Greek Yogurt Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016
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Report
Description
Report Description
Currently, greek yogurt is one of the most popular dairy products across the globe. Since
greek yogurt is prepared through the straining process in order to separate the yogurt
from the excess watery whey, it is also known as strained yogurt. The straining process
makes the yogurt much thicker and creamier as compared to the regular or traditional
yogurt. Greek yogurt contributes significantly to the growth of the global yogurt market.
This is mainly attributed to its benefits such as higher protein and lower carbohydrates
value as compare to traditional yogurt. Presently, greek yogurt is the highest growing
product category among others including regular yogurt and yogurt drinks and second
holds largest market share in terms of revenue, after traditional yogurt in the overall
yogurt market. Demand for greek yogurt market is expected to increase in the next five
to six forecast years owing to increasing lunch of new product with variety of flavours
such as blueberry, vanilla, honey, chocolate and others.
Global Greek Yogurt Market Segmentation:
On the basis of product type, the global greek yogurt market is segmented into regular
greek yogurt and non-fat greek yogurt, which is made from skim milk. Owing to increase
the consumption of fat free and healthy products, non-fat greek yogurt products are
gaining increasing popularity among the consumers.
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Description
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On the basis of distribution channel, the global greek yogurt market is segmented into
supermarket/ hypermarket, grocery stores, convenience stores, and online retailing. In
terms of revenue contribution, supermarket / hypermarket is expected to hold the
highest share among all the other segments. However, online retail for global greek
yogurt market witnesses steady growth in the forecasted years. This is attributed to
increasing visibility of greek yogurt especially through online retailing.
Geographically, global greek yogurt market is segmented into North America, Latin
America, Western Europe, Eastern Europe, Japan, Asia-Pacific excluding Japan, and
Middle East and Africa (MEA). North America and Western Europe are the two most
lucrative market for greek yogurt in the world. In North America around half of the yogurt
sold is greek yogurt.
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Global Greek Yogurt Market Dynamics:
Increase in health consciousness among consumer has led to shift in eating preference
towards healthy and nutrition food products. Availability of high nutritional value, which
includes high protein, probiotics, vitamin such as vitamin D, B12,
Report
Description
Report Description
minerals such as potassium, iodine and calcium in greek yogurt is key factor that has led
to increased adoption of greek yogurt among consumers and thus, fuelling the global
greek yogurt market growth.
Increasing application of greek yogurt is another growth driver for greek yogurt market
since it is used for various medium in different countries. For instance, in Mediterranean
region greek yogurt is mainly used as savoury but in the US, Mexico and Canada it is used
as sweet snack with added fruits and flavours. Greek yogurt is also used in making many
sauces for instance beef and lamb sauces. Greek yogurt is also used as a substitute
products, for instance it is used as a substitute product for sour cream, cream cheese and
butter. Thus, increasing its application among food products.
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Among dairy products, greek yogurt is a good option for the consumers who have slight
lactose intolerance, since in the production process much of the lactose is removed from
the greek yogurt. This leads to drive the scope of greek yogurt among such consumers
globally. However, high lactose intolerance is restrain for adoption of greek yogurt, thus
restricting the market growth. There is a high opportunity to expand and increase the
revenue for greek yogurt in the Asia Pacific excluding japan and Middle East countries.
Report
Description
Report Description
Global Greek Yogurt Market Key Players:
Some of the key players operating in the global greek yogurt market are Chobani LLC,
Stonyfield Farm, Inc, FAGE International S.A., GROUPE DANONE, and General Mills, Inc.
Owing to have strong distribution and marketing strategies companies are able to meet
the increasing demand for global greek yogurt.
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