1. travel

WTM Global Trends Report
CE
The latest trends from around the world
•
Eating in a
Local’s House
Poshtels
EUROPE
UK & Ireland
L E B R AT I N G
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•
®
O
YEARS
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USINES
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Bookings on
WeChat
ASIA
SMS Travel
Bookings
Rise of the
MAMILs
INDIA
AMERICAS &
THE CARIBBEAN
Wearable Tech
TRAVEL TECHNOLOGY
Braggies
Design Weeks
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
New Wave
AFRICA
In association with
3 - 6 November 2014 London
CE
The latest trends from around the world
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WTM Global Trends Report
O
YEARS
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Bookings on
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ASIA
SMS Travel
Bookings
Rise of the
MAMILs
INDIA
AMERICAS &
THE CARIBBEAN
Wearable Tech
TRAVEL TECHNOLOGY
Braggies
Design Weeks
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
New Wave
AFRICA
In association with
3 - 6 November 2014 London
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CE
The latest trends from around the world
Official Partner
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EUROPE
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WTM Global Trends Report
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Bookings on
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World Travel Market
Global Trends Report 2014
SMS Travel
Bookings
Rise of the
MAMILs
AMERICAS &
THE CARIBBEAN
Braggies
Design Weeks
GLOBAL VILLAGE
MIDDLE EAST
INDIA
Wearable Tech
TRAVEL TECHNOLOGY
Africa’s
New Wave
AFRICA
In association with
3 - 6 November 2014 London
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WTM Global Trends Report
•
The latest trends from around the world
Official Partner
Global Trends Report - Key Findings
UK & Ireland
Local’s House
EUROPE
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
Cycling is rivalling golf for the leisure time of middle-aged men, which is
Rise of the
MAMILs
Tourism: The Rise of Middle Aged Men in expected to have an impact on the tourism industry.
Lycra (MAMILs)
O
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
Americas: Cycling a Threat to Golf
•
L E B R AT I N G
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SMS Travel
Bookings
INDIA
AMERICAS &
THE CARIBBEAN
Wearable Tech
UK: Poshtels Have a Luxury Facelift
Braggies
GLOBAL VILLAGE
Europe: Eating Like Europeans
TRAVEL TECHNOLOGY
Hostels are making a bid for the cost-conscious, style-seeking consumer,
glamourising their properties
to compete with boutique hotels.
Design Weeks
MIDDLE EAST
Peer-to-peer dining websites, offering not only meals but also more
Africa’s
authentic travel experiences,
are expected to follow in Airbnb’s footsteps.
New Wave
AFRICA
Travel Technology: Wearable
Wearable electronics will become an important tool for always-connected
Electronics Go Mainstream
consumers to receive notifications and make bookings.
Middle East: Designing a New Face of
Middle East design weeks are changing the face of the region and
the Middle East
attracting an increasing number of creative minds.
In association with
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CE
The latest trends from around the world
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Global Trends Report - Key Findings
EUROPE
UK & Ireland
Africa: Surfing the African Wave
Rise of the
MAMILs
AMERICAS &
THE CARIBBEAN
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WTM Global Trends Report
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Surfing tourism is growing quickly in Africa and represents
SMS Travel an
Bookings
INDIA
interesting opportunity for sustainable tourism development.
Global Village: Hotels –
Wearable Tech
Hotels are responding to guests’ online behaviour by encouraging
them
TRAVEL TECHNOLOGY
“Braggies”: The New Selfies
to post photos on social media in exchange for rewards and perks.
Braggies
Asia: Travel Bookings onGLOBAL
WeChat
VILLAGE
Design Weeks
Chinese WeChat is leading
MIDDLEthe
EAST expansion of messaging services from
communication-only to mobile commerce and payment tools.
India: Online Rail Booking Boom
In association with
Africa’s
New Wave
Rail is the fastest growing
sector in India for online travel bookings,
AFRICA
with the new channel helping it to compete with low-cost airlines.
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CE
The latest trends from around the world
Official Partner
World Travel Market
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WTM Global Trends Report
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The WTM Global Trends Report 2014, in association with Euromonitor International, highlights the
emerging trends in the global travel and tourism industry. The GTR has been at the forefront of
SMS Travel
Bookings
Rise of the
MAMILs
predicting major trends
in the travel and tourism industry since its launch in 2006. The 2014
report is no
INDIA
AMERICAS &
THE CARIBBEAN
Wearable
different forecasting a number of trends I’m sure will bear fruit over the coming years. I would TRAVEL
like
to Tech
TECHNOLOGY
thank Euromonitor International for compiling the WTM Global Trends Report 2014. I hope you find the
Braggies
Design Weeks
report useful and interesting
and
GLOBAL VILLAGE and wish you a thought-provoking
MIDDLE
EAST productive WTM 2014.
Africa’s
New Wave
AFRICA
In association with
3 - 6 November 2014 London
Simon Press
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Senior Exhibition Director
World Travel Market
4
WTM Global Trends Report
The latest trends from around the world
Official Partner
Euromonitor International
Euromonitor International
•
O
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UK & Ireland
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Bookings on
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The Global Trends Report provides the inside track into the future trends that will shape the global
The
Trends
provides
inside track
into the future
trends
that will
shape
the global
travelGlobal
industry
in theReport
year ahead,
asthe
identified
by Euromonitor’s
travel
experts.
New
technology
travel
industry
in the
year
ahead, connect
as identified
Euromonitor’s
travel devices
experts.including
New technology
SMS Travel
continues
to disrupt
travellers
with by
brands
across multiple
mobile phones
Riseas
of the
Bookings
MAMILs
INDIA
AMERICAS
&
continues
to
disrupt
as
travellers
connect
with
brands
across
multiple
devices
including
mobile
phones
and wearables. Instant
messaging is set to overtake social media for customer service, bookings
and
THE CARIBBEAN
Wearable Tech
and
wearables.
Instantare
messaging
is set
to overtake
socialshifts,
mediawith
for cycling
customer
bookings
and
TRAVEL TECHNOLOGY
payments.
Operators
responding
to changing
lifestyle
theservice,
new golf,
while
payments.
Operators
are as
responding
changingthe
lifestyle
the new
emerging concepts
such
“poshtels”tochallenge
statusshifts,
quo. with
Evencycling
destinations
aregolf,
not while
afraid of a
Braggies
Design Weeks
emerging
such
as
“poshtels”
challenge
the status
not afraid
of a
GLOBAL VILLAGE
MIDDLE Even
EAST
makeover concepts
with the Middle
East
rebranding
as a design
hub quo.
while
Africadestinations
is the latestare
surfers’
paradise.
makeover with the Middle East rebranding as a design hub while Africa is the latest surfers’ paradise.
Africa’s
New Wave
AFRICA
Caroline Bremner
Head
of Travel
and Tourism
Caroline
Bremner
Head of Travel and Tourism
In association with
3 - 6 November 2014 London
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Angelo Rossini
Analyst
Angelo Rossini
Analyst
Michelle Grant
Research
Manager
Michelle Grant
Research Manager
25/09/2014 15:38
Nadejda Popova
NadejdaPopova
Popova
Nadejda
Senior
Analyst
Nadejda
Popova
Senior Analyst
5
GLOBAL OVERVIEW
CE
The latest trends from around the world
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• 
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EUROPE
O
YEARS
F B
S
USINES
ASIA
The International Monetary Fund predicts global Gross Domestic Product growth of 3.4% for 2014,
up from 3% in 2013, with China, India and the Association of South East Asian Nations key drivers
SMS Travel
Rise of the
of growth.
Bookings
MAMILs
INDIA
AMERICAS &
Brazil, Russia, THE
India
and
China
have
lost
their
shine
with
China
seeing
an
expected
slowdown,
but
CARIBBEAN
still is poised to overtake the US as the world’s largest economy in Purchasing Power Parity
terms
Wearable
Tech
TRAVEL TECHNOLOGY
in 2014.
