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Audio Video Film | Corporate Blog | Corporate Book | Corporate Reporting |
Custom Magazine digital and print | Employee magazine digital and print | Mobile Application |
Newsletter digital and print | Social Media Campaign |
Special Communication Solution digital und print | Website
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The Benchmark for
Best Practice International 2014
Effficiency is the key
at is fun:
factor for media th
the agencies
the target groups,
and
process which is also critically examined
in a scientific manner for the first time in
they demand thei
Munich.
Dr Klaus Kreulich from the University of
ar fruit – as a
commitment to be
d branding and,
ar
contribution tow
Single-Konzept • Sonderform print
Frequenz • 5 Mal jährlich
primarily media-imminent, three-stage
2014, in cooperation with Professor
r communication
www.
foxwards.
net
evaluate efficiency performance in a
isher
especially the publ
s. Because
efficiency. dare it. convince. triumph.
The FOX AWARDS
form
ultimately, in the
of
.
qualitative leads
"The possibility of having the media impact
assessed in accordance with predetermined
criteria, not only by classic market researchers but also by the well-trained eyes of specialist editors and media and branch experts,
has succeeded in convincing participants
right from the outset.
Pia Dahlem, managing director of the
dapamedien publishing house and initiator of the FOX AWARDS
What ist examined
• Choice of media with regard to
the target group, product and
brand
• Concept and content quality
• Cross-linking approaches with
the purpose of generating
reach
• Dialogue page offer
• Distribution and CRM potential
• Usability
• Brand conformity
• Market research with regard
to a process of continuous
improvement
FOX AWARDS INTERNATIONAL 2014
9x
the jury was able to award a prize for exemplary international
communication in this first year of the FOX AWARDS
INTERNATIONAL. The jury praises the sophisticated cross-channel
concepts consistently aimed at the target regions.
and the
winners
are...
Integrated media project
• Magazine
• Corporate Blog
• Mobile Application
Sector • Consulting
Client • Roland Berger
Strategy Consultants GmbH
Entrant • Axel Springer SE
Title • think:act
AWARDS
International
Gold
The global magazine for strategic decision makers.
The jury praises the high
dialog quality and the
crosslinking of this leading
executive medium.
Sector • Education
Client • Sintef and
Trondheim University
Title • Gemini
AWARDS
International
Gold
Single media project
• Magazine
The Scandinavian research institute Sintef and this Norwegian
university issue this scientific magazine as a joint project.
The high quality of the content
and the variety of topics
impresses the jury.
Integrated media project
• Magazine
• Website
• Mobile Application
Sector • Auto, Automotive
Client • BMW AG
Entrant • HOFFMANN UND CAMPE
Corporate Publishing
Title • BMW Magazine
AWARDS
International
Gold
BMW brings together people, regions and cultures with this
media family which practically spans the globe.
The interlinking with
further media channels
is remarkable.
Sector • Finance
Kunde • HypoVereinsbank –
UniCredit Bank AG
Entrant • infotainweb AG
Title • FATCA Explanatory Video
AWARDS
International
Silver
Integrated media project
• Video
• Social Media Campaign
It‘s hard to believe, but you can describe aspects of tax law
in two minutes.
This explanatory video is an
example for the international
impact of such short videos.
231 fatca 3.tiff
231 fatca 1.tiff
231 fatca 2.tiff
Integrated media project
• Magazine
• Mobile Application
Sector • Auto, Automotive
Kunde • ZF Friedrichshafen AG
Entrant • HOFFMANN UND CAMPE
Corporate Publishing
Title • drive, drive App
AWARDS
International
Silver
The corporate magazine and the app communicate the brand profile on
the international stage, cultivate the image and promote recruiting.
The jury praises the convincing
and cohesive concept.
Sector • Retail, Consumer Goods
Kunde • heller & partner
communication GmbH
Entrant • heller & partner
communication GmbH
Title • yo.yo
AWARDS
International
Silver
Single media project
• Magazine
The Simba-Dickie Group
achieves international renown
with this media family in the
sensitive sector of the
toy industry and actively
secures market share .
.
Integrated media project
• Website
• Mobile Application
• Newsletter
Sector • Hotel and Restaurants
Kunde • Südtirol Marketing
Einreicher • Journal International Verlag
Title • DOLOMIGHTY
AWARDS
International
Honors
The small and attractive holiday destination of South Tyrol maintains contacts in five European countries with this international media family.
The high number of bookings
demonstrate its efficiency.
Sector • Retail, Consumer Goods
Client • Gebr. Märklin & Cie. GmbH
Entrant • heller & partner
Communication GmbH
Title • märklin magazin
AWARDS
International
Honors
Integrated media project
• Magazine
• Social Media Campaign
Collecting high-quality
model trains is a highly
emotional hobby - one
which Märklin supports with
this media family.
Integrated media project
• Magazine
• Mobile Application
Sector • Hotel and Restaurants
Client • Kempinski Hotels S.A.
Entrant • balleywasl.
muenchen GmbH
Title • Kempinski Luxury & Lifestyle
Magazine
AWARDS
International
Honors
The jury praises the clever
marketing concept of the
magazine which goes beyond
a distribution in Kempinski
hotels and the international ties
with dialog options.
efficiency. dare it. convince. triumph.
www.foxwards.net
.
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The next competition starts on
Single-Konzept • Sonderform print
Frequenz • 5 Mal jährlich
11th of February 2015