Create Customised Data Driven Communications

Create Customised Data
Driven Communications
EFI VDP powered by DirectSmile® maximises the relevance of communication with
highly personalised variable data output.
EFI VDP powered by DirectSmile
Boost your sales and increase margins by offering
unique high-value print products! EFI VDP powered by
DirectSmile is your professional solution for variable
data in conjunction with Digital StoreFront for the
production of personalised printed communications.
• Automated data-driven rendering of images and
By introducing emotionally appealing personalised
images and perfectly targeted content, you will help
your customers reach higher response rates and
increase the effectiveness of printed communications.
• Design Editor for creation of individual personalised
• Adobe InDesign based document creation, supports
• Set up rules for any layout and content element
• Create all industry-standard bar codes and QR
EFI VDP vs. EFI VDP Professional
StoreFront Studio
Working with Adobe InDesign* you’ll find it easy to enjoy the
benefits of variable data personalisation.
• Rules-driven personalisation utilise logic rules to create
variable text, styles, colours and photos
• Create bar codes and QR codes
• Set up the imposition of the document directly in the
StoreFront Studio interface
EFI VDP Image Personalisation Module
Enhance your communications with high-value personalised
• This optional module provides access to over 1,200
DirectSmile image templates and allows you to personalise
your own images
Direct Mail
StoreFront Studio Licenses
Image Personalisation
Integration with DSF Direct Mail
Automation workflow powered by
Grey Text: Items are included in the platform ­­–
platform includes this item.
denotes which
Crimson Text: Optional modules which can be purchased with EFI VDP
(do not come standard).
* Adobe InDesign is not included in the EFI VDP or EFI VDP Professional
** The DSF Direct Mail Automation workflow powered by AccuZIP
requires an agreement with AccuZIP.
Whether you are looking to integrate EFI VDP powered by
DirectSmile into your current mailing workflow or utilise the Direct
Mail Automation workflow powered by AccuZIP, our technology has
you covered for all of your mailing needs.
• Digital StoreFront Direct Mail Automation powered by AccuZIP
fully automates USPS direct mail postage processing at the time
of order entry
EFI fuels success.
From Fiery to superwide inkjet, from the lowest cost per label to the most
automated business processes, EFI has everything your company needs to succeed.
Visit www.efi .com or call 0808 101 3484 or +44 (0)1246 298000 for more information.
Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services.
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