Travel and tourism continues to prosper globally, with arrivals reaching a record 1.1 billion in 2013,
Braggies
Design Weeks
up by 5.1%. 2014GLOBAL
is forecast
to see a further increase, estimated
at 4.7%.
VILLAGE
MIDDLE EAST
Inbound receipts are also expected to see healthy growth, with Asian middle and affluent classes
the biggest spenders when travelling overseas.
Africa’s
New Wave
Hotel sales globally are rising, driven by strong performances
in North America and Asia Pacific.
AFRICA
Low-cost carriers continue to be the most successful sector in air travel with the business model
3 - 6 November 2014 London
embraced by many scheduled airlines.
Mobile technology is currently transforming the tourism landscape in terms of bookings, customer
service and consumer behaviour.
Destination services, personalisation, mobile bookings and peer-to-peer are expected to be the
main disruptive forces in the travel industry over the next five years.
In association with
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• 
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Bookings on
WeChat
Global Overview - Travel and Tourism Continues to Prosper
UK & Ireland
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WTM Global Trends Report
25/09/2014 15:38
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WTM Global Trends Report
•
The latest trends from around the world
•
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in a
Official Partner
Local’s House
Poshtels
EUROPE
UK & Ireland
L E B R AT I N G
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WTM. Means Business
CE
O
YEARS
F B
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Bookings on
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ASIA
World Economy and Travel Performance % Value Growth 2013-2018
9
GDP
Growth
INDIA
AMERICAS &
THE CARIBBEAN
7
% y-o-y growth
SMS Travel
Real
Bookings
Rise of the
MAMILs
8
Wearable Tech
TRAVEL TECHNOLOGY
Incoming
Receipts
6
5
4
Braggies
Design Weeks
GLOBAL VILLAGE
MIDDLE EAST
3
Africa’s
New Wave
2
1
0
Arrivals
Online Travel
AFRICA
In association with
2013
3 - 6 November 2014 London
2014
2015
2016
2017
2018
Offline Travel
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Source: Euromonitor International
Note: Travel is composed of car rental, travel accommodation, transportation and tourist attraction sales, based on US$
at constant 2013 prices 8
AMERICAS: CYCLING A THREAT TO GOLF
TOURISM, THE RISE OF THE MAMILS
CE
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Americas - Overview
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Americas: Key Performance Indicators 2013-2015
% growth
2013
2014
Real GDP GrowthMAMILs
2.1
2.0
Arrivals (Trips)
3.4
4.1
Rise of the
AMERICAS &
THE CARIBBEAN
Incoming Tourist Receipts Value (US$)
3.9
Air Transport Value (US$)
Braggies
3.5
Hotels Value (US$)
GLOBAL VILLAGE
Travel Retail Value (US$)
Source: Euromonitor International
In association with
• 
• 
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Design Weeks
MIDDLE EAST
3.2
2.3
Africa’s
New Wave
2015
SMS Travel
Bookings
3.2
INDIA
4.3
5.3
5.7
4.0
4.1
5.1
3.9
2.2
1.8
Wearable Tech
TRAVEL TECHNOLOGY
AFRICA
3 - 6 November 2014 London
International arrivals were boosted from the global economic recovery and the US continues
to benefit from strong growth in arrivals from emerging markets.
Strong demand coupled with consolidation has allowed the travel industry to raise prices.
Demand growth is expected in 2015, thanks to the uptick in economic growth, which will drive
price increases and sales for the travel industry.
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CE
The latest trends from around the world
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Americas: Cycling a Threat to Golf Tourism, The Rise of The MAMILs
UK & Ireland
ASIA
•  The popularity of golf in the US hit its peak in the early 2000s, thanks to the popularity of Tiger
Woods, with around 25 million players, but has declined to 19 million in 2013.
SMS Travel
Rise of the
•  The number of cycling
enthusiasts grew from 3.5 million in 2012 to 3.8 million inBookings
2013,
MAMILs
according to Elliot Gluskin of cycling research firm Gluskin Townley Group.
Wearable Tech
•  In particular, cycling has become a competitive sport for affluent, middle-aged men –
traditionally the core market for golf, known as MAMILs (Middle-Aged Men in Lycra).
•  Although industryBraggies
views vary, cycling appears to have Design
become
Weeks a strong contender for the
leisure time of middle-aged men.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
New Wave
Travel industry takes notice
•  DuVine Cycling + Adventure Co has experienced an increase of 70% in demand for its tours
3 - 6 November 2014 London
since 2009. Destinations in Europe and California are the most popular.
•  Cycling tourists are lucrative. Travel Oregon found that cyclists on overnight trips within the
state spent an average of US$744 - 20% more than the average overnight traveller.
•  According to Linea Gagliano of Travel Oregon, the state caters to cyclists with its strong road
infrastructure, bike-friendly business programme, the website www.rideoregonride.com and
scenic bikeways.
AFRICA
In association with
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WTM Global Trends Report
•
The latest trends from around the world
Official Partner
•
3-6 November 2014• ExCeLEating
LONDON
in a
Local’s House
Poshtels
EUROPE
UK & Ireland
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CE
O
YEARS
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USINES
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Bookings on
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ASIA
“Travellers crave authentic experiences
filled with activities not possible at home.
Riseallows
of the
Cycling tourism
travellers to get a
MAMILs
unique sense of the destination.”
Mark Thomsen, Marketing Manager of Trek
Travel
Number of Participants by Sport
in the US 2003/2013
INDIA
AMERICAS &
THE CARIBBEAN
“We foresee more demand for high
performance trips where training and
nutrition tips are integral to the experience.
Also, combining bike travel with other
active pursuits, like kayaking and hiking,
will be essential to keep the experience
fresh and to attract new active travellers.”
Michelle Duffy, DuVine Cycling + Adventure Co
GLOBAL VILLAGE
In association with
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35
Wearable Tech
TRAVEL TECHNOLOGY
30
Million
Braggies
SMS Travel
Bookings
40
25
Design Weeks
2003
MIDDLE EAST
20
2013
Africa’s 15
New Wave
AFRICA
10
5
0
3 - 6 November 2014 London
Cycling
Golf
25/09/2014 15:38
Source: National Sporting Goods Association
Note: 7 years or older; those who cycle at least six times a
year, and those who spend at least two days a year golfing
12
CE
The latest trends from around the world
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Americas - Cycling is the New Tour Bus
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•  The growing consumer interest in fitness and experiential travel is likely to boost cycling
tourism, which delivers an active holiday that appeals to Generation X and Boomers.
Travel
•  Successful tour
will have off-cycle activities engaging travellers withSMS
customer
Riseoperators
of the
Bookings
MAMILs
service that supports
all cycling abilities.
•  Newer destinations, such as Costa Rica, could grow in popularity if they offer strong Wearable Tech
infrastructure such as good roads and cycle-friendly businesses.
•  However, Gluskin warns that demographics may challenge cycle tours as baby-boomers age
Design Weeks
out of the activityBraggies
and today’s children lack interest. Targeted
marketing will be key.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
Don’t write off golf yet
New Wave
•  As golf remains popular abroad, and is growing in popularity in some areas such as Asia,
another strategy for the industry is to court international travellers.
3 - 6 November 2014 London
•  The golf industry is catering to changing consumer preferences by offering new amenities and
styles of golf.
•  Many resorts have added additional water features, such as child-friendly pools and group
golf activities to appeal to all family members on a multigenerational trip.
•  Other resorts appeal to young professionals offering Wi-Fi access and putting courses.
