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Telecommunication
Markets in the Nordic
and Baltic Countries 2014
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About the database
The database was established in 2007
» The Baltic States are included since spring 2013
» A descriptive database
Consists of a selected number of variables that are comparable between
the Nordic and Baltic countries
»
Graphs describing each country are displayed from the point of time (year) where
these statics are available. Because of this, the length of time series may vary
A dynamic database that will change as the telecom markets develop
The figures are collected and validated by the Nordic-Baltic working group
on statistics and definitions
If not stated otherwise the source for all figures are the relevant national
regulatory agencies and/or the national statistical agencies of each
country
Graphs include figures for both private and business customers
When comparing penetration rates note that the population is decreasing
in Lithuania and Estonia while increasing in all other countries
For more detailed information see the statistical portal under ’Tables’:
http://www.statistik.pts.se/PTSnordic/NordicCountries2013/indexNordic.html REMEMBER TO UPDATE THIS!
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1. Mobile services
4
Development of mobile services
The growth of mobile subscriptions has stagnated in most of the countries.
SMS message volumes have decreased in all countries, except Estonia, where there
has been a modest increase during the last three years. This decrease is probably
mainly due to the increased use of various messaging services. In Estonia the use of
SMS messages per capita has been significantly lower than in the other countries.
Data volumes transferred over mobile networks are still increasing fast in all
countries. Lithuania has the lowest number of dedicated data subscriptions per
capita, and Finland the highest. This may be one of the reasons behind the relatively
large difference in Gbyte per capita.
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1.1 Mobile subscriptions per capita
Includes GSM/UMTS/LTE subscriptions for voice and mobile broadband that have been active within the last 3
months of the period. Pre-paid subscriptions are also included. The decrease for Lithuania and Estonia in 2013 is
due to changes in definitions from the operators.
1.70
1.50
Sweden
Norway
Finland
1.30
Denmark
Iceland
1.10
0.90
Estonia
Lithuania
Latvia
0.70
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
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1.2 Mobile call minutes per capita in a month
300
Sweden
250
Norway
200
Finland
Denmark
150
Iceland
100
50
Estonia
Lithuania
Latvia
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
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1.3 Average number of SMS messages sent
per capita in a month
250
Sweden
200
Norway
Finland
150
100
Denmark
Iceland
Estonia
50
Lithuania
Latvia
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
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1.4 Gbytes of data transferred over
mobile networks per capita in a month
6.0
Sweden
5.0
Norway
Finland
4.0
Denmark
3.0
Iceland
2.0
Estonia
1.0
Lithuania
Latvia
0.0
2007
2008
2009
2010
2011
2012
2013
2014
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2. Fixed Call Services
10
Development of fixed call services
The number of fixed telephone subscriptions per capita is decreasing in all countries.
There are major differences between the countries in the number of IP telephony
(VoIP) subscriptions per capita and the numbers are developing very differently as
well. In Sweden and Iceland the number of subscriptions is still growing.
Nevertheless, Sweden has more than twice as many VoIP subscriptions per capita
than Iceland. In Estonia, Lithuania, Latvia and Finland the number of VoIP
subscriptions is low compared to other countries. VoIP subscriptions are often sold in
bundles, e.g. with a fixed broadband connection and TV.
The number of fixed calls is declining in all countries and the use of mobile telephony
is more and more dominant also in terms of minutes. The share is well over 60
percent even in Iceland, Sweden and Denmark, where shares of mobile minutes are
lower and fixed penetration rates are higher than in the other countries. Finland has
the highest share of mobile minutes of all originated minutes with over 94 percent in
