Connected TV’s Market

Connected TV’s Market
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Report Description
The television sector all across the world is facing a deep restructuring. The connected TV’s
have gained traction over the past few years all over the world. It is basically a TV set that
links to the internet. Connected TV’s allows the consumer to access all forms of non-linear
web content through a form of remote control. The connected TV’s allow users to access
social networking sites such as Google, Facebook and others through Wi-Fi connectivity and
offer a facility to record TV programs. Due to effectiveness and efficiency, connected TV’s
have gained various features and has become affordable. With the change in technology,
these TV’s are becoming as suitable as personal computers when it comes to web browsing
as well as internet and video browsing. Apart from this, connected TV’s supports in Ethernet,
USB, Wi-Fi, Bluetooth, and flash memory cards from digital cameras and HDMI and other
video-audio connections. The global connected TV’s market shipments and revenue have
showcased substantial growth in 2014 and is projected to escalate at a rapid pace during the
period 2015-2025.
Global Connected TV’s: Market Segmentation
The Global connected TV’s market is segmented on the basis of applications such as internet
access, entertainment, and for the purpose of education. Besides this, the global connected
TV’s market is also divided on the basis of capabilities which includes internet surfing, live
videos, TV broadcasting, program recording, video on demand and others. It has been
observed that one of the major trends arriving in the global connected TV’s market is the
rising acceptance of connected TV’s in advertising which aids advertisers in flourishing their
customer base. Thus with the advent of connected TV’s advertisers can grasp the attention of
viewers by placing striking advertisement such as multi-screen advertisements.
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Global Connected TV’s Market: Growth Drivers
Higher spending on electronic items by consumers is one of the major growth drivers of the
global connected TV’s market which is anticipated to bolster the market till 2025. The rising
number of technologically developed devices accessible in the market is anticipated to foster
the demand for devices that provides multi-functional capabilities to customers and is likely
to enhance the adoption of connected TV’s. The huge investments in the advancement in
technology by the manufacturers as well as the rising significance of internet in day to day
activities will fortify the global connected TV’s market during the forecast period.
Global Connected TV’s Market: Regional Outlook
Geographically, the Global Connected TV’s market can be divided by major regions which
include North America, Latin America, Western and Eastern Europe, Asia-Pacific region,
Japan, Middle East and Africa. Due to maturity of the market and large number of
technology savvy people, North America and Europe captured the significant share in the
global connected TV’s market in 2014. Gradually connected TV’s are gaining popularity in
Asia region with the rising awareness and change in preferences of Asian consumers. In the
next 10 years till 2025, Asian region will capture the major share in the global connected TV’s
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Global Connected TV’s Market: Players
Some of the key vendors identified across the value chain of global connected TV’s market
include LG Electronics, Samsung Electronics, Sony Corporation and Panasonic. It has been
noticed that Samsung shipped the highest number of connected TV’s during the quarter 1,
2015. Moreover, Sony still has the major connected TV’s in terms of device installed
followed by Microsoft and Samsung. There are other prominent vendors dominated the
global connected TV’s market which include Haier, Intel, Onida, Toshiba, Microsoft, Apple,
Videocon, and others.
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