Europe Connected Cars
Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2014-2020
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Report
Description
Report Description
Connected cars are considered to be the future of automobile industry. In addition to
wireless LAN devices, connected cars have active safety solutions and automated driver
assistance systems. Enabling car owners to connect with all the connectivity devices that are
inside and in the vicinity of cars, connected cars also assure to maintain safe distance
between cars on roads.
These cars also allow drivers to mechanically monitor cars’ performance and physical
condition. The connected car technology can also be used to connect to cars through
smartphones or other mobile devices.
Research indicates that the market for connected cars, after 2010, has been growing in a
nascent stage each year. Providing a wide range of opportunities to automotive and telecom
industries, as well as consumers, the market is anticipated to gain mass penetration and
witness substantial growth in the near future.
Europe, which is currently the second largest market for connected cars, is estimated to
outpace North America and create the largest market by 2020 end. Rising demand for vehicle
safety and security will continue to be a key driver for market growth.
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Europe Connected Cars Market: Key Drivers
Increasing demand for electric vehicles from European consumers is playing a crucial role in
boosting the market for connected cars. Moreover, the market is predicted to gain traction
Report
Description
Report Description
due to widespread adoption of mobile and wireless technologies.
Some governments within EU are introducing various regulations and initiatives regarding
vehicles safety, which could be a favourable move for connected car manufacturers and
dealers. In addition, availability of advanced telecom and road infrastructure will also
continue to fuel the European market for connected cars.
Key Restraints
•While the connected car technology and smartphone technology are conjoint in this
industry, the difference in their lifecycles is significant. Car development is a five-year cycle
but the smartphone is developed within a much shorter time span. This is expected to act as
a major restraint for connected cars in tandem with smartphone technology.
•Moreover, car manufacturers will need long-term, compatible mobile partners, which is
currently a challenge.
•Connected cars are considered to be the future of automobile industry. In addition to
wireless LAN devices, connected cars have active safety solutions and automated driver
assistance systems. Enabling car owners to connect with all the connectivity devices that are
inside and in the vicinity of cars, connected cars also assure to maintain safe distance
between cars on roads.
•These cars also allow drivers to mechanically monitor cars’ performance and physical
condition. The connected car technology can also be used to connect to cars through
smartphones or other mobile devices.
Report
Description
Report Description
•Research indicates that the market for connected cars, after 2010, has been growing in a
nascent stage each year. Providing a wide range of opportunities to automotive and telecom
industries, as well as consumers, the market is anticipated to gain mass penetration and
witness substantial growth in the near future.
•Europe, which is currently the second largest market for connected cars, is estimated to
outpace North America and create the largest market by 2020 end. Rising demand for
vehicle safety and security will continue to be a key driver for market growth.
Europe Connected Cars Market: Key Drivers
Increasing demand for electric vehicles from European consumers is playing a crucial role in
boosting the market for connected cars. Moreover, the market is predicted to gain traction
due to widespread adoption of mobile and wireless technologies.
Some governments within EU are introducing various regulations and initiatives regarding
vehicles safety, which could be a favourable move for connected car manufacturers and
dealers. In addition, availability of advanced telecom and road infrastructure will also
continue to fuel the European market for connected cars.
Key Restraints
While the connected car technology and smartphone technology are conjoint in this
industry, the difference in their lifecycles is significant. Car development is a five-year cycle
but the smartphone is developed within a much shorter time span. This is expected to act as
a major restraint for connected cars in tandem with smartphone technology.
Report
Description
Report Description
Moreover, car manufacturers will need long-term, compatible mobile partners, which is
currently a challenge.
A recent survey concluded that many consumers from the U.K., Netherlands, Germany,
France, Sweden, Spain, and Italy are concerned about the lack of standards across connected
car manufacturers. This is anticipated to be a major barrier in the market.
Research reflects significant reluctance among consumers about data privacy and digital
safety. A sizeable consumer population still prefers to personalise their cars’ web connection
via smartphones’ USB or Bluetooth, rather than buying a connected car with built-in options.
This is another factor that could be a major roadblock to market.
Furthermore, many people are not yet ready to pay separately for embedded car
connection, which is foreseen to be a setback for the market in Europe.
Segmentation: Europe Connected Cars Market
FMI’s research on the European market for connected cars provides a six-year forecast,
segmenting the market on the basis of technology, hardware, service, and application.
On the basis of technology, the market is segmented into long-term evolution (LTE), Wi-Fi,
High Speed Packet Access (HSPA), and others.
The hardware segment is further segmented as processor, sensor, CPU, memory device, and
wireless and cellular module.
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Description
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Based on the service, the market is segmented into original equipment manufacturers
(OEMs) services, connected services, after-market services, and other services (e.g. safety
services).
According to the application, the market is segmented as telematics, navigation, safety and
security, infotainment, and communications. However, the safety and security segment is
expected to outperform all the segments, followed by infotainment, which is said to record
the fastest growth in the European connected cars market.
Europe Estimated to Surpass the Current Market Leader, North America
The EU has always been highly supportive in promoting the connected car technology. The
European CEN and ETSI have set certain standards for cooperative intelligence transport
systems (ITS), as per the demand from the European Commission for safer, more efficient,
and more sustainable transport. The latest standards make it mandatory for manufacturers
to equip each car model with a GPS system and 3G/4G connectivity. Moreover, the
technology is expected to interconnect drivers with automakers, dealers, and auto repair
shops. This has been a major breakthrough for the connected cars market in Europe.
Influential Trends in the Connected Cars Market
Complete smartphone integration, teen drivers’ monitoring, digital dashboards, GPS
navigation systems with travel guidance, and self-driving (driverless cars) technology are the
most notable trends in the connected cars industry, in Europe and globally.
In the recent past, Volvo has launched a corporate initiative, according to which self-driving
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Description
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cars and autonomous driving features will be in market in the near future. The company’s
Drive Me Project in 2017 also featured 100 self-driving Volvos on public roads.
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Key Players: European Connected Cars Market
Key players in the European connected cars market include Apple, Inc., Airbiquity, Inc.,
BayerischeMotorenWerke AG (BMW), Delphi Automotive LLP, Ford Motor Company,
Microsoft Corporation, TATA Consultancy Services Ltd., Toyota Motors Corp., Verizon
Communications, Inc., and AT&T, Inc.
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