2014. Latvia and Lithuania are second and third with shares of 93 and 89 percent.
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2.1 Fixed telephony subscriptions per capita
Includes PSTN, ISDN and broadband telephony subscriptions (VoIP)
0.70
0.60
Sweden
Norway
0.50
Finland
0.40
Denmark
0.30
0.20
Iceland
Estonia
Lithuania
0.10
Latvia
0.00
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
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2.2 Broadband telephony (VoIP) subscriptions
per capita
0.18
Sweden
0.16
0.14
0.12
Norway
Finland
0.10
Denmark
0.08
Iceland
0.06
Estonia
0.04
0.02
0.00
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Lithuania
Latvia
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2.3 Fixed call minutes per capita in a month
500
450
Sweden
400
Norway
350
Finland
300
Denmark
250
200
Iceland
150
Estonia
100
Lithuania
50
Latvia
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
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2.4 Share of mobile minutes of all originated
minutes
All originated minutes are the sum of all fixed minutes and all mobile minutes
100%
Sweden
90%
80%
Norway
70%
Finland
60%
Denmark
50%
40%
Iceland
30%
Estonia
20%
Lithuania
10%
0%
2004
Latvia
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
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3. Broadband Services
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Penetration of broadband services
Denmark has most fixed broadband subscriptions per capita with a penetration of
well over 40 percent. This share is over 30 percent in most of the countries - only
Estonia and Latvia have less than 30 percent of fixed broadband penetration. The
number of fixed broadband subscriptions are still growing in all countries, especially
in Lithuania where penetration rate grew 10 percent in 2013 and about 14 percent
during 2014. In all other countries growth was up to 4 percent during 2014.
When adding the dedicated mobile broadband subscriptions to fixed broadband
subscriptions, Finland has the highest broadband penetration rate with 0,65
subscriptions per capita and Denmark is second with 0,63 subscriptions per capita.
The penetration in Lithuania is growing rapidly because of dedicated mobile
subscriptions. The share of total penetration rate is growing steadily in other
countries as well.
When comparing the penetration of dedicated mobile data subscriptions alone
Finland is a little more ahead of the rest of the countries with 0,33 subscriptions per
capita. Sweden and Lithuania have the second highest penetration of 0,23. The
numbers are growing in all countries except in Norway.
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Development of faster broadband services
The share of fiber subscriptions of total fixed broadband subscriptions was highest in
Lithuania and Latvia with over 50 percent in 2014, while Sweden had the third highest
penetration.
The penetration rate for subscriptions with speeds of 10 Mbps or more downstream are
increasing in all countries. Iceland and Denmark are still at the top with respectively 0,35
and 0,36 subscriptions per capita, respectively. Norway is third with 0,28 subscription per
capita.
The penetration rate for subscriptions with speeds of 30 Mbps or more downstream are also
increasing in all countries, although there are significant differences between the countries.
Iceland had the highest penetration rate at 0,26. Sweden and Lithuania were second with
0,17 and 0,16 subscriptions per capita respectively in 2014.
When it comes to broadband penetration for subscriptions with speeds of 100 Mbps or
more downstream Sweden is well above the other countries. The Swedish penetration rate
for 100 Mpbs reached 0,13 subscriptions per capita in 2014.
IPTV penetration is highest in Iceland where there is no cable-tv. In average 26 out of 100
Icelandic inhabitants have an IPTV subscription. Estonia is second with 13 out of a 100
inhabitants. The rest of the countries are rather close with rates from 5 to 9 subscriptions
per a 100 inhabitants.
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3.1 Fixed broadband subscriptions per capita
0.45
0.40
Sweden
Norway
0.35
0.30
Finland
0.25
Denmark
0.20
Iceland
0.15
Estonia
0.10
0.05
0.00
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Lithuania
Latvia
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3.2 Total number of broadband subscriptions
Includes all fixed subscriptions and dedicated data subscriptions in mobile network.
Finnish data only available for 2014.
0.70
Sweden
0.60
Norway
0.50
Finland
0.40
Denmark
0.30
Iceland
0.20
Estonia
0.10
Lithuania
0.00
2007
Latvia
2008
2009
2010
2011
2012
2013
2014
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3.3 Number of mobile broadband
subscriptions per capita
Includes only dedicated data subscriptions. Finnish data only available for 2014.
0.35
Sweden
0.30
Norway
0.25
Finland
0.20
Denmark
0.15
Iceland
0.10
Estonia
0.05
Lithuania
0.00
2007
Latvia
2008
2009
2010
2011
2012
2013
2014
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3.4 Number of mobile broadband subscriptions and
add-on data packages per capita
1.40
Sweden
1.20
Norway
1.00
Finland
0.80
Denmark
0.60
Iceland
0.40
Estonia
0.20
Lithuania
0.00
2008
Latvia
2009
2010
2011
2012
2013
2014
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3.5 Share of fiber subscriptions of total fixed
broadband subscriptions
Fiber includes fiber-LAN networks (LAN connected to fiber)
60%
Sweden
50%
Norway
40%
Finland
30%
Denmark
Iceland
20%
Estonia
10%
Lithuania
0%
2007
2008
2009
2010
2011
2012
2013
2014
Latvia
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3.6 Fixed broadband subscription with a marketed
capacity of 10 Mbps or more per capita
Actual speed for xDSL subscriptions depends on factors like distance from the central exchange
etc. This is the case in all countries.
