1
CLOO
CLOO
CLOO
CLOO is the go-to network for viewers who are passionate about the crime and mystery genre. The
network showcases feature films, classic and current television shows, as well as original scripted series
—Killer Instinct and Dateline for CLOO, both starring former FBI profiler Mark Safarik. From current hits
like Burn Notice and House to perennial favorites Psych and Walker Texas Ranger, mystery and crime
lovers are addicted to CLOO. CLOO is currently in 37.9MM homes, Nielsen rated and offers advertisers
both weekly and quarterly sponsorship opportunities that align their brand with our programming. Our
24/7 crime and mystery shows keeps fans engaged with our content longer and results in CLOO being a
top 10 Cable Network for Length of Tune in A18-49 and A25-54. Maybe fans already know whodunit...
but CLOO viewers still tune in to see the mysteries they know and love.
netwOrk PrOgram FOrmat
Local avails:
2 minutes per hour
times:
Breaks occur inside the program
Insertion Hours:
24 hours per day/7 days a week
netwOrk InFOrmatIOn
Subscribers:
37.9 million
Source: Nielsen, October 2011
Service type:
Digital
Satellite Feed:
Single
Launch Date:
January 2006 as Sleuth. Relaunched as CLOO in August of 2011
nielsen rated:
May 31, 2010
Ownership:
NBCUniversal
beneFItS tO aDvertISerS
1.
CLOO is the only network dedicated to the intensely popular and enduring Crime & Mystery genre.
2.
CLOO offers 24/7 programming of the most popular hit crime dramas, plus favorites from the past.
Our content keeps viewers highly engaged ranking CLOO in the Top 10 of all cable nets for Length
of Tune with A18-49 & A 25-54.
3.
CLOO viewers are highly desirable with the power to persuade, over-indexing from 40%-78% in
key categories such as Technology/Electronic Products to Vacation & Travel.
Source: Viewers Lifestyle: MRI 2011 Doublebase Study. P18+Base=100.
2
CLOO
CLOO
reSearCH
vIewer targeteD
Persons: 18-34, 18-49, 25-54
men: 25-54
women: 25-54
vIewer PrOFILe
-
47% Male/53% Female
41% P25-54, 36% P18-49
Median Age = 52 Years in Prime
77% Caucasian, 18% African American
4% Hispanic/Latinos
-
36% earn HHI $50K+ w/College, 48% earn $60K+
Mean HH Income = $53K/Year
67% Live in County Size A/B
35% Have Children
80% are Home Owners
Source: Viewer Profile- Nielsen, 3Q11 = 6/27/11- 9/25/11, C3 Data; Prime M-Su 8-11p Audience Comp based on P2+.
vIewer LIFeStYLe
automotive:
• CLOO viewers are auto enthusiasts, usually owning multiple vehicles:
Auto – Number owned or leased – 4+:
Auto – Most recent purchase – 2-door coupe:
Auto – Most recent purchase – SUV:
• CLOO viewers are more likely to be in the market for a vehicle:
Plan to lease a vehicle:
Plan to buy a 4-door car:
Plan to buy a new vehicle:
electronics:
• CLOO viewers spend significant amounts on various electronics:
Cell/Mobile/Smartphone: Amount spent on most recent - $200+:
Personal Computers: Amount spent on most recent - $2,000+:
Video Games: Amount spent on hardware in past yr - $300+:
• CLOO viewers have intentions of obtaining more electronics:
Plan to buy blu-ray player:
Plan to buy a satellite radio:
Plan to buy a home theater system:
Plan to buy large flat screen tv:
Plan to buy a laptop computer:
Plan to buy giant flat screen tv:
Financial:
• CLOO viewers have many credit & debit cards:
Credit Cards - Number Owned: 4 or more:
Debit Cards - Number Owned: 2 or more:
• CLOO viewers are investment-savvy, property owners with intentions of owning more property:
Plan to buy 2nd home/vacation home:
Own a timeshare property:
Securities Own: $50,000+:
OtC & Prescription Drugs:
• CLOO viewers use a variety of OTC medications regularly:
Heartburn/ Indigestion/Gas/Diarrhea- 6+ times/past mon:
Cold, Sinus & Allergy Remedies- 7+ times/past mon:
Used Adhesive Bandages - 6+ times/past mon:
Headache Remedies/Pain Relievers- 7+ times/past mon:
• CLOO viewers spend a lot on prescription drugs each month:
Number of Prescriptions: Filled 5+/past mon:
Amt Spent out of pocket $150+ (in an average month):
Source: Viewers Lifestyle: MRI 2011 Doublebase Study. P18+ Base = 100.
