SNOWEAST
2014/2015
The Eastern Winter
Enthusiast Magazine!
MEDIA KIT
EMOGRAPHICS &
EADERSHIP
D
DEMOGRAPHICS
&R
READERSHIP
SNOWEAST provides prime targeted coverage to the key
eastern region ski and snowboard market. This
region represents over 60% of the nation’s ski
and snowboardmarket estimated at over $2.5 billion.
SNOWEAST’s “Targeted” 35,000 copy circulation
covers Maine to Florida and Eastern Canada is available
at major book stores, newsstands, hotel/lodges,
resorts, ski clubs,,ski/snowboard retailers,
and highway travel stops.
SNOWEAST readership includes eastern ski clubs,
K-12 school ski clubs and ski councils in Connecticut,
Massachusetts, New Hampshire, Virginia, Ohio,
West Virginia, Pennsylvania, New Jersey and New
York. Conservatively readership extends to over
65,000 with an estimated 2 readers per copy.
SNOWEAST is distributed by Kable News
Distribution and is available at newsstands,
major bookstores, Rite Aide and
Target Store locations.
SNOWEAST is available at the White House
Press Corp in Washington, DC. We have proudly
supported the Wounded Warrior Project since
it’s inception with continuous editorialon this
highly praised organizations’
efforts on behalf of our veterans.
Enthusiasts who want the
latest on Eastern skiing
and riding, turn to the
pages of SNOWEAST
Readership Avocations & Activities
• SNOWEAST readers are twice as likely to take 5 or more domestic trips annually
• SNOWEAST readers are twice as likely to own an SUV or luxury car
• SNOWEAST readers are 80% more likely to enjoy golf, amusements, tennis, hiking and outdoor activities • SNOWEAST readers are 35% more likely to enjoy adult beverages in social gatherings.
Readership Information
• Target Age - 25 years and up, single, couples, and families
• Education - 85% College, 60% Professional or management
• Income - Average household income exceeds$125,000
Audience Statistics
1st - The Eastern USA is the most population
intensive, affluent area in the world
2nd - Billions of dollars are spent annually
on vacation, real estate and leisure activities
3rd - SNOWEAST is the ONLY publication
targeting advertising directly to YOUR
eastern audience
ALL EAST - ALL THE TIME - We Are The Only One!
SNOWEAST MAGAZINE • PO Box 628 • Ramsey NJ 07446
845-735-1781 • [email protected] • www.snoweastmagazine.com
Photo
Stoneham Mountain, QC
SNOWEAST
2014/2015
MEDIA KIT
“TARGET MARKETING”
Why it matters to you
In an age when advertisers seek to engage consumers on multiple
“touch-points” it’s important to consider not only the medium, but the
quality of that medium’s audience. SNOWEAST’s circulation program
is unique. Our editorial is not written for a national audience and then
placed in an “Eastern edition.” Our focus is only the east!.... and our
readership likes it that way!
SNOWEAST’s editorial focus engages avid eastern skiers and riders.
And they’re out every season skiing and riding with multiple trips a year. Pop into an Eastern ski club and you’re likely to find us there. Head to
your favorite eastern resort, lodge or ski shop, and you’ll find us there
too. (Check your local library, we are often there too.)
What’s UP in the EAST?
The SIA (Snowsports Industries of America) in conjunction with Leisure
Trends Group in their annual Retail TRAK Sales Report for snow sports
through February 28, 2014 showed;
•Equipment Sales: $782M, up 3 percent in dollars sold and up 2 percent in units sold
• Apparel Sales: $1.3B, up 4 percent in dollars sold and down 1 percent in units sold
• Accessories Sales: $1.15B, up 14 percent in dollars sold and up 8 percent in units sold
The Niche Publication Market
Boomers, GenXr’s, Millenials…for each demographic
group; their magazine readership levels are consistent.
(see chart to right) That story is quite different with TV
and internet media usage. SNOWEAST editorial reaches
across all demographics with features relevant to each
group’s lifestyle interest.
What Does MARKET RESEARCH
say about niche publications
Magazines continue to score significantly higher than TV or the internet
in the purchase drivers of brand awareness and favorability and brand purchase intent.
Magazines are also the medium that best complements the web in reaching the social
networkers who build buzz.
Magazines are # 1 in reader engagement with the average reader spending 40 minutes
with an issue. – Source: Grtk, MRI, Fall 2012
“Newspaper publishers fret that younger readers go online for their news, but magazines
continue to command loyal audiences, many of them young. There’s something very easy
about reading a magazine. It’s high-quality. It is easy to scroll through and one doesn’t
need an Internet connection. Online can be a pale representation and I think that’s something we tend to forget.” – Peoria Journal Star
All EAST - All The TIME !
SNOWEAST MAGAZINE • PO Box 628 • Ramsey NJ 07446
845-735-1781 • [email protected]
SNOWEAST
2014/2015
MEDIA KIT
Eastern skiers and riders are a passionate group.
So they turn to SNOWEAST because we are the
ONLY regional publication dedicating editorial only
to them, your Eastern customer base.
