Trender inom BI och analys
Johan Elfman & Erik Strömgren, SAS Institute
Copyright © 2015, SAS Institute Inc. All rights reserved.
Copyright © 2015, SAS Institute Inc. All rights reserved.
Copyright © 2015, SAS Institute Inc. All rights reserved.
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Copyright © 2015, SAS Institute Inc. All rights reserved.
BI-MODAL IT
TRADITIONELL BI
AGIL BI
Vattenfallsmodell
Förvaltningsfokus
Liten risk – hög kontroll
Korrekthet
Agil utveckling
”Tillräcklig” förvaltning
Hanterad risk – ”fast fail”
Snabbhet
Copyright © 2015, SAS Institute Inc. All rights reserved.
Innovation Lab
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Copyright © 2015, SAS Institute Inc. All rights reserved.
HUR FATTAR VI BESLUT?
"the process of everybody preparing and
bringing argumentation to the table, and the
highest-ranking executive decides based on
his or her preexisting opinion."
Data-driven culture
Evidence-based decisions
(Gartner, juni 2015)
Copyright © 2015, SAS Institute Inc. All rights reserved.
DATA-DRIVEN KULTUR
Pervasive use of data in business processes
Data and analytics at the heart of both
strategic and tactical decision making
Treating information as an asset
Using data and analytics as a catalyst for
improved trust
Ability to confront the brutal facts
(Gartner, juni 2015)
Copyright © 2015, SAS Institute Inc. All rights reserved.
ANALYSKOMPETENSKLYFTAN
2018 kommer det i USA att saknas
140 000 – 190 000 avancerade
analytiker (McKinsey)
Data Scientist
Citizen Data Scientist (x10)
Copyright © 2015, SAS Institute Inc. All rights reserved.
VAD ÄR EN DATA SCIENTIST?
Analys
Vetenskap
•Data, Big Data, databaser,
programmering, statistik,
matematik, …
•Systematisk, metodisk,
objektiv, evidens, öppen,
integritet, psykologi, …
Data
Scientist
Affärer
Verksamheten
•Ekonomi, marknadsföring,
kommunikation,
trendanalytiker, …
•Vision, mission, affärsidé,
organisation, terminologi,
…
Copyright © 2015, SAS Institute Inc. All rights reserved.
ANALYSTS VS. DATA SCIENTISTS
Analysts
Data Scientists
Data types
Structured and
semistructured, mostly
numeric data
All types, including
unstructured, numeric and
nonnumeric data
Nature of work
Report, predict,
prescribe and optimize
Explore, discover,
investigate and visualize
Mind set
Explore new ideas: 58%
Gain insights outside of
formal projects: 54%
Explore new ideas: 85%
Gain insights outside of
formal projects: 89%
(MIT Sloan, 2014)
Copyright © 2015, SAS Institute Inc. All rights reserved.
VARFÖR ANLITA EN DATA SCIENTIST?
Anlita inte en Data Scientist för att:
• Skapa rapporter
• Köra dina analysverktyg
• Förändra din kultur
Anlita en Data Scientist för att:
• Lösa dina affärsproblem
• Välja rätt analysverktyg för dig
• Möjliggöra förändring
https://www.linkedin.com/pulse/3-reasons-you-dont-need-data-scientist-do-jim-davis?trk=prof-post
Copyright © 2015, SAS Institute Inc. All rights reserved.
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UTFORSKNING
SAS VISUAL ANALYTICS
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UTFORSKNING
SAS VISUAL ANALYTICS
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ANALYS
UTFORSKNING
SAS ON HADOOP
ANALYS
ENKEL DATAFÅNGST
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UTFORSKNING
ANALYS
ENKEL DATAFÅNGST
PRESTANDA
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UTFORSKNING
SAS EVENT STREAM PROCESSING
ANALYS
ENKEL DATAFÅNGST
PRESTANDA
REALTID
Copyright © 2015, SAS Institute Inc. All rights reserved.
FOKUS INOM BIG DATA FÖRÄNDRAS –
STRÖMMANDE ANALYS FÖR SNABBARE BESLUTSFATTANDE
Copyright © 2015, SAS Institute Inc. All rights reserved.
®
SAS Event Stream Processing Model
Continuous
Query
Subscribe
Publish
Event Actions
SAS In-Memory
SAS-generated
Insights
Enrichment
Data
Analytic
Models
Business
Rules
Copyright © 2015, SAS Institute Inc. All rights reserved.
UTFORSKNING
ENKEL DATAFÅNGST
PRESTANDA
REALTID
Copyright © 2015, SAS Institute Inc. All rights reserved.
PRODUKTION
ANALYS
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SAS Forum 2015
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#SASForumSE
Tack!
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[email protected]
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se.linkedin.com/in/johanelfman
se.linkedin.com/in/erikstromgren