13
AFRICA
In association with
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UK: POSHTELS HAVE A LUXURY FACELIFT
CE
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Poshtels
UK - Overview
EUROPE
UK & Ireland
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UK: Key Performance Indicators 2013-2015
% growth
2013
2014
Real GDP GrowthRise of the
1.7
2.9
Arrivals (Trips)
6.5
-3.9
0.8
Incoming Tourist Receipts Value (US$)
11.5
-6.1
5.9
Air Transport Value (US$)
2.4
3.2
4.0
Hotels Value (US$)
1.1
1.5
Design Weeks
1.7
MAMILs
AMERICAS &
THE CARIBBEAN
Braggies
GLOBAL VILLAGE
Travel Retail Value (US$)
Source: Euromonitor International
• 
• 
MIDDLE EAST
2.2
2.3
2015
SMS Travel
2.4
Bookings
INDIA
Wearable Tech
TRAVEL TECHNOLOGY
3.2
Africa’s
New Wave
AFRICA
The UK’s economy will grow faster in 2014. Real GDP is expected to rise by 2.9% in 2014
3 - 6 November 2014 London
due to increases in consumer spending.
Incoming tourist receipts are expected to record 5.9% growth by 2015 with accommodation
taking the largest part of this spending, followed by food and shopping.
Consumer expenditure per capita was £16,075 (US$25,126) in 2013. It is expected to grow
by 1.6% in constant value terms in 2014.
In association with
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CE
The latest trends from around the world
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3-6 November 2014• ExCeLEating
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Poshtels
UK - Poshtels Have a Luxury Facelift
UK & Ireland
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Consumption patterns shifted after the economic crisis, leading to a rise in demand for lowcost, high-value travel and non-conventional lodging establishments.
SMS Travel
Rise of the a bid for the cost-conscious but style-seeking consumer, glamourising
Hostels are making
Bookings
MAMILs
communal living, rooms and atmosphere to compete with the boutique hotel offer.
Many are emphasising modern and luxurious design with high-tech facilities,Wearable
offering
Tech
restaurants, twin en-suite rooms, free Wi-Fi and breakfast, while coining the term “poshtels”.
This concept is popular with the young, families, business and single travellers who
Braggies
Weeks
appreciate the social
aspect of staying at hostels for aDesign
price
tag starting at £12.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
High design, low cost
Africa’s
New Wave
•  The hostels segment in the UK is set to record 3% growth over 2013-2018 to reach sales of
£216 million in 2018, with a total of 653 hostel outlets by the end of the same year.
3 - 6 November 2014 London
•  VisitEngland highlights the segment as a growing market niche. Poshtels are cheaper
accommodation options but, at the same time, offer a more authentic experience than hotels.
•  Clink, St Christopher's Inn-Village, Safestay and The Dictionary hostels are some of the
players investing in improving their offerings and upgrading their designs.
•  This in turn is changing the long-standing perception that hostels represent old and out-dated
developments.
AFRICA
In association with
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CE
The latest trends from around the world
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“The hostels market has been
neglected for some time in the
UK. This is a growingSMS
segment
Travel
and one that we identified
Bookingsearly
on as a gap ready for
investment.”
Wearable Tech
Safestay
Hostels Outlets in the UK:
Absolute Growth 2008/2013 vs. 2013/2018
Absolute growth (sites/outlets)
30 20 Rise of the
MAMILs
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
10 0 Braggies
Design Weeks
GLOBAL VILLAGE
MIDDLE EAST
-­‐10 Africa’s
New Wave
-­‐20 AFRICA
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-­‐50 2008-13
2013-18
“The term ‘poshtel’ identifies the
lifestyle hostels that have
sprung up, as distinct from the
more basic hostels.
It highlights the desire to have a
3 - 6 November
2014
more differentiated offering
– it’s
not about being the absolute
cheapest anymore.”
Carl Michel, Executive Chairman,
Generator Hostels
London
25/09/2014 15:38
Source: Euromonitor International
17
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
UK - The Future is “Cheap but Chic”
UK & Ireland
• 
• 
Local’s House
EUROPE
• 
YEARS
F B
S
USINES
•
Bookings on
WeChat
New budget accommodation offerings are thriving and increasingly popular with older age
groups as well as the business segment.
SMSage
Travel groups,
The fastest population
growth over 2012-2030 in UK will be witnessed by 60+
Rise of the
Bookings
MAMILs
with the 80+ group
alone increasing by 2.3 million or 77.1% to reach 5.2 million people by
2030.
Wearable Tech
Generation Y, those born between 1981 and 1990 and who embrace mobile technology and
favour designer brands, represents another potential consumer segment.
Trading with Bitcoins
by Clink Hostels, enables the use
Braggiesas payments for rooms, as adopted
Design Weeks
of digital wallets which can diversify the client base and help compete with OTAs.
By 2018, domestic tourist expenditure on accommodation in the UK will fall to £82 (US
Africa’s
$128) per capita due to increased price pressure,
making hostels more appealing.
New Wave
INDIA
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
• 
O
ASIA
AMERICAS &
THE CARIBBEAN
• 
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
MIDDLE EAST
AFRICA
Multi-channel distribution is key
In association with
• 
• 
• 
• 
3 - 6 November 2014 London
The poshtels that are most likely to succeed are those that keep operating costs down.
One way of doing so is by adopting alternative distribution, such as adding online features
that allow guests to book directly from social media sites or via mobile devices.
Embracing Airbnb is another approach for minimising expenditures and booking charges.
Budget and mid-priced hotels are increasingly competitive in terms of price and service and
present a major threat to the future performance of hostels.
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25/09/2014 15:38
EUROPE: EATING LIKE EUROPEANS
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Local’s House
Poshtels
Europe - Overview
Europe: Key Performance Indicators 2013-2015
EUROPE
UK & Ireland
% growth
2014
Real GDP GrowthMAMILs
0.6
1.4
Arrivals (Trips)
4.9
2.6
AMERICAS &
THE CARIBBEAN
Incoming Tourist Receipts Value (US$)
4.9
Air Transport Value (US$)
Braggies
1.6
Hotels Value (US$)
GLOBAL VILLAGE
Travel Retail Value (US$)
Source: Euromonitor International
In association with
• 
• 
• 
YEARS
F B
S
USINES
•
Bookings on
WeChat
MIDDLE EAST
Africa’s
New Wave
2015
SMS Travel
Bookings
1.9
INDIA
2.9
2.4
3.0
2.0
2.0
0.3
0.7
1.3
1.5
Design Weeks
-0.4
1.0
O
ASIA
2013
Rise of the
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
Wearable Tech
TRAVEL TECHNOLOGY
AFRICA
3 - 6 November 2014 London
Europe remains troubled by minimal economic growth, with Italy back in recession and
France stagnating, as well as Germany performing weaker than expected in 2014.
Airlines continue to see some growth across the region, while consumers increasingly seek
cheaper alternative accommodation options, often peer-to-peer.
Incoming receipts and arrivals are expected to continue recording healthy growth in 2014,
driven by tourist flows from both advanced and emerging markets.
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25/09/2014 15:38
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Europe - Eating Like Europeans
Poshtels
UK & Ireland
Local’s House
EUROPE
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  The advance of peer-to-peer offerings continues in Europe, as consumers search for value for
money combined with more authentic experiences for their travel and holidays.
SMS Travel
Rise of the
Bookings
•  After the success
of peer-to-peer holiday rentals such as Airbnb and HomeAway,
travellers
MAMILs
are now increasingly enjoying eating with local residents at holiday destinations.
Wearable Tech
•  Eating the local food of a country is considered one of the best ways to discover it, and eating
with locals is a great way to meet people and gain a new perspective on the destination.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
Braggies
Design Weeks
Airbnb model works well for dining
GLOBAL VILLAGE
MIDDLE EAST
•  One popular site is Eatwith.com which works by pairing
travellers with home cooks at their
Africa’s
New Wave
holiday destination. The motto of the site is to “Experience
life like a local”.
•  Bookalokal is a network of locals who offer meals, cooking classes, workshops and tours to
3 - 6 November 2014 London
tourists. Events are listed on the site, with all payments done at the time of booking.
•  With both these sites, hosts are reviewed by guests and some are verified by the sites in
terms of food quality, venue and cleanliness.
