1. business and industrial
2. advertising and marketing
3. advertising

CLASSIFIED Advertising Rate Card
effective January 1, 2012
General Terms and Conditions
Assignment
Advertising contracts may not be assigned or transferred by
Advertiser or its advertising agency (if any).
Indemnification
•The Advertiser and its Agency (if any) agree to indemnify, defend
and hold harmless the Newspaper from all claims (whether valid or
invalid), suits, judgments, proceedings, losses, damages, costs and
expenses, of any nature whatsoever (including reasonable attorney’s
fees) for which the Newspaper or any of its affiliates may become
liable by reason of Newspaper’s publication of Advertiser’s advertising.
Billing Information
•Each billing period begins on a Monday and ends on a Sunday.
•The first billing period in each quarter contains a 5-week period
followed by two 4-week periods.
•Special clauses in insertion orders or contracts will not be ­accepted
if relating to legal liability or circulation guarantee.
•Invoices are mailed the week following the close of a period. See the billing calendar included in this rate card for additional
information. Please call (585) 258-2646 for billing questions.
Force majeure
All contracts are conditional on strikes, fires, acts of God or the
public enemy, or any cause not subject to the control of the
Democrat and Chronicle, excluding the Advertiser’s failure and/
or ability to perform.
Payment for Advertising
•The Advertiser shall pay for advertising purchased under its contract
according to the terms indicated on the Newspaper’s invoices.
Incorrect rates in order forms
When orders are forwarded by Advertiser or its Agency which
contain incorrect rates or conditions, the advertising called for
will be inserted and charged at the correct rate in force governing such advertising as provided for in the Democrat and
Chronicle’s rate schedule, and in accordance with the conditions contained in Advertiser’s contract.
•In the event that the Advertiser fails to pay timely as provided for
in the invoices, the Newspaper may reject advertising copy and/or
immediately cancel the Advertiser’s contract.
•If the Advertiser’s contract is canceled due to Advertiser’s failure to
pay timely, the Newspaper may rebill the Advertiser for the outstanding
balance due at the open or earned contract rate, whichever is applicable.
•Acceptable methods of payment are by check, cash, credit card
(American Express, MasterCard, Visa & Discover), money order or wire
transfer.
Holidays Falling on a Weekend
Holidays falling on a weekend may be celebrated on the preceding Friday or following Monday, in which case Holiday distribution would result and advertising charges for the Holiday distribution would be at the Sunday/Holiday rate.
•Billing is non-commissionable and billed at a net rate, with all
­discounts included.
Brokered Advertising
Past Due Balances
•Advertising contracts and rates are for individual local Advertisers.
The Newspaper does not accept local brokered advertising.
•A finance charge of 1.33% per month (16% per annum) will be
charged on any balance received more than 25 days after the
billing date.
•A non-Democrat and Chronicle agent or agency cannot
purchase a volume contract for display space or preprints and resell
it to multiple advertisers.
•The Advertiser shall indemnify the Newspaper for all expenses
incurred in connection with the collection of amounts payable,
including court costs and attorney’s fees.
Taxes
In the event that any federal, state or local taxes are imposed
on the printing of advertising material or on the sale of advertising space,
such taxes shall be assumed and paid for by the Advertiser.
ROP (Run of Paper) Depth Requirements
•Minimum one inch.
•Copy measuring over 18" deep will be charged as full
column or 21".
Cancellations
•For tabloid sections, copy over 9.5" deep will be charged as full
column or 11.75".
•The closing time for cancellations is the same as the space and copy
deadline for black and white material and color material.
Rates Policy
•Cancellations will not be accepted after the space and copy deadline.
•The Newspaper reserves the right to change rates at any time by
giving 30 days written notice.
•The Advertiser will be responsible for any production or
creative services provided by the Democrat and Chronicle regardless
of the cancellation of Advertiser’s advertising.
•An Advertiser may terminate a contract by written notice prior to
any rate change.
Agency commissions
Agency commissions, if any, shall apply to all space charges and
adjustments under the Advertiser’s contract.
