Global Entrepreneurship Week November 16–21, 2014 Sponsors
Global Entrepreneurship Week November 16–21, 2014 Sponsors College of Agricultural Sciences Thank you to our event sponsors for their support and for inspiring the next generation of innovators and entrepreneurs. Participants Centre Region Entrepreneur Network (CREN) Event Planning Organization Take part in the…. #GEWPSU2014 #GEWUSA Do you want to share what’s happening at these great events? TWEET IT! Do you want to share great photos? We are interested TWEET IT! to hear your thoughts, so Are you inspired by an idea? TWEET. TWEET IT! Welcome from Linda Welcome to Global Entrepreneurship Week (GEW) Penn State 2014. No matter if you are participating as a student, faculty, staff, alumni or community member, we know you will enjoy attending events during this very special town and gown collaboration. With more than 60 events to explore, participate in, and become engaged with during GEW 2014, there is something that will fit everyone interested in any aspect of entrepreneurship. To find more detailed event information and mini-biographies of our event speakers and panelists, please visit GEWpennstate.org. We welcome your feedback on how we can make GEW 2015 fit you even better. I look forward to your thoughts: contact me by email at [email protected]. Thank you for being part of GEW 2014. Cordially, Linda Feltman, Coordinator for Penn State Global Entrepreneurship Week What Is Global Entrepreneurship Week? Attend one or more of Penn State Global Entrepreneurship Week's events and you become part of an international entrepreneurship celebration with 150 countries, 24,000 partners, and 34,000 events. Make a difference. Have an impact. Connect with the Penn State community of entrepreneurs. Note: Available presentations and biographies, a Penn State campus map, and the GEW passport may be downloaded from the website resources page. Key to Program PROMO EVENTS 4 SUNDAY 5 MONDAY 6–8 Passport-qualified event TUESDAY 10–14 WEDNESDAY 15–20 See website for online viewing address THURSDAY 21–23 GEWpennstate.org Global Entrepreneurship Week embraces Penn State's year around the celebration of entrepreneurship. Registration required NOVEMBER 9–19 PROMO WEEK EVENTS SUNDAY, NOVEMBER 9 Time Event Check the website (GEWpennstate.org) for a list of Selfie Challenge sites and times. GEW Selfie Challenge: Get an Early GEW Start with This Activity The GEW Selfie Challenge runs from November 9 to 19. The Challenge introduces students to the entrepreneurial resources available on and off campus, while raising awareness of Penn State's Global Entrepreneurship Week events. Tour Selfie Challenge rules and sites with dates and mes when students may visit to learn more about each resource will be posted on GEWpennstate.org, Selfie Challenge tab, on November 8. On November 21, some names of par cipa ng students will be drawn at random from Instagram entries. Those lucky students will be offered a seat at a pizza party given by President Barron. Brought to you by Penn State. A GEW Promo Week Event. GEWpennstate.org TUESDAY, NOVEMBER 11 Time Event 7:00—9:00 p.m. RW Johnson Lecture Series (Special Promo Week Event) Asif Khan, Founder and President of Location Based Marketing Association, will be speaking about the latest and greatest trends in mobile, social, and local marketing. The Nittany Lion Inn Lecture Brought to you by the College of Communications. A GEW Promo Week Event. #GEWPSU2014 #GEWUSA WEDNESDAY, NOVEMBER 12 4 Time Event 7:00—8:30 p.m. Digital Journalism Panel (Special Pre-Event Session) The panel will discuss what they do, where the digital media universe is going, and how students should prepare for a career. The Nittany Lion Inn Panel discussion Brought to you by the College of Communications. A GEW Promo Week Event. Event 2:00—6:00 p.m. The Nittany Lion Inn Innoblue 1000 Pitches Culmination and Award Ceremony Visit 1000pitches.com following a semester of collecting 1000 one minute pitches to attend this event to listen to the invited finalists pitch their ideas to a panel of experts. Then meet the nine students who will walk away with $1000 each. Brought to you by the Farrell Center for College Innovation and Entrepreneurship, Ben Franklin Technology Partnership Central and Northern Pennsylvania, and CREN (Centre Region Entrepreneur Network) among others. Interactive/ hands-on SUNDAY NOV 16 Time A GEW Kickoff Event. All-Star Entrepreneurship Game Show 220 Hammond Coordinated by Professor Robert Beaury On Sunday, stop in at 220 Hammond at 7:00 p.m. to cheer on students, faculty, and local entrepreneurs as they participate in an Entrepreneurship Game Show that will mimic two of the most famous game shows of all time: The Dating Game and The Family Feud. The Penn State Dating Game will pit six student entrepreneurs in a competition to win a lunch date with local entrepreneurs. The Family Feud game will place eight students into two families, answering questions about the Penn State entrepreneurship ecosystem. Everyone