Lead Management Market

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Report Description
Lead management isbusiness-to-business and direct-to-consumer oriented set of
practices, methodologies and systems intended to generate and to qualify new potential
business prospects. Lead management is usually done through various marketing
programs or campaigns. Lead management maintains business relations between its
outgoing consumer advertising and the relevant responses to that advertising. Lead
management aids in Customer Relationship Management (CRM) and sales management.
Lead management involves the acquisition of new customers, maintenance of market
brand identity and selling to current clienteles which enables business profitability. Lead
management includes handling of different types of leads such as web leads, aged leads,
event & purchased leads and trigger leads. Lead management comprises various services
such as lead scoring, lead nurturing, campaign management or e-mail marketing, etc.
Lead filtering and assessment is carried out by data verification (e.g. mobile or telephone
numbers, address scrubbing and zip codes), device intelligence (e.g. device fingerprint,
true geo location, botnet proxy detection and real IP detection), fraud screening, data
appending (e.g., appending third-party data like credit, purchase history and
preferences), lead scoring/grading and prioritization. In this modern era, lead
management process has rapidly becoming technology-centric and shifted from manual
workload to automation systems. Therefore, the lead management market is anticipated
to grow significantly during the forecast period.
Global Lead Management Market: Drivers and Restraints
Rapid establishment of new industries or enterprises along with large global company
purchase is expected to drive the demand for lead management.
Report Description
Furthermore, increasing adoption of lead management among the small or midsize
businesses (SMBs) is anticipated to propel the demand for lead management. In addition,
growing collaborations between marketing and sales teams is the significant factor to
boost the demand for lead management.
Some challenges are hampering the growth of global lead management market which are
convincing channel partners about fair lead distribution system and to grasp their
attention while taking a follow-up of leads, issues with reporting such as getting multiline partners to sell their product as compared to competitor products, etc. In addition,
convincing channel managers to avoid manually revised leads before it can be allocated,
and market strategies which include complex mixtures of direct selling offices and
resellers are anticipated to restrain the growth of the global lead management market.
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Global Lead Management Market: Segmentation
Global Lead Management Market, by Technology
Batch Imports
Electronic Data Transfer
Quick Apply Web Forms
Report Description
Global Lead Management Market, byType of Service
Major Accounts
Round Robin
Historical Match
Global Lead Management Market, by Deployment
Cloud-Based Platform
Web-Based Platform
Global Lead Management Market, by End User
Financial Services Sector (Insurance and Mortgage)
Professional Services Sector
Sports & Entertainment
Non-Profit Organizations
Education Sector
Report Description
Hospitality, Travel & Tourism
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Global Lead Management Market: Regional Outlook
Geographically, the global lead management marketis segmented into seven regions,
namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific
Excluding Japan (APEJ), Japan and the Middle East and Africa (MEA). North America is the
market leader in the global lead management market owing to favorable change in
mortgage market in this region. APEJ and Japan collectively contribute significant share to
the global lead management market owing to increasing digital connectivity in these
regions which is propelling the demand for lead management. On the other hand, surge
in travel and tourism services in European countries is expected to exhibit growth for the
lead management market. Increasing healthcare spending in Latin America is anticipated
to derive demand for lead management. In addition, increase in chronic diseases such as
cancer and diabetes in Mexico are driving demand for health care services which is
anticipated to boost demand for lead management.
Global Lead Management Market: Key Players
The prominent players in the global lead management market are
Report Description
Siebel CRM Systems, Inc.
Sales optimize
DemandGen International, Inc.
The major lead management service providers are implementing strategies such as
merger and acquisition and also providing services such as cloud based platform as well
as mobile based applications or tools which is enabling ease of use for the lead
management users.
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