1. No category

MILWAUKEE JOURNAL SENTINEL
EffEctivE JANUARY 2012
A coMMANdiNg LEAd
Journal Sentinel Inc. is the local leader in market reach and penetration with
77% of metro Milwaukee adults using our products every week. Our print and Internet
products deliver your messages to the largest audience in this market. Period.
Milwaukee Journal Sentinel
As Wisconsin’s largest newspaper and flagship
publication of Journal Sentinel Inc., the Milwaukee
Journal Sentinel serves as the only major daily
newspaper for the Milwaukee metropolitan area.
With over 125 years of experience as the
community’s news leader, Journal Sentinel remains
thoroughly committed to serving the southeastern
Wisconsin consumer and business market. This
philosophy is simply fulfilled by delivering the
news and information that makes a difference in
people’s lives while delivering desirable audiences
to advertisers.
■
The Sunday Journal Sentinel has the highest
readership penetration among the top 50 media
markets in the nation.
■
The daily Milwaukee Journal Sentinel ranks
third in market penetration among the top 50
media markets in the nation.
■
During a typical week, 72% of metro Milwaukee
adults read the Milwaukee Journal Sentinel.
■
The Milwaukee Journal Sentinel won Pulitzer
Prizes in 2008, 2010 and 2011.
Sources: 2011 Scarborough Report Release 1, Milwaukee CBSA as verified by the Audit Bureau of Circulations; 2011 Scarborough Report Release 1 Newspaper Penetration Report, Top 50 DMA’s.
1
Milwaukee Journal Sentinel Retail Rates
■
EffEctivE JANUARY 2012
Print and internet Products
Journal interactive
JSonline.com
■ Southeast Wisconsin’s #1 digital source for
local news and information, reaching more
local adults than any other local online
news source!
Source: 2011 Scarborough Report, R1, Milwaukee DMA.
communityNoW.com
JSonline.com/dealWatch
■ Allows local businesses to post daily offers on
social media sites including Facebook and Twitter.
AdMail & E-Newsletters
■ Send e-mail messages diretly to target audiences.
www.JSonline.mobi and
JSonline app
■ News updated as it happens on your
mobile phone.
■ CommunityNOW sites attract more than
1 million page views a month!
Source: 2011 Q4 Omniture Site Catalyst.
MilwaukeeMoms.com
JSonline.com/Homes
■ House & Home includes one of the
largest listings of open houses in the
area along with MLS listings of homes
for sale.
■ 30% of local visitors have children under
age 6 and 35% have children age 6 to 12.
Source: Aug-Sept 2011 The Media Audit, Milwaukee CSA.
carSoup.com
Search Engine optimization
■ Get your business found online with
search engine optimization on Yahoo,
Google, MSN and AOL.
■ 1,000’s of local auto deals listed daily.
Behavioral/geo/demo targeting
with our partner Yahoo.com
■ Target consumers based on search habits,
where they live or gender/age.
Metroparent
Niche Products
Metroparent is a monthly family-oriented
lifestyle magazine. 78% of readers have
children at home. Eight out of ten readers (82%)
are women.
communityNoW
My Community NOW are publications
with news and community-submitted
content reaching desirable suburban
readers every week. 86% of readers are
homeowners.
Source: Aug-Sept 2011 The Media Audit, Milwaukee CSA.
ShopNoW
Increase your response with greater
reach. ShopNOW is a weekly shared mail
shopper publishing every
Wednesday/Thursday. ShopNOW
compliments the Sunday and Wednesday
Journal Sentinels with delivery to
non-subscribers of both publications.
ROP opportunities exist in three
geographically targeted editions. For
insert advertisers, saturate as broad as
the 4-county area or as specific as the
sub-zip code level.
Source: Aug-Sept 2011, The Media Audit, Milwaukee CSA.
Silent Sports
Silent Sports magazine is a monthly, regional
subscriber based sports and travel magazine.
It has grown and expanded since its founding
in 1984 to become the information source for
active recreational and serious athletes
throughout Wisconsin and the Upper
Midwest.
Wisconsin trails
Within the pages of Wisconsin Trails, readers
find treasured places, meet fascinating people
and take the exciting journeys waiting to be
discovered.
Packer Plus
For die-hard Packer fans. Three out of five
readers (57%) are male. The average household income of this audience is $60,749.
Source: Aug-Sept 2011, The Media Audit, Milwaukee CSA.
Milwaukee Journal Sentinel Retail Rates
■
EffEctivE JANUARY 2012
2
Why the Milwaukee Journal Sentinel?
The Milwaukee Journal Sentinel leads the pack
in local audience penetration among the top 50 media markets:
#
1
■
■
■
in Sunday newspaper
readership
#
3
in daily newspaper
readership
Advertisers reach more people
advertising one day in the Milwaukee
Journal Sentinel than on any of the
local television station news broadcasts
all week.
■
Every week, 57% of metro Milwaukee
adults read the Milwaukee Journal
Sentinel.
■
More metro Milwaukeeans read the
Milwaukee Journal Sentinel Sunday
each week than watch Badgers football
all year long.
■
#
1
in weekly print
newspaper readership
Among southeast Wisconsinites, more
adults read the daily Journal Sentinel
every week than the average audience
of a 1/2 hour of prime time television
any day of the week.
A single issue of the Milwaukee Journal
Sentinel reaches more people than a
morning drive spot on any of the 59
local radio stations.
Every week more people read the
Milwaukee Journal Sentinel/
JSOnline.com than attend the entire
#
1
annual run of Wisconsin State Fair or
Summerfest.
■
Any day, the Milwaukee Journal
Sentinel’s daily readers would fill Miller
Park, home to the Milwaukee Brewers
more than tenfold.
■
Any week, the Sunday Journal
Sentinel’s Sunday readers would fill
the Green Bay Packers’ Lambeau Field
more than 10 times.
Sources: 2011 Scarborough R1 DMA Newspaper Penetration Report, 2011 Scarborough R1 Milwaukee DMA and CBSA.