who walks through the door will be eligible to play. Show up ready to participate or cheer on your favorites. It will be a great night with prizes, free food, and Global Entrepreneurship Week giveaways. Interactive/ hands-on Connect. Engage. Attend THIS Event. Brought to you by the Colleges of Engineering and Agricultural Sciences. A GEW Kickoff Event. The passport will be handed out at events or you may download at GEWpennstate.org on the Resource page. Send a photo of your passport to [email protected] by midnight November 20 to be entered in the drawing. GEWpennstate.org The passport enables you to learn while you collect stickers at each passport-qualified event. At the end of GEW you can enter to win a $50 gift certificate and you will have learned many facts about entrepreneurship, so you already are a winner! #GEWUSA What Is a Passport to Entrepreneurship? #GEWPSU2014 7:00—8:30 p.m. 5 MONDAY NOV 17 Time Event noon—1:30 p.m. Lunch and Learn: Centre Region Innovation Ecosystem New Leaf Initiative, 243 South Allen St., Third floor Bring your lunch to New Leaf and hear from a panel of local entrepreneurs, university faculty, and students regarding their experiences navigating the Centre Region’s Innovation Ecosystem. The format is discussion-based, and attendees are encouraged to come with questions and comments. Moderated by Serena Fulton of New Leaf. Interactive/ hands-on noon—4:00 p.m. Galbraith Lounge (HUB) Interactive/ hands-on Brought to you by the ENTI Minor. ENTI Minor Information Fair at Galbraith Lounge Find out more about the Penn State Intercollege Entrepreneurship and Innovation ENTI Minor. Chat with representatives from Food and Bio-Innovation, New Media, New Venture, Social Entrepreneurship, Technology Based Entrepreneurship, Digital Entrepreneurship and Innovation, and Hospitality Management clusters. Participate in interactive exercises at each cluster. GEWpennstate.org Brought to you by the ENTI Minor. 5:00—7:00 p.m. Second Annual Engaged Scholarship Expo Heritage Hall (HUB) The Penn State Engaged Scholarship Expo brings together faculty, staff, and students to share engaged scholarship experiences, opportunities, and inspiration. Undergraduate students, graduate students, faculty, and staff are encouraged to experience how engaged scholarship–out– of–classroom academic experiences that complement classroom learning–can change your future or how you think about education. Immerse yourself in engaged scholarship projects already happening locally and around the world. Learn about new projects in development. Turn your own work into engaged scholarship experiences for the Penn State community. Seminar #GEWUSA 6:00—7:00 p.m. 4 Under 30 262 Willard #GEWPSU2014 Brought to you by the University Council on Engaged Scholarship. Panel discussion Join four recent Penn State alumni to hear about their successes and challenges in developing their start-ups. Check the website for a list of panel members. Moderated by Todd Erdley, CEO, Videon Central, Inc. 6 Brought to you by the ENTI Minor. Event 6:00—7:00 p.m. A Restaurant Entrepreneur’s Story: Robert Platzer, CEO and Founder of PJW Group 358 Willard Expanded class Robert Platzer will discuss how he developed his idea, started his business, and grew his business to a chain of 16 restaurants. He will field questions from the students after his presentation. Brought to you by the School of Hospitality Management. 6:00—7:30 p.m. 16 Borland Interactive/ hands-on MONDAY NOV 17 Time The Thriving Artist Session 1: How to Succeed as an Artist and Entrepreneur Learn to redefine what it means to be a professional artist through an engaging and interactive presentation demonstrating how to integrate entrepreneurial action into your world. You will leave with an empowered and thriving outlook and approach to any life/career endeavor, and possess a deeper understanding of your unique potential as an artist and entrepreneur. Pizza provided by Arts Entrepreneurship program at 5:30 p.m. RSVP toAngela Smith at [email protected]. Brought to you by the College of Arts and Architecture. 113 Carnegie Rachelle, a Penn State College of Communications 2011 graduate, will discuss the process her agency, [L]earned Media, goes through to develop a marketing strategy and then design and execute an integrated campaign for venture start-up companies. Recent clients [L] earned Media has worked with include PureWrist, a wearable payment solution; News Funnel, a real estate news service; Hobby Quest, an educational hands–on after–school program provider; RushCard, prepaid Visa debit cards; David Blaine, the illusionist and endurance artist; Bulldog London Dry Gin; SeatGeek ticket search engine; Seaweed Bath Co; Rebel Rock, independent music label; and Gett (GetTaxi) a mobile taxi booking smartphone app, to name a few. Interactive Brought to you by the AdClub. GEWpennstate.org AdClub will provide refreshments. #GEWUSA How to Start a Creative Agency: Rachelle Yankowich #GEWPSU2014 6:00—8:00 p.m. 7 MONDAY NOV 17 Time Event 6:00—8:00 