Release Notes
ADTECH Release 4.2.1
2014-11-10
ADTECH GmbH
ADTECH Release 4.2.1
Table of Contents
About This Document .................................................................................................................... 3
New Features Overview for Release 4.2.1 ..................................................................................... 4
Chapter 1
Bulk Edit Flights
5
About Bulk Edit and Multi Edit of Flights ....................................................................................... 6
How to Bulk Edit Multiple Flights .................................................................................................. 7
Bulk Edit Option in the Master Data Tab ....................................................................................... 8
Bulk Edit Campaigns Window ........................................................................................................ 9
Campaign Edit Queue Overview Window.................................................................................... 11
Flight Update Report Window ..................................................................................................... 12
Chapter 2
Team Management Enhancements
13
How to Create Teams .................................................................................................................. 14
How to Manage Team Users........................................................................................................ 15
The Team Management ............................................................................................................... 16
Manage Team Users Window ...................................................................................................... 17
Chapter 3
Frequency Across Banners
19
About Frequency Across Banners ................................................................................................ 20
How to Create/Edit Banner Frequency Categories...................................................................... 21
How to Book a Banner with Frequency Across Banners.............................................................. 22
Banner Frequency Categories Window ....................................................................................... 23
Create/Edit Category Window for Banner Frequency Categories ............................................... 24
Banner Frequency Category in Edit Banner Tab .......................................................................... 26
Chapter 4
Inventory Type
27
About Inventory Type and Reporting .......................................................................................... 28
How to Define Inventory Types for a Website ............................................................................ 29
The Inventory Type Setting in The Website Details Tab .............................................................. 30
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ADTECH Release 4.2.1
About This Document
Copyright and
confidentiality
All information from the ADTECH user guides is proprietary and to be treated as strictly
confidential. Data is exclusively destined for the exclusive and internal use of the
ADTECH customer. Any use, transmission, provision of access to third parties, circulation or any other utilization of the data or of information provided, other than contractual, is strictly prohibited.
Address and contact
ADTECH GmbH
Robert-Bosch-Str. 32
D-63303 Dreieich
GERMANY
Phone: +49 6103 5715-0
Fax: +49 6103 5715-111
E-Mail: [email protected]
URL: http://www.adtech.de/
2014-11-10
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ADTECH Release 4.2.1
New Features Overview for Release 4.2.1
Introduction
This topic provides an overview of all new ADTECH features for release 4.2.1. Some
features are described in more detail in the following chapters. Please note the “For
details see …” cross-references.
Campaign
Management
The following feature is new in campaign management:
Network
Management
The following features are new in network management:
Bulk edit flights: When using the Bulk edit… flights function in a master campaign,
multiple campaign attributes can be selected, modified and applied to multiple flights
of different campaign type within one action. Since flights are saved and updated
asynchronously, you can continue to use the user interface instead of waiting for
flights to finish saving. The status of each modified flight can be monitored in the
Campaign Edit Queue under Monitoring. For details see Bulk Edit Flights on page 5.
• Team Management: Administrators can now create and manage Teams in the
ADTECH user interface. With this new option under Administration in the menu
bar, ADTECH extends the usability of the Team Permissions feature as introduced
with release 4.0.1. For details see Team Management Enhancements on page 13.
• Frequency Across Banners: It is now possible to define a frequency cap across several banners. This allows you to regulate the number e.g. of intrusive banners (like
layer banners, expandable banners, pop-ups etc.) that are displayed to a user within a specified period of time. This setting works across campaigns and placements.
For details see Frequency Across Banners on page 19.
Website
Management
Miscellaneous
The following feature is new in website management:
Inventory Type option: It is now possible to categorize the type of traffic for your inventory (on a website) between mobile in-app traffic and other traffic (desktop and
mobile web traffic). There is a report available that distinguishes between these types.
For details see Inventory Type on page 27.
The following miscellaneous features are new:
• Geo-Targeting templates: When Select a Template in the Geo Targeting tab in
campaigns is clicked, the result list of Geo Targeting templates is now listed in alphabetical order.
• New search field in event filter: The Filter under i-Center > Event now contains
“Team” as new search field. Select a campaign list under Event e.g. Campaigns
modified today to search for campaigns that have been assigned to a team.
