GILLETTE OCH SPECTRE HYLLAR “BOND MOMENTS” I VARJE MANS LIV
Gillette lyfter fram 007-agenten i männen.
Stockholm [6 oktober 2015]: I samband med att världen förbereder sig för premiären av SPECTRE, den
24:e Bondfilmen, så hyllar Gillette de ögonblicken i varje mans liv där han känner sig självsäker och har
koll på läget. Men sanningen är att dessa ”Bond Moments” inte bara händer – de sker efter noggrann
förberedelse.
Inspirerar till Bond Moments
Med start i oktober, introducerar Gillette kampanjen ”Bond Moments” som hämtar inspiration från
skaparen bakom James Bond, Ian Fleming, vars kraftfulla och poetiska ord har format grunden till
kampanjen. Hans citat skildrar ultimata Bond Moments och genomsyrar hela kampanjen i TV,
traditionell media, online och i butiker.
Kampanjen gör avstamp i en reklamfilm som kopplar samman ikoniska actionscener inspirerade av
Bond-världen, med precisionsverktyg från Gillette som tillsammans förbereder män för deras egna
”Bond Moments.”
SPECTRE, det 24:e James Bond-äventyret, från Albert R. Broccolis EON Productions, Metro-GoldwynMayer Studios och Sony Pictures Entertainment, har premiär den 26 oktober i Storbritannien och den 30
oktober i Sverige.
Gillette har gått ihop med Jany Temime, en prisvinnande kostymdesigner från SKYFALL och SPECTRE, för
att ge stiltips och hjälpa män bli mer självsäkra och se bra ut för att vara förberedda på sina egna ”Bond
Moments”. Den 10 oktober kommer Jeny Temime att ta över Gillettes Twitterkonto för att dela med sig
av tips och svara på frågor om hur män kan skapa sina egna speciella stilögonblick.
“Precis som Bond, så känner sig män som mest självsäkra när de är ordentligt förberedda för vilken
situation som helst som kommer i deras väg”, sade John Mang, VD på Global Gillette. ”Genom att gå
ihop med SPECTRE, Jeny Temime och Ian Flemings kvarlåtenskap visar Gillette upp de precisionsverktyg,
färdigheter och förberedelser som män behöver för sina dagliga ”Bond Moments.”
För att fira samarbetet har Gillette tagit fram en SPECTRE/Gillette Fusion ProGlide-rakhyvel med
FlexBall-teknologi i form av ett presentkit som kommer att vara tillgängligt i butik från och med den 12
oktober. Det är den perfekta presenten till män som vill vara utrustade med den ultimata
precisionsrakningen. Mer information gällande presentkitet och ”Bond Moments” hittar du på
https://www.facebook.com/GilletteSverige.
För mer information kontakta:
Gustav Fagring
Gillette
[email protected]
Philip Sibrizeff
MSL Group
[email protected]
About Gillette
For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the
lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat
protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care,
after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette,
visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shopnow.aspx.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest
portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately
70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G
and its brands.
SPECTRE Synopsis
A cryptic message from the past sends James Bond (Daniel Craig) on a rogue mission to Mexico City and eventually
Rome, where he meets Lucia Sciarra (Monica Bellucci), the beautiful and forbidden widow of an infamous
criminal. Bond infiltrates a secret meeting and uncovers the existence of the sinister organisation known as
SPECTRE.
Meanwhile back in London, Max Denbigh (Andrew Scott), the new head of the Centre for National Security,
questions Bond’s actions and challenges the relevance of MI6, led by M (Ralph Fiennes). Bond covertly enlists
Moneypenny (Naomie Harris) and Q (Ben Whishaw) to help him seek out Madeleine Swann (Léa Seydoux), the
daughter of his old nemesis Mr White (Jesper Christensen), who may hold the clue to untangling the web of
SPECTRE. As the daughter of an assassin, she understands Bond in a way most others cannot.
As Bond ventures towards the heart of SPECTRE, he learns of a chilling connection between himself and the enemy
he seeks, played by Christoph Waltz.
Sam Mendes returns to direct SPECTRE, with Daniel Craig reprising his role as 007 for the fourth time. SPECTRE is
produced by Michael G. Wilson and Barbara Broccoli. The screenplay is by John Logan and Neal Purvis & Robert
Wade and Jez Butterworth, with a story by John Logan and Neal Purvis & Robert Wade.
About Albert R. Broccoli’s EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is
the US based company that co-owns, with Metro-Goldwyn-Mayer Studios, the copyright in the existing James
Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON
Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The
007 franchise is the longest running in film history with twenty-three films produced since 1962. Michael G Wilson
and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond
films ever including CASINO ROYALE, QUANTUM OF SOLACE and SKYFALL. The 24th film, SPECTRE, is currently in
post-production.
About METRO-GOLDWYN-MAYER
Metro-Goldwyn-Mayer is a leading entertainment company focused on the production and global distribution of
film and television content. The company owns one of the world’s deepest libraries of premium film and television
content. In addition, MGM has investments in domestic and international television channels and is the majority
owner of and distributor for United Artists Media Group (UAMG). For more information, visit www.mgm.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony
Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television
production, acquisition and distribution; television networks; digital content creation and distribution; operation of
studio facilities; and development of new entertainment products, services and technologies. For additional
information, go to http://www.sonypictures.com.
About Ian Fleming, The Ian Fleming Estate and Ian Fleming Publications
Ian Fleming was born in London in 1908. Following a diverse career which included work at the heart of Naval
Intelligence during the Second World War, he published his first book, Casino Royale, featuring James Bond, secret
agent 007, at the age of 43. Thereafter for the following 12 years until his early death in 1964 he wrote a book a
year with further heroic exploits of James Bond. The thrilling adventures often set in farflung locations together
with details of Bond’s sophisticated tastes and interests proved exceptionally popular and gave rise to the greatest
film franchise of all time. The books remain classics and James Bond is known the world over. The Ian Fleming
Estate and Ian Fleming Publications are run by the Fleming family and control copyrights and trade marks
associated with Ian Fleming and his literary works. www.ianfleming.com
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