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Global Digital Marketing Spending Market Share and Trends,
Forecasts 2016-2020 by Radiant Insights
About Digital Marketing
Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to
global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700
videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over
65,000 tweets are made worldwide, and approximately 180 million e-mails are sent. These figures emphasize the
significance of digital media as a marketing tool.
Technavio's analysts forecast the global digital marketing spending market to grow at a CAGR of 8.79% during the
period 2016-2020.
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Covered in this report
The report covers the present scenario and the growth prospects of the global digital marketing spending market
for 2016-2020. To calculate the market size, Technavio analysts have considered expenditure on marketing in
digital media.
The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA
Technavio's report, Global Digital Marketing Spending Market 2016-2020, has been prepared based on an in-depth
market analysis with inputs from industry experts. The report covers the market landscape and its growth
prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
- AT&T
- Comcast
- General Motors
- P&G
- Verizon
Other prominent vendors
- American Express
- Fiat Chrysler
- Ford
- Johnson & Johnson
- JPMorgan Chase
- L'Oreal
- Nissan
- Pfizer
- Toyota
- Unilever
- Volkswagen
- Walt Disney
Table of Contents
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Base year
- Vendor segmentation
- Numerical figures
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by type
- Global digital marketing spending market by type
- Global digital marketing spending market by search ads
- Global digital marketing spending market by display ads
- Global digital marketing spending by social media
- Global digital marketing spending by e-mail marketing
- Market attractiveness of digital marketing spending by type
PART 07: Market segmentation by device
- Global digital marketing spending market by device
- Global digital marketing spending market by desktop computers
- Global digital marketing spending market by mobile devices
PART 08: Geographical segmentation
- Segmentation of global digital marketing spending market by geography
- Digital marketing spending market in Americas
- Digital marketing spending market in EMEA
- Digital marketing spending market in APAC
- Market attractiveness of digital marketing spending by geography
PART 09: Key leading countries
- Key leading countries of global digital marketing spending market
PART 10: Market drivers
- Global digital transformation
- Increased credibility
- Higher accessibility
- Growing proliferation of digital marketing software
- Growth in online video viewership
- Growth in real-time bidding
- Increased popularity of social media inventory
- Increasing demand for real-time analytics
PART 11: Impact of drivers
PART 12: Market challenges
- No short-term ROI
- Prone to cyber crimes
- Requirement of skilled workforce
- Lack of efficient data management
- Barriers to adopting digital marketing solutions among SMEs
- Lack of proper coordinated marketing strategy
PART 13: Impact of drivers and challenges
PART 14: Market trends
- Dominance of mobile devices
- Advanced targeting options
- Marketing automation
- New payment methods
- Growing demand for digital marketing solutions in developing countries
PART 15: Vendor landscape
- Competitive scenario
- Summary of key figures
PART 16: Appendix
- List of abbreviations
PART 17: Explore Technavio
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