1. business and industrial
2. advertising and marketing
3. advertising

 Independent News & Media
Advertising Rates & Specs
2014
INM Advertising Rates and Specs
1
ID Hosted Gif *
Send GIF file and clickthrough url
ID Hosted Flash*
Send swf file with embedded click tag, back up gif and clickthrough url
Third Party Hosted*
We accept ad tags from all major ad serving platforms. Please provide
instructions for macro insertion
Display Formats
To view Rich Media Formats click here.
Flash Creative Files
It is recommended that all Flash files should be published in version 10 or
lower.
For our ad server Dart DFP to count clicks the URL cannot be embedded in the
flash file. The following clickTag should be implemented:
on (release) {
getURL(_level0.clickTag, "_blank");
}
A back-up of the ad should be supplied in GIF or JPEG format for users who do
not have flash installed.
Audio
All audio must be click initiated.
Expandable Creative
Must expand on user initiation/mouse over. Creative must retract on mouse
off or have a clear and visible close button – Close X
Billboard *
Close button should clearly be positioned in top left or right corner. Creative
needs to use the code below on the close button in Flash Close button in Actionscript 2
on (release) {
import flash.external.ExternalInterface; // load the files needed to speak to the
HTML page
ExternalInterface.call("hideBanner", ""); // and call the Javascript function
"hideBanner"
}
Close button in Actionscript 3
Give your close button an instance name of close_button
Then use the actionscript below:
close_button.addEventListener(MouseEvent.CLICK, fl_MouseClickHandler);
INM Advertising Rates and Specs
2
function fl_MouseClickHandler(event:MouseEvent):void
{
import flash.external.ExternalInterface;
ExternalInterface.call("hideBanner", "");
}
When setting up the ad in DFA you need to set allowscriptaccess=”always”
instead of the default allowscriptaccess=“never”
Overlay
A close button must be present and fully functional for the entirety of the ad.
The overlay must close automatically after 10 seconds.
Positioning should be 270 pixels from the top of the page and centrally
positioned horizontally.
Overlay’s are served on the home page of each channel and are frequency
capped.
Must be hosted via a Rich Media vendor.
Push Down
If not being third party ad served please provide a collapsed version (970x60)
and an expanded version (970x420)
Homepage Takeover Please click here to view specs
with Reskin C-On Text/Video Ads
Text Ads:
Specifications
Headline (max 25 characters)
Body text (max 125 characters)
URL
or
Image/logo 300 px X 250px
Video Format
Pre Roll:
Only FLV files accepted.
15 seconds maximum video length.
2MB file size maximum.
Email Marketing
The Lot:
Formats
1. 300x250 static gif/jpeg
2. Less then 30k file size
3. Click through URL (trackable links may be used however, please note that
these may cause the image to be stripped from certain, less mainstream,
email accounts)
INM Advertising Rates and Specs
3
Daily Newsletter:
1. 300x250 gif/jpeg
2. Less then 39k file size
Permission Email:
Designed by Client
1. 3 images according to the specification of the attached jpeg
2. 150 or less words of text
3. Must include “The Lot” logo as shown in attached jpeg
4. Images should collectively be less then 110kb
Designed by Independent Digital
1. 5 or more high resolution images
2. 150 word of text
3. All branding/logos that are to be included.
(Permission email JPEG/PDF)
Competition page:
1. 1 high resolution good quality image relating to the prize (can be one of the
above)
2. 130 words for competition page including details and description of the
prize
3. Competition duration dates
4. URL to which users can click to sign up to clients own newsletter
Mobile Format:
Banner – 320x50 or 300x50
5kb for static banners
8kb for animated banners
GIF, PNG, JPG
Interstitial – 320x480
320x480
Up to 50kb
GIF, PNG, JPG
Video Interstitial
Up to 512MB video size (we transcode the video into different sizes and ratios)
Logo: 50x50pixels, up to 5kb in file size.
INM Advertising Rates and Specs
4
INM Advertising Rates and Specs
5
Rich Media Creative Specifications
Rich Media can be defined as: advertisements with which users can interact (as opposed to solely animation and
excluding click-through functionality) in a web page format. These advertisements can be used either singularly or in
combination with various technologies, including but not limited to sound, video, or Flash, and with programming
languages such as Java, Javascript, and DHTML. These Guidelines cover standard Web applications including e-mail,
static (e.g. html) and dynamic (e.g. asp) Web pages, and may appear in ad formats such as banners and buttons as
well as transitionals and various over-the-page units such as floating ads, page take-overs, and tear-backs. Rich
Media also includes in-page and in-text digital video advertisements where the associated content is not streaming in
a player environment.
It is important to note that these guidelines are intended to provide the industry with a lowest common denominator
for creative specifications. The guidelines are not meant to place a limit on what can be accepted, however,
agencies and advertisers should work with their publisher partners to understand what each one is able to accept.
Certified Rich Media Vendors
Adform
AdGenie
AdKeeper
AdMotion
Adnologies
Adrime
Advolution
Adriver
Bluestreak
DoubleClick
EyeWonder
Flashtalking
MediaMind/Eyeblaster
Mediaplex
Pointroll
Spongecell
Teracent
Ad Unit
Category
Format
WxH
Max
Initial
Load
File
Size
Rich
Flash
File
Size
Video
(Polite
Load)
Flash
Specifics
Audio
Initiation
Max
Animation
Length
Controls
N/A
N/A
N/A
428x60
Rich Media
Ads
728x90
N/A
300x250
120x600
160x600
428x60
In-Page
Video
728x90
40K
30 sec
300x250
120x600
Clear & Visible
Close x button is
necessary
100K
25fps
Clear and Visible
Play, Pause, Mute,
rewind & volume
controls for video
content
160x600
300x250 – 600x350
2.2mb
User
initiated
300x600 – 560x600
(on Click)
Expandable
N/A
728x90 – 728x180
120x600 – 300x600
Auto retracting
functionality must
be included in
expanding ads and
overlays
160x600 – 320x600
Floating /
Overlay
Dimensions of
Overlay or floating
ads vary. Refer to
individual publisher
specs.
Direction of
expandable ads
may vary between
publishers.
N/A
10 sec