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ADTECH Release 4.2.1
Chapter 1
Bulk Edit Flights
In this chapter
Topic
Page
About Bulk Edit and Multi Edit of Flights ................................................................ 6
How to Bulk Edit Multiple Flights ........................................................................... 7
Bulk Edit Option in the Master Data Tab ................................................................ 8
Bulk Edit Campaigns Window................................................................................. 9
Campaign Edit Queue Overview Window ............................................................ 11
Flight Update Report Window.............................................................................. 12
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ADTECH Release 4.2.1
About Bulk Edit and Multi Edit of Flights
What is new?
Bulk edit… flights is a new option for mass editing of flights in a master campaign in
addition to Multi edit… flights.
As the data is processed asynchronously while saving and updating the flights, it prevents time-outs and allows users for efficient booking and modification of flights.
Note: Other options of the …selected Flights selection box have been moved into the
Bulk edit… window, e.g. Adjust Status for, campaign actions like Start or Ad Visibility
settings.
Bulk edit and Multi
edit options image
Bulk edit vs. Multi
edit flights
To edit several flights within a Master Campaign at the same time you can now choose
between two options.
Depending on whether you use Bulk edit… or Multi edit… for …selected Flights the
feature properties are different:
Property
Bulk edit…
Multi edit…
Workflow
Multiple campaign attributes are
changed within one action via a
single window (Bulk Edit Campaigns window). For details see
Bulk Edit Campaigns Window on
page 9.
Multiple campaign attributes are
directly changed in the flights, one
after another via Next/Previous
buttons. For details see Multi Edit
Flights in Master Campaigns.
Campaign attributes
The number of available campaign The campaign attributes for each
attributes to be applied to all
flight can be changed individually.
flights is limited and pre-defined.
Data Processing
Flight updating is asynchronous.
Flight updating is synchronous.
Note: User can continue to edit
more campaigns while the flights
are updating.
Note: As all flights are saved with
the Next/Previous button click,
this can sometimes result in timeouts.
The update/validation status of
each modified flight can be monitored under Monitoring > Campaign Edit Queue > Flight update
report. For details see Flight Update Report Window on page 12.
Before modifying the Next Flight
the current flight will be saved
and shows directly error messages, in case the settings did not
match with the campaign.
Monitoring
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ADTECH Release 4.2.1
How to Bulk Edit Multiple Flights
Prerequisites
Bulk editing multiple
flights
A Master Campaign with flights was created.
Step
1
Action
Edit a Master campaign.
Result: The Master Data tab opens with a list of existing flights.
2
For all flights you want to change, select the check boxes in the Flight Name section.
Note: You cannot select more flights than shown in the current page view. Depending on your screen resolution this number can vary.
3
Select Bulk edit… from the selection box and apply this to the flights by clicking
…selected Flights.
Result: The Bulk Edit Campaigns window opens. For details see Bulk Edit Campaigns Window on page 9.
4
Select the check boxes for every campaign attribute you want to change.
Note:
• The check box needs to be activated, if you want to change the associated
field or menu option.
• Some table sections or options (e.g. Custom Campaign Settings or Team) are
only visible if the respective network feature is activated in your network.
5
Define the intended entry or selection for this field.
Example:
6
Click Save to apply the selection to all selected flights in the Master Campaign.
Result: All selected flights will be updated. As the data is processed asynchronously,
you should monitor each modified flight within the Campaign Edit Queue Overview
Window on page 11.
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ADTECH Release 4.2.1
Bulk Edit Option in the Master Data Tab
Introduction
The Bulk Edit… option allows the users to edit several flights of a Master Campaign at
the same time.
Navigation
Edit a Master Campaign, select several flights and expand the selection box for
…selected Flights.
Bulk edit in the
Master Data tab
image
Sections
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No.
Section
Description
1
Check box
If activated, selects a flight for mass editing by an option selected from the …selected Flights selection box (see 2).
2
Selection box
Bulk Edit… opens the Bulk Edit Campaigns window for the
flights that have been selected. For details see Bulk Edit Campaigns Window on page 9.
