1. technology and computing
2. consumer electronics
3. camera and photo equipment
4. cameras and camcorders
5. cameras

1
t
+1 6 4 7 6 8 8 0 2 5 8
e
[email protected]
w
WWW.WEAREFUTUREFUTURE.COM
2
WE ARE
STATEGIC, DIGITALLY FOCUSED, CREATIVE STUDIO
PURPOSE
This document highlights some of FutureFuture’s work.
NOTE: To be read in a British accent.
4
TABLE OF CONTENTS
PRESENTATION OF WORK
06 - 43
Vigor de Bastion
07 - 11
CrossFit Altitude
12 - 18
The Pickle Barrel
19 - 21
Bionik Laboratories
22 - 24
Elmira Group
25 - 28
Reebok CrossFit LV
29 - 32
Over the Rainbow
33 - 36
Chronos
38 - 40
Alice
41 - 43
ABOUT FUTUREFUTURE
44 - 52
5
SECTION
|
BRAND IDENTITY + DIGITAL EXPERIENCE
VIGOR DE BASTION | CROSSFIT ALTITUDE | THE PICKLE BARREL | BIONIK LABORATORIES | ELMIRA GROUP | REEBOK CROSSFIT LV | OVER THE RAINBOW
VIGOR de BASTION
NAMING & BRAND IDENTITY
7
VIGOR de BASTION | NAMING + BRANDING
Our client has developed a successful formula that counteracts the physiological
effects of veisalgia (hangover).
FutureFuture was commissioned to name and brand the company who has the
potential to be the most disruptive company in the alcohol industry.
8
VIGOR de BASTION | NAMING + BRANDING
9
VIGOR de BASTION | NAMING + BRANDING
“Spirit of Protection”
Thinking: The word “Vigor” is a synonym for “Spirit” which in reference to alcohol stems from Middle Eastern alchemy. The vapour given off and collected during the
distillation of alcohol was referred to as ‘the spirit’ of the original material. “Bastion” stands for protection (i.e. protection from the hangover the next morning). Together
they represent the value proposition - the benefits of alcohol with defence from the aftermath.
The two triangles symbolize “Fire” & “Water” respectively - playing on the olden reference for alcohol, “Fire Water”
10
VIGOR de BASTION | NAMING + BRANDING
11
CROSSFIT ALTITUDE
BRAND IDENTITY + DIGITAL EXPERIENCE
12
CROSSFIT ALTITUDE | BRAND IDENTITY
FROM
TO
13
CROSSFIT ALTITUDE | BRAND IDENTITY
MEANING
INSPIRATION + INSIGHT
The natural movement of CrossFit athletes was our inspiration for
the new design. Thus, there is purpose behind the new
representation, rather than a random image with no connection to
Altitude or CrossFit itself.
We landed on this design for a few reasons. Firstly, the subtle
callout to the “A” from Altitude. Secondly, there is a connection to
a mountain symbolizing perseverance and growth. And thirdly, it
represents a sense of premium quality.
14
CROSSFIT ALTITUDE | BRAND IDENTITY
15
CROSSFIT ALTITUDE | BRAND IDENTITY
16
CROSSFIT ALTITUDE | BRAND IDENTITY
17
CROSSFIT ALTITUDE | DIGITAL EXPERIENCE
18
THE PICKLE BARREL
DIGITAL EXPERIENCE
19
THE PICKLE BARREL | DIGITAL EXPERIENCE
With an aggressive expansion plan underway, The Pickle Barrel needed a web
presence that matched the evolving business. We created a modern and elegant
online destination mirroring their new in-store experience.
We also partnered with a food stylist and captured all the delicious food
photographed.
20
THE PICKLE BARREL | DIGITAL EXPERIENCE
21
BIONIK LABORATORIES
DIGITAL EXPERIENCE
22
BIONIK LABORATORIES | DIGITAL EXPERIENCE
Founded in 2009, Bionik Laboratories is a bio-medical company that focuses on
reinventing and advancing the standards of biomedichatronics, using first-in-class
technologies to develop healthcare solutions for patients with restricted physical
mobility.
Bionik Laboratories is planning on going public later this year.
23
BIONIK LABORATORIES | DIGITAL EXPERIENCE
24
ELMIRA GROUP
BRAND IDENTITY & DIGITAL EXPERIENCE
25
ELMIRA GROUP | BRAND IDENTITY + DIGITAL EXPERIENCE
The Elmira Group is a private equity firm focused on acquiring small to mid-sized
private businesses in North America.
They take $10 - $30 Million businesses and grow them by applying big-business
rigour and analytics to determine strategic direction and operation excellence.
The brand identity needed to be smart, simple, elegant, and evoke a sense of trust
in their investors and clients.
26
ELMIRA GROUP | BRAND IDENTITY
27
ELMIRA GROUP | DIGITAL EXPERIENCE
28
REEBOK CROSSFIT LV
DIGITAL EXPERIENCE
29
REEBOK CROSSFIT LV | DIGITAL EXPERIENCE
With a surge in popularity in CrossFit, gyms have been opening at an increasing
rate in the Toronto area.
In order to reaffirm their status as “THE” premier CrossFit gym, we developed a
high-quality look and feel by redesigning their website, shooting lifestyle and
advertisement photography, and developing a mobile application to enhance their
members’ workout experience.
