AGENT TRAINING
everestfuneral.com/wfg-us
I. Who is Everest?
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Who is Everest?
Everest is the First Nationwide
Funeral Planning and Concierge
Service
• Covers more than 25 million individuals across
the U.S. and Canada
How will Everest help?
• Everest’s Advisors are available 24/7
• Access to Online Planning Tools and PriceFinder℠
Database
• Tenzing™ - A secure, cloud-based data vault for storing
personal information
• Independent Consumer Advocate for family members
when they need it most
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The Everest Offering
✓Independent expert funeral
planning advice
• 24 X 7 Advisor Planning Assistance
– Handling funeral planning issues
– Creating a personal funeral plan
• Everest PriceFinder℠ Research Reports
– Detailed, local funeral home price comparisons
– Available on demand via our website
• Tenzing™
– A secure, cloud-based data vault for storing personal
information
• Online Funeral Planning Tools
– Includes: Personal Profile, 10-Key Decisions Planner,
“My Wishes” Planning Guide, Reference Guide
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The Everest Offering
• At-Need Family Support
– Family Assistance and Plan Implementation
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Communicate the client’s Personal Funeral Plan to
the funeral home, removing the family from a salesfocused environment
Provide 24 hour assistance to family throughout the
funeral process
– Negotiation Assistance
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Gather pricing information and present to client in
an easy-to-understand format
Negotiate funeral service pricing with local funeral
homes
Help the family compare prices of caskets and
other products
The Everest Package
✓Whole Life Insurance
- Immediate Death Benefit
- Return of Premium Death Benefit
$5,000 - $35,000
• Whole Life Insurance underwritten by:
• Availability:
– Up to Age 85
• Easy to Apply
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Simple application to complete
No medical exam
Based on answers to medical questions on application
Life Insurance Premiums never increase
• 48-Hour Payout1
– The proceeds of your life insurance may be paid to your beneficiary in as
little as 48 hours after death. Your family may then use the money to cover
the funeral bill, burial or cremation costs, or any other expenses. Any
remaining money may be used by your beneficiary in any way they choose.
• Tax-Free Proceeds2
– The death benefit will be paid tax-free to your beneficiary upon your death
1. Life insurance proceeds paid after the first 2 policy years.
2. Life insurance proceeds are generally paid tax free. However, please consult a tax professional for your unique situation.
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Product Offering
ADVANTAGE–50 Plus
• Ages 50-85
• Two versions, depending on health
ADVANTAGE
• Ages 0-49
• Two versions, depending on
health question answers:
Immediate Benefit
- Up to $35,000
- Pays 100% immediately
Return of Premium
- Up to $20,000
- Pays return of premiums paid plus
10%, within first three years
- Pays 100% immediately thereafter
- Pays 100% if accidental death
question answers:
Immediate Benefit
- Ages 50-75: Max $35,000
- Ages 76-85: Max $20,000
- Pays 100% immediately
Return of Premium
- Up to $20,000
- Ages 50-64
- Pays return of premium plus 10%
within first 3 years
- Pays 100% thereafter
- Ages 65-85
- Pays return of premium plus 10%
within first 2 years
- Pays 100% thereafter
- Pays 100% if accidental death
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II. Consumer Demand
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Funeral Industry Background
• $20 Billion Industry
• 2.4 Million Deaths per Year
– 84% of consumers believe it is better to pre-arrange
– Only 26% of consumers have made any type of
arrangements
• 25,000 Funeral Homes in North America
– Average funeral home performs 100+ services per year
– Only 15% consolidated after 35+ years
– 3 Publicly traded participants (SCI, Carriage & StoneMor)
• No National Brand for Funeral Homes
• Pre-Need Funeral Accounts
– Designed to “lock in” the consumer
– Expensive with limited information
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It’s 2:00 a.m. the phone rings…
WHAT WOULD YOU DO?
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Consumer Research Findings
• Consumers’ funeral concerns and priorities
46%
Not being able to
afford it
37%
Not knowing
where to start
Source: Research Now’s Online Panel 2012
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36%
Being taken
advantage of
Everest is the Solution
• Not being able to afford it
– Solution: Everest saves a family thousands of dollars
on average compared to planning with a funeral
home
• Don’t know where to start
– Solution: Everest’s planning information and helpful
advisors provide families access to unbiased third
party advice and someone to execute all the details
per the client’s request
• Fear of being taken advantage of
– Solution: Everest’s independent advocates work for
the client, not the funeral home, allowing the family
time to focus on what’s important as opposed to
making arrangements
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Decisions Need To Be Made
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Funeral / Memorial Service
Casket / Container
Embalming (if requested)
Visitation
Grave Space
Burial Vault
Tombstone / Marker
Inscription on
Tombstone/Marker
• Cremation Fee
• Limousines
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Obituary Notices
Flowers
Charitable Donations
Memorial Books
Prayer Cards
Thank You Cards
Internet Memorial
Travel (Out of Town Guests)
Legal Expenses
Who will make these decisions?
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III. Why Everest?
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How Everest Completes a
Personal Financial Plan?
• One of a Kind: The Everest Package of funeral concierge
services and consumer advocacy is unique in North America
• Exclusive: Only WFG offers The Everest Package - giving
you a competitive advantage
• 24 Hour Assistance: Expert Advisors always available to
assist families. Everest facilitates payment of the insurance
within 2 business days – becoming bridge money until other
insurances pay
• A Core Solution: Many families need this product
• Everest is Simple. One-Page Application:
Easy to understand and everyone can qualify!
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IV. Everest Tools
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Everest Consumer Homepage
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Everest Login Page
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The Everest Tool Kit: The Everest Package Overview
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The Everest Tool Kit : Everest PriceFinderSM
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The Everest Tool Kit :
What Happens When You Become a Client
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The Everest Tool Kit :
How Everest Works at the Time of Need
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The Everest Tool Kit : Client Stories
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The Everest Tool Kit : Tenzing™
• Easily store and retrieve usernames,
passwords, financial records, insurance
documents, photos or other personal
information.
• No maximum storage limit. None.
• New! Go mobile with Tenzing™
application - compatible with iOS,
Android and Windows.
• Secure→Protected by HP Enterprises
Services
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V. How To Sell Everest
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Positioning Everest
• Completes a personal financial plan
• Everest is a supplement to new/existing
coverage
• Funding can be used as bridge money
• Very affordable
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Presenting Everest
• Keep it Simple!
• Ask your client
– Have you ever planned a funeral?
– How much do you think a funeral costs?
– Who would you call?
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Objections
• “I’m too young to worry about that”
• “I already have life insurance”
• “I already have a pre-paid funeral plan”
• “It’s too expensive”
• “I might pay more money than insurance pays out”
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“It’s Too Expensive”
Everest is more than just Life
Insurance
• 24/7 Concierge Service
• Planning Tools
• Tenzing™
• Funding
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“I might pay more money than insurance pays out”
• …Is that a bad thing?
• Determine True Value
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Everest is NOT…
• Everest is NOT a funeral home
• Everest does NOT have a network of funeral
homes it deals with
• Everest does NOT sell funeral goods or services
• Everest does NOT sell funeral pre-arrangements
• Everest does NOT receive commissions or profit in
anyway from a client’s decision
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