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ADTECH Release 4.2.1
Bulk Edit Campaigns Window
Introduction
Within the Bulk Edit Campaigns window a limited number of different campaign attributes can be applied to several flights and within one action.
Navigation
Edit a Master Campaign, select several flights and click Bulk Edit… option in the selection box for flights. Click …selected Flights button.
Bulk edit campaigns
window image
Sections
No.
Section
Description
1
Check box
(example)
Must be activated to change the values of the associated field
or menu.
2
Data field
(example)
Defines the intended entry or selection for this field.
3
Save
Applies all changes to the selected flights of the Master Campaign.
Note: The data is processed asynchronously while saving and
updating the flights. To monitor each modified flight and status of updating please see Campaign Edit Queue Overview
Window on page 11.
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Notes:
• Some table sections or options (e.g. Custom Campaign Settings or Team) are only
visible if the respective network feature is activated in your network.
• For details on each window section please see the respective topic in the general
ADTECH user guide in chapter The Standard Campaign and Flight Tabs.
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ADTECH Release 4.2.1
Campaign Edit Queue Overview Window
Introduction
The update and validation status of each flight modified via the Bulk edit… flights
function in a master campaign can be monitored in the Campaign Edit Queue window.
If a campaign update failed e.g. because the selected attributes do not match with this
campaign type, the details can be viewed in the Flight update report window.
Navigation
From the menu bar, go to Monitoring > Campaign Edit Queue.
Campaign edit queue
window image
Sections
No.
Section
Description
1
Master Campaign Shows basic details of the Master Campaign in the queue:
Details
•
ID: Request ID of the Master Campaign in the queue
• Campaign ID: ID of the Master Campaign
• Campaign Name: Name of the Master Campaign
2
Change Date
Shows the date of changing campaign attributes via the Bulk
edit campaigns window.
3
Flight Updates
Summary
Shows the numbers and update status of flights in the queue:
Flight Status Details
Shows update status per flight in the queue and basic flights
details (flights ID and name):
4
• Total: Total number of flights updated for this request ID
• Open: Flights that are still waiting for an update
• Done: Flights that have completed the update with success or show a warning (see 4)
• Error: Flights that have not been updated, because an error occurred
• Canceled: Flights that were manually canceled by a user
when waiting for push in the campaign queue.
•
: Flight update Done with success or a warning is created, if not all campaign attributes were updated because
some did not match the campaign type.
•
: Flight update failed because an Error occurred. Note:
In this case none of the campaign attributes will be updated.
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5
Opens the Flight update report window. For details see Flight
Update Report Window on page 12.
6
Deletes/cancels the Master Campaign or flight from the
queue.
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ADTECH Release 4.2.1
Flight Update Report Window
Navigation
From the menu bar, go to Monitoring > Campaign Edit Queue > click
.
Flight update report
window image
Sections
No.
Section
Description
Flight Details and
status
Shows basic flights details and update status per flight:
2
Fields to update
Shows the campaign attributes that have been selected for
updating in the Bulk edit campaigns window. For details see
Bulk Edit Campaigns Window on page 9.
3
Update details
Shows messages about the success of update or reasons why
the update failed:
1
• Campaign Name: Flight name
• Campaign ID: Flight ID
• Status: Message about the flight update (Done or Error)
• Update errors
• Update warnings
• Update infos
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ADTECH Release 4.2.1
Chapter 2
Team Management Enhancements
What is new?
Within the Team Management section, administrators can now create and manage
teams in the ADTECH user interface. This enhancement extends the usability of the
Team Permissions feature as introduced with release 4.0.1.
In this chapter
Topic
Page
How to Create Teams............................................................................................ 14
How to Manage Team Users ................................................................................. 15
The Team Management ........................................................................................ 16
Manage Team Users Window ............................................................................... 17
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ADTECH Release 4.2.1
How to Create Teams
Prerequisites
Creating teams
The Team Permissions network feature has been activated in your network. Please
reach out to your ADTECH Client Service contact to activate the feature.
Step
1
Action
From the menu bar, go to Administration > Team Management.
Result: The Team Management window opens. For details see The Team Management on page 16.
2
In the Add new team text box define a name for the team.
Note: A team name must be unique in a network.
3
Click Add.