p.m. Penn State mHealth Pitch Competition IST Cybertorium The Penn State mHealth Challenge is a cross-College idea pitch competition that pairs undergraduate students from the College of Information Sciences and Technology (IST) with those from the Department of Biobehavioral Health (BBH) in the College of Health and Human Development (HHD). Student teams work together to generate a mobile solution that addresses a societal health issue, then pitch their ideas to a panel of judges. BBH students identify a health need of a specific target population, then create behavioral objectives designed to address the health need. IST students act as technology consultants working with BBH students to understand user needs. Together, teams mock-up a mobile app that addresses the defined health need. Interactive/ hands-on For more information, visit mHealth.ist.psu.edu. Brought to you by the College of Information Sciences and Technology, and the College of Health and Human Development. 7:30—9:00 p.m. The First Step of Starting a Business 262 Willard Have you always had a dream to start your own business but didn't know where to start? This workshop will help aspiring entrepreneurs to begin the process of successful business ownership, including evaluating business ideas, developing a business plan, and exploring financing options. GEWpennstate.org Seminar Please visit sbdc.psu.edu/seminars to register. Brought to you by the Penn State SBDC. 8:00—9:00 p.m. Student Entrepreneur Panel 113 Carnegie College is a great time to start your business. Learn how these students used Penn State resources to help them launch a successful business. They will share their experiences and explain how they balance the needs of their business with the college experience. Moderator is Todd Erdley, CEO of Videon Central, Inc. #GEWPSU2014 #GEWUSA Panel discussion 8 Brought to you by the Penn State SBDC, ENTI Minor, and the College of Communications. #GEWPSU2014 #GEWUSA GEWpennstate.org 9 Photos by Akash Ghai 2014 TUESDAY NOV 18 Time Event 11:00 a.m.—noon Global Entrepreneurship in Organic Foods Market 133 Rodney A. Erickson Food Science Building Expanded class Mr. Anderson is the founder of Sustainable Strategies–Advisors In Food and Agriculture, an advisory firm providing strategic services regarding food, livestock, and agricultural businesses and organizations; valueadded product development and processing; organic agricultural systems, operations, and certification; cooperative development; community development; government relations and policy; and international trade analysis, strategies, and market development. Brought to you by the AgSci Entrepreneurship and Innovation Program. Check website for details Middlesex University, London/Penn State Entrepreneurship Global Seminar Seminar Join peers in England, Hungary, Spain, Macedonia, and Turkey to learn about entrepreneurship globally from Matthew Key, head of Innovation at British Telecommunications (BT). Penn State and international attendees will be able to interact with the speaker. Brought to you by the Penn State SBDC and the ENTI Minor. #GEWPSU2014 #GEWUSA GEWpennstate.org Check website for details 10 Competition The MDX + PSU Innovation Challenge Awards Announcement A global collaboration between Middlesex University (MDX) in London– mdx.ac.uk and Penn State. The MDX + PSU Innovation Challenge selected 16 Penn State students and 16 MDX students, to form into eight teams of four, with two Penn State students and two MDX students per team. Each team defined a problem, need, or pain in one of four categories then researched and developed a solution. The categories were green technology, in-the-home, social entrepreneurship, and transportation. Teams submitted a three-minute video describing the problem and their solution. The winning team will be given the opportunity to attend Summer Jam in Croatia (summerjamcroatia.com) in August 2015. Brought to you by the Penn State SBDC and the ENTI Minor. 3:00—4:00 p.m. The Mind of the Entrepreneur St. College Borough Building, 243 S. Allen St. What is it about the way a person thinks that makes him or her a successful start-up leader or an entrepreneur who will be successful? Join this panel of entrepreneurial thought leaders to delve into the subject. Panel discussion Brought to you by the Borough of State College Government. Event 3:00—4:00 p.m. Is Moving to Silicon Valley Right for You? Google Virtual Hangout Discussion with QandA by Penn State and Schreyer Honors College alumni who have gone (or foregone) Silicon Valley, including the following topics: Seminar What does Silicon Valley offer for an entrepreneur? What makes an entrepreneur ready to utilize Silicon Valley’s resources upon arrival? What advantages does Silicon Valley offer to those in their early career who eventually want to start a company? Additional topics can be submitted live to Twitter using the following hashtag: #movetoSV—and include the following for more eyes to see @PennStateHonors. TUESDAY NOV 18 Time Please register to attend at https://plus.google.com/u/2/events/ cl5krn3c3t3hmloqsj82utt9sv8. You will also be able to view the event via this URL but for those who preregister, a reminder email will be sent. Brought to you by the Schreyer Honors College. 