3
Milwaukee Journal Sentinel Retail Rates
■
EffEctivE JANUARY 2012
in weekly print newspaper
and Web site combined
audience reach
general contact information
Milwaukee Journal Sentinel
333 West State Street
P.O. Box 661
Milwaukee, WI 53201-0661
(414) 224-2498
jsonline.com
FOR OVERNIGHT DELIVERY
OF AD MATERIALS:
333 West State Street
Milwaukee, WI 53203
coNtENtS
investment Levels................................................5
IF YOU REQUIRE ADDITIONAL INFORMATION OR ASSISTANCE,
PLEASE CALL YOUR ADVERTISING SALES REPRESENTATIVE OR:
SENIOR VICE PRESIDENT ADVERTISING
Pam Henson
(414) 224-2955
[email protected]
MULTIMEDIA CLASSIFIED SALES DIRECTOR
Cathie Smith
(414) 225-5065
[email protected]
MAJORS/NATIONAL/TMC SALES DIRECTOR
Chris Grow
(414) 224-2262
[email protected]
ONLINE SALES DIRECTOR
Toni Sampson-Riebe
(414) 225-5034
[email protected]
DIRECTOR OF SPECIALTY PRODUCTS/
SALES OPERATIONS
Pat Naeve
(414) 224-2084
[email protected]
DIRECTOR OF DIGITAL BUSINESS
DEVELOPEMENT
Aaron Toynton
(414) 224-2311
[email protected]
Repeat Ad Program..............................................6
full Run Single insertion Advertising .................7-8
Earned Rates.......................................................9
Specialty Products...............................................9
Preprints...........................................................10
ShopNow Pre-Print Rates...................................11
Definitions & Requirements ...............................12
Advertising Policy ..............................................12
LOCAL/RETAIL SALES DEVELOPMENT
DIRECTOR
Alison Laffe
(414) 224-5077
[email protected]
Advertising Production .......................................13
Deadlines..........................................................14
CUSTOMER SERVICE
ADVERTISING CUSTOMER SERVICE
(414) 224-2498
ADVERTISING ACCOUNTING
(414) 224-2442
CIRCULATION
(414) 224-2222
SENDING ADS DIGITALLY
http://mjsads.jsonline.com
AdSend 1-800-TAD-SEND
Milwaukee Journal Sentinel Retail Rates
■
EffEctivE JANUARY 2012
4
Retail RoP Rates
If you have a local storefront presence and have not been established as a national or
classified rate category, then use the enclosed rates for full run ROP (Run of Press), Zoned
Editions and Preprinted inserts appearing in the Milwaukee Journal Sentinel. Investment
levels indicate an annual investment in Journal Sentinel products and services. An
advertiser has 12 months to fulfill the Investment Agreement.
INVESTMENT
LEVELS
flex Program
The following products
DO NOT count toward annual
contract fulfillment:
The following products and services count
toward Investment level fulfillment:
• ROP Journal Sentinel
Products
• Special Sections
• Color
• Position Charges
• JS Events
• JSOnline
• NOW Sites
• Logo Links
• Guaranteed Clicks
• JS Direct (minus postage)
• Inserts: Preprints, Print
& Deliver, Power Reach
• Polybags, Toppers,
Ad-Ons
• Vendor Sections
• Journal Sentinel Specialty
Media: Wisconsin Trails,
MetroParent, and
Packer Plus
• Classified
• Commercial Print
• JCPG Products
• Postage
• Promotional Space
Flex Program
The Flex Program is designed to allow advertisers to commit to a specific number of weeks
around peak selling periods and receive additional discounts. Advertisers must choose an
overall investment rate then determine if they will add Flex Weeks to their commitment.
Minimum number of weeks and minimum ad size apply with the Flex Program. Please ask
your Account Executive for details.
Color
One and Full Color positions are available 7 days per week. Color rates are charged as a
percentage of space. Minimum ad size to purchase color is 8 column inches.
SINGLE INSERTION COLOR
AD SIZE JSI
Full Pages - 120"
Half Plus - 60-117"
Quarter Plus - 30-59.25"
Under Quarter - 15-29.5"
Small Space - 8-14.75"
% of Space Charge
Full Color
One Color
19%
24%
34%
44%
54%
16%
20%
29%
38%
46%
Discounted color rates are
available for repeat ad programs. Please see page 6 of
the rate card or ask your
Account Executive for details.
Minimum ad: 8 inches
Example:
2x5 ad size x $100 per column inch = $1,000 base price
Full color for a 10 column inch ad is 54% of space charge
$1,000 x .54= $540 color charge
$1,000 base + $540 color = $1,540 total charge
One color on 1/2 page broadsheet
6x10 ad size x $80 per column inch = $4,800 base price
One color for a 60 column inch ad is 20% of space charge
$4,800 x .20 = $960 color charge
$4,800 base + $960 color = $5,760
5
Milwaukee Journal Sentinel Retail Rates
■
EffEctivE JANUARY 2012
NUMBER OF WEEKS
8 WKS +
16 WKS +
32 WKS +
MIN. AD SIZE
8 INCHES
6 INCHES
4 INCHES
d
$2,500
$4,000
$6,900
$9,700
$13,500
c
$19,000
$25,000
$33,000
$44,000
$58,500
B
$78,000
$99,000
$126,000
$160,000
$203,000
A
$258,000
$322,000
$402,000
$500,000
$625,000
Repeat Ad Program
The Repeat Ad Program allows Contract Advertisers to stretch
their advertising investment to get the most frequency possible.
All Double Play, Triple Play and Power Play ads must be run in a
7-day period, ordered at one time, no size changes, copy changes
relating to dates only.
Triple Power programs must be run within 4 weeks of the first
flex Program
NUMBER OF WEEKS
8 WKS +
16 WKS +
32 WKS +
MIN. AD SIZE
8 INCHES
6 INCHES
4 INCHES
appearance and can have two copy changes; no size changes
and all ads must be ordered at once.
Six inch minimum ad size for Repeat Ad Program. Flex program has
varying size minimums. Please consult grid. Any Repeat Ad
schedule with Main News as a component will have the entire
schedule charged at Main News rate.
DOUBLE PLAY
TRIPLE PLAY
POWER PLAY
TRIPLE POWER
2X IN 7 DAYS
3X IN 7 DAYS
4X IN 7 DAYS
12X IN 4 WEEKS
MAIN NEWS
OTHER
MAIN NEWS
OTHER
MAIN NEWS
OTHER
MAIN NEWS
OTHER
$93
$88
$83
$75
$70
$67
$77
$73
$69
$62
$58
$54
$69
$65
$61
$55
$52
$49
$60
$57
$54
$49
$46
$43
6" minimum ad size waived for 32 week flex advertisers utilizing the Repeat Ad Program.
INVESTMENT LEVEL
d
c
B
A
DOUBLE PLAY
TRIPLE PLAY
POWER PLAY
TRIPLE POWER
2X IN 7 DAYS
3X IN 7 DAYS
4X IN 7 DAYS
12X IN 4 WEEKS
MAIN NEWS
OTHER
MAIN NEWS
OTHER
MAIN NEWS
OTHER
MAIN NEWS
OTHER
$2,500
$4,000
$6,900
$9,700
$13,500
$98
$79
$82
$66
$74
$60
$65
$53
$19,000
$25,000
$33,000
$44,000
$58,500
$93
$75
$77
$62
$69
$55
$60
$49
$78,000
$99,000
$126,000
$160,000
$203,000
$88
$70
$73
$58
$65
$52
$57
$46
$83
$67
$69
$54
$61
$49
$54
$43
$258,000
$322,000
$402,000
$500,000
$625,000
Repeat Ad Program Color
Minimum size to include color is 8 column inches
Color must be purchased for all ads in the schedule to qualify for these rates.