0.40
0.35
0.30
0.25
0.20
0.15
Sweden
Norway
Finland
Denmark
Iceland
0.10
Estonia
0.05
Lithuania
0.00
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Latvia
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3.7 Fixed broadband subscription with a marketed
capacity of 30 Mbps or more per capita
Actual speed depends on factors like distance from the central exchange etc. This
is the case for xDSL subscriptions in all countries.
0.30
Sweden
0.25
Norway
Finland
0.20
Denmark
0.15
Iceland
0.10
Estonia
0.05
0.00
2008
Lithuania
Latvia
2009
2010
2011
2012
2013
2014
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3.8 Fixed broadband subscription with a marketed
capacity of 100 Mbps or more per capita
Norwegian data only available for 2014.
0.14
Sweden
0.12
Norway
0.10
Finland
0.08
Denmark
0.06
Iceland
0.04
Estonia
0.02
Lithuania
0.00
2010
Latvia
2011
2012
2013
2014
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3.9 Number of IPTV subscriptions per capita
Numbers includes subscriptions both for fiber and xDSL
0.30
Sweden
0.25
Norway
0.20
Finland
0.15
Denmark
0.10
Iceland
0.05
Estonia
0.00
2007
Lithuania
2008
2009
2010
2011
2012
2013
2014
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4. Market shares
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4.1 Market share of leading mobile operator
Operator with the biggest market share in the period based on subscriptions. Market share includes subsidiaries.
Mobile subscriptions includes ordinary mobile subscriptions and dedicated data subscriptions.
65%
Sweden (TeliaSonera AB all
periods)
60%
Norway (Telenor all periods)
55%
Finland (TeliaSonera Finland
2006-2008, Elisa 2009-2014)
50%
Denmark (TDC all periods)
45%
Iceland (Síminn all periods)
40%
Estonia (EMT AS 2011-2014)
35%
Lithuania (Omnitel 2007-2012,
Tele2 2013-2014)
30%
2006
Latvia (Latvijas Mobilais Telefons
2013-2014)
2007
2008
2009
2010
2011
2012
2013
2014
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4.2 Market share of leading operator in fixed
telephony
Operator with the biggest market share in the period based on subscriptions. Market share of subscriptions in the
period. Market share includes subsidiaries. Fixed telephony subscriptions includes PSTN, ISDN and broadband
telephony subscriptions (VoIP).
100%
Sweden (TeliaSonera AB all periods)
90%
Norway (Telenor all periods)
80%
Finland (Finnet-group incl. DNA
2006, Elisa 2007-2014)
70%
Denmark (TDC all periods)
60%
Iceland (Síminn all periods)
50%
Estonia (Elion Ettevõtted AS 20112014)
40%
Lithuania (TEO LT, AB 2007-2014)
30%
2006
Latvia (Lattelecom 2013-2014)
2007
2008
2009
2010
2011
2012
2013
2014
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4.3 Market share of leading operator in fixed
broadband services
Operator with the biggest market share in the period based on subscriptions Market share of subscriptions in the
period. Market share includes subsidiaries. *In Finland leading operator: Elisa 2006-2009 and 2013, Telia Sonera
Finland 2010-2011, 2012 and 2014 Telia Sonera Finland and Elisa are even.
80%
Sweden (TeliaSonera AB all periods)
70%
Norway (Telenor all periods)
Finland (varies*)
60%
Denmark (TDC all periods)
50%
Iceland (Síminn all periods)
40%
Estonia (Elion Ettevõtted AS 20112014)
30%
20%
2006
Lithuania (TEO LT, AB 2007-2014)
2007
2008
2009
2010
2011
2012
2013
2014
Latvia (Lattelecom 2013-2014)
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