•Failure by an Advertiser to give written notice shall be deemed acceptance of rates.
•The Newspaper reserves the right to cancel any contract upon 30
days notice.
2
General Terms and Conditions
Advertising Guidelines
Below are the basic guidelines for advertising placed in the
Democrat and Chronicle (hereinafter the “Newspaper”). Please
refer to your advertising contract for complete policy and contract fulfillment information.
Credit Check
•The effectiveness of advertising contracts is subject to a satisfactory
credit check on advertiser and/or agency.
Ad Positions
•The rates on this card are for run-of-paper positions.
Copyright
•No positions are guaranteed. Some premium positions are offered.
•All advertising copy which represents the creative effort of the
Newspaper and/or the utilization of creativity, illustrations, labor,
composition or materials furnished by it, is and remains the property
of the Newspaper, including all rights of copyright therein.
•Ad positioning available with a 20% additional charge.
•Ask your account representative for details.
•The Newspaper shall have full latitude with respect to positioning all
advertisements provided, however, the Newspaper will use its reasonable
efforts to accommodate the Advertiser’s positioning request.
•Advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, or any such advertising copy for use in any other medium without the Newspaper’s
prior written consent.
Contract Information
•When you sign a contract agreement with the Democrat and Chronicle,
you become eligible for advertising rates much lower than our open,
or non-contract rate.
Photo Releases
•Photographs of individuals to be used in advertising must be accompanied by a signed release from the individual permitting the use of
the photograph(s).
•There is a contract level for all advertisers, whether you advertise
once a month or every day.
•Terms and conditions applying to contract advertisers are explained
on the contract forms.
Copy
•The Advertiser agrees to furnish all advertising copy, complete, to
the Newspaper by the established deadline.
Please call the Democrat and Chronicle at (585)258-2552 to get
more information on the benefits of becoming a contract advertiser.
•In case of copy furnished after such deadline and accepted by the
Newspaper, advertiser agrees to waive the right to have proof submitted
and to assume responsibility for all published errors in late copy.
Joint and Several Liability
•The Advertiser agrees to assume responsibility for all errors in copy
proofread by the Advertiser if the advertisement printed ­corresponds
to the returned proof.
•The Advertiser and its agency (“Agency”) shall be jointly and ­severally
liable for compliance with all the terms and conditions of the Advertiser’s
contract, including payment for all advertising.
•A composition charge will be made when Advertiser cancels any
advertisement that the Newspaper has set for publication.
Sequential Liability
•The Advertiser’s contract voids any statements concerning liability
which appear on an insertion order or other correspondence from an
Advertiser or its Agency, and is irrevocable without the written consent of the Democrat and Chronicle’s Credit Department.
•Advertising copy, the subject matter, form, size illustration and
typography of all advertisements are subject to the approval of
the Newspaper.
•The Newspaper reserves the right to edit, classify, reject or cancel any
advertising copy at any time.
•It is further agreed that the Democrat and Chronicle does not accept
advertising orders or space reservations claiming sequential liability.
•The Newspaper reserves the right to identify copy with “advertisement.”
Rebates/Short Rates
Ad Credits/Corrections
•Space contracts must be fulfilled within one year from the date such
advertising is to begin as specified in the contract.
•The Newspaper agrees to run a corrective advertisement or credit the
Advertiser for that portion of a first insertion which may have been
rendered valueless by the Newspaper’s typographical error, wrong
insertion or omission.
•Should an Advertiser not use the total amount contracted under the
agreement, the Advertiser shall pay for the space actually used at the
rate set out under the appropriate schedule.
•If the advertisement is ordered for more than one insertion, Advertiser
shall notify the Newspaper of such error in time for correction before
the second insertion.
•Any Advertiser who exceeds their original space contract level will
be eligible for a rebate not to exceed one level above the original
agreement.
•The Advertiser’s contract cannot be invalidated, and the Newspaper
will not be liable, for (a) typographic errors, incorrect insertions
or omissions in advertising published by the Newspaper or (b) any
resulting losses.
