1. food and drink

Fortified Milk and Milk
Products Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2015
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Report
Description
Report Description
Fortification is a process where vitamins and minerals are added to food products in
order to make the food more nutrient. Milk and milk products are broadly used for
fortification owing to make a complete nutrient food product. Vitamin D, Vitamin A and
Iron are usually fortified into milk and milk products. Fortification in milk and milk
products is done to reduce the rate of common diseases and deficiencies among people
especially among children. Federal regulation has mandated the fortification of milk with
Vitamin A and Vitamin D in U.S. According to World Health Organization (WHO) there are
many preschool children who are afflicted with vitamin A deficiency thus vitamin A
fortified milk and milk products continuously reduce the deficiency among children.
Moreover vitamin D improves the absorption rate of calcium and also helps to maintain
calcium level in blood. Some others Vitamin and minerals such as vitamin C, zinc, copper,
DHA, selenium are fortified to enrich milk and milk products. Folic acid fortified milk is
also getting traction among the pregnant women. Some of the milk products that are
fortified with vitamin and minerals includes milk power, yogurts, cheese, butter and
buttermilk. Overall fortified milk and milk products market is expected to witness robust
growth during the next five to six years.
Fortified Milk and Milk Products Market Segment:
On the basis of product types fortified milk and milk products market is segmented into
liquid milk and milk products. Furthermore, liquid milk and milk products is sub
segmented by the fortified nutrition, such as vitamin and minerals.
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Description
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Geographically fortified milk and milk market is segmented into North America, Latin
America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan and Middle
East & Africa. North America, Western Europe are the most target market for the fortified
milk and milk producer companies.
Fortified Milk and Milk Products Market Dynamics:
Disposable income and employment leads to enhanced livelihood among population,
thus, driving the demand for fortified milk and milk products especially in emerging
economies. Price is another factor that somewhat restraints the fortified milk and milk
products market as economic and lower middle class population may not afford these
products. Milk and milk product industry is very dynamic, where fortified milk and milk
products are very niche segment. Fortified milk and milk products are very popular over
North America, Western Europe and Japan. However with rapid urbanization, these
products are gaining traction across other economies.
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Fortified Milk and Milk Products Market Key Players:
Some of the key market players identified across the value chain in this market are Arla
Foods UK Plc., GCMMF ltd, Dean Foods Company, Fonterra Group Cooperative Limited,
Report
Description
Report Description
Kraft Foods Group, Inc., Nestle SA, Sancor Cooperativas Unidas Limited and Royal
FrieslandCampina N.V.
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