AFRICA
In association with
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21
WTM Global Trends Report
•
The latest trends from around the world
Official Partner
•
3-6 November 2014• ExCeLEating
LONDON
in a
Local’s House
Poshtels
EUROPE
L E B R AT I N G
•
WTM. Means Business
CE
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
Tourism Expenditure In-Country
ASIA
on Food 2013/2018
UK & Ireland
45,000
“My best travel
Rise of theexperiences have
MAMILs
always involved
having a local person
on the ground, so I set out to launch a
platform where travellers could connect
with local people. Sharing a meal is one
of the best ways to break the ice and
Braggies
learn about culture, so I chose
gastronomy as the core theme behind
Bookalokal events.”
Evelyne White, Founder, Bookalokal
40,000
35,000
AMERICAS &
THE CARIBBEAN
In association with
12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1
INDIA
30,000
US$ million
GLOBAL VILLAGE
SMS Travel
Bookings
Wearable Tech
25,000
TRAVEL TECHNOLOGY
20,000
Design Weeks
15,000
MIDDLE EAST
10,000
Africa’s
5,000
New Wave
AFRICA
0
3 - 6 November 2014 London
2013
2018
Source: Euromonitor International
Note: In-country tourism expenditure on food refers to
sales to incoming and domestic tourists
22
25/09/2014 15:38
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
Local’s House
Europe - Not Just Meals but Travel Experiences
UK & Ireland
EUROPE
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  Bookalokal has seen rapid expansion from its creation in Brussels in 2012 to a further 20
countries worldwide by 2014.
SMS Travel
Rise of the
•  EatWith has expanded
from starting in Spain and Israel in 2013 to a total of 21 Bookings
cities worldwide
MAMILs
less than a year later.
Wearable Tech
•  Expansion to more countries in Europe is expected, particularly in Eastern Europe, where the
sharing economy is still young and there is a strong gastronomical heritage to be built upon.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
Braggies
Design Weeks
GLOBAL VILLAGE
MIDDLE EAST
Appetite for online acquisitions
•  In-destination services including meals are forecast
to be one of the fastest growing areas in
Africa’s
New Wave
the travel industry in the next five years, driven also
by on-the-go bookings via mobile devices.
•  Online travel companies’ acquisition activity in dining reservations has been very intense in
3 - 6 November 2014 London
2014.
•  Priceline bought OpenTable, an online dining reservations company, for US$2.6 billion, while
TripAdvisor bought La Fourchette, a European online restaurant reservations service.
•  Travel corporations are likely to become interested in peer-to-peer dining companies in the
future to diversify their offer and improve travel experiences.
AFRICA
In association with
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23
Travel Technology: Wearable Electronics
Go Mainstream
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Local’s House
Poshtels
Travel Technology - Overview
Travel Technology: World Key Performance Indicators 2013-2015
EUROPE
UK & Ireland
Internet value % growth (US$)
Rise of the
MAMILs
Car Rental
Air Transport
AMERICAS &
THE CARIBBEAN
Other Transportation
Hotels
Braggies
Travel Retail
GLOBAL VILLAGE
Source: Euromonitor International
• 
• 
• 
• 
7.2
7.0
7.1INDIA
8.4
7.5
7.7
•
2015
SMS Travel
Bookings
7.9
6.7
6.6
10.1
Design Weeks
9.3
8.0
7.9
YEARS
F B
S
USINES
ASIA
2014
MIDDLE EAST
O
Bookings on
WeChat
2013
7.8
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
Wearable Tech
TRAVEL TECHNOLOGY
7.8
Africa’s
New Wave
Global online travel sales amounted to US$590 billion in 2013, 27% of total travel sales.
3 - 6 November
2014set
London
Asia Pacific is expected to drive global growth in online travel, with its online travel
sales
to double from US$90 billion in 2013 to US$180 billion in 2018.
Mobile devices are increasingly key in the travel industry in terms of both customer service
and bookings. Mobile bookings are expected to reach 35% of online travel bookings by 2018.
Big data analytics, peer-to-peer services and in-destination services are currently the fastest
growing trends in online travel.
AFRICA
In association with
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25
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
Local’s House
Travel Technology - Wearable Electronics Go Mainstream
UK & Ireland
EUROPE
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  Wearable electronics will become an important tool for travellers, who will be increasingly
connected to the internet through different types of mobile devices.
SMS Travel
Rise of the
•  Wearable internet-connected
devices
will
allow
travellers
to
constantly
receive
notifications
Bookings
MAMILs
and services during their trip, as well as make bookings.
Wearable Tech
•  This represents a challenge for travel companies which will need to build a flexible
technological architecture to follow their customers from one device to another.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
Braggies
Design Weeks
GLOBAL VILLAGE
MIDDLE EAST
Sharp growth forecast
•  According to Euromonitor International’s Consumer Electronics research, wearable
Africa’s
New Wave
electronics technology is expected to go mainstream
by 2016.
•  Wearable internet-connected devices are expected to rise from 9 million units sold globally
3 - 6 November 2014 London
in 2013 to a forecast 180 million in 2016.
•  Products currently on sale include Sony SmartWatch, Samsung Galaxy Gear and Google
Glass. Google also developed Android Wear software for wearable electronics.
•  Apple Watch will go on sale from early 2015 and is expected to take this sector by storm, as
other Apple products have done for smartphones and tablets.
AFRICA
In association with
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26
WTM Global Trends Report
•
The latest trends from around the world
Official Partner
•
3-6 November 2014• ExCeLEating
LONDON
in a
Local’s House
Poshtels
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
EUROPE
UK & Ireland
L E B R AT I N G
•
WTM. Means Business
CE
ASIA
AMERICAS &
THE CARIBBEAN
GLOBAL VILLAGE
In association with
12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1
160
140
Million units
“We build the technology
so that those
Rise of the
MAMILs
same notifications
can easily go to a
Google Glass or someone’s watch.
With the proliferation of devices
coming out, you have to build your
Braggies
technology with
very flexible
architecture, so that notifications can
be sent to basically any device.”
Dara Khosrowshahi, CEO,
Expedia Inc
Global Wearable Electronics
Volume Sales by Type 2013-2018
SMS Travel
Bookings
120
INDIA
100
Wearable Tech
80
TRAVEL TECHNOLOGY
60
40 Design Weeks
MIDDLE EAST
20
0
Africa’s
New Wave
AFRICA
2013
2014
2015
2016
2017
2018
Autonomous Wearable Electronics
Passive Wearable Electronics
3 - 6 November 2014 London
Source: Euromonitor International
Notes: Passive wearable electronics collect data and
relay it to another device for processing; autonomous
wearable electronics include a built-in processor and
can be used as stand-alone products; smartwatches
and smartglasses are defined as autonomous wearable
electronics
25/09/2014 15:38
27
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
Local’s House
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
Travel Technology - Wearable Electronics for Mobile Travellers
UK & Ireland
EUROPE
ASIA
•  Expedia released an app for the Samsung Galaxy Gear smartwatch in August 2014 and is
working on one for Google Glass, both focusing on notifications for travellers.
SMS Travel
Rise of
the Samsung Galaxy Gear is mainly focused on customer service but it does
•  The Qunar app for
the
Bookings
MAMILs
also have booking functionalities, in particular for last-minute hotel deals.
Wearable
Tech
•  The Starwood app for Google Glass allows bookings and provides directions to get to the
hotel
when at the destination. It will be possible to use Apple Watch as a room key in Starwood hotels.
•  Iberia, Vueling andBraggies
Air Berlin announced that their passengers
will be able to download boarding
Design Weeks
passes directly onto their wearable devices.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
Speed of change requires fast response
New Wave
•  Travel companies will need to be swift to embrace wearable electronics as part of their
strategies targeting always-connected consumers in order not to lose ground to 3competitors.