•Rebates will be issued in the form of a credit toward future advertising
and must be used within the new contract year.
•Frequency contracts are based on consecutive insertions unless
otherwise specified in the contract or rate schedule. Frequency
contracts are not eligible for rebate.
3
Classified Rates
Annual Daily Performance Contracts*
Per Line
Annual Bulk Volume Contracts
Per Line
Advertisers who wish to advertise three or more lines every day
qualify for reduced rates when signing an annual daily performance contract and committing to the levels below.
Lines
per year
15,000 lines
Daily
Mon.- Fri.
$5.86
Saturday/Sunday
Holiday
$7.12
These rates are for advertisers who sign an annual contract and
commit to the levels below.
Lines
per year
700,000 lines
Daily
Mon.- Fri.
Saturday/Sunday
Holiday
$4.05
$4.75
600,000 lines
$4.27
$4.98
500,000 lines
$4.50
$5.33
$4.83
$5.68
10,000 lines
$5.97
$7.23
400,000 lines
5,000 lines
$6.08
$7.35
300,000 lines
$5.12
$6.02
3,000 lines
$6.19
$7.53
200,000 lines
$5.40
$6.37
1,000 lines
$6.29
$7.70
150,000 lines
$5.51
$6.48
100,000 lines
$5.56
$6.60
75,000 lines
$5.62
$6.66
*Does not apply to Real Estate accounts.
These rates require a signed contract and are for advertisers running daily and
committing to the designated levels above. Employment contract rates are on
page 6. Minimum ad size is three lines and must run every publication day under
the terms of the contract. Rate is per line per day. For short rating
purposes, an OPEN rate of $8.00 daily, $11.00 Saturday/Sunday/Holiday applies.
See Rebates/Short Rates under General Terms and Conditions.
HIGHLIGHT your ad with a border available on display ads. Display ad
minimum is 42 lines per day.
50,000 lines
$5.68
$6.77
30,000 lines
$5.73
$6.95
20,000 lines
$5.80
$7.00
15,000 lines
$5.91
$7.93
10,000 lines
$6.08
$8.46
7,500 lines
$6.24
$8.80
5,000 lines
$6.47
$9.15
3,000 lines
$6.75
$9.55
1,000 lines
$7.03
$9.96
500 lines
$7.31
$10.31
These rates require a signed contract and are for advertisers committing to the
designated levels above. Employment contract rates are on page 6. Minimum ad
size is three lines. For Real Estate ads, minimum ad size is 5 lines. Rate is per line
per day. For short rating purposes, an OPEN rate of $8.00 daily, $11.00 Saturday/
Sunday/Holiday applies. See Rebates/Short Rates under General Terms and
Conditions.
HIGHLIGHT your ad with a border available on display ads. Display ad minimum is 42
lines per day.
4
Classified Rates
Directory Rates
Special discount rates are available to contract advertisers placing
ads for a minimum of seven consecutive days in established directories
Home Improvement Directory
This weekly Classified feature publishes in the Saturday Home
and Real Estate tabloid section.
Call 585/454-1111 for a complete list of current directories.
Per inch, 1-5 consecutive times
$80.60
6 consecutive times or more
$69.36
Annual contract advertisers
7-Day Rate
Per Line
$30.70
Special Services
Blind Box ad per 10-day period;
non-commissionable
5
$125.50
Affidavit fee (each)
$32.50
Tearsheet fee (each)
$10.75
Classified Rates
Recruitment
Sunday Display Employment Rates
Special discounts off your rate help you give your employment
ad prominence in our Sunday JOBS Marketplace.
Employment Annual bulk Contracts
These per line rates are for local advertisers within the 50-mile
radius of Rochester and for Syracuse and Buffalo employers who
sign an employment contract and commit to the levels below.
Lines
per year
Size of Display Ad
Sunday/
Holiday
1/4 page to 1/2 page
45% off your rate
1/2 page to full page
60% off your rate
Full page
75% off your rate
200,000 lines
$6.15
Color when available
150,000 lines
$6.60
* For Sunday Employment display only.