Result: The team is added to the Teams list table.
Archiving teams
• A team that is used by a campaign with a status other than Invalid cannot be archived.
• A team that is not used by any campaign but assigned to a user can be archived.
• Deleted teams cannot be restored from archive in the user interface.
• If you would like to restore an archived team for re-use, please reach out to your
ADTECH Client Service contact.
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ADTECH Release 4.2.1
How to Manage Team Users
Prerequisites
• The Team Permissions network feature has been activated in your network. Please
reach out to your ADTECH Client Service contact to activate the feature.
• Teams have been created.
Adding users to
teams
Step
Action
1
From the menu bar, go to Administration > Team Management.
2
Click the respective team name in the Teams list table. For details see The Team
Management on page 16.
3
Click Edit to add users to a team.
Result: The Manage team users window opens. For details see Manage Team Users Window on page 17.
4
In the filter section, search for users by the criteria First name, Last name or Email.
Result: The Available users section contains all users that match the filter criteria.
5
Select the desired user names in the Available users section.
6
Click Add>> to move the selected users from the Available users to the Selected
users section.
Note: This will store the first selection while you continue searching for more users.
7
Removing users from
teams
Step
Click OK and the user selection is added to this team.
Action
1
From the menu bar, go to Administration > Team Management.
2
Click the respective team name in the Teams list table.
3
Click Edit to remove users from a team.
Result: The Manage team users window opens.
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4
Select the desired user names in the Selected users section
5
Click << Remove to move the selected users from the Selected users to the
Available users section.
6
Click OK and the user selection is removed from this team.
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ADTECH Release 4.2.1
The Team Management
Navigation
From the menu bar, go to Administration > Team Management.
Team Management
image
Sections
No.
Section
Description
1
Teams
Shows the team list with names of the Teams.
•
list.
•
: Allows the users to edit a team name in the Teams
: Removes a team from the Teams list to the archive.
Notes:
• A team that is used by a campaign cannot be archived.
• A team that is not used by any campaign but assigned
to a user can be archived.
• To restore an archived team for re-use, please reach
out to your ADTECH Client Service contact.
2
Team members
Shows the list of users assigned to one or multiple Teams e.g.
“Walter, Weber” assigned to the team “Sales North”. The user
details list shows:
• Last/First name
• E-mail
• Other teams this user is assigned to
For details see How to Manage Team Users on page 15.
3
Create teams
Creates entities of the Teams list (see 1):
• Add new Team: Allows the user to enter a new team
name in the text field.
Note: A team name must be unique in the network.
• Add: Adds a new team to the Teams list. For details see
How to Create Teams on page 14.
4
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Edit button
• Opens the Manage team users window that allows to
add/remove users to/from a team. For details see Manage Team Users Window on page 17.
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ADTECH Release 4.2.1
Manage Team Users Window
Manage team users
window
The Manage team users window allows to add/remove users to/from a Teams in the
Team Management.
Navigation
From the menu bar, go to Administration > Team Management. Click the name for the
respective team in the Teams list and Click Edit. For details see The Team Management
on page 16.
Manage team users
window
Sections
No.
1
Section
Description
Filter options
Searches for a specific users by the following criteria:
• First name
• Last name
• E-mail
2
Available users
Shows the matching users by name. The desired user(s) can
be selected via the check box.
Note:
3
Buttons
selects all users shown on this side of results.
• Add >>: Moves the selected user(s) from the Available
users section to the Selected users section.
Note: The Selected users will be added to the respective
team after saving.
• << Remove: Removes the selected user(s) from the Selected users section to the Available users section.
Note: A user that was added to a team before, will now
be removed from the respective team after saving.
4
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Selected users
Shows the list of selected user(s).
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ADTECH Release 4.2.1
No.
Section
Description
5
Buttons
• OK: Saves the settings of the Selected users section and
adds/removes users from teams after saving.
• Cancel: Closes the window without saving.