- 6 November 2014 London
•  The challenge is to be present and easy to reach by consumers throughout the whole travel
experience in terms of notifications, assistance, service and additional bookings.
•  This is expected to be a key area of competition in the travel industry over the next few years,
with companies increasingly focusing on the period after the booking and during the whole trip.
AFRICA
In association with
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28
MIDDLE EAST: DESIGNING A NEW FACE OF
THE MIDDLE EAST
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Local’s House
Poshtels
Middle East - Overview
EUROPE
UK & Ireland
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
Middle East: Key Performance Indicators 2013-2015
% growth
2013
2014
2015
3.2
3.9
4.8
SMS Travel
Bookings
4.4
6.3
7.0
INDIA
Incoming Tourist Receipts Value (US$)
4.4
10.9
10.4
Air Transport Value (US$)
6.1
10.0
12.0
Hotels Value (US$)
7.4
8.6
9.1
MIDDLE EAST
9.3
9.7
Real GDP Growth
Rise of the
MAMILs
Arrivals (Trips)
AMERICAS &
THE CARIBBEAN
Braggies
Travel Retail Value (US$)GLOBAL VILLAGE
Design Weeks
7.1
Wearable Tech
TRAVEL TECHNOLOGY
Source: Euromonitor International
• 
Africa’s
The number of trips taken to the Middle East rose
4.4% in 2013 and the trend is set to
Newby
Wave
continue in 2014 and 2015, alongside GDP growth and revenues.
Incoming tourist receipts will grow by as much as 10.9% in 2014 and then 10.4%
in 2015
3 - 6 November
2014 London
driven by infrastructure developments.
Growth is concentrated in the few remaining pockets of calm, mostly in the Gulf countries
which are safe, oil-rich and a magnet for jobseekers from across the globe.
Violence elsewhere is stifling performance and hindering tourism development in countries
from Syria, Libya, Iraq and Egypt and is even affecting neighbouring Jordan and Lebanon.
AFRICA
• 
• 
• 
In association with
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30
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
Local’s House
Middle East - Designing a New Face of the Middle East
UK & Ireland
EUROPE
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  The Middle East is positioning itself as a design hub, from Beirut, which has the talent and
production capabilities, to Dubai, which has the financial resources to create the environment.
Travel attracted
•  In recent years,
such as Design Days Dubai and Beirut Design WeekSMS
have
Riseevents
of the
Bookings
MAMILs
international design
professionals and helped “design a new face of the Middle East”.
•  The events have launched local talent internationally such as Emirati interior designer
Khalid
Wearable
Tech
Shafar and Lebanese designers Ghassan Salameh and Roula Dfouni.
•  The Middle East’s design weeks are also helping revive Arabic culture and authenticity
Braggies
Design Weeks
through works inspired
by regional roots, tradition, calligraphy
and styles.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
Promoting a new dimension in tourism
New Wave
•  Design Days Dubai attracted 12,150 visitors in 2014, 40% of whom were regional and
international tourists, while Beirut Design Week had a total of 4,000 visitors, mostly
local.
3 - 6 November
2014 London
•  Both events attract international speakers, artists and professionals although Dubai is far
more international in nature, with Beirut relying on its very strong local “design ecosystem.”
•  Yet these two events are equally important in terms of communicating their destinations under
a very different light, away from the “bling bling” of Dubai and political instability of Beirut.
AFRICA
In association with
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31
WTM Global Trends Report
•
The latest trends from around the world
Official Partner
•
3-6 November 2014• ExCeLEating
LONDON
in a
Local’s House
Poshtels
“Beirut is the true design capital of MENA.
It has a long history of craftsmanship
infused with contemporary design
Rise of the
schools, which
have helped in developing
MAMILs
its dense ecosystem and bringing up
some of today’s most established Arab
designers.”
Maya Karanouh
and Doreen Toutikian
Braggies
Co-Founders and Organisers of
Beirut Design Week
YEARS
F B
S
USINES
•
ASIA
Design Days Dubai Visitors
by Region 2014
SMS Travel
Bookings
INDIA
AMERICAS &
THE CARIBBEAN
Wearable Tech
15%
TRAVEL TECHNOLOGY
Design Weeks
GLOBAL VILLAGE
“Beirut Design Week, Design Days Dubai
and Saudi Design Week have different
formats, each based on the very different
environments in each destination.”
Cyril Zammit
Fair Director of Design Days Dubai
O
Bookings on
WeChat
EUROPE
UK & Ireland
L E B R AT I N G
•
WTM. Means Business
CE
MIDDLE EAST
25%
60%
Africa’s
New Wave
AFRICA
In association with
3 - 6 November 2014 London
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UAE
Gulf
International
Source: Design Days Dubai Activity Report 2014
32
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
Local’s House
Middle East - Different Formats in Different Destinations
UK & Ireland
EUROPE
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  Design week fever has recently caught on to a new and unexpected destination, Saudi Arabia,
which organised its first Design Week in Riyadh in 2014 but with a very different format.
SMS Traveleditions,
•  While Design Days
Dubai is a fair focusing on galleries exhibiting and selling limited
Rise of the
Bookings
Beirut’s Design MAMILs
Week is a diversified festival, much like the Design Weeks in London and Paris.
•  Meanwhile, Saudi Design Week’s first edition in 2014 remained limited to a series of talks,
Wearableand
Tech
the destination’s complex visa regulations made it difficult to gain international attention.
•  The trend is reaching even further in 2014, with Bahrain International Design Week launching
Weeks
in December and Braggies
set to encompass a designer bazaarDesign
as well
as a series of talks.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
A future for “design hotels”? New Wave
•  Design hotels should benefit from this trend by associating themselves with the design events
in a profitable way as seen at Beirut’s new design hotel: the Smallville.
3 - 6 November 2014 London
•  The outlet, which opened in 2014, hosted guests coming to Beirut Design Week, showcased
the works of local designers in the lobby and offered special cocktails.
•  Such hotels are much less commonly found in GCC countries. Nonetheless, Jumeirah
Creekside Hotel commissioned pieces of design to be shown there during Design Days Dubai.
AFRICA
In association with
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33
AFRICA:
SURFING THE
AFRICAN WAVE
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Africa - Overview
Africa: Key Performance Indicators 2013-2015
% growth
Real GDP Growth
Arrivals (Trips)
Rise of the
MAMILs
AMERICAS &
THE CARIBBEAN
Incoming Tourist Receipts Value (US$)
Air Transport Value (US$)
Hotels Value (US$)
Braggies
GLOBAL VILLAGE
Travel Retail Value (US$)
Source: Euromonitor International
• 
Local’s House
Poshtels
EUROPE
UK & Ireland
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
2013
2014
5.1
5.1
5.5SMS Travel
4.7
4.6
4.8
4.2
4.0
4.2
-
2.9
3.9
0.5
3.9Weeks
Design
4.4
MIDDLE EAST
-0.6
2.8
2015
Bookings
INDIA
Wearable Tech
TRAVEL TECHNOLOGY
3.4
Africa’s
New Wave
Africa continues to experience solid economic expansion, resulting in rising middle classes
and benefiting both business and leisure travel across the continent.
3 - 6 November 2014 London
Strengthening transport infrastructure and a steady increase in hotel openings and flight
connections are boosting arrivals, especially in Ghana, Madagascar and South Africa.
Intra-regional tourism remains key, accounting for 50% of international arrivals, but visitors
from China and India are taking on greater importance.
The spread of the Ebola virus had a negative impact on tourism in Western Africa in 2014.
AFRICA
In association with
• 
• 
• 
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CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Africa - Surfing the African Wave
Poshtels
UK & Ireland
Local’s House
EUROPE
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  Surfing is characterised by a youthful demographic and sporting lifestyle and it is estimated
that 35 million people surf worldwide.
SMS Travel
Rise ofbeautiful
the
•  Thanks to Africa's
and
expansive
coastlines
and
ease
of
access
to
waves,
Bookingsthe
MAMILs
International Surfing Association (ISA) is currently targeting the region.