100,000 lines
$7.10
75,000 lines
$7.60
50,000 lines
$8.20
30,000 lines
$8.85
20,000 lines
$9.50
15,000 lines
$10.20
10,000 lines
$10.95
7,500 lines
$12.00
5,000 lines
$13.25
3,000 lines
$14.75
1,000 lines
$16.35
500 lines
$18.20
300 lines
$20.20
Job Fairs
Job fairs, hosted twice a year, offer you packaged rates for
booths, advertising and online promotion. Advertisers buying these packages benefit from weeks of promotion on
Democratandchronicle.com.
College Rates
Special rates are available for private colleges. Please contact
your account representative for details.
Employment Referral Ads
In-column ads of three to five lines refer candidates to your
position
ad under its key sort word. These referral ads, interspersed in
our CareerBuilder® JOBS section, draw more attention to your
employment ad and ensure the best candidate response. Up to 5
lines for only $26.75 per ad.
HIGHLIGHT your ad with a border available on display ads. Display ad minimum is 42
lines per day.
Mega Sections
Don’t miss our Employment Mega Sections! Several times a year,
we help you heighten awareness for your jobs through increased
newspaper promotion. Discounts on ads you repeat from one
Sunday to the next Sunday allow you to draw the optimum candidate response.
Local Non-Contract Rates Per Line
This rate is for local recruitment advertisers within a 50-mile
radius of Rochester who place any ad.
$550 additional charge
Featured Banners
To heighten the visibility of display ads in our CareerBuilder®
JOBS section, we offer weekly banners listing medical,
­professional, financial and technical positions.
* These rates require a signed contract and are for advertisers committing to the
designated levels above. Minimum ad size is five lines. Rate is per line per day.
For short rating purposes, the Local Non-Contract 1-day Rate of $22.40 Sunday/
Holiday applies. See Rebates/Short Rates under General Terms and Conditions.
Advertisers who sign a non-employment contract with the Democrat and Chronicle
will be entitled to $10.95 per line rate Sunday.
Per
Line Percent discount off rate
National/Agency Recruitment Rates Per Line
Sunday/
Holiday
This rate is for recruitment advertisers outside the 50-mile radius of Rochester and for advertising agencies placing advertising
for clients. Rate is 15% commissionable to recognized agencies.
Billing is net.
$22.40
* One day ads must be a minimum of 42 lines.
Minimum ad size is five lines. Minimum ad frequency is three times.
Per
Line
Sunday/
Holiday
$26.35
* One-day ads must be a minimum of 42 lines.
Minimum ad size is five lines. Minimum ad frequency is three insertions.
6
Classified Rates
Real Estate
Career Training
Also under the Democrat and Chronicle CareerBuilder® JOBS
Classified section is the opportunity to advertise career training.
Please contact your account representative for details.
Homefinder.com Featured at
DemocratandChronicle.com
Finding your dream home is just a click away with
DemocratandChronicle.com.
The Democrat and Chronicle and The Greater Rochester
Association of REALTORS® now provide complete home buying
information online at DemocratandChronicle.com.
ONLINE Solutions
CareerBuilder® provides employers with online opportunities to feature open positions advertised in the Democrat and
Chronicle. Recruiters can further explain the job’s bonafide
occupation qualifications in five paragraphs online by using our
job posting or try our new resume database options to search for
that perfect candidate.
Visit DemocratandChronicle.com to find:
Pictures and descriptions of area homes for sale powered by
The Greater Rochester Association of REALTORS® home search
engine, Homesteadnet.com, listing agent names, e-mail
addresses, and phone numbers, quick search of listings by price
or features, detailed school and community information, easy
to use mortgage calculator, helpful home buying advice, tips and
trends in Real Estate, quick links to area REALTOR® sites.
ROP Recruitment Ads
Target the passive job seeker in the main news section of the
paper. Picking up your classified ad and running it in our main
news, business and weekend sections helps you target the passive job seeker. Please contact your classified account representative for details.