Repeat ads with color 60 inches or larger revert to single insertion color rates
(page 3).
REPEAT PROGRAM
Number of Insertions
% of Space Charge
Full Color
One Color
Double Play
Triple Play
Power Play
Triple Power
45%
35%
25%
20%
Milwaukee Journal Sentinel Retail Rates
■
38%
30%
21%
17%
EffEctivE JANUARY 2012
6
full Run Single insertion Advertising
flex Program
NUMBER OF WEEKS
8 WKS +
16 WKS +
32 WKS +
MIN. AD SIZE
8 INCHES
6 INCHES
4 INCHES
MON • TUES • SAT
MAIN NEWS BUSINESS
$82
$79
$76
THURS • FRI
SPORTS
CUE
LOCAL
OTHER
SECTIONS
$62
$59
$56
$59
$56
$53
$65
$62
$58
$63
$60
$57
$77
$74
$71
MAIN NEWS BUSINESS
$92
$89
$86
$85
$82
$79
SPORTS
CUE
LOCAL
OTHER
SECTIONS
$69
$66
$63
$66
$63
$60
$72
$69
$66
$70
$67
$64
LOCAL
OTHER
SECTIONS
& SPECIAL
SECTIONS
Flex Program – Non consecutive weeks. Maximum ad size: 65"
MON • TUES • SAT
INVESTMENT LEVEL
d
c
B
A
7
THURS • FRI
OTHER
SECTIONS
& SPECIAL
SECTIONS MAIN NEWS BUSINESS
MAIN NEWS BUSINESS
SPORTS
CUE
LOCAL
oPEN
$2,500
$4,000
$6,900
$9,700
$13,500
$113
$93
$93
$93
$93
$93
$123 $102 $102
$102 $102 $102
$90
$88
$87
$86
$85
$85
$83
$82
$81
$80
$70
$69
$67
$66
$65
$67
$65
$64
$63
$62
$73
$71
$70
$69
$68
$71
$70
$68
$67
$66
$101
$98
$97
$96
$95
$93
$91
$90
$89
$88
$76
$75
$74
$73
$72
$74
$72
$71
$70
$69
$80
$79
$77
$76
$75
$77
$76
$75
$74
$73
$19,000
$25,000
$33,000
$44,000
$58,500
$84
$83
$82
$81
$80
$79
$78
$77
$76
$75
$64
$63
$62
$61
$60
$61
$60
$59
$58
$57
$67
$66
$65
$64
$63
$65
$64
$63
$62
$61
$94
$93
$92
$91
$90
$87
$86
$85
$84
$83
$71
$70
$69
$68
$67
$68
$67
$66
$65
$64
$74
$73
$72
$71
$70
$72
$71
$70
$69
$68
$78,000
$99,000
$126,000
$160,000
$203,000
$79
$78
$77
$76
$75
$74
$73
$72
$71
$70
$59
$58
$57
$56
$55
$56
$55
$54
$53
$52
$62
$61
$59
$58
$57
$60
$59
$58
$57
$56
$89
$88
$87
$86
$85
$82
$81
$80
$79
$78
$66
$65
$64
$63
$62
$63
$62
$61
$60
$59
$69
$68
$67
$66
$65
$67
$66
$65
$64
$63
$258,000
$322,000
$402,000
$500,000
$625,000
$74
$73
$72
$71
$70
$69
$68
$67
$66
$65
$54
$53
$52
$51
$50
$51
$50
$49
$48
$47
$56
$55
$54
$53
$52
$55
$53
$52
$51
$50
$84
$83
$82
$81
$80
$77
$76
$75
$74
$73
$61
$60
$59
$58
$57
$58
$57
$56
$55
$54
$64
$63
$62
$61
$60
$62
$61
$60
$59
$58
Milwaukee Journal Sentinel Retail Rates
■
EffEctivE JANUARY 2012
SPORTS
CUE
full Run Single insertion Advertising
flex Program
NUMBER OF WEEKS
8 WKS +
16 WKS +
32 WKS +
MIN. AD SIZE
8 INCHES
6 INCHES
4 INCHES
WEDNESDAY
SUNDAY
MAIN NEWS BUSINESS
SPORTS
CUE
LOCAL
OTHER
SECTIONS
$124 $107
$120 $102
$116 $99
$89
$86
$82
$76
$72
$69
$94
$89
$86
$80
$77
$73
MAIN NEWS BUSINESS
SPORTS
CUE
LOCAL
$139 $129 $106 $102 $111
$136 $124 $103 $99 $108
$133 $121 $100 $96 $105
OTHER
SECTIONS
$107
$104
$101
Flex Program – Non consecutive weeks. Maximum ad size: 65"
WEDNESDAY
SUNDAY
INVESTMENT LEVEL
MAIN NEWS BUSINESS
d
c
B
A
SPORTS
CUE
LOCAL
OTHER
SECTIONS
& SPECIAL
SECTIONS MAIN NEWS BUSINESS
SPORTS
CUE
LOCAL
OTHER
SECTIONS
& SPECIAL
SECTIONS
oPEN
$2,500
$4,000
$6,900
$9,700
$13,500
$166 $128 $133
$117
$133
$117
$188 $156 $156
$156 $156 $156
$136
$132
$131
$130
$128
$116
$114
$113
$112
$110
$99
$98
$96
$95
$94
$85
$83
$82
$81
$80
$104
$103
$101
$98
$97
$89
$88
$86
$85
$84
$152
$146
$145
$144
$143
$141
$139
$136
$134
$133
$116
$115
$112
$111
$110
$112
$110
$108
$107
$105
$122
$120
$118
$116
$115
$118
$116
$114
$112
$111
$19,000
$25,000
$33,000
$44,000
$58,500
$127
$125
$124
$123
$122
$109
$108
$107
$104
$103
$92
$92
$89
$88
$87
$79
$77
$76
$75
$73
$96
$95
$94
$93
$90
$83
$82
$80
$79
$78
$142
$140
$139
$138
$137
$131
$130
$129
$127
$126
$108
$107
$106
$105
$104
$104
$103
$102
$101
$100
$114
$112
$111
$110
$109
$110
$108
$107
$106
$105
$78,000
$99,000
$126,000
$160,000
$203,000
$120 $102
$119 $101
$117 $100
$116 $99
$115 $97
$86
$84
$84
$82
$81
$72
$72
$70
$69
$68
$89
$89
$87
$86
$85
$77
$75
$75
$73
$72
$136
$135
$134
$133
$132
$124
$123
$122
$121
$120
$103
$102
$101
$100
$99
$99
$98
$97
$96
$95
$108
$107
$106
$105
$104
$104
$103
$102
$101
$100
$258,000
$322,000
$402,000
$500,000
$625,000
$113
$113
$111
$109
$108
$80
$78
$76
$75
$75
$67
$65
$65
$63
$62
$83
$82
$80
$79
$78
$72
$70
$69
$68
$67
$130
$129
$128
$127
$126
$119
$118
$116
$115
$114
$98
$97
$96
$95
$94
$94
$93
$92
$91
$90
$103
$102
$101
$100
$99
$99
$98
$97
$96
$95
EffEctivE JANUARY 2012
8
$96
$95
$93
$92
$91
Milwaukee Journal Sentinel Retail Rates
■
Earned Rates
For advertisers whose campaign investment does not reach the minimum contract level or who choose not to sign contracts, Earned
Rates are available. To qualify for an Earned Rate level, all ads must be placed at the same time. Previously published ads cannot be
added together with future schedules to gain a lower rate. Earned Rated ads do not qualify for Main News placement.