3:00—5:00 p.m. Kunkle Lounge, Hammond Building Brought to you by the Penn State SBDC, the IST Consulting, the Happy Valley Communications, and the Nittany Consulting Group. Freeman Auditorium (HUB) Learn from a practicing immigration attorney: options for working in the United States after graduation: B-1, EB-2, EB-5, E1, and E2 visas what kind of work you can and cannot do while on an F-1 or J-1 visa what kind or work you can and cannot do while on OPT or an H-1b visa establishing companies in your home country in order to partner with U.S. companies Consequences for working without authorization by United States Citizenship and Immigration Services. Brought to you by Student Legal Services Division of Student Affairs. Seminar GEWpennstate.org Immigration and Business #GEWUSA 4:00—5:00 p.m. #GEWPSU2014 Interactive/ hands-on I Have an Idea for a Business. Now What? Stop by Kunkle Lounge, Hammond Building, to meet with representatives from the Nittany Consulting Group, IST Consulting, and Happy Valley Communications in collaboration with the Penn State SBDC to chat about a business idea. Assistance is always free and confidential. This session is an expansion of a service offered every Tuesday and Thursday during the semester and is open to all Penn State students, staff, and faculty. 11 TUESDAY NOV 18 Time Event 4:00—5:00 p.m. ENTI Minor: Is E for Me? Why College Is the Ideal Time to Start a Business Foster Auditorium, Paterno Library Panel discussion Interact with a panel of current Penn State students who actively run a business, students who lead entrepreneurship-oriented student organizations on campus, and professors who will share some thoughts about the Intercollege Entrepreneurship and Innovation Minor at Penn State. Brought to you by the ENTI Minor and the Penn State SBDC. 5:30—7:00 p.m. How to Start Your Own Creative Agency 113 Carnegie Join a panel of entrepreneurs who have each launched and grown their own creative agencies in State College. They will share their stories, and discuss the do's and don'ts of getting your business off the ground. If you've ever dreamed of starting your own agency, you won't want to miss this panel discussion. Panel discussion GEWpennstate.org This group covers a broad spectrum of agencies ranging from small to mid-tier. It also covers agencies with varying focuses–photography, event, marketing, brand, web, and advertising. Finally, it includes agencies who have (or had) clientele that are local, regional, and national; some of these clients have been local start-ups. These agencies have up to six full-time employees. A few have part-timers, and a few have hired College of Communications advertising students for internships. Brought to you by the Creative Professionals of Central Pennsylvania 6:00—7:00 p.m. 158 Willard #GEWPSU2014 #GEWUSA Seminar 12 Websites: Session 1 – Competitive, Search Engine Friendly, Social Media Connection: Understanding and Maximizing Your Web Presence. Learn about: considerations for website design, construction, and analysis Search Engine Optimization smartphone users and mobile apps marketing your website maintenance Please visit sbdc.psu.edu/seminars to register. Brought to you by PennTAP and the Penn State SBDC. Event 6:00—7:30 p.m. Research to Start-Up – For Penn State Faculty and Researchers 262 Willard If you have considered starting a company involving the commercialization of Penn State research, this is an excellent opportunity to come and discuss your ideas and get a brief introduction to the process. Seminar This 90-minute overview educates Penn State faculty, researchers, and graduate students on the steps necessary to take their research from the labs to starting, managing, and growing their own business. Please visit sbdc.psu.edu/seminars to register. Brought to you by the TechCelerator @ State College, Ben Franklin Technology Partner Central and Northern Pennsylvania, and the Penn State SBDC. 6:00—7:30 p.m. 16 Borland Interactive/ hands-on The Thriving Artist Session 2: Achieving Goals, Effective Marketing and Building Strong Relationships RSVP to Angela Smith at [email protected]. New Leaf Where is the money? There seems to be so much of it out there ripe for the picking for Start-ups around the country. So how do you get it? First, it might be wise to slow down, take a deep breath, and see exactly what you are getting in to, what options there are for your Start-up to get off the ground and pick up the financing that it needs. We have a panel of investors and entrepreneurs that ranges from self-financing to angel investors and venture capitalist, each giving a unique perspective and insight to help you decide what is best for your company. Brought to you by Adam Bruskin, (9th year Senior, Economics) GEWpennstate.org Where’s the Money? #GEWUSA 