Commercial Real Estate
The Sunday Business section is an excellent environment for
advertising commercial property for sale or lease or commercial
business services. This section features a “commercial property
of the week” and articles pertaining to commercial real estate.
Ads are sold in modular blocks.Program rates are also available
in the Saturday Home and Real Estate section.
Total Recruitment Solution
In the paper, online, and in person at our local job fairs, the
Democrat and Chronicle recruitment team offers you the total
solution for finding qualified candidates.
commercial best buys Rates
Non-contract
Contract
Color available at $35.00 per block.
7
$100.00 per block
$80.00 per block
Classified Rates
Best Buys Photo Ads/Home Buying and
Selling Services
These special features publish every Saturday in the Democrat
and Chronicle Home and Real Estate tabloid section.
New Home Showcase Program
New Home Showcase provides new home buyers with an easy
way to search and find a new home online.
The package includes the builder logo, a toll free number, an
e-mail link, photo or rendering of property, pricing information,
address information, bed / bath details, square feet, a detailed
description of the property, a link to detailed floor plans, a bulleted list of features for the property, a detailed description of the
community, including other models available if applicable, repeat
contact information at the bottom of each listing, web site link,
link to other communities, their toll free number, fax number and
an e-mail link.
The Home Buying and Selling Services section highlights realtors
and other services to the local home buyer.
Special discounts apply if also purchasing an online real estate
program. Contact your account representative for details. Home Buying and Selling Services Rates
Realtor – Special Contract Rate
$100.00 each
Commercial Rate
$110.00 each
A pull down menu lets users request information about similar
models, viewing information, availability or to request more
details about
the builder.
The Best Buys Photo Ads showcase homes in the Rochester
area.
new home Showcase rates
Internet Price Only
Best Buys Photo Ad Rates
Open Rate Contract Rate
Best Buys Color additional
$100.00 each
Each Without
Each With
26x Print
26x Print
$80.00 each
$35.00 per block
1 Community
$250
$195
2 Communities
$190
$155
3-5 Communities
$170
$135
6-7 Communities
$160
$125
8-10 Communities
$150
$115
11 or more
$140
$90
New Home Best Buys Photo Ads
guarantee your success by offering a targeted, well-read
environment.
If you’re a builder who wants a high-profile, full-color environment to display your homes and market yourself, look into placing a full-color New Home Best Buys Photo Ad in the New Home
Best Buys Photo Pages of Saturday’s Democrat and Chronicle
Home & Real Estate section. New Home Best Buys Photo Ads can
help you gain the attention of local home buyers. Razor-sharp
color not only makes your properties pop off the page, but helps
you consistently outsell your competitor’s black-and-white ads.
In fact, according to the Long Beach Color Study, full-color ads
outsell black-and-white ads by an average of 42%.
New Home Best Buy Photo Ads
Non-contract
Contract
$100.00 per block
$80.00 per block
Color available at $35.00 per block.
Special discounts apply if also purchasing New Home Showcase.
Contact your account representative for details.
8
Classified Rates
Apartment Showcase Display Advertising
Real Estate continued
The Apartment Showcase pages publish each week in
the Saturday Home and Real Estate section.
Apartments.com featured at DemocratandChronicle.com
This is the site where renters and landlords connect. It features
an extensive database of apartments complete with interior
photos. Also offers information on renter’s insurance, truck
rentals, storage and more.
More than 13,500 renters use this feature each month on
DemocratandChronicle.com.
Apartment Showcase Size
Open*
1/16
$200
1/8
$400
1/4
$800
We have several different packages available – purchase an
online/print package or an online only package.
3/8
$1,200
1/2
$1,500
Apartments.com offers so much for users:
Full
$3,000
• floor plans
• text descriptions
• amenities
• mapping
• interior/exterior photos
• leasing book
• video walk-around
Special discounts apply when also purchasing Apartments.com.
Contact your account representative for details.
*Includes color
The rates are affordable, and best of all, the product works.
Prices and packages vary. See your advertising representative
for details.