Our readers are your customers! They search for
vacation and resort value. They are eager to learn
about the newest in skiing and riding options and
the equipment that performs well on Eastern slopes.
They want to know about apparel and winter interest
features. SNOWEAST is where they turn to make
the intelligent choice - your business!
AD CLOSING DATES
November - 2014 •2014/2015 Eastern Ski &
(On Sale 10/24/14)
Snowboard Review
• The Glades of Bolton Valley, VT
• Skiing Eastern Quebec
Mount-Sainte-Anne
• View From the Top - Elk Mt. PA
Gregg Confer
•Ski Programs - Whiteface, NY
• Pats Peak, NJ
• My Turns - Dan Egan
December - 2014 • Killington, VT.
November 2014
Space September 5
Materials September 24
December 2014
Space October 7
Materials October 24
Jan/Feb
2015
Space November 3
Materials November 21
(On Sale 11/20/14)
•Skiing Eastern Quebec Owl’s Head, Mont Sutton
•50th Anniversar y - Bretton Woods
• Mont Sutton, QC
• Snowshoe, WV
•K-12 Ski Clubs - Wachusett, MA
• Camelback, PA
• Cascade Camp - Mountain Creek, NJ
• Greek Peak, NY
• View From the Top - Seven Springs, PA Eric Mauck • Mt. Washington Bretton Woods Nordic
Jan/Feb - 2015 • 2014 SNOWEAST Reader Sur vey
(On
Sale 1/3/15)
• Spring Events
•Belleayre Mountain, NY
• High School Ski Programs:
Wachusett Mountain, M
, NY
Photo
- Win
rt
Reso
dham
•US OPEN - Seven Springs, PA
• Okemo Mountain, VT
• Antique Ski Race - Pico, VT
• Snowshoe Mountain, WV
•View From the Top - Guntstock Mt. NH Greg Goddard All EAST - All The TIME !
SNOWEAST MAGAZINE • PO Box 628 • Ramsey NJ 07446
845-735-1781 • [email protected]
SNOWEAST
2014/2015
MEDIA KIT
Reach Your Affluent Eastern Market!
Our rates include full color and bleed ads at no charge. Now it is easier
than ever to reach your market with SNOWEAST!
FOUR COLOR
ADVERTISING SIZES
ADVERTISING INSERTION RATES
FREQUENCY
1x
3x
Two Page Spread
$ 6100
$ 5800
Full Page
$ 3700
$ 3300
1/2 Page
$ 2500
$ 2300
1/4 Page
$ 1600
$ 1500
1/8 Class.
$ 600
$ 550
COVERS
1x
3x
Second
$ 4900
$ 4800
Third
$ 4900
$ 4800
Fourth
$ 6300
$ 6000
SNOWEAST is perfect bound. Leaving a left and right Live Area
margin of at least 3/8”undertrim is advised.
ADVE RTISING OFF ICE S
845-735-1781 • 201-444-4455 • [email protected]
Eastern Adver tising Manager
Kent Murphy
845-638-6700
[email protected]
Eastern Adver tising
Lynda Heaney
518-858-0000
[email protected]
Canadian Advertising
Josef Beranek
450-538-2468
[email protected]
PUBLICATION INFORMATION
Retail Price: 2011/2012 Frequency: Total Projected
Distribution: $ 5.99 USA
$ 6.99 Canada
3x @ 6 week intervals
Two Page Spread
16-1/4”x 10-7/8“ Trim
Live Area: 15-1/4“x 9-7/8”
Full Page Ad
8-1/8”x 10-7/8“ Trim
Live Area: 7-1/8“x 9-7/8”
Half Page Ad
Vertical Bleed Ad
4“x 10-7/8” Trim
Vertical Non-Bleed Ad
3-1/2“x 9-7/8”
Horizontal Bleed Ad
8-1/8”x 5-3/8” Trim
Horizontal Non-Bleed Ad
7-1/8”x 4-7/8”
Quarter Page Ad
3-1/2”x 4-7/8”
Eighth Page Ad
Horizontal
3-1/2” x 2-3/8”
DOCUMENT BLEED
1/8” Surround
Cove
r Pho
to - S
und
ay R
iver,
45,750
Retail Distribution:
Subscriptions
by Request: 2,500*
7,000º
Targeted Ski Clubs,
Hotel, Interstate,
Resorts, etc:
36,250
*Kable News Distribution to magazine retailers, travel depots, Rite-Aid Drug outlets,
Target Stores and major bookstores throughout the Eastern United States.
ºSubscription program in specific metropolitan counties of Boston,
New York City, Philadelphia, and Washington DC. Also special
fulfillment programs in conjunction with specific resorts and
organizations.
All EAST - All The TIME !
SNOWEAST MAGAZINE • PO Box 628 • Ramsey NJ 07446
845-735-1781 • [email protected]
ME
SNOWEAST
2014/2015
MEDIA KIT
AD SIZE
Business Name
RATE
Mailing Address
TOTAL AMOUNT DUE
Insertion Instr.