6:30—8:00 p.m. #GEWPSU2014 As an extension of the Thriving Artist Session 1, and continuing to foster the well-rounded artist both personally and professionally, Session 2 is a hands-on, dynamic, and interactive workshop. Attendees will develop specific goals, create action plans, and form accountability groups to keep them on track. This workshop is truly “in the trenches,” and demonstrates how to move from idea to completion. Pizza provided by the Arts Entrepreneurship Program at 5:30 p.m. Panel discussion TUESDAY NOV 18 Time 13 TUESDAY NOV 18 Time Event 7:00—8:00 p.m. Websites: Session 2 – Mobile and Credit Card Tools: Understanding What Mobility Is all About, and the Use of Credit Card Tools 158 Willard Seminar Learn about: keyword research – discovering what people search for that matches your products/services effective keyword use – how to properly use keywords in various objects and attributes of a website link profile – understanding this critical aspect and how to improve it examples, samples, web-based tools, best practices, and more will be presented Please visit sbdc.psu.edu/seminars to register. Brought to you by PennTAP and Penn State SBDC. 7:30—9:00 p.m. Take a Risk: Study, Work, or Live Abroad 113 Carnegie Shannon Sweeney will moderate a panel of students who chose a path that is similar to starting a business–an experience that cannot be taught or duplicated in a classroom and involves risk, challenges, and the ability to solve unexpected problems when needed. The experience of studying, living, or working abroad fits perfectly into the themes of GEW about “…spotting opportunities, taking risks, solving problems, being creative, building connections, and learning from both failure and success. It is about…making your mark on the world…doing good while doing well at the same time.” So come with an open mind and meet four students who had very different experiences. Listen to how those experiences have influenced their college career path. #GEWPSU2014 #GEWUSA GEWpennstate.org Panel discussion 14 Brought to you by Penn State SBDC, the College of Communications, and the ENTI Minor. 8:00—9:00 p.m. Find Your Passion and Get Connected New Leaf Initiative, 243 South Allen St., Third floor “Find your Passon and Get Connected” is a networking event for students to mix with community members with a surprising twist! Whether your passion is a social venture or a business start-up, finding people to get you there can be the difference between the idea staying in your head or becoming something to change the world. Networking Brought to you by Nittany Entrepreneurs. Event 8:00—9:00 a.m. Start-up Coffee at New Leaf New Leaf Initiative, 243 South Allen St., Third floor A group of fellow start-up business owners and employees in the area meets each Wednesday morning at 8:00 a.m. at New Leaf Initiative on the third floor of the State College Municipal Building. It's a chance to start off your day with some free, delicious coffee, and meet and hang out with other local entrepreneurs and employees in the area. This event is open to all students and community members as part of GEW. Networking Brought to you by New Leaf Initiative. 9:00—10:00 a.m. WiNGs Entrepreneurial Showcase New Leaf Initiative, 243 South Allen St., Third floor The annual Women’s Network Group (WiNGs) Member Showcase, hosted at New Leaf, highlights the diverse and exciting businesses run by local women entrepreneurs. Join us in our open venue to learn more about these women-owned businesses operated in Centre County. Networking Brought to you by New Leaf Initiative and Women’s Network Group. 11:15 a.m.— 12:30 p.m. Legal Issues for Journalists HUB Auditorium Brought to you by the College of Communications, ENTI Minor, and Penn State Law. Entrepreneurs’ Start-Up Tour Invitation only. Please contact Bob Beaury ([email protected]), Phil Boyer ([email protected]), Anne Hoag ([email protected]), Liz Kisenwether ([email protected]), or Frank Koe ([email protected]). Brought to you by the ENTI Minor. GEWpennstate.org Meet at Galbraith Lounge in the HUB at 11:15 a.m. Take a tour of three Meet at Galbraith local start-ups and talk to the movers and shakers of each company. We'll start at Cloud My Office where we'll be met by President Alan Lounge (HUB) Erdley. Down the block 5+ minutes is Videon Central where we'll chat Tour with their president and have lunch from the gardens at Videon. We'll finish up at Avail Technologies to see how they have made themselves successful. The van will pick us up and have us back to campus by 2:15 p.m. for your next class. #GEWUSA 11:15 a.m.— 2:15 p.m. #GEWPSU2014 Expanded class Students from the Arts, Sports, and Entertainment Law Clinic at Penn State Law will cover business law basics for journalists, from how (and whether) to incorporate, to protecting intellectual property. WEDNESDAY NOV 19 Time 15 WEDNESDAY NOV 19 Time Event 11:30 a.m.