9
Classified Rates
Automotive
Special Rates/Classifications
Death Notices and Memorials
Per line/day charge
$9.05
• Six line minimum. Includes online posting.
Legal Notices
Legal advertisements appear in the legal section of Classified
Marketplace.
Cars.com featured at DemocratandChronicle.com
Cars.com is the driving force in Rochester auto sales. Visitors
can search DemocratandChronicle.com’s new and used car,
truck, van and SUV classifieds as well as inventories of many
area dealers. More than 190,000 customers search our cars.com
local database each month.
An identification code line is inserted at the end of each legal
by the newspaper and will be included in your line count.
A copy of each legal and an affidavit of publication can be
­forwarded to the advertiser at a charge of $32.50 each.
A standard format is used unless the advertiser requests multicolumn, artwork or diversified type styles and faces.
See your account representative for a pricing quote.
Requests to appear outside of Classified will be at ROP rates
listed below.
Print & Online Package
When you take advantage of the Print & Online advertising
package you’ll receive a cars.com inventory and a link to your
dealer site, daily updates of 100% of your used car inventory,
online transmission of leads generated from the site.
Legal Classified
Online Only Package
The Online Only advertising package gives you a cars.com
inventory and a link to your dealer site, daily updates of 100%
of your used car inventory and online transmission of leads.
Legal Section
Per Line
ROP Request
Per Inch
First insertion
$7.50
$174.70
Subsequent insertions
$6.45
$150.50
• Rates for court-ordered legals available upon request.
Premium Positioning
A 20% premium is charged for display advertisements requested
to be published in high-impact positions. Since space is limited,
advertisers are encouraged to reserve these positions one week
in advance of the published deadlines.
Wheels
Like a luxury car, this section is loaded—with high-impact
advertising opportunities. This section is complete with front
page editorial and guaranteed advertising positioning for your
automotive and/or automotive after-market business.
10
Preprint Rates
Preprint charges are based on tabloid size and cost per
thousand (CPM) multiplied by the quantity.
tabloid rate.
For current circulation figures, contact the National/
Major Retail Ad Manager, at 585/258-9716 or your account
representative.
For quarterfold or broadsheet, use equivalent rate. For
example, a 32-page quarterfold is charged at the 16-page
tabloid rate; a 12-page broad­sheet is charged at the 24-page
Full Run available Monday-Friday
Pages Open
6X
Daily (Monday-Friday) Zoned Run
18X
26X
39X
52X
Pages Open
6X
18X
26X
39X
52X
2
$44.63 $42.84
$42.59
$40.80
$39.78
$35.96
2
$48.63 $46.84
$46.59
$44.80
$43.78
$40.25
4
50.49
49.47
48.45
46.92
45.39
40.55
4
54.49
53.47
52.45
50.92
49.39
45.50
6
53.55
52.02
51.26
48.96
47.43
43.10
6
57.55
56.02
55.26
52.96
51.43
48.00
8
59.16
57.12
56.61
54.06
53.04
48.20
8
65.66
63.62
63.11
60.56
57.04
54.00
12
68.60
66.30
65.28
64.26
60.69
57.38
12
72.60
70.30
69.28
68.26
64.69
61.25
16
77.78
74.72
73.70
70.89
67.32
62.48
16
81.78
78.72
77.70
74.89
71.32
66.25
20
82.11
78.54
77.01
74.72
70.89
65.03
20
86.11
82.54