MILWAUKEE JOURNAL SENTINEL FULL RUN
MONTHLY
EARNED RATE
UNDER $495
$495 +
$895 +
HOLIDAYS, GIVING OCCASIONS,
SPORTS EVENTS, SALES EVENTS
SINGLE INSERTIONS
MON, TUES,
SAT
THURS, FRI
WEDNESDAY
SUNDAY
POWER PLAY
(4x in 7 days)
TRIPLE POWER
(12x in 4 weeks)
$93
$89
$85
$102
$97
$93
$128
$122
$116
$156
$148
$141
$72
$66
$60
$64
$58
$53
No Changes
2 Changes
Minimum Ad Size: Single Insertion: 3 inches; Multi-Insertion: 6 inches. No Main News insertions.
*HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTS
Up to 21 days prior to or after any period listed below
GIVING EVENTS
HOLIDAYS
New Year’s
Easter
Presidents Day
Memorial Day
Veteran’s Day
4th of July
Labor Day
Ramadan
Rosh Hashana
Yom Kippur
Columbus Day
Thanksgiving
Hanukkah
Christmas
Valentine’s Day
Mother’s Day
Father’s Day
SPORTING EVENTS
SuperBowl Sunday
March Madness
College/Pro Games
World Series
SALES EVENTS
Inventory
Closeout/Reduction Sale
Anniversary Sale
Year-End Sale
After Christmas Sale
End-of-Season Sale
Tent Sale
Back to School Sale
Grand Openings
Please contact your sales representative for zoning opportunities.
Specialty Products
POWER REACH:
AD-ONS:
Power Reach is a two sided, full-color Print and Distribute insert
program where the cost savings achieved in bulk printing are passed on
to you. Simply determine your targeted saturation distribution needs and
take advantage of bulk print runs. Deliver your message all at once, or
choose to split your distribution over a period of time, up to 60 days.
Either way, you will enjoy big savings.
Stick your ad on the Front page or the Cue section. Use as coupons, for
ad awareness, or to promote sales and events. Combines the strong
impact front page position with the high penetration of the Milwaukee
Journal Sentinel.
BENEFITS OF POWER REACH
Cost Effective: Two sided, full-color glossy inserts printed and delivered
for as little as 2.1 cents per piece. Compare that to the cost of a first
class stamp.
Market Saturation: By inserting into the Journal Sentinel on either
Sunday or Wednesday, you will reach our highly valued subscribers.
Plus, you will reach non-subscribers with our ShopNow shared mail
package delivered Wednesday/Thursday. Together, you achieve
cost-effective market saturation.
Contact your Milwaukee Journal Sentinel Account Executive for the
most up to date pricing and a customized Power Reach proposal to help
you target exactly the customers and prospects that you need.
9
Milwaukee Journal Sentinel Retail Rates
■
EffEctivE JANUARY 2012
Preprints
PREPRINT DISTRIBUTION RATES – NET (COST PER THOUSAND)
10,000-49,999
T A B1
FULL PAGE 2
2
4
6
8
12
16
20
24
28
32
36
40
44
48
52
56
60
64
68
72
76
80
84
88
92
96
50,000-99,999
MINI/FLEXI3
SUNDAY
DAILY
SUNDAY
DAILY
4
8
12
16
24
32
40
48
56
64
72
80
88
96
104
112
120
128
136
144
152
160
168
176
184
192
$64.00
$65.00
$69.00
$71.00
$76.00
$80.00
$81.00
$83.00
$84.00
$87.00
$89.00
$92.00
$95.00
$98.00
$101.00
$104.00
$107.00
$110.00
$112.00
$115.00
$117.00
$119.00
$123.00
$126.00
$129.00
$132.00
$60.00
$61.00
$64.00
$67.00
$72.00
$75.00
$77.00
$79.00
$80.00
$82.00
$84.00
$87.00
$89.00
$93.00
$95.00
$98.00
$101.00
$103.00
$105.00
$108.00
$110.00
$112.00
$115.00
$118.00
$120.00
$123.00
$62.00
$63.00
$66.00
$69.00
$74.00
$78.00
$79.00
$81.00
$82.00
$84.00
$86.00
$89.00
$92.00
$95.00
$98.00
$101.00
$104.00
$106.00
$109.00
$111.00
$114.00
$116.00
$118.00
$121.00
$124.00
$125.00
$59.00
$60.00
$63.00
$66.00
$70.00
$73.00
$75.00
$76.00
$76.00
$79.00
$81.00
$84.00
$86.00
$89.00
$92.00
$95.00
$98.00
$100.00
$102.00
$104.00
$105.00
$109.00
$112.00
$114.00
$117.00
$119.00
2
4
6
8
10
12
14
16
18
20
22
24
26
28
30
32
34
36
38
40
42
44
46
48
100,000-199,999
200,000-299,999
SUNDAY
SUNDAY
DAILY
300,000 -PLUS
DAILY
$60.00
$57.00 $59.00 $55.00
$61.00 $58.00 $60.00 $56.00
$64.00
$61.00 $63.00 $59.00
$67.00 $63.00 $66.00
$61.00
$71.00 $68.00 $70.00 $66.00
$75.00
$71.00 $73.00 $69.00
$77.00 $72.00 $75.00 $70.00
$78.00 $73.00
$76.00
$71.00
$80.00
$74.00
$76.00
$71.00
$82.00 $75.00 $79.00 $73.00
$84.00 $78.00
$81.00 $75.00
$86.00
$81.00 $84.00 $78.00
$89.00 $83.00 $86.00
$81.00
$92.00 $86.00 $90.00 $84.00
$95.00 $89.00 $92.00 $86.00
$97.00
$91.00 $95.00 $89.00
$101.00 $95.00 $98.00 $92.00
$103.00
$97.00 $100.00 $94.00
$105.00 $99.00 $102.00 $95.00
$108.00 $101.00 $104.00
$97.00
$110.00 $102.00 $107.00 $99.00
$112.00 $104.00 $109.00 $101.00
$115.00 $108.00 $112.00 $103.00
$117.00 $110.00 $114.00 $107.00
$120.00 $113.00 $117.00 $110.00
$123.00 $115.00 $119.00 $112.00
FULL RUN
SUNDAY
DAILY
SUNDAY
$57.00
$58.00
$61.00
$64.00
$68.00
$71.00
$72.00
$74.00
$74.00
$77.00
$79.00
$81.00
$84.00
$87.00
$90.00
$92.00
$95.00
$97.00
$99.00
$101.00
$103.00
$106.00
$109.00
$111.00
$114.00
$116.00
$53.00
$55.00
$58.00
$60.00
$64.00
$67.00
$69.00
$70.00
$70.00
$72.00
$74.00
$77.00
$79.00
$82.00
$85.00
$87.00
$90.00
$92.00
$94.00
$96.00
$98.00
$100.00
$102.00
$104.00
$108.00
$110.00
$47.00
