Attensi – Simulation based training
Who we are – and our cooperation with Innovation Norway
August, 2015
www.attensi.com
Company video
Attensi aspires to be world-leading and is growing rapidly
Attensi grows rapidly and profitably
Powered by a strong and diverse team
• Management consultants
• Founded in 2010 in Oslo, Scandinavia
• Learning designers
• Rapid revenue growth past 4 years.
Profitable.
• Psychologists
• Game designers
• Offices in Norway, Sweden, Palo Alto,
Washington D.C. (August 2015)
• Programmers
• Graphic artists
• 40 employees
• Interaction designers
• Project managers
• Dominant industry focus: Retail and
health
- Side3 -
Attensi provides large organizations with innovative technology
tools to implement best-practices and improve KPIs
1. A proven methodology for setting Key
Performance Indicator (KPIs) targets and
follow up on them
Adjust and
update
program
Communi
cate
purpose
Measure
and
feedback
Create
motivatio
n
Implemen
t
2. Tools and simulation training technology to
instill best practice knowledge, behavior
and motivation among employees
1. Performance tools that allow managers to
track the organizational adoption of best
practice and impact on KPIs
Attensi grows rapidly and profitably
kNOK
18000
16000
14000
12000
10000
Revenues
8000
Operating profit
6000
4000
2000
0
2010
2011
2012
2013
2014
2015
Attensi has rapidly developed a broad range of customers
• Large international pharmacy chain
• Scandinavia’s largest private health
company
• ‘The world’s most modern
hospital’
• The largest grocery retailer in
Norway. Has 40% market share
• The third largest low-cost airline in
Europe
• Highly successful variety retailer
• The biggest furniture and interior
retailer in Norway
• Global auditing and consulting
company
• Scandinavia’s leading rehabilitation
hospital
- Side6 -
Attensi strategic ‘wave’ chart of development
Strategic options
Strategic
initiatives
Core
• Develop global partner
• Expansion in Sweden
• SIM platform and tools
• Develop Mobile SIM
• Develop Retail SIM
Suite
• Develop Health SIM
Suite
•
•
•
•
US
UK
VR Solutions
New segments
• Oil and Gas
• Education
• Mngm training
• Break-out opportunities
• Health-stream
• Human
interaction toolset
• Profession
associations
• Personal
development
The Attensi SIM platform enables fast and efficient
configuration and deployment of simulation solutions
Attensi
platform:
For a new simulation:
Artificial
Intelligence
(AI) Tool
Scenario
Tool
SW tools for SIM
development
Implement.
Tool
10-20% configuration
•
•
•
•
Content
Tool
Rendering
Tech
Follow-up
Tool
Support
tools for
implementation
3D rendering
& simulation
technology
Mission
System
Deployment
Tool
Performance
Portal
Animation
& Char
system
Back-end platform
Version
System
Patcher
Virtual store
Dialogues
Scoring
System integration
80-90% platform
universal
• Characters,
• Functions,
• Mission system,
feedback system,
• score system,
• performance portal,
follow-up tools,
• flexible dialogue
system,
• game logic
Attensi solutions can be deployed on any digital surface
Live demonstration
- Side9 -
Attensi works with a lot of retailers to release the potential of
their employees
Grocery
Pharmacies
Variety stores
Travel retail
Do-It-Yourself
Furniture
Fitness centres
Interior
Consumer Electronics
Core belief: Training must be repeated to create lasting effect
Effect of training/
`Remembering curve´
First training
Repeat
Repeat
Repeat
100%
90%
Attensi
80%
(Our solutions are usually repeated
10 - 12 times per year, per employee)
70%
60%
50%
40%
30%
20%
10%
Typical training effort
(Not repeated systematically)
Time
Note: Illustrative graph
Simulation based training is a very effective way to learn and
adapt new behavior
Illustrative
World-acknowledged
learning pyramid:
Read
See
Passive learning
Hear
See a video or demonstration
Do the actions in a life-like environment
Source: Edgar Dale’s cone of experience (1969) and Bobbi DiPorter's 'Quantum Learning'
Active learning
Participate in a discussion / talk
More than 10.000 employees has stated that they feel more
empowered after completing the Attensi training
8 - 12 voluntary repetitions per employee / year
92% enjoy this training a lot, or quite a lot
90% state they sell more due to this training
Source: Selected Attensi customer results and illustrative photos
High correlation between the stores that trained alot and the
revenue growth experienced in these stores afterwards
Runde 1 - mai
Runde 2 - september
Runde 3 - desember
• Hver ansatt gjennomførte i første
treningsrunde treningen i snitt 3
ganger (totalt 1 time) hver
• Sterk korrelasjon mellom husene