Wearable
Tech
•  ISA has made expansion of the sport on the continent a major priority, aiming to stimulate
and
develop local economies by increasing tourism and creating new jobs.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
Braggies
Design Weeks
GLOBAL VILLAGE
MIDDLE EAST
Ideal for adventure and family surf holidays
•  South African company All Aboard offers family surf holidays to Madagascar, Zanzibar and
Africa’s
New Wave
Mozambique.
•  UK-based specialised surf holidays company Errant Surf goes to Morocco, Ghana, South
Africa and Mozambique, focusing most of its “surf adventures” in the region. 3 - 6 November 2014 London
•  Traditionally more popular in the Americas, Europe and Australasia, surfing is also growing in
popularity across African countries, benefiting intra-regional and domestic travel.
•  In South Africa, where there is already a thriving surf scene centred around Durban, surf
schools are proliferating and there are plans to open a surfing museum.
AFRICA
In association with
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36
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Local’s House
Poshtels
In association with
YEARS
F B
S
USINES
•
Forecast Leisure Arrivals
to Key
ASIA
Emerging International
Surfing
Association African
Member Countries
2013-2018
1,400
AMERICAS &
THE CARIBBEAN
SMS Travel
Bookings
INDIA
1,200
Cape Verde
Wearable
Tech
Côte d'Ivoire
1,000
‘000 trips
GLOBAL VILLAGE
O
Bookings on
WeChat
EUROPE
UK & Ireland
“If surf tourism is developed in a
Rise of the
sustainable fashion,
it can lead to
MAMILs
improvements in health care, education,
job opportunities and infrastructure.
Additionally, the sport of surfing acts as
a catalyst for peacekeeping, since the
Braggies
youth have a positive activity
to focus on.”
Sean Brody, ISA Africa Advisor and
Owner of Kwepunha Surf Retreat
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
TRAVEL TECHNOLOGY
Ghana
800
Design Weeks
MIDDLE EAST
600
Liberia
Africa’s
400
New Wave
Nigeria
AFRICA
200
Senegal
3 - 6 November 2014 London
-
3
201
4
201
5
201
6
201
7
201
8
201
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Source: Euromonitor International
Note: South Africa has been excluded for comparison
purposes
37
CE
The latest trends from around the world
Official Partner
Africa - Catching the Waves
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
UK & Ireland
Local’s House
EUROPE
•
L E B R AT I N G
•
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•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  Surfer Today estimates that there will be 50 million people surfing worldwide by 2020.
•  The African continent has 26,000km of coastline, with the vast majority offering perfect
SMS Travel
Rise unlike
of the
uncrowded waves
popular
destinations
in
Europe,
Australasia
and
the
Americas.
Bookings
MAMILs
•  Sierra Leone will host its first grassroots surf invitational event in 2014 which features a weekWearable Tech
long competition, surf development clinics, film screenings and a musical festival.
•  Ghana will host the Africa Surf Series in 2015, which aims to attract surfers from Africa and
dispersed surf communities
across the globe.
Braggies
Design Weeks
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
West Africa to benefit most
Africa’s
New
Waveattractions such as safaris is an
•  Combining a surf holiday with traditional African tourist
effective way for travel retailers to attract older surfers who are prepared to spend more.
3 - 6 November 2014 London
•  Thanks to their natural resources, Sierra Leone, Liberia, Ghana and Cote d’Ivoire are
expected to benefit most from the rise of surfing tourism to Africa in the next five years.
•  These countries are currently building a West African Surfing Association and working
together to promote tourism through surfing in the West African region.
•  The spread of the Ebola virus is, however, a major threat which could delay the development
of surf tourism in Western Africa.
AFRICA
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GLOBAL VILLAGE: HOTELS “BRAGGIES”: THE NEW SELFIES
CE
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Official Partner
3-6 November 2014• ExCeLEating
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in a
Local’s House
Poshtels
Global Village - Overview
Global Village: World Key Performance Indicators 2013-2015
UK & Ireland
Value % growth (US$)
Car Rental
Rise of the
MAMILs
2013
2014
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
2015
SMS Travel
5.1
6.7
7.1INDIA
Hotels
5.2
6.5
6.5
Other Travel Accommodation
3.0
4.5
4.4
AMERICAS &
THE CARIBBEAN
O
Bookings
Braggies
Design Weeks
GLOBAL VILLAGE
MIDDLE EAST
Source: Euromonitor International
• 
EUROPE
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
Wearable Tech
TRAVEL TECHNOLOGY
Boosted by a persistent recovery, global hotel sales
Africa’smarked a fourth year of consecutive
New Wave
growth in 2013, at 5.2%, and are expected to end
2014 with growth of 6.5%.
Other travel accommodation also experienced 3% growth in 2013 and is set to grow by a
3 - 6 November 2014 London
further 4.5% in 2014.
As the hotels industry remains dynamic with new brand launches, network expansion across
the world and innovative strategies, non-stop growth through to 2018 is expected.
The most interesting developments are taking place in mobile technology, where brands are
embracing social media more than ever as part of their marketing strategies.
AFRICA
• 
• 
In association with
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LONDON
in a
Poshtels
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EUROPE
Global Village: Hotels - “Braggies”: The New Selfies
UK & Ireland
•
L E B R AT I N G
•
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•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  According to a survey by eMarketer, the number of social media users across the globe
increased by 18% in 2013, to exceed 1.7 billion users.
SMS Travel
Rise of the
Bookings daily,
•  In 2013, Facebook
revealed that there is an average of 350 million photos uploaded
MAMILs
while Instagram had 58 million daily uploads, and WhatsApp saw 400 million images a day.
INDIA
AMERICAS &
THE CARIBBEAN
Wearable Tech
TRAVEL TECHNOLOGY
Bragging about hotels
Braggies
Design Weeks
•  Hotels’ social media
strategies have been robust in recent
years, and nearly all major brands
and global chains are now present on platforms such as Facebook, Instagram and Twitter.
•  However, those brands that have succeeded the Africa’s
most on social media are the ones using
New Wave
content drawn from their customers’ and potential
customers’ behaviour online.
•  The “braggie” photo is one such recent behaviour whereby holidaymakers have been
3 - 6 November 2014 London
uploading photos of themselves on holiday within 10 minutes of arriving at their hotel.
•  This is a new, fast and efficient way of “bragging” to their friends about where they are, and it
is comparable to the “selfie” craze which also emerged from increased social media usage.
•  According to a survey by hotels.com (October 2013), the top images captured by customers
include a view from the hotel window, the room’s bed and the surrounding landscape.
GLOBAL VILLAGE
MIDDLE EAST
AFRICA
In association with
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WTM Global Trends Report
•
The latest trends from around the world
Poshtels
UK & Ireland
Number of Photos Uploaded Daily
to Social Networks and Mobile Apps
2013
Rise of the
MAMILs
Number of photos (million)
500
400
500
Local’s House
EUROPE
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
“Kimpton’s Karma loyalty
program
SMS Travel
Bookings
considers brand engagement
and other
‘good deeds’ such as social media
Wearable Tech
interaction. Based on client
engagement and ‘random acts of
Karma’ which include among others
Design Weeks
posting photos on the hotel’s Facebook
or Instagram account, users are
Africa’s granted free perks and rewards.”
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
350
Braggies
GLOBAL VILLAGE
MIDDLE EAST
300
214
New Wave
200
AFRICA
In association with
100
0
O
3-6 November 2014• ExCeLEating
LONDON
in a
Official Partner
600
•
L E B R AT I N G
•
WTM. Means Business
CE
58
From Kimpton Karma 3Rewards
- 6 November 2014
Media Fact Sheet
London
12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1
WhatsApp Facebook
25/09/2014 15:38
Google +
Instagram
Source: Companies’ statistics compiled by
Euromonitor International as of August 2014
42
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
Local’s House
EUROPE
Global Village - Hotels’ Response to the Braggie Trend
UK & Ireland
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  Reacting to the trend, Kimpton Hotels introduced the Kimpton Karma Rewards programme
that offers perks including free Wi-Fi and spa vouchers for guests posting on social media.