$48.00
$51.00
$54.00
$58.00
$60.00
$61.00
$62.00
$64.00
$65.00
$67.00
$69.00
$71.00
$74.00
$77.00
$79.00
$81.00
$83.00
$85.00
$86.00
$88.00
$89.00
$92.00
$94.00
$96.00
$98.00
1
TAB: 90 sq. inches or larger, but less than 156 sq. inches 2FULL PAGE: 156 sq. inches 3MINI/FLEXI: less than 90 sq. inches per page
NUMBER OF PAGES: Single sheet (2 pages) minimum. For any page count above the listed quantity, please call for quote.
PACKAGING INSTRUCTIONS
Preprints scheduled for distribution in the
Sunday or daily Milwaukee Journal
Sentinel should NOT be tied. They must be
brick-stacked in uniformly jogged turns of
no less than 6 inches. Please package
ShopNOW (TMC) inserts separate from
Journal Sentinel inserts.
DISCOUNTS
Full-run, metro and selective preprints in
the Milwaukee Journal Sentinel are
totaled to determine frequency brackets.
Annual contract required.
6-12 times ........3%
13-25 times ......5%
26-38 times ......7%
39-51 times ......8%
52-99 times ........10%
100-119 times ....11%
120+ times ..........12%
SHIPPING INSTRUCTIONS
Ship prepaid, on disposable skids to:
Milwaukee Journal Sentinel
Warehouse
Milwaukee Journal Sentinel
4101 W. Burnham St., Unit B
Milwaukee, WI 53215
A minimum of four bands should be used
to secure load. Loaded pallets should be
covered with reinforced cardboard that
protects the corners and wrapped completely with plastic stretch wrap. Static
charging should not be introduced into
the printing process. Loaded pallet height
must not exceed 66 inches from the floor
to the top of the pallet. Maximum weight
of fully packed skid is 2500 lbs. Pallets
must not be double stacked on trucks or
trailers. Acceptable pallet size includes
up to 48” by 48”. Milwaukee Journal
Sentinel Warehouse hours: 6:00 a.m. to
4:30 p.m.
MINI/FLEXI, TAB RATES
• Preprints measuring less than 90 square
inches, per page (outside dimensions)
earn Mini/Flexi rate.
• Sections 90 square inches or larger, but
less than 156 square inches, will be billed
as tabloid sections.
• Sections 156 square inches or over will
be billed as full-page sections.
PREPRINT REQUIREMENTS
SCHEDULING: Daily-Tuesday through
Friday and Sunday availability.
*ORDER DEADLINES:
Tuesday-Friday issues: 4:00 p.m.,
10 calendar days prior to issue.
Sunday issue: 4:00 p.m., 15 days prior
to issue
TMC issue: 4:00 p.m., 15 days prior to
issue
Cancellations require 12 days for Sunday
and TMC and 8 days for daily.
Modifications of quantities and delivery
areas are not available after deadlines.
Delivery date no later than 10 days prior to
insertion date for Sunday and TMC. 6 days
for daily.
DISTRIBUTION: Full circulation, fivecounty area, selective (10,000 minimum
daily Journal Sentinel, Sunday Journal
Sentinel, and 15,000 minimum TMC).
Inquire about current requirements for full
and five-county distribution. Selective distribution by zip code may be done on a
geographic or demographic marketing
plan.
SIZES & STOCK SPECIFICATIONS:
I. Single Sheet
A. Minimum Stock Thickness –
.007 inch
B. Minimum Dimensions –
5 1/2 x 8 1/2 inches
C. Maximum Dimensions –
10.5 x 11.75 inches
II. Preprints
A. Minimum Stock Thickness –
.007 inch (regardless of page count)
B. Minimum Dimensions –
5 1/2 x 8 1/2 inches
C. Maximum Dimensions –
10.5 x 11.75 inches
Full Page (Standard): Over-all paper size
not to exceed 10.5 inches by 11.75 inches
when folded.
DISTRIBUTION ORDERING: All single
sheets and preprints that meet our minimum thickness have a 2% spoilage factor
built into our distribution numbers.
Preprints that do not meet the published
minimum preprint requirements may
experience excessive multiples and misses and could impact the ordered coverage
area.
Inserts damaged in shipment or that show
visible signs of irregular printing situations, such as excessive moisture, sticking
together, below-minimum thickness and
less than ordered amounts that could
effect proper coverage will be communicated to the sales representative and
client as soon as possible. If additional
product can not be obtained, those areas
Milwaukee Journal Sentinel Retail Rates
■
to be shorted will be determined by a sales
representative and client and then communicated to the Packaging department.
Milwaukee Journal Sentinel recommends
purchasing preprints off 30 day projection
which includes the required spoilage to
meet circulation quantities. Please inquire
with your Account Executive for most upto-date circulation requirements.
BOOK SIZE: Must be cleared for acceptance in advance.
ACCEPTABILITY OF DIE CUTS OR ODD
SHAPED INSERTS: A copy or mock-up of
every preprint must be submitted for
mechanical clearance and advertising
copy acceptance before reservation will
be confirmed. Any preprint containing an
adhesive surface, unusual shape or type
stock, envelope or product sample must
be cleared for acceptance prior to confirmation or reservation date. Please check
with your sales associate for details.