30
REEBOK CROSSFIT LV | DIGITAL EXPERIENCE
31
REEBOK CROSSFIT LV | COMMERCIAL PHOTOGRAPHY
32
OVER THE RAINBOW
DIGITAL EXPERIENCE
33
OVER THE RAINBOW | DIGITAL EXPERIENCE
Our retail client, Over The Rainbow was faced with the problem of having an out of
date online presence, and no eCommerce capabilities.
FutureFuture strategically modified the experience to give Over The Rainbow a
modernized digital destination in-line with their current brand, mobile-focused, and
most importantly an eCommerce solution, integrated with their in-store POS.
34
OVER THE RAINBOW | DIGITAL EXPERIENCE
35
OVER THE RAINBOW | INSTORE KIOSK
Over The Rainbow was experiencing an explosion in demand for Canada Goose
jackets but had limited floor space. In conjunction with their visual merchandising
team we built and interactive touch catalogue housing all the Canada Goose
products offered.
While staying true to the Canada Goose brand guidelines, we branded the app with
an Over The Rainbow theme.
36
OVER THE RAINBOW | INSTORE KIOSK
37
SECTION
||
MOBILE APPLICATIONS
CHRONOS | ALICE
CHRONOS
MOBILE APPLICATION
39
CHRONOS | MOBILE APPLICATION
CHRONOS™ is a cloud based intelligent system that offers real-time information to
patients and hospital staff. CHRONOS™ allows patients to check-in to hospital
waiting rooms and monitor progress and wait times through their mobile device.
Created with predictive technology, CHRONOS™ can adapt to real time queuing
data and estimate patient wait times while also providing the user with alerts.
40
CHRONOS | MOBILE APPLICATION
41
ALICE
MOBILE APPLICATION
42
ALICE | MOBILE APPLICATION
PROJECT IS CONFIDENTIAL
Though, we can say it is a financial based application for consumers, shuffling the
power from Wall/Bay Street to Main Street.
43
ALICE | MOBILE APPLICATION
44
SECTION
III
THIS IS
STRATEGY | DESIGN | TECHNOLOGY
WE EXIST TO HELP OUR CLIENTS CREATE THE FUTURE
We love tackling complex problems & wicked challenges.
46
CREATING OUR WAY FORWARD
Whether it’s a marketing, business or technological challenge, we bring together the brightest thinkers and doers to deliver
exceptional results.
We are a group of multidisciplinary creators practicing a human behaviour sciences, business strategy and design thinking
approach to developing innovative ideas purposed for business growth.
47
NETWORK POWERED
Our capabilities are amplified through our collective network.
Architects | Artisans | Designers | Developers | Engineers | Filmmakers | Futurists | Photographers | Strategists | Sociologists | Technologists
48
THE WAY WE VIEW THE WORLD
We were born in a digital world - raised in the innovation era. Where companies and industries are being paralyzed by the
unknown, they’re consequently disrupted overnight. The only way to the unknown is by paving your way over it that way you own it.
To us, the future belongs to the bold. Those who dare to create it choose to define it.
The rest, well, they’re just in a state of rest.
49
PARTNER WITH
We promise to pour our heart and soul into every project we take on together.
We refer to our “clients” as partners. Why? Because, your success is our success - it’s as simple as that.
50
THE THINKING PROCESS
GUIDING PRINCIPLES FOR HUMAN-CENTERED SOLUTIONS
HUMAN DESIRABILITY
• What do people desire?
At the end of the day - no matter what business we’re in we’re designing and creating for the end user, the human.
For any solution-based practice we look at three different
criteria when tackling the challenge.
• Do they want this?
EXPERIENCE
INNOVATION
BUSINESS VIABILITY
TECHNICAL FEASIBILITY
• What can be financially viable?
• What is technically and
organizationally feasible?
• Should we do this?
51
• Can we do this?
THE CREATING PROCESS
DESIGN THINKING FOR LEAN CREATION
Rigorous research and learnings on
the human and environmental
elements that surround the challenge.
EMPATHY
Continuous and disciplined
testing of ideas and prototypes
for feedback to perfect.
Generating a diverse group of
wild and strategic solutions.
DEFINE
IDEATE
PROTOTYPE
Building one or more
representations of the idea for
observation as it comes to life.
Developing insight and focusing on
the true problem instead being
distracted by the symptoms.
52
TEST
SOLUTIONS
BRAND EXPERIENCES THAT MOVE PEOPLE
We apply business rigour, design thinking, and a great deal
of creative energy to developing the best solutions for your
business growth.
53
SERVICES
THE BREAKDOWN
• Brand + Communication + Digital
• Business + Innovation
• Consumer Insights
• Strategic Foresight
• Trend Spotting
STRATEGY | Thinking + Planning
Deep Thinking for Future Solutions
• Websites + Web Applications
• Mobile Applications
• eCommerce Platforms
• Search Engine Optimization
DIGITAL | Experiences
Extraordinary User Interfaces (UI) + User Experience
(UX) Design
• Brand Identity
• Film
• Photography
• Motion Graphics
VISUAL | Rich Media
Sensory Stimulating Artistry
• Brand Articulation
• Custom Content
• PR & Communications
• Press Releases
• Web Copy
WRITTEN | Communications
Thought Provoking Literature
54
t
+1 6 4 7 6 8 8 0 2 5 8
e
[email protected]
w
WWW.WEAREFUTUREFUTURE.COM
55
56