Malaysia Wealth Market Size, Share, Emerging Opportunities,
Drivers, Outlook and Competitive Landscape
Summary
The Malaysian HNW sector has seen a shift from self-made wealth towards inherited assets and family ownership
as former entrepreneurs pass their wealth on to new generations and family businesses focus on consolidation.
Resident investors dominate the market, and the vast majority of expats have been in the country for more than
three years.
Within the country, investors are increasingly confident and seek more sophisticated products and services,
especially within the popular equity space, with high returns and increased convenience the primary drivers for
accessing wealth management advice. However, the use of planning services is still limited and notable
opportunities exist in this field, especially in the areas of inheritance and pensions.
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Synopsis
Verdict Financial's “Wealth in Malaysia: HNW Investors 2016” analyzes the investing preferences and portfolio
allocation of Malaysian HNW investors.
The report is based on our proprietary Global Wealth Managers Survey.
Specifically the report:
- Profiles the average Malaysian HNW investor in terms of their demographics and analyzes the expat opportunity
in Malaysia.
- Analyzes which wealth management mandates are preferred among Malaysian HNW investors and how demand
will develop going forward.
- Examines the allocation of Malaysian HNW investors' portfolios into different asset classes and how the
allocation is expected to develop in the future.
- Analyzes product and service demand among Malaysian HNW investors.
Key Findings
- Family wealth dominates the HNW sector, and earned income has lost ground against inherited assets.
- Malaysia has been negatively affected by recent economic and political problems that have impacted the net
worth of many HNW individuals and reduced overall wealth.
- Advisory mandates are far preferred to discretionary, but self-directed investment is increasing in popularity as
investors gain confidence.
- Fintech is changing the way investors operate, and HNWs are very interested in mobile, online, and digital
applications.
- Equities and cash dominate asset allocation, although fixed income investments are growing in popularity.
- Demand for planning services is limited, but is expected to grow rapidly in the coming years.
Reasons To Buy
- Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth.
- Give your marketing strategies the edge required and capture new clients using insights from our data on HNW
investors' drivers for seeking investment advice vs. self-directing.
- Tailor your investment product portfolio to match the current and future demand for different asset classes
among HNW individuals.
- Develop your service proposition to match the service and product demand expressed by Malaysian HNW
investors and react proactively to the forecasted change in demand.
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Table Of Content
EXECUTIVE SUMMARY
Malaysian wealth is a family affair dominated by increasingly sophisticated and confident local residents
Key findings
Critical success factors
PROFILING THE MALAYSIAN HNW INVESTOR
Family wealth dominates the Malaysian HNW market
Malaysia has a higher proportion of inherited wealth than its regional peers
Construction and real estate are the biggest sources of wealth for Malaysian HNW investors
Malaysia is dominated by resident investors
Expat opportunities are limited
Specific initiatives, such as the MM2H investor visa program, attempt to attract overseas investors
Wealth managers planning to set up dedicated expat desks require expertise on the Greater China and India
markets
Expat HNW investors seek more control over their investments
HNW INVESTMENT STYLE PREFERENCES
Malaysian investors are becoming more demanding
HNW investors expect their advisors to provide better returns
Advisory mandates are the most popular form of investment
Overall demand for other forms of investment mandates is weak
Advisory asset management will remain the service of choice
All services are expected to see strong demand
Malaysian HNW investors are confident and increasingly sophisticated
UNDERSTANDING ASSET ALLOCATION TRENDS AMONG MALAYSIAN HNW INVESTORS
Cash and equities dominate asset allocation
Malaysian investors are most comfortable with equity investment
Equities constitute an enduring component of the typical Malaysian HNW portfolio
Malaysian bond investments are growing in popularity
Cash and near-cash products constitute more than a quarter of the average portfolio
Property is a small but significant element of Malaysian HNW portfolios
Alternative investments make up a tiny proportion of HNW portfolios
Malaysians are even less interested in commodity investment than the rest of the Asia Pacific region
HNW PRODUCT AND SERVICE DEMAND
Compared to their peers in Asia Pacific, Malaysian HNW individuals show less interest in planning services
Inheritance planning is a surprisingly low priority
New tax changes for HNWs are likely to spur demand
Pension planning services are expected to grow significantly
A depressed property market has reduced the need for investment advice
Demand has slumped while oversupply has flooded the market
Investors are reluctant to increase their risk exposure through loans
A pessimistic outlook means low demand for loans is unlikely to improve
Providing Sharia-compliant products and services is a must in Malaysia
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