INDICIA REQUIREMENTS: All preprinted
inserts must have the supplement line
"Advertising Supplement to the Milwaukee
Journal Sentinel" on the front or back cover.
Gang listings of newspapers distributing the
inserts are acceptable, insert date on the
preprint is optional.
POSTAL INDICIAS PROHIBITED except
on reply cards or envelopes.
EffEctivE JANUARY 2012
10
ShopNow Pre-Print Rates
NON-SUBSCRIBER PREPRINT DISTRIBUTION RATES - NET
OPEN (15,000 MIN.)
3-5 ANNUAL FREQUENCY
6-12 ANNUAL FREQUENCY 13-25 ANNUAL FREQUENCY 26+ ANNUAL FREQUENCY
Up to 0.20
$42.29
$41.11
$38.95
$37.00
$35.24
0.30
$47.49
$46.31
$44.15
$42.20
$40.44
0.40
$52.69
$51.51
$49.35
$47.40
$45.64
0.50
$57.89
$56.72
$54.55
$52.60
$50.84
OZ. WEIGHT*
0.60
$63.14
$61.97
$59.80
$57.86
$56.10
0.70
$68.40
$67.22
$65.06
$63.11
$61.35
0.80
$73.65
$72.47
$70.31
$68.36
$66.60
0.90
$78.90
$77.73
$75.56
$73.62
$71.85
1.00
$84.21
$83.03
$80.87
$78.92
$77.16
1.10
$89.51
$88.34
$86.17
$84.23
$82.46
1.20
$94.82
$93.64
$91.48
$89.53
$87.77
1.30
$100.12
$98.95
$96.78
$94.83
$93.07
1.40
$105.42
$104.25
$102.09
$100.14
$98.38
1.50
$110.78
$109.61
$107.44
$105.50
$103.73
1.60
$116.14
$114.96
$112.80
$110.85
$109.09
1.70
$121.49
$120.32
$118.15
$116.21
$114.45
1.80
$126.85
$125.67
$123.51
$121.56
$119.80
1.90
$132.26
$131.08
$128.92
$126.97
$125.21
2.00
$137.66
$136.49
$134.33
$132.38
$130.62
All CPM rates are net. Any fractional weights will be billed at the next highest weight level. 15,000 minimum distribution per insertion. Rates subject to change.
A PRODUCT OF THE MILWAUKEE JOURNAL SENTINEL
ShopNOW
Premium Distribution
Toppers and Polybags
Premium Distribution Toppers and Polybags are available
Sunday through Saturday with the Milwaukee Journal
Sentinel. Surround or top the newspaper with your message
and be the first advertiser to capture the reader’s attention.
DISTRIBUTION RATES*
net cost per thousand
Premium Distribution Topper
Sunday Polybag
Daily Polybag
Sample Polybag: Flat
Sample Polybag: Non-Flat
$90
$75
$65
$95
$125
Milwaukee Journal Sentinel Retail Rates
INSERTS
Saturate geographic areas as broad as the 4-county Milwaukee MSA or
as specific as sub-zip code level with your advertising message.
ShopNOW compliments your insert advertising messages distributed in
either the Sunday and Wednesday Journal Sentinel with delivery to
non-subscribers of both publications.
ROP
Saturate your ROP print message with advertising in the ShopNOW weekly shopper. By utilizing its entire distribution or ShopNOW’s three targeted
ROP zones, ensure all your customers and prospects know about your
business. Space is limited so contact your Milwaukee Journal Sentinel
Account Executive for the most up to date pricing and position
availabilities.
*Subject to distribution minimums and based on availability.
For printing costs and more information, contact your account representative.
11
Increase your response with greater reach.
ShopNOW is a weekly shared mail shopper
publishing every Wednesday/Thursday.
ShopNOW compliments the Sunday and Wednesday Journal Sentinel
with delivery to non-subscribers of both publications. It’s geographic footprint allows for total saturation primarily within the 4-county Milwaukee
MSA. ROP opportunities exist in three geographically targeted editions.
For insert advertisers, distribute via zip and sub-zip codes within the 4county Milwaukee MSA.
■
EffEctivE JANUARY 2012
definitions & Requirements
RETAIL ADVERTISING RATES
Run-of-paper (ROP) advertising is advertising that is placed anywhere in the newspaper other than the classified section and our
special products. The ROP format is 6
columns wide by 20" deep for a total of 120
column inches per page. Tabloids are 5
columns wide by 11" deep for a total of 55
column inches per page. ROP advertising is
available seven days a week
TRANSIENT RETAIL RATES
NET: Sunday Open Main Section $188/
Other Section $156
Mon/Tues/Sat Main $113/Other $93
Wed/Thurs/Fri Main $123/Other $102
Transient retail rates apply to all retail
advertisers not having a permanent retail
location open to the public and located
within the state of Wisconsin.
ADVERTISING POSITIONS
Milwaukee Journal Sentinel offers
advertisers the opportunity to use color,
unique shapes and sizes and exclusive
page placements to capture reader’s
attention and differentiate themselves to
potential customers both creatively and
competitively. Contact your sales
representative for more information about
these positions.
CAP RATES & TIE IN RATES
Apply to advertising that qualifies for CAP
service. Co-op Action Plan (CAP) rates
may be applied to dealer list retail adver-
tising, as well as single retailer advertising
placed by local distributors, manufacturers’ representatives or their agents. The
manufacturer’s written cooperative advertising agreement and a stipulation form
certifying that the advertisements are
being paid for in part or in full from existing
co-op funds accrued by the retailer must
be signed by the manufacturer, distributor
or representative and on file with the
Milwaukee Journal Sentinel.
CIVIC/CHARITY RATES
Available to organizations providing and
advertising non-commercial services and
direct appeal for funds for the benefit of
the community. Organization must have a
recognized 501(c)(3) status with the IRS.
Subject matter may not be political or controversial in nature. Merely being categorized as non-profit does not in itself qualify
an organization for this rate. Advertising
copy must be submitted in advance to
determine eligibility.
SUNDAY COMICS
MODULAR SIZES AVAILABLE
Limited availability - regular Sunday “Other
Section” and color rates apply - frequency
discounts available.
Full pages....................................10.875" x 20"
2/3 page.......................................10.875" x 12"
1/2 page.......................................10.875" x 10"
3/10 page.......................................10.875" x 6"
Vendor Sections: Have an anniversary,
Grand Opening or other special event?
Develop a section that is all about your
business. Call (414) 224-2498.
FULL DISTRIBUTION COMIC RATES
Use Sunday “Other Section” rates.