DaYPart vIewIng
Please contact CLOO directly for information.
3
Index
123
112
111
151
112
107
121
114
112
137
132
121
116
115
112
113
110
142
130
110
139
135
120
118
193
165
CLOO
CLOO
PrOgrammIng
PrOgrammIng genreS: Mysteries, Investigative, Drama (General), Entertainment, Movies
vIewer targeteD PrOgrammIng
Persons 18-34, 18-49 & 25-54: Special Victims Unit, Law & Order: Criminal Intent, Killer Instinct and
Dateline for CLOO
new PrOgramS FOr 2012/POPULar eStabLISHeD PrOgramS
movies Include:
•
Moon starring Kevin Spacey (Network Television Premiere)
•
The Air I Breathe starring Kevin Bacon & Sarah Michelle Gellar (Network Television Premiere)
•
The Maiden Heist starring Morgan Freeman (World Television Premiere)
•
The Walker starring Woody Harrelson (Network Television Premiere)
•
Unthinkable starring Samuel L. Jackson (Network Television Premiere)
•
Ticking Clock starring Cuba Gooding, Jr. (World Television Premiere)
•
Across The Hall starring Brittany Murphy (Network Television Premiere)
Series include:
•
Burn Notice
•
Psych
•
House
•
Walker Texas Ranger
•
Law and Order: Criminal Intent
•
Killer Instinct
•
Dateline for CLOO
4
CLOO
CLOO
LeaDIng natIOnaL aDvertISerS
Please contact CLOO directly for information.
netwOrk COntaCtS
national ad Sales
CLOO
75 Rockefeller Plaza
5th Floor
New York, NY 10019
P:(212) 644-4444
Steve Mandala
EVP, Cable Entertainment Sales
P:(212) 664-3599
[email protected]
Mark Miller
SVP, USA, Syfy, CLOO & Chiller
Ad Sales
P:(212) 64-2208
F:(212) 790-4720
[email protected]
Kevin Scatigno
Director, CLOO & Chiller
Sales
P:(212) 664-6558
F:(212) 664-4720
[email protected]
nbCUniversal Cable
1 CNBC Plaza
900 Sylvan Avenue
Englewood Cliffs, NJ 07632
P:(201) 735-3600
Brian Hunt
SVP, Marketing & Sales Strategy
P:(201) 735-3562
brian.hunt@nbcuni,com
Todd Walsh
Account Executive, CLOO
P:(212) 413-5979
F:(212) 790-4724
[email protected]
western region
100 Universal City Plaza
Bldg. 9128-3
Universal City, CA 91608
P:(818) 777-7094
F:(818) 866-3317
regIOnaL OFFICeS
Central region
454 N. Columbus Drive
3rd Floor
Chicago, IL 60611-5555
P:(312) 970-2109
F:(312) 836-5795
Detroit
3001 W. Big Beaver
Suite 608
Troy, MI 48084
P:(248) 822-0281
F:(248) 643-8830
Carla O’Neill
Director, Cable Entertainment
[email protected]
Michael Claffey
Director, Cable Entertainment
[email protected]
Diane Johnston
Director, Cable Entertainment
[email protected]
nbCUniversal Cable Local ad Sales
1 CNBC Plaza
900 Sylvan Avenue
Englewood Cliffs, NJ 07632
Rosanna Thomas
Senior Director of Marketing
P:(201) 735-3668
[email protected]
webSIte InFOrmatIOn
Consumer website:
affiliate website:
national ad Sales website:
www.cloo.com
www.nbcunetworks.com
www.nbcumarketplace.com
5