SMS Travel to earn
•  Marriott also embraced
the trend, with the PlusPoints programme allowing members
Rise of the
Bookings
MAMILs
points thanks to
their social media behaviour, be it check-ins, photos or other activities.
•  Omni Hotel’s Summer Passport social media programme also offers customers a chance
Wearableto
Tech
earn additional entries to a sweepstake with the chance to win a trip through social sharing.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
Looking towards emerging markets
•  Social media sharing and adoption is growing globally, yet according to a Pew Research
Africa’s
Center Report, consumers in emerging marketsNew
are
the most active on social media.
Wave
•  Hotels and travel accommodation outlets should therefore look towards countries such as
China, Brazil, Argentina and the Middle East where social media usage is growing
very2014
fast.
3 - 6 November
London
•  The airline sector can also benefit from the trend. Qantas is already reviewing social media
conversations but further action could be taken to boost loyalty.
•  These trends also create a new challenge for operators: customer reviews and spontaneous
uploads mean their services need to be flawless in order to maintain a strong reputation.
Braggies
Design Weeks
GLOBAL VILLAGE
MIDDLE EAST
AFRICA
In association with
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ASIA: TRAVEL BOOKINGS ON WECHAT
CE
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Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Asia - Overview
Asia: Key Performance Indicators 2013-2015
% growth
Local’s House
Poshtels
EUROPE
UK & Ireland
2015
Real GDP GrowthRise of the
5.4
5.3
SMS Travel
5.6
Bookings
Arrivals (Trips)
5.9
5.0
5.2
Incoming Tourist Receipts Value (US$)
5.5
5.9
5.8
Air Transport Value (US$)
6.5
7.2
7.5
Hotels Value (US$)
5.0
Design Weeks5.4
5.1
Braggies
GLOBAL VILLAGE
Travel Retail Value (US$)
YEARS
F B
S
USINES
•
ASIA
2014
MAMILs
O
Bookings on
WeChat
2013
AMERICAS &
THE CARIBBEAN
•
L E B R AT I N G
•
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•
WTM Global Trends Report
MIDDLE EAST
4.4
5.0
INDIA
Wearable Tech
TRAVEL TECHNOLOGY
4.6
Source: Euromonitor International
Africa’s
New Wave
Note: GDP refers to Asia Pacific only, all others include Australasia
AFRICA
• 
• 
• 
Economic growth in the region continues to be driven by China, although Southeast
Asian
3 - 6 November
2014 London
countries including Indonesia, Malaysia and Thailand are also enjoying sound progress.
Hotels and airlines are both recording strong growth, benefiting from the rise of intra-regional
and domestic travel in the region.
Online travel sales are predicted to post a 15% Compound Annual Growth Rate over the
2013-2018 period as Asian consumers embrace online travel and increasingly make mobile
purchases.
In association with
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CE
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Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Asia – Travel Bookings On WeChat
Poshtels
UK & Ireland
Local’s House
EUROPE
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  The popularity of instant messaging is recording a strong rise worldwide, driven by the growth
of smartphones, making it a rival for social media and telecom companies.
SMS Travel
of the
•  Its popularity isRise
especially
significant
in
Asia,
where
the
leading
companies
are
China-based
Bookings
MAMILs
WeChat (Weixin in Chinese) by Tencent and Japan-based LINE.
Wearable Tech
•  WeChat was estimated to have 440 million active users in Q2 2014 and to be the second
largest global messaging service after WhatsApp, which had 500 million active users.
•  WeChat is, however,
leading the world in terms of monetising
its popularity by offering new
Braggies
Design Weeks
services, challenging the Alibaba Group in e-commerce and online payments in China.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
New Wave
Travel companies join in
•  Leading Chinese online travel agency Ctrip sells air, train and attraction tickets and groupbuying deals through WeChat and is expected to use it soon for all its products.3 - 6 November 2014
•  Didi Dache, a leading Chinese taxi app, doubled its number of users to 40 million in one
month after starting a partnership with WeChat in January 2014.
•  Low-cost carrier Spring Airlines launched a WeChat service in April 2014 allowing users to
book flights, check in, check flight status and communicate with customer service.
AFRICA
In association with
London
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WTM Global Trends Report
•
The latest trends from around the world
Official Partner
Local’s House
EUROPE
UK & Ireland
“We’ve enhanced our leading WeChat
app from a communication tool to a
Rise of the
MAMILs
multi-functional
platform through
initiatives such as smartphone games,
official accounts and payment
functions.
All of our businesses
are based on the
Braggies
WeChat platform and we are confident
that they will generate great returns in
the long run.”
Ma Huateng, Chairman and CEO
Tencent
YEARS
F B
S
USINES
•
Bookings on
WeChat
Online Travel Sales ValueASIAin Key
Asian Markets by Product
% CAGR 2013-2018
SMS Travel
Bookings
Japan
AMERICAS &
THE CARIBBEAN
In association with
O
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
GLOBAL VILLAGE
•
L E B R AT I N G
•
WTM. Means Business
CE
INDIA
China
Wearable Tech
TRAVEL TECHNOLOGY
Thailand
Design Weeks
MIDDLE EAST
Philippines
Malaysia
Africa’s
New Wave
AFRICA
South Korea
0
3 - 6 November 2014 London
5
10
15
20
% value CAGR 2013-2018
25
12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1
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Online Travel Agencies
Flights
Accommodation
Source: Euromonitor International
47
CE
The latest trends from around the world
Official Partner
3-6 November 2014• ExCeLEating
LONDON
in a
Asia - Instant Messaging Craze
Poshtels
UK & Ireland
Local’s House
EUROPE
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  According to The Economist, WeChat is expected to generate revenues of US$1.1 billion in
2014 and to record growth of 40% in 2015.
SMS Travel
Risemostly
of the
•  Revenues come
from
virtual
goods,
in
particular
online
games,
but
the
company
is
Bookings
MAMILs
currently focusing on increasing its revenues from mobile commerce and payments.
Wearablein
Tech
•  WeChat is steadily expanding into international markets, recording especially rapid growth
the emerging markets of Southeast Asia and Latin America.
•  Over the next fewBraggies
years, WeChat is expected to be launched
on all internet-connected mobile
Design Weeks
devices including smartwatches and smartglasses.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
New Wave
Overtaking social media
•  According to a Hotel.com survey, WeChat is the favourite platform in China today for
3 - 6 November 2014 London
consumers to share travel experiences, ahead of social media.
•  WeChat and LINE now allow companies to manage customer support through their apps,
which is especially interesting for travel where timely responses to customer issues are key.
•  Given the fast-growing role of messaging services worldwide, travel companies are expected
to embrace them for customer service, bookings and payments as they did with social media.
AFRICA
In association with
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INDIA: ONLINE RAIL BOOKING BOOM
CE
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Official Partner
3-6 November 2014• ExCeLEating
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in a
Local’s House
Poshtels
India - Overview
EUROPE
UK & Ireland
•
L E B R AT I N G
•
WTM. Means Business
•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
India: Key Performance Indicators 2013-2015
% growth
Real GDP
Rise of the
Growth MAMILs
Arrivals (Trips)
AMERICAS &
THE CARIBBEAN
5.4
7.1
7.9
6.4
INDIA
8.6
3.8
Air Transport Value (US$)
Braggies
8.3
16.8
Design Weeks
15.7
GLOBAL VILLAGE
Wearable Tech
TRAVEL TECHNOLOGY
6.1
Source: Euromonitor International
• 
5.1
2015
SMS Travel
Bookings
-0.6
Travel Retail Value (US$)
• 
2014
Incoming Tourist Receipts Value (US$)
Hotels Value (US$)
• 
2013
MIDDLE EAST
0.1
3.9
Africa’s
New Wave
12.5
3.0
9.5
9.2
AFRICA
In association with
3 - 6 November
2014 London
India looks set to overtake Brazil as the second largest BRICS economy by 2018
as the
country’s economic and demographic growth continues.
