which
** The DSF Direct Mail Automation workflow powered by AccuZIP
requires an agreement with AccuZIP.
Direct Mail
Whether you are looking to integrate EFI VDP powered by
DirectSmile into your current mailing workflow or utilize the Direct
Mail Automation workflow powered by AccuZIP, our technology has
you covered for all of your mailing needs.
• Digital StoreFront Direct Mail Automation powered by AccuZIP
fully automates direct mail postage processing at the time of
order entry
• Streamline the mailing process by allowing your customers
to upload their mailing lists, complete CASS and NCOA
certification, presort the cleansed list and receive the final
postage amount directly in the order process
• On the back-end, you receive a production ready PDF
and all pre-populated USPS reports and forms - no offline
processing required
EFI fuels success.
From Fiery to superwide inkjet, from the lowest cost per label to the most
automated business processes, EFI has everything your company needs to
succeed. Visit www.efi.com or call 650-357-3500 for more information.
Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services.
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