Materials Due
SNOWEAST Rep.
Phone No.
E mail
Customer Sig.
MECHANICAL REQUIREMENTS
(NOTE: Non Bleed Ad Dimensions same as Live Area)
SPACE UNIT
WIDTH
DEPTH
BLEED NOTES
Full Page
8-1/8” (Bleed Trim)
7-1/8” (Live)
10-7/8” (Bleed Trim)
9-7/8” (Live)
Bleed 1/8”
Over Trim
Spread
16-1/4” (Bleed Trim)
15-1/4” (Live)
10-7/8” (Bleed Trim)
9-7/8” (Live)
Bleed 1/8”
Over Trim
1/2 Page (Vert.)
4” (Bleed Trim)
3-1/2” (Live)
10-7/8” (Bleed Trim)
9-7/8” (Live)
Adj. Bleed for Lt.
or Rt. Placement
1/2 Page (Horiz.)
8-1/8” (Bleed Trim)
7-1/8” (Live)
5-3/8”(Bleed Trim)
4-7/8” (Live)
Adj. Bleed for Top
or Bottom of Page
1/4 Page
3-1/2”
4-7/8”
–
1/8 Classified
(Horiz.)
3-1/2”
2-3/8”
–
Bleed Size Full Page: 8-3/8” x 11-1/8”
Trim Size: 8-1/8 x 10-7/8”
Bleed: 1/8” over Trim
Bleed Double Page:
Spread plate size:
Trim size:
16-1/2” x 11-1/8”
16-1/4” x 10-7/8”
WE ARE A PDF WORK FLOW & PREFER ADS AS
HI-RES PRINT READY PDFS
We accept Mac source files for:
• Adobe PDF - Hi Res • InDesign • Photoshop CS • Illustrator CS
We cannot accept files created in Corel Draw, MS Word,
MS Publisher, or MS Powerpoint.
Production charges will be assessed for any additional work needed.
WHAT ADVERTISERS NEED TO SEND US
• PDF format: high resolution for print created @ 300 dpi all fonts embedded CMYK or grayscale.
• All graphics as grayscale, line art or CMYK
• Photo scans are TIFF or EPS @ 300 dpi
• Line art scans are TIFF @ 1200 dpi
• All necessary fonts, BOTH printer and screen
• A laser proof @ 100%
• A printed directory of the transportable media contents
(print window of what is included on the disk)
2 Color vs. 4 Color
SNOWEAST is printed in 4/c. Unless the ad has a metallic PMS
color, the advertiser should send the ad as a breakdown of CMYK.
SNOWEAST is perfect bound. Leaving a left and right Live Area Margin of at least 3/8” undertrim is advised.
SHIPPING INSTRUCTIONS and QUESTIONS – Address all materials, insertion orders & payments to:
SNOWEAST Magazine • PO Box 628 • Ramsey, NJ 07446
(FedEx UPS, Etc: 14 W. Lewis Ave. Pearl River, NY 10965)
Ad insertion materials may be emailed to: [email protected] OR uploaded to our FTP site (call for instructions)
For questions regarding material specifications, or ad design and/or production call: 845-735-1781 • email: [email protected]
TERMS & CONDITIONS
• Prepayment is required of first-time advertisers to establish credit. Terms to estab-
lished advertisers are net 30 days from invoice date. No cash discount. 15% to recog-
nized agencies (that supply digital files) when paid within 30 days. Any past due
invoice will be subject to a 1.5% per month finance charge on the balance due.
CONTRACT AND COPY REGULATIONS
• Tear sheets will be furnished with billing as proof of publication.
• Artwork supplied by publisher will be billed to advertiser. Any mechanical work will be billed at cost. (Terms net.)
• Publisher reserves the right to reject any advertisement. The advertiser assumes all liability for any claims and/or expenses resulting from the unauthorized or improper use of any names, photographs, maps, illustrations or other contents used or stat-
ments made in connection with this advertising.
• Ads set to simulate editorial must be labeled “Advertisement.”
• Short Rates and Rebates: Advertisers will be short-rated if from the date of the first
insertion they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if within a 6 mo. period from the date of first inser-
tion they have used sufficient additional space to warrant a lower rate than that at which they have been billed.
• Rate earned is determined by the number of insertions placed in any one or more issues within the contract period.
• Publisher will not be bound by any conditions appearing on contracts, orders, or copy instructions that conflict with rate-card provisions or with Publisher’s policies.
• All restrictions on placement or other stipulations are the sole discretion of Publisher.
• All advertising orders accepted are subject to the rates and terms of the current
ratecard. Any order submitted with incorrect terms or rates will be inserted at current rates and terms.
• Rates are subject to change upon notice from the publisher.
• Advertisers and their agencies are jointly and severally liable for payment of adver-
tising space ordered and published, production charges, and any collection or legal costs incurred.
All EAST - All The TIME !
SNOWEAST MAGAZINE • PO Box 628 • Ramsey NJ 07446
845-735-1781 • [email protected]