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ADTECH Release 4.2.1
Chapter 3
Frequency Across Banners
In this chapter
Topic
Page
About Frequency Across Banners ......................................................................... 20
How to Create/Edit Banner Frequency Categories............................................... 21
How to Book a Banner with Frequency Across Banners ...................................... 22
Banner Frequency Categories Window ................................................................ 23
Create/Edit Category Window for Banner Frequency Categories ........................ 24
Banner Frequency Category in Edit Banner Tab ................................................... 26
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ADTECH Release 4.2.1
About Frequency Across Banners
Introduction
It is now possible now to define a frequency cap across several banners. This allows
you to regulate the number of e.g. intrusive banners (like layer banners, expandable
banners, pop-ups etc.) that are displayed to a user within a specified period of time.
This setting works across campaigns and placements.
Use cases
You book campaigns from different advertisers which all contain pop-ups. However,
you do not want to expose the users on your websites to several pop-ups within a
short period of time. By putting a frequency cap on banners that all use pop-ups, the
user will now only see a certain number of pop-ups within a specified amount of time.
Properties and
limitations
• Cookies: It is cookie-based, therefore users need to accept cookies in their browsers. If users do not accept cookies, the banners can be delivered based on a temporary user ID that is valid for the current hour.
• Combination: It is possible to combine Frequency Across Banners with Frequency
Across Campaigns, Campaign Frequency and Banner Frequency. However, the feature that uses the lowest frequency is delivered with priority.
• Categories: To use the feature, you have to assign banners in campaigns to one of
the banner frequency categories. For details see How to Book a Banner with Frequency Across Banners on page 22.
• Network feature: It is a network feature. If you want to use it, please reach out to
your ADTECH Client Service contact.
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ADTECH Release 4.2.1
How to Create/Edit Banner Frequency Categories
Introduction
This topic describes how to create and edit banner frequency categories in Network
Management so the categories can be used for banner booking
Note: You only see banner frequency categories if the respective network feature is
activated in your network.
Creating/Editing a
frequency category
Step
Action
1
From the menu bar select Administration > Network > Categories.
2
Select Other Categories > Banner Frequency.
3
Open the Create/Edit Category window:
4
Condition
Consequence
Create a new frequency category.
Click Add Category.
Edit an existing frequency category.
Click
for a specific category from
the list of existing frequency categories.
In the Create/Edit Category window, define a Name, Capping Type, Frequency,
Frequency Period and define the delivery details:
Condition
Consequence
Deliver the impressions per unique user
evenly during the selected frequency
period.
Select the Distributed check box.
Deliver the campaign to users that do
not accept cookies. These users will be
given a temporary user ID that is valid
during the current hour.
Select the Deliver to users without
cookies check box.
Example:
For details see Create/Edit Category Window for Banner Frequency Categories on page 24.
5
Click Add/OK to save the banner frequency category.
Result: The banner frequency category will be saved and can now be selected in the
Edit Banner tab of a banner.
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ADTECH Release 4.2.1
How to Book a Banner with Frequency Across Banners
Prerequisite
Booking a Campaign
with Frequency
Across Banners
Before you can book a campaign with Frequency Across Banner option, you need to
create a banner frequency category. For details see How to Create/Edit Banner Frequency Categories on page 21.
Step
Action
1
Open the Edit Banner tab in the Edit banner window.
2
Select the desired banner frequency category in the respective drop-down box:
Result: Delivery of all banners in the same banner frequency category will not exceed
the frequency cap across campaigns.
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ADTECH Release 4.2.1
Banner Frequency Categories Window
Navigation
From the menu bar, go to Administration > Network > Categories > Other Categories
> Banner Frequency.
Banner Frequency
Categories image
Sections
No.
1
Description
Banner Frequency Categories
Lists all existing banner frequency categories.
2
Opens the Edit Category window where the current banner frequency category can be configured.
3
Deletes the banner frequency category.
4
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Section
Add Category
Opens the Create Category window where a new banner frequency category can be created.
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ADTECH Release 4.2.1
Create/Edit Category Window for Banner Frequency Categories
Navigation
From the menu bar, go to Administration > Network > Categories > Other Categories
.
> Banner Frequency > Add Category/
Create/Edit Category
window image
Sections
No.
Section
Description
1
Name
Defines the name of the banner frequency category.
2
Capping Type
Defines what the banner frequency applies to.
Possible options:
• Impression
• Click
• AdCount
3
Frequency
Defines the amount of impressions a unique user will get within a given Frequency Period (see 4).