— 1:30 p.m. Ag300 Idea Pitch Celebration Lunch Event for PSU 1000 Pitches Forest Resources Building Lobby GEWpennstate.org #GEWUSA #GEWPSU2014 RSVP by email at [email protected]. Competition Brought to you by the AgSci Entrepreneurship and Innovation Program. noon—1:00 p.m. Outreach Toastmasters Penn State Laureate 121 Outreach Building The 2013–14 Penn State Laureate, Ken Womack, will be speaking at the November 19 meeting of the Outreach Toastmasters. The Penn State Laureate is a full-time faculty member who is assigned half-time to serve as the University Laureate for one academic year. The Laureate is a highly visible representative of the University and works to bring greater visibility to his or her own work, bring credit to Penn State, and add a more human dimension to the conduct of usual affairs and business of the Commonwealth, the University, and communities. Interactive/ hands-on 16 Celebration lunch from 11:30 a.m. to 1:30 p.m. Student club THON awards will be handed out at 12:15pm Dr. Womack will speak about the importance of public speaking— whether formal or informal—while sharing his experiences along the path to being named Penn State Laureate. Our guest will speak for approximately 30 minutes, and then we will have time for some of our traditional Toastmasters agenda items—Table Topics and the Timer Report. Table Topics is a fun way to work on your impromptu speaking skills and everyone is invited to participate! Everyone is welcome to join the Toastmasters for this special meeting event, November 19 from noon to 1:00 p.m. in Room 121 of the Outreach Building in Innovation Park. The Outreach Toastmasters, when not hosting special events, meet the first and third Wednesday of every month in Rm. 413 of the 329 Building in Innovation Park. Guests are always encouraged to stop by and see the new face of Toastmasters. Please reserve with Shawna Cassick ([email protected]) no later than Friday, November 14. Brought to you by Outreach Toastmasters. Event noon—1:00 p.m. Women Entrepreneurs’ Roundtable Luncheon New Leaf Initiative, 243 South Allen St., Third floor Invited community leaders and Penn State faculty, staff, and students will learn from a panel of successful woman entrepreneurs. The woman entrepreneur that Centre County’s new Athena PowerLink program has selected to mentor this year will be announced at this luncheon. Networking By invitation only. Please call the Penn State SBDC 814-863-4293 ask for Leslie for information. Brought to you by the New Leaf Initiative and the Penn State SBDC. 3:30—4:30 p.m. Background Research for Entrepreneurs with Penn State Libraries 302 Paterno Library There are wonderful resources available to you as Penn State students and faculty. Interactive/ hands-on Learn to: WEDNESDAY NOV 19 Time use library databases for market research discover the barriers and costs for start-ups understand venture capital Resources for conducting industry and company research and discovering the competitive landscape will also be discussed. Brought to you by the Penn State Libraries. Business Resources Class—Schlow Centre Region Library Schlow Centre Region Library Gain practical experience with free resources available at your public library. Discover rich data that will help you develop business analyses, perform market research, and keep abreast of emerging trends. Call the Schlow Library’s Reference Desk to make a reservation 814-235-7816. Brought to you by the Schlow Centre Region Library. PROMO EVENTS 4 SUNDAY 5 Passport qualified event MONDAY 6–8 TUESDAY 10–14 WEDNESDAY 15–20 See website for online viewing address THURSDAY 21–23 Registration required GEWpennstate.org Key to Program #GEWUSA Interactive/ hands-on #GEWPSU2014 4:00—5:00 p.m. 17 WEDNESDAY NOV 19 Time Event 5:30—6:30 p.m. Women Entrepreneurs in Film: An Evening with Distributor Nancy Gerstman of Zeitgeist Films and Filmmaker Pearl Gluck The State Theatre Discussion and Screening Discuss what it takes to be in the film industry for more than 25 years, explore the relationship between filmmakers and their distributors, and screen one of Ms. Gerstmans acquisitions, Divan (2004), a documentary film directed and produced by Film/Video Professor Pearl Gluck. Ms. Gerstman and her partner, Emily Russo, co-founded Zeitgeist Films in 1988. Since then, six of their films have been nominated for Academy Awards and one (Nowhere in Africa) has won the Academy Award for Best Foreign Language Film. Their films have been honored by festivals throughout the world with Grand Prizes at Cannes, Berlin, Sundance and IFDA in Amsterdam. Divan (2004) is an award-winning documentary which follows the quest for a turn of the century Hungarian couch upon which grand rabbis have slept. The film aired on the Sundance Channel, showed theatrically at New York's Film Forum, and premiered at the Tribeca Film Festival in New York. GEWpennstate.org Brought to you by the College of Communications, Jewish Studies, and The State Theatre. 