81.01
78.72
74.89
69.03
24
83.39
80.07
77.52
76.25
71.40
66.30
24
87.39
84.07
81.52
80.25
75.40
70.30
28
83.64
80.33
78.54
76.50
71.91
67.32
28
87.64
84.33
82.54
80.50
75.91
71.32
32
84.41
80.58
80.07
76.76
72.93
68.34
32
88.41
84.58
84.07
80.76
76.93
72.34
36
84.92
81.60
80.58
77.52
74.46
69.36
36
88.92
85.60
84.58
81.52
78.46
73.36
40
86.45
83.13
81.60
79.05
75.23
70.38
40
90.45
87.13
85.60
83.05
79.23
74.38
44
87.98
84.66
82.88
80.33
76.50
71.40
44
91.98
88.66
86.88
84.33
80.50
75.40
48
89.51
85.94
84.15
81.60
77.52
72.42
48
93.51
89.94
88.15
85.60
81.52
76.42
52
91.04
87.47
85.68
86.19
79.05
73.44
52
95.04
91.47
89.68
90.19
83.05
77.44
18X
26X
39X
52X
18X
26X
39X
52X
$$44.59
$42.80
$41.78
$37.96
2
$49.13 $48.84
$48.59
$46.80
$45.78
$41.96
Full Run Sunday/Holiday
Pages Open
6X
Sunday/Holiday Zoned Run
Pages Open
6X
2
$46.63 $44.84
4
52.49
51.47
50.45
48.92
47.39
42.75
4
54.99
54.72
54.45
52.92
51.39
46.75
6
55.55
54.02
53.26
50.96
49.43
46.00
6
58.05
57.77
57.26
54.96
53.43
50.00
8
61.16
59.12
58.61
56.06
55.04
51.25
8
65.75
63.50
62.61
61.06
59.04
55.25
12
70.60
68.30
67.28
66.26
62.69
59.38
12
73.10
72.30
71.28
70.26
66.69
63.38
16
79.78
76.72
75.70
72.89
69.32
64.48
16
82.28
80.72
79.70
76.89
73.32
68.48
20
84.11
80.54
79.01
76.72
72.89
67.03
20
86.61
84.54
83.01
80.72
76.89
71.03
24
85.39
82.07
79.52
78.25
73.40
68.30
24
87.89
86.07
83.52
82.25
77.40
72.30
28
85.64
82.33
80.54
78.50
73.91
69.32
28
88.14
86.83
84.54
82.50
77.91
73.32
32
86.41
82.58
82.07
78.76
74.93
70.34
32
88.66
87.08
86.07
82.76
78.93
74.34
36
86.92
83.60
82.58
79.52
76.46
71.36
36
89.42
87.60
86.58
83.52
80.46
75.36
40
88.45
85.13
83.60
81.05
77.23
72.38
40
90.95
89.13
87.60
85.05
81.23
76.38
44
89.98
86.66
84.88
82.33
78.50
73.40
44
92.48
90.66
88.88
86.33
82.50
77.40
48
91.51
87.94
86.15
83.60
79.52
74.42
48
94.01
91.94
90.15
87.60
83.52
78.42
52
93.04
89.47
87.68
88.19
81.05
75.44
52
95.54
93.47
91.68
92.19
85.05
79.44
Rates shown are Retail net rates for local advertisers. Contact
your account representative for National rates. 5,000 minimum
distribution per insert per day.
For preprints with page counts larger than 52 pages, add $2.00/
thousand for each 2-page increment.
11
Newspaper Designated Market (NDM)
The Rochester NDM is located in upstate New York, midway
along Lake Ontario’s south shore. There are an estimated
690,268 adults 18+ in the Rochester NDM.
Average Weekday
Sunday
A world leader in innovation and education, imaging and
­communications, optics and laser graphics, Rochester is home
to ­multi-national and high-tech businesses such as Kodak,
Xerox and Bausch and Lomb.
Percent
44.3%
Adults
305,619
63.0%
434,827
Percent Reading
DailySunday
The Democrat and Chronicle will help you reach your best prospects in this NDM — affluent and educated readers ready, willing and able to buy your product or service.
2011, Scarborough Research, Rel. #2
REV. 2/2/12
12
Adults with annual household
income of $50,000 or more
51.3%
64.8%
Adults with college education
49.2%
66.2%
Adults in two-income
households
43.5%
64.0%
Adults who own their own home
52.8%
70.4%
Adults who own own home worth 100K+
56.5%
71.6%
Sales Department
55 Exchange Blvd. | Rochester, NY 14614-2071
Phone: 585.454.2701 | Fax: 585.258.9769
www.DemocratandChronicle.com