COMICS PRESS INSERTS
Comics Press Inserts are available in full
distribution. Minimum size is a four-page
tab (two-page standard). Frequency discounts apply to regular ROP rates only.
No additional discounts apply.
Journal Interactive: Home Pages, banner
ads and Search Engine Marketing are
available. Call (414) 224-2360.
COMICS SPADEA
COMICS SPADEA (WRAPPER) POSITIONS
There are a limited amount of Comic printed inserts or spadea availabilities. Comic
printed inserts are presented behind the
Comics and run with the Comic pressrun.
Minimum size is two full pages, 240," or
a four-page tab. Advance reservations
required. Sunday “Other Section”color
rates apply.
Zone Availabilities: Ask your sales
representative for more information.
Call (414) 224-2498.
ShopNOW: Free weekly non-subscriber
shopper. Call (414) 224-2498.
MyCommunityNOW: Weekly publication with
local news and community content.
Call (414) 224-2498.
Niche Publications: Metroparent and
Wisconsin Trails, call (414) 224-2498.
Spadea page size is 10.875 x 20 with a 3/4"
gutter to accommodate spine fold.
FREQUENCY DISCOUNTS
(SPACE ONLY)
2 to 5 times................................................10%
6 to 11 times .............................................15%
12 to 25 times............................................20%
26+ times ...................................................25%
For more information, contact your sales
representative.
SPECIAL AVAILABILITIES
Special Sections: Ask your sales representative for our annual calendar, or call (414)
224-2498.
Advertising Policy
A. Retail advertising rates apply to a retail
business, organization or association; to a
qualified retail division of another business;
and to advertising of a bona fide voluntary
chain. Advertising must be direct to the consumer, for one or more stores situated in the
state of Wisconsin and/or the Upper
Peninsula, having the same name or identification and offering a similar service under a single ownership or control.
B. The rates also apply to advertising of public consumer services, charitable organizations, established community welfare services, civic programs and political advertising.
C. General rates apply to wholesalers, distributors, franchisers, manufacturers, gasoline
and oil producers, utilities, air and cruise lines,
national media networks, interstate transportation companies, telecommunications, mail
order and other advertisers not clearly identified with regular retail channels.
D. For position requests please refer to the
retail revenue rate grid. In no event will adjustments, reinsertion or refunds be made because
of the position in which an advertisement has
been published. No orders accepted on a position or omit basis.
E. Adjustments for errors will be made only
for the area of the ad involved and in proportion to lack of service to the advertiser. On
multiple insertions, credit for errors will not be
given after the first insertion. Advertising
placed on a no-proof basis, including alterations submitted after deadline, is done at the
advertiser’s risk. Claims regarding errors in an
advertisement must be made within thirty
days of publication. Claims regarding billing
errors must be made within 60 days of the
date in question. All make-good ads must be
run within thirty days of approval. Not liable
for unpublished ads. (Ads not published)
F. Unused composition, excessive correc-
tions and late alterations are charged at regular production rate schedule. A maximum of 2
proofs are issued without additional charges.
Advertising cancelled after final
reservation/cancellation deadline will be
charged at 25% of regular space rates.
G. Tearsheets will be issued via email in electronic format.
H. Advertising that resembles news or editorial content must be set in a sans-serif typeface, be surrounded by a border, contain the
advertiser’s name or logo in at least 18 point
type and have the word “ADVERTISEMENT”
in 6 point type across the top as follows: One
time for every three columns. Less than three
columns include “ADVERTISEMENT” once.
I. No advertising that reflects unfavorably
upon another advertiser will be accepted.
J. Publisher reserves the right to reject or cancel any advertisement at anytime.
K. The advertiser agrees to indemnify and
hold the newspaper harmless for any claims
arising out of the publication of copy submitted by the advertiser. This includes, but is not
limited to, claims for libel, invasion of privacy,
plagiarism, copyright infringement and trademark infringement. The newspaper will not be
liable for failure to publish any advertisement.
L. Advertising contracts and rates are for
individual local advertisers. The newspaper
does not accept local brokered advertising.
M. All retail display advertising expenditures
listed on page 3 of this rate card are credited
toward fulfillment of the advertiser’s investment commitment contract. These dollars are
net dollars, after all discounts, credits and
advertising agency commissions have been
deducted.
N. Incorrect rates on insertion orders that
do not correspond with the current rate
card in effect, will be regarded as clerical
errors. The advertisement will be published
and charged at the applicable rates in effect
at time of publication.
O. Claims for adjustment, refund or reinsertion are not allowed because coupon advertisements have been published back to
back.
P. The newspaper will not be responsible
for advertiser’s material left thirty days after
publication.
Q. Rates are subject to revision. Contract
advertisers will be informed by letter 30
days prior to any changes in or additions to
this rate card.
R. New Year’s Day, Memorial Day,
Independence Day, Labor Day, Thanksgiving
Day and Christmas Day may be charged at
Sunday rates, if bonus distribution occurs on
those days. Thanksgiving Day, Christmas
Day and New Years Day require full run
preprint distribution. Fridays between
Thanksgiving and Christmas will be Sunday
home delivered.
S. Ads that include an Internet address must
also include a local address or phone number. Other category restrictions may apply.
T. It is a violation of both Federal and
Wisconsin State law to use a complete rendering of the current American Flag in any
form of printed advertising. Older versions,
such as the original 13 star flag, are acceptable. The current flag, however, maybe partially rendered as long as all 50 stars and 13
stripes are not visible. The statutes governing the flags use are: Title 36, U.S. Code 173184 and Wisconsin Statute 946.6.
U. If a photo of currency is reproduced in
print, it must be reduced 75% or smaller or
enlarged 125% or larger and can never be
printed in green ink.
V. POLITICAL POLICY: Political Advertising
Milwaukee Journal Sentinel Retail Rates
■
must follow the following rules to comply
with state and federal law: The disclaimer
must run in 6 point type located at the bottom of the ad and be within the border of the
advertisement.
The ad or the disclaimer must contain the
name of the candidate; contain the words
“paid for by” followed by the name and
address of the campaign treasurer or
authorized agent for the candidate (address
is optional when placed by the candidate or
authorized agent; it is required when placed
by individual(s) or organizations not officially
representing the candidate).
Any advertising in support of or in opposition to any candidate that is placed by an
individual(s) or organization that does not
officially represent the candidate must contain the following statement:
“…is made without encouragement, direction or control of (candidate being supported
or opposed)” followed by the other disclaimers required above.
EffEctivE JANUARY 2012
12
Advertising Production
Deadlines/Hours of
Operation
Mechanical Requirements
Reservation deadlines also apply to a
change in running date, ad size or the cancellation of an ad. Reservations for special
sections and double trucks should be made
with your sales representative as far in
advance as possible to assure availability.