som trente mye og salgsøkning
• Ingen andre salgsfremmende
tiltak forklarer forskjellen
• Før trening lå husene i snitt ann
til lavere omsetning enn i fjor
• Basert på de gode resultatene
fra runde 1 trente nå nesten alle
varehus betydelig mer
• Hver ansatt gjennomførte i snitt
treningen i 2 timer hver
• Man opplevde da en ekstrem
salgsvekst i perioden som fulgte,
spesielt for de varehusene som
hadde trent mye i begge runder
• Den forenklede simuleringen for
tablets og mobiltelefoner ble
aktivert for denne treningen
• Hver ansatt gjennomførte i snitt
treningen ca 3 timer hver
• I etterkant opplevde bortimot alle
varehusene økt salg, men
spesielt markant var veksten for
husene som hadde trent mest
Omsetningsendring etter trening,
versus samme periode i fjor (%)
Omsetningsendring etter trening,
versus samme periode i fjor (%)
Omsetningsendring etter trening,
versus samme periode i fjor (%)
30%
30
25%
>5
15
12%
3-5
8%
Ingen
endring
<3
0
<1
gang per
ansatt
1-3
3-5
>5
ganger ganger per ganger
per ansatt
ansatt
per ansatt
Gjennomføringer 1.runde:
30
32%
20%
20
15%
19%
10%
10
11%
0
Gjennomføringer 2.runde:
<3
3-5
Kilde: Skeidar regnskapstall, samt spilldata for hvert varehus fra 3D simuleringene
>5
<1
1-3
3-5
>5
gang
ganger per ganger ganger per
per ansatt
ansatt
per ansatt
ansatt
At a furniture retailer an Attensi-program resulted in
company-wide double digit sales growth shortly after kick-off
Average year-on-year, Like-for-Like revenue growth that corp.management attributes to the Attensi training (%)
15
10
5
0
-5
Prior to Attensi training
• Cumulated decline for 5
months prior to Attensi
• Company decline in line
with industry decline
Immediate impact in pilot
• Two medium performing
stores chosen as pilots
• 95% completed training
• 6.5 times per employee
Company-wide, round 1
Company wide, round 2
• 92% completed training
• 3.5 times per employee
• Industry / market decline
in same period: 9%
• 3 months after completing
first Attensi round
• 98% completed training
• 5.8 times per employee
Note: Total YoY grotwh twice as high as shown above, but corporate management states that at least 50% of the impact is due to Attensi
Resultat fra treningen
The customer experience also immediately increased, and
has sustained at all-time-high levels ever since
Kundeundersøkelse: “Selger var høflig og hjelpsom”, svar 1 – 6 (hvor 6 er best)
2014 før
5,06
simulerings trening
2014 etter
5,39
første runde trening
2015 etter
5,44
tre runder med trening
4,75
5
5,25
5,5
Har blitt målt gjennom 5 år, men aldri
før nådd et så høyt nivå som dette
Kilde: Skeidar kundeundersøkelse data
Merk: Ingen andre tiltak er gjennomført mot selgerne i perioden som ville medført en markant økt kundeopplevelse-score på denne dimensjonen
To summarize:
Attensi trainings differentiates themselves in three ways
Bespoke & experiential
“Training that builds confidence”
+
Fun to repeat
“Fun to complete.. and repeat!”
• Balance several priorities to
recreate real-life stress
• Training is fun to complete, heavily
driven by gamification techniques
• You need to observe, interpret
and react to situations that appear
• Compete against your own
shadow, as well as your peers
=
Drives impact
“Translates into real-life action”
• Robust diagnosis and org.
development tool. Tracking of
changed behaviour, best-practice
adoption and employee feedback
• Realistic, but risk-free setting,
even with exceptional situations
• Teams can also compete against
other teams (i.e. ‘world cup’)
• Proven track record of showing
that adopted simulation-behaviour is
also adopted in real-life
• Highest form of active learning
• Fun to repeat; artificial intelligence
used to randomize every session.
Repetition important to sustained
learning / changed behaviour
• Previous impact KPIs include:
– Sales and market share
– Customer satisfaction
– Employee satisfaction
• Emotional learning, continuous
positive and negative feedback
Attensi, IN and new markets
Experience
• London Tech Week
• UK work
• Palo Alto
• Other
Most valuable to Attensi:
• Creating meeting places to create network
− Offices
− Conferences
• Being a point of introduction to companies, consultants etc
− IN often perceived as more neutral
− Strong existing connections and history of introducing solid companies
• Important points:
− Be concrete – identify who/how/when – and just do it
− Be fast. 2 meetings in 2 weeks ahead is MUCH better than a plan of getting 20
connections through an event in 6 months
Attensi, IN and new markets
Examples
•
•
•
•
•
•
•
Kaiser Innovation
Walmart
Sutter
Publicis
Accenture
Helse Stavanger
REN
− Customers
− Contacts