Strong promotional campaigns by the Ministry of Tourism followed by the continued
depreciation of the Indian Rupee are driving the strong growth of inbound tourism.
The majority of online travel services in India currently target the young and urban consumer,
but are increasingly starting to adjust their offer to suit a wider audience.
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CE
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3-6 November 2014• ExCeLEating
LONDON
in a
India - Online Rail Booking Boom
Poshtels
UK & Ireland
Local’s House
EUROPE
•
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•
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•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  Rail is the most popular mode of transport in India, particularly for rural consumers, but long
queues for purchasing tickets are a deterrent.
SMS Travel
Rise
of 300%
the
•  With an increase
of
in
online
bookings
between
March
2013
and
March
2014,
Bookingsrail is the
MAMILs
fastest growing sector in online travel in India.
Wearable
Tech
•  The Indian government is constantly improving the telecommunications infrastructure in
order
to increase internet penetration in the country.
•  Moreover, travel agents
can book train tickets online forDesign
consumers
who do not have internet
Braggies
Weeks
access.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
New Wave
OTAs on board
•  As well as booking direct via the Indian Railways Company (IRCTC) website, consumers can
also book train tickets from online travel retailers such as Yatra and ClearTrip. 3 - 6 November 2014 London
•  The increase in bookings via online travel agents has been one of the main drivers of rail
online sales growth over 2012-2014.
•  Many foreign travellers in India prefer to book train tickets online through online travel agents
as IRCTC only accepts American Express credit cards from international tourists.
AFRICA
In association with
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WTM Global Trends Report
•
The latest trends from around the world
Official Partner
•
3-6 November 2014• ExCeLEating
LONDON
in a
Local’s House
Poshtels
EUROPE
UK & Ireland
L E B R AT I N G
•
WTM. Means Business
CE
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
Rail Transportation Forecast Sales
in India 2014-2018
“Indian Railways
Rise ofis
theexpanding the scope
MAMILs
of online booking
for people to book
additional services. The need of the hour
is to bring in a total change in the work
culture and delivery of railway services by
investing in large-scale
integrated
Braggies
computerisation of major functions of
Indian Railways.”
Sadanand Gowda,
Indian Minister of Railways
9,000
8,000
AMERICAS &
THE CARIBBEAN
In association with
INDIA
7,000
US$ million
GLOBAL VILLAGE
SMS Travel
Bookings
Wearable Tech
TRAVEL TECHNOLOGY
6,000
Design Weeks
5,000MIDDLE EAST
4,000
Africa’s
New Wave
3,000
AFRICA
2,000
3 - 6 November 2014 London
1,000
12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1
-
25/09/2014 15:38
2013 2014 2015 2016 2017 2018
Source: Euromonitor International
52
CE
The latest trends from around the world
Official Partner
India - Next Step…Mobile
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
UK & Ireland
Local’s House
EUROPE
•
L E B R AT I N G
•
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•
WTM Global Trends Report
O
YEARS
F B
S
USINES
•
Bookings on
WeChat
ASIA
•  Mobile devices are the most popular way to access the internet in India. Mobile internet
subscriptions reached 72 million in 2013, more than 70% of total internet subscriptions in the
SMS Travel
country.
Rise of the
Bookings
MAMILs
•  ClearTrip has created a specific, very successful app to book rail tickets.
Tech
•  IRCTC launched a mobile app for bookings, train schedules and real-time train statusWearable
updates.
•  Since 2013, IRCTC rail bookings are also possible from non-internet mobile phones through
SMS messages. Braggies
This is facilitated by consumers registering
their mobile phone number with
Design Weeks
their bank.
INDIA
AMERICAS &
THE CARIBBEAN
TRAVEL TECHNOLOGY
GLOBAL VILLAGE
MIDDLE EAST
Africa’s
Competition between high-speed rail and LCCs New Wave
•  The boost in online bookings is part of a larger innovation effort by IRCTC to compete with low3 - 6 November 2014 London
cost carriers in the country on a number of key routes.
•  Six high-speed corridors have been identified with Mumbai-Ahmedabad, the fast-track pilot
scheme. The ultimate aim is to connect all of India’s major cities and possibly abroad.
•  However, there have been rises in rail fares to help fund the new ventures and recentlylaunched AirAsia India has stated that its aim is to gain market share from IRCTC.
AFRICA
In association with
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WTM Global Trends Report
•
The latest trends from around the world
Official Partner
•
3-6 November 2014• ExCeLEating
LONDON
in a
Poshtels
L E B R AT I N G
•
WTM. Means Business
CE
O
YEARS
F B
S
USINES
•
Local’s House
Bookings on
The Global Trends Report was created exclusively for World Travel Market
WeChat
by Euromonitor International’s Travel and Tourism research team
UK & Ireland
EUROPE
ASIA
Caroline Bremner, Head of Travel and Tourism
Caroline Bremner manages the global research programme for the travel industry at Euromonitor International. Caroline
SMS Travel
leads aRise
team
of of
thetravel experts and has played an integral role in creating the most extensive travel intelligence system
Bookings
globally. MAMILs
Caroline has a Master degree in French (University of Edinburgh) and a postgraduate diplomaINDIA
in European
AMERICAS &
marketing
and
languages
(PG
Dip,
University
of
Napier,
Edinburgh).
THE CARIBBEAN
Wearable Tech
TRAVEL TECHNOLOGY
Nadejda Popova, Senior Travel and Tourism Analyst
Lead Editor – Global Trends Report
As Senior Research Analyst, Nadejda Popova is responsible for the content and quality of Euromonitor International’s
Braggies
Design
Weeks
travel research,
providing strategic analysis and in-depth coverage
of the
travel industry with a special focus on Airlines.
GLOBAL VILLAGE
MIDDLE EAST
Nadejda has a degree in Finance (UNWE Sofia) and a PhD in Management (University of London).
Africa’s
Angelo Rossini, Travel and Tourism Analyst
New Wave
Editor – Global Trends Report
AFRICA
Angelo Rossini is responsible for Online Travel research at Euromonitor International. Previously, Angelo worked in the
In association
with
inbound
tourism
sector in Italy and attained the qualification of technical director of a travel agency. He was also lecturer
3 - 6 November 2014 London
at the University of Salerno and Researcher at Datamonitor. Angelo has a degree in political sciences (University of
Salerno) and a Master in Marketing Communications (University of Venice).
Michelle Grant, Travel and Tourism Research Manager
As Travel and Tourism Research Manager, Michelle Grant is responsible for Euromonitor’s Hotels research, which
provides analysis and in-depth coverage of the hotel industry worldwide. She works closely with hotel companies,
providing insights into consumer trends and market performance. Michelle has a Bachelor of Arts in Economics and
Finance from Washington University in St. Louis.
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WTM Global Trends Report
•
The latest trends from around the world
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UK & Ireland
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CE
O
YEARS
F B
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USINES
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Bookings on
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For more information:
SMS Travel
Bookings
RiseBremner
of the
Caroline
MAMILs
AMERICAS &
Head of
Travel and Tourism
THE CARIBBEAN
Euromonitor International
[email protected]
@CarolineBremner
Braggies
GLOBAL
VILLAGE
www.euromonitor.com/travel-and-tourism
Paul Nelson
Press & PR Manager
World Travel Market Portfolio
[email protected]
www.wtmlondon.com
In association with
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INDIA
Wearable Tech
TRAVEL TECHNOLOGY
Design Weeks
MIDDLE EAST
Africa’s
New Wave
AFRICA
3 - 6 November 2014 London
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