The information provided below is to assist
our advertisers and/or their designers in
creating electronic files that will be suitable
for the highest quality printing we can offer.
Since the final printed advertisement is
greatly affected by the quality of the
materials and formats provided, all files
submitted for print are subject to the quality
of those submissions. It is the advertiser’s
responsibility to supply files meeting these
requirements.
RETAIL DISPLAY
Monday-Friday, 8:00 a.m.-5:00 p.m.
Closed New Year’s Day, Memorial Day,
4th of July, Labor Day,
Thanksgiving and Christmas Day
Call (414) 224-2498 • (800) 485-5590
Please contact your Account Executive
for correct dimensions and final material
deadlines.
Accepted Format:
CLASSIFIED DEPARTMENT HOURS
TELEPHONE SALES
Monday - Friday......................8 a.m.-5 p.m.
Saturday (Death Notices only) ....10 a.m.-3 p.m.
Sunday (Death Notices only) ..11:30 a.m.-3 p.m.
PDF
Embed all fonts
Convert all color to CMYK
Flatten all transparencies
Please see our PDF Quick Tips:
http://mjsads.jsonline.com/AdDesk/
Downloads/PDF_Quick_Tips.pdf
■
Call: (414) 224-2121 • (800) 485-5590
Fax: (414) 224-2599
Classified Customers may place
classified ads 24 hours a day through
the JS Online Classified site
http://www.jsonline.com/classified
Formats NOT Supported:
■
■
ONLINE SALES
Monday through Friday: 8:30 a.m.-5:30 p.m.
Call: (414) 224-2360
Fax: (414) 223-5236
No native files please – Create a PDF
No Microsoft Office files
(We do not support PUBLISHER,
POWERPOINT, COREL DRAW, etc.)
Word documents will be accepted for
text only.
ROP Depth Requirements – 48" Web
COLUMNS
1
2
3
4
Column Width
1.729"
3.558"
5.388"
7.217" 9.046" 10.875"
2"
3"
4"
5
6
5"
6"
All standard advertising units (SAUs) accepted. Minimum depth
requirement, 1". Advertisements must be as many inches deep as
columns wide. Advertisements over 18” deep on a broadsheet are
charged at full depth of 20". Tabloid advertisements over 9" deep
are charged at full depth of 11".
Double Truck, 22.875"x20" (limited availability)
Tabloid Double Truck, 19.796"x11"
Packers Plus, 9.046"x11"
13
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ELECTRONIC FILE REQUIREMENTS
For ad corrections, call your coordinator,
rep, or fax to (414) 224-2485.
Minimum Depth (inches) 1"
Quality/Resolution:
Milwaukee Journal Sentinel Retail Rates
■
EffEctivE JANUARY 2012
■
Magazine/Gloss (133 line screen)
– 300 ppi at actual size
Newsprint (100 line screen)
– 200 ppi at actual size
Color:
Color in final print is subject to quality of
file submitted
■ CMYK – Please convert RGB, Lab colors
and duotones to CMYK for 4-color print
■ Ink Density – Newsprint: 230%;
Magazine: 280%
PLEASE NOTE: Avoid the use of more than
one plate for text smaller than 12 point or
small detailed logos when printing on
newsprint (i.e. rich black for text, small
color details in logos). These small color
items on newsprint may not be legible in
final print due to dot gain and subtle
variances in registration.
Delivery:
AdDesk File Delivery System:
http://mjsads.jsonline.com
Please provide accurate information – your
file will be processed accordingly.
■ Complete Ads – Please upload one ad
per submission
■ Ad Materials – If your ad requires many
images/files, you may Stuff or Zip your
files in a folder and upload your .sit or
.zip file.
deadlines
PUBLicAtioN
PROOF DEADLINE
RESERVATION/CANCELLATION*
FINAL COPY & CORRECTIONS
MONDAY
Main A, Local, Sports
Wednesday 5pm
Friday 5pm
Friday 5pm
Cue
Wednesday 5pm
Friday Noon
Friday 5pm
Business
Wednesday 5pm
Friday Noon
Friday 5pm
Wednesday 5pm
Friday 5pm
Friday 5pm
Wednesday 5pm
Friday 5pm
Friday 5pm
Friday 5pm
Monday 5pm
Monday 5pm
Food/Cue
Friday 5pm
Friday 5pm
Monday 5pm
ShopNOW
2nd Tuesday Prior Noon
2nd Tuesday Prior Noon
2nd Tuesday Prior 5pm
Friday 5pm
Tuesday 5pm
Tuesday 5pm
Friday Noon
Tuesday Noon
Tuesday Noon
Monday 5pm
Wednesday 5pm
Wednesday 5pm
Monday 5pm
Tuesday 5pm
Wednesday 5pm
Tuesday 5pm
Thursday 5pm
Thursday 5pm
Tuesday 5pm
Thursday 5pm
Thursday 5pm
Main A, Local, Sports
Tuesday 5pm
Thursday 5pm
Thursday 5pm
Main A Color Deadline
Monday 5pm
Wednesday 5pm
Wednesday 5pm
Business
Tuesday 5pm
Thursday Noon
Thursday 5pm
Cue/Travel
Tuesday 5pm
Wednesday 5pm
Thursday 5pm
2nd Friday Prior 5pm
2nd Friday Prior 5pm
Monday 5pm
Crossroads
Tuesday 5pm
Thursday Noon
Thursday 5pm
House and Home
Tuesday 5pm
Thursday Noon
Thursday 5pm
Comics
2nd Friday Prior 5pm
2nd Friday Prior 5pm
Monday 5pm
TV Cue
2nd Thursday Prior 5pm
2nd Thursday Prior 5pm
Tuesday 5pm
TUESDAY
Main A, Local,
Sports & Business
Cue
WEDNESDAY
Main A, Local,
Sports & Business
THURSDAY
Main A, Local,
Sports & Business
Cue
FRIDAY
Main A, Local,
Sports & Business
Weekend Cue/Good Morning
SATURDAY
Main A, Local,
Sports & Business
Cue
SUNDAY
Entrée
Late copy and corrections, when accepted, are done only with advertiser’s liability.
Note: Holidays impact normal deadlines shown. Consult with your Account Executive or call (414) 224-2498 for holiday and Special Sections deadlines.
Composite Deadlines are 24 hours advanced of these published deadlines.
*25% charge for all ads killed after space reservation/cancellation deadline.
Milwaukee Journal Sentinel Retail Rates
■
EffEctivE JANUARY 2012
14
2 0 1 2 M i LWA U K E E J o U R N A L S E N t i N E L A d v E R t i S i N g