1. No category

A strategic view on what to open
Company perspective
8.4.2016
Martin von Willebrand
@mvonwi
Asianajotoimisto HH Partners Oy
12.4.2016
www.hhpartners.fi
Presentation
• Business law firm, 11 lawyers
• Technology : ICT procurement, out-sourcing, r&d, licensing, IPR
matters, litigation
• Open Technologies: collaboration structures, open source, open
data, open apis, open innovation
• MvW: Head of Technology, Partner, Attorney-at-law
Asianajotoimisto HH Partners Oy
Content
1.
2.
3.
4.
Open source in the enterprise
Participation in open source projects
Opening products as a strategy
Viewpoints
1.
2.
Open Data Biz
Author/researcher viewpoint
Asianajotoimisto HH Partners Oy
Open source software in the enterprise
1. (Using open source)
– ”Others have put into open”
2. Contributing to open source projects
– ”We are opening our IPR”
3. Publishing
– ”Our strategy includes opening of products”
Asianajotoimisto HH Partners Oy
Participation in OSS projects
Asianajotoimisto HH Partners Oy
Linux is done by companies
Asianajotoimisto HH Partners Oy
Participation in OSS projects
• Benefits in participating to projects
– When next version of the company’s product comes, less
work in adapting the OSS
– Company slowly gains access to projects that are central to
its business  direction to projects given
– Increased benefit from OSS community
– Meaningful way of working for developers
– Improved relation with OSS community  risk
management perspective
Asianajotoimisto HH Partners Oy
Participation in OSS projects
• Drawbacks in participating to projects
– Cannot 100 % control project
– What can competitors see?
• Collaborate in areas where there is no/little
competitive advantage
– Contributor license agreements etc.
• Management, policy required
Asianajotoimisto HH Partners Oy
Area to collaborate v. competitive advantage
Competitive advantage
Open source sw stack used in
products
Software supplied to customers
Asianajotoimisto HH Partners Oy
One company looking at IoT:
Asianajotoimisto HH Partners Oy
Opening products as a strategy
Asianajotoimisto HH Partners Oy
Vaadin.com
Asianajotoimisto HH Partners Oy
Vaadin.com
Asianajotoimisto HH Partners Oy
Vaadin.com
Asianajotoimisto HH Partners Oy
Open products
•
•
•
•
Gain users, gain revenue
In order to increase market share
Strategical controlling of/impact on the market
Disrupt others
Asianajotoimisto HH Partners Oy
Area to collaborate v. competitive advantage
Competitive advantage
Open source sw stack used in
products
Offering to customers
Asianajotoimisto HH Partners Oy
Open Data Biz
• Opening data creates value
• Activities/businesses (Source: Matti Rossi 25.4.2014 (*))
– Extract & Transform
– Data analysis
– User Experience Provider
• New biz created to others than data publisher
• Data publisher benefits (Matti Rossi)
– Prevents Vendor Lock-In; Transparency; Quality Control
•
(*) Matti Rossi: http://www.slideshare.net/mattirossi/open-data-research-talk-at-copenhagen-business-school-on-25042014
Asianajotoimisto HH Partners Oy
Author/researcher viewpoint
• Where is your competitive advantage (CA)?
• How to best maintain and improve your CA?
• How to best increase demand for your CA?
• (Elmer open source project at CSC)
Asianajotoimisto HH Partners Oy
Thank you!
© 2016 Martin von Willebrand, HH Partners and others. Each of
Ministry of Education and Culture, and Aalto University may
distribute this presentation on the web in connection with the
seminar on Open data and open access publishing. Copies
generated in that connection are permitted.
• Asianajotoimisto
Image source:
jfraser,
HH Partners
OyCC-BY license