5:30—6:30 p.m. Bitcoin and Cryptocurrencies—The Decentralized Revolution 110 Smeal Auditorium Bitcoin is the most disruptive technology since the Internet. Its decentralized nature is revolutionizing global finance, security, and commerce and is making its way into large retailers and thousands of small businesses around the world. Not controlled by any government or central bank, bitcoin is the currency of the Internet. Come to learn more. Expanded class #GEWPSU2014 #GEWUSA Brought to you by the Farrell Center for Corporate Innovation and Entrepreneurship (FCFE). 18 Don’t forget to Tweet! #GEWpennstate Event 6:00—7:30 p.m. The Thriving Artist Session 3: Money Management and Asset Creation 16 Borland Most artists need to be better with their money than the typical nine-to-five individual because artists’ income can be seasonal. They also need to realize that the financial decisions they make or do not make early on can severely affect their future. We, as a community of artists, are too vibrant and too talented to allow that to be our fate. This “rubber meets the road” workshop moves to correct this pervasive issue. Participants will delve into their own financial situation, look at their perspective and relationship to money, and create ways to generate income, while keeping their art as the main career focus. Interactive/ hands-on WEDNESDAY NOV 19 Time Pizza provided by the Arts Entrepreneurship program at 5:30 p.m. RSVP to Angela Smith at [email protected]. 6:00—7:30 p.m. 262 Willard Seminar The Second Step of Starting a Small Business: How to Write a Business Plan After attending First Step on November 17, this is your next step. Learn to: entrepreneurs/people considering starting a business existing business owners who want to check up on their operations Brought to you by the Penn State SBDC and SPE Federal Credit Union. GEWpennstate.org Please visit sbdc.psu.edu/seminars to register. #GEWUSA Who Should Attend? #GEWPSU2014 create a mission statement conduct research for your plan identify your target market(s) define your overall market strategy determine funding need explore why every business plan needs a cash flow statement, income statement, and balance sheet review a sample business plan step-by-step 19 WEDNESDAY NOV 19 Time Event 6:30—7:30 p.m. U.S. Banking Basics for International Students 158 Willard Learn about: Seminar types of banks credit and how it works why to utilize a bank different accounts that are available and how they work what you need to start a business Entrepreneurs and international students considering starting a business and who need to know more about American banking should attend. Please visit sbdc.psu.edu/seminars to register. Brought to you by the Penn State SBDC and Citizens Bank. 6:30—7:30 p.m. 158 Willard GEWpennstate.org Seminar Learning from Experience: Reliably Building Mobile and Web Apps Hear from the leaders of two seasoned design and development companies about lessons learned from dozens of projects over the past several years. Dan Rowland and Scott Woods will describe their strategy for predictably creating successful web and mobile applications, and how you can apply these lessons. This won’t just be conceptual: they will explain these concepts by showing the materials for an active project — a mobile app for a new start-up. Half of the time will be reserved for a QandA session so that you can address specific questions about your own apps and ideas. Learn to: handle graphic design handle interface design organize programming choose a mobile platform: native vs hybrid vs HTML5 cut corners — going fast vs good engineering avoid blind spots in your strategy and organization recruit co-founders position your business against the competition #GEWPSU2014 #GEWUSA Brought to you by Rowland Creative and West Arete. 20 6:00—7:30 p.m. Women in Technology and Science 262 Willard Join a panel of successful women in technology and science to learn how their passion carried them over their challenges. Moderated by Dr. Liz Kisenwether, Director of the Intercollege Entrepreneurship and Innovation Minor. Panel discussion Brought to you by the ENTI Minor and the Penn State SBDC. Event 10:00 a.m.— 2:00 p.m. Agricultural Sciences Entrepreneurship and Innovation Program Space Open House Event 6 Armsby The Agricultural Sciences Entrepreneurship and Innovation (EandI) Program is sponsoring an open house to showcase the College's space for its EandI Program. The space is geared toward facilitating interaction with students, faculty, industry, alumni, and staff around EandI. Tour Brought to you by the AgSci Entrepreneurship and Innovation Program. 11:00 a.m.