Note: The maximum frequency is 99.
4
Frequency Period
Defines the period for the Frequency (see 3).
Note: The entries are the same as for the Banner Frequency
except for Campaign lifetime.
5
Distributed
If selected, the frequency will be evenly delivered during the
given frequency period (e.g. 4/1 hour—every 15 minutes one
impression per unique user may be delivered).
Note: If the check box is not selected, the banners will be delivered as fast as possible.
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No.
6
Section
Description
Deliver to users
without cookies
Defines how the banner will be delivered to users who do not
accept cookies.
Banner frequency is cookie based; users need to accept cookies in their browsers. If a user does not accept cookies, the
banner can be delivered based on a temporary user ID that is
valid for the current hour only. At the start of the next hour,
the user’s frequency capping will be reset.
• If the check box is selected, the banner delivery will be
based on the temporary user id for users that do not accept cookies. This is the default selection.
• If the check box is clear, the banner will not be delivered
to users that do not accept cookies.
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ADTECH Release 4.2.1
Banner Frequency Category in Edit Banner Tab
Banner frequency
category selection
image
Sections
No.
1
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Section
Description
Banner Frequency
Categories
Selects the frequency category for this banner.
Note: Shows all banner frequency categories that have
been set up under Administration > Network > Categories.
For details see How to Create/Edit Banner Frequency Categories on page 21).
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ADTECH Release 4.2.1
Chapter 4
Inventory Type
In this chapter
Topic
Page
About Inventory Type and Reporting ................................................................... 28
How to Define Inventory Types for a Website ...................................................... 29
The Inventory Type Setting in The Website Details Tab ....................................... 30
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ADTECH Release 4.2.1
About Inventory Type and Reporting
What’s new?
It is now possible to categorize the type of traffic for your inventory (on a website)
between mobile in-app traffic and other traffic (desktop and mobile web traffic).
There is a report available that distinguishes basically between these types:
• ”Non-Mobile In-App” traffic (= all other traffic, the measurement has been accredited by the MRC)
• “Mobile In-App” traffic (where the measurement is not yet accredited by the MRC)
Note: The feature and the report are only available if the network feature for Mobile is
enabled for the network.
Reporting
A new report is available that discloses the traffic type based on the defined inventory
type. The Network by Placement by Inventory Type report shows how many impressions, AdCounts and clicks have been measured for ”Non-Mobile In-App” traffic and
“Mobile In-App” traffic.
To open the report there is a link at the bottom of every report together with the following text: “Please see the Network by Placement by Traffic Type report which shows
traffic split by Non-Mobile In-App Traffic and Mobile In-App Traffic.”
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How to Define Inventory Types for a Website
Prerequisite
Defining inventory
type
The Mobile network feature must be activated in the network.
Step
Action
1
From the menu bar, select Master Data > Websites.
2
For the website where you want to change the inventory type click the
3
In the Website details tab, select an option in the Inventory Type drop-down box.
icon.
Result: The defined inventory type will be recognized in reporting, and you will see the
traffic either as ”Non-Mobile In-App” traffic or as “Mobile In-App” traffic in the respective report.
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ADTECH Release 4.2.1
The Inventory Type Setting in The Website Details Tab
Navigation
From the menu bar, select Master Data > Websites. For the website where you want
icon.
to change the inventory type click the
Inventory type in the
Website details tab
Sections
No.
1
Section
Description
Inventory Type
Selects the intended traffic type for this website. This is
disclosed later on in Reporting.
For the available options see below.
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ADTECH Release 4.2.1
Inventory type
option and disclosure
in reports
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The following table explains the available options for the inventory types and how
they are disclosed in reports.
Option
Description
In Report
App
For ads in apps on mobile devices.
Mobile In-App
Web
For ads in desktop websites.
Non-Mobile In-App
Web - Mobile Optimized
For ads in mobile optimized websites.
Non-Mobile In-App
App - Video
For ads in videos in apps on mobile
devices.
Mobile In-App
Web - Video
For ads in videos in desktop websites.
Non-Mobile In-App
Web - Mobile Optimized
Video
For ads in videos in mobile optimized
websites.
Non-Mobile In-App
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