— noon p.m. 133 Rodney A. Erickson Food Science Building Expanded class THURSDAY NOV 20 Time Global Entrepreneurship in the Organic Foods Market Mr. Anderson is the founder of Sustainable Strategies—Advisors In Food and Agriculture, an advisory firm providing strategic services regarding food, livestock, and agricultural businesses and organizations; valueadded product development and processing; organic agricultural systems, operations, and certification; cooperative development; community development; government relations and policy; and international trade analysis, strategies, and market development. Brought to you by the AgSci Entrepreneurship and Innovation Program. Chamber of Business and Industry of Centre County (CBICC) Expo The Penn Stater Conference Center Hotel Celebrate Centre County! This year’s expo will showcase businesses and organizations from all over Centre County, and will be free to the public. The County Cuisine feature will provide samples from local restaurants and caterers throughout the day, and the Networking Pavilion will offer opportunities for Speed Networking and other events. Networking 2:30—3:45 p.m. 108 Wartik An entrepreneurial story of growing a company and being successful in the face of adversity. yodock.com Brought to you by AgSci Entrepreneurship and Innovation Program GEWpennstate.org Expanded class Management 215: Entrepreneurial Mindset with Guest Speaker Joe Yodock #GEWUSA Brought to you by HealthSouth Nittany Valley Rehab (Networking Pavilion) and the Chamber of Business and Industry of Centre County. #GEWPSU2014 noon—6:00 p.m. 21 THURSDAY NOV 20 Time Event 3:00—5:00 p.m. I Have an Idea for a Business. Now What? Kunkle Lounge, Hammond Stop by Kunkle Lounge, Hammond Building, to meet with representatives from the Nittany Consulting Group, IST Consulting, and Happy Valley Communications in collaboration with the Penn State SBDC to chat about a business idea. Assistance is always free and confidential. This is an expanded session of a service that is offered every Tuesday and Thursday during the semester and is open to all Penn State students, staff, and faculty. Interactive/ hands-on Brought to you by the Penn State SBDC, IST Consulting, Happy Valley Communications, and the Nittany Consulting Group. 4:15—5:15 p.m. Voices from the Field: Tim Kerchinski 362 Willard In today’s marketplace it is imperative that business management teams are able to adjust their social style to create better working relationships with team members and customers. During this session, we will explore the traits of assertiveness and responsiveness to help determine each participant’s dominant social style. In addition, ways to identify other’s social styles will be explored. We will then discuss ways that we all can modify our behaviors to be more in harmony with those who have different styles from our own. Interactive/ hands-on 22 IST Start‐up Week April 13–17, #GEWPSU2014 #GEWUSA GEWpennstate.org Brought to you by PennTAP and the College of Engineering. 04.01.15 futuresummit.psu.edu Event 6:00—7:30 p.m. Crowdfunding: Thomas J. Sharbaugh, partner in Morgan Lewis's Business and Finance Practice 118 Katz Seminar Almost everyone has heard about crowdfunding by now, but do you know how it can be used by entrepreneurs? This workshop will describe the two primary types of crowdfunding—donation and investment—and explain how entrepreneurs have been using the Internet to raise seed and early stage funding from investors around the world. The topics will include: most popular crowdfunding platforms academic research crowdfunding sites giving rewards for different donation levels donations vs. investments application of securities laws to investment crowdfunding crowdfunding directed solely to “accredited investors” crowdfunding vs. other types of investment funding single-state crowdfunding universities’ use of start-ups vs. licensing to commercialize technology THURSDAY NOV 20 Time Brought to you by Penn State Law. The co.space 244 E. Nittany Ave. State College Registration is preferred (internshippotluck2014.eventbrite.com), walk-ins accepted. Brought to you by the co.space and the Centre Region Entrepreneur Network. GEW Wrap-up Event. GEWpennstate.org The co.space is a global network of homes for change makers, with the flagship location in State College. Driven students and experienced young professionals live together under one roof with the goal to go and make the world a better place. For individuals interested in entrepreneurship, innovation, and change-making, this is the community for you. Stop by to check out the home in action and visit thecospace.com for more info. #GEWUSA Interactive/ hands-on Community Entrepreneurship Night featuring Internship Potluck This town/gown community event is an excellent opportunity to meet local business owners who have internship openings for the spring, enjoy a free meal, and network with other student entrepreneurs. The evening serves as a local career fair where you can relax and share a meal with potential employers. #GEWPSU2014 6:00—8:00 p.m. 23 GEWpennstate.org SAVE THE DATE November 15–20, 2015 ENGAGE. CONNECT. ATTEND. “Shark Tank” Type Competition to Debut at GEW 2015 Compete for dollars to start your business! Details soon at gewpennstate.org. University INC.U This publication is available in alternative media on request. Penn State is committed to affirmative action, equal opportunity, and the diversity of its workforce. U.Ed. OUT xx-0xxx/xx-SBDC-0003 Copyright © 2014 The Pennsylvania State University.
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