Network Profiles
A&E® is Real Life. Drama™. Now reaching more than 99 million homes, A&E is television
that you can’t turn away from; where unscripted shows are dramatic and scripted dramas
are authentic. A&E offers a diverse mix of high quality entertainment; ranging from the
network’s original scripted series The Glades, The Breakout Kings and Longmire to
signature non-fiction franchises, including Storage Wars, Storage Wars: Texas, Gene
Simmons Family Jewels, the Emmy winning Intervention®, and the most successful justice
shows on cable, including The First 48®.
Average Viewer Age: 25-54
Target Audience: Women 40% Men 60%
Viewer targeted programming: Duck Dynasty, Criminal Minds, Breakout Kings, The First
48®, The Glades, Intervention, Storage Wars, and Hoarders
Part of the Disney/ABC Television Group, ABC Family is distributed in over 98 million
homes. ABC Family features programming reflecting today's families, entertaining and
connecting with adults through relevant stories about today's relationships, all told with
diversity, passion, humor and heart. ABC Family's programming is a mix of network
defining original series and original movies, quality acquired series and blockbuster
theatricals. ABC Family is also the destination for annual Holiday events with "13 Nights of
Halloween" and "25 Days of Christmas.".
Average Viewer Age: 18-49, Median Age 28
Target Audience: Women 67% Men 33%
Viewer targeted programming: Pretty Little Liars, Switched at Birth, The Lying Game,
Melissa & Joey, Ravenswood, Twisted, Chasing Life, Original Movies, Holiday events,
Blockbuster Theatricals, and Acquired Hits like That ‘70s Show and Gilmore Girls
AMC reigns as the only cable network in history to ever win the Emmy® Award for
Outstanding Drama Series four years in a row, as well as the Golden Globe® Award for
Best Television Series-Drama for three consecutive years. Whether commemorating
favorite films for every genre and decade or creating acclaimed original programming, the
AMC experience is an uncompromising celebration of great stories. AMC’s original stories
include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on
Wheels.” AMC further demonstrates its commitment to the art of storytelling with its slate of
unscripted original series, as well as curated movie franchises like AMC’s Can’t Get
Enough and AMC’s Crazy About.
Average Viewer Age: 25-54
Target Audience: Women 40% Men 60%
Viewer targeted programming: Mad Men, Breaking Bad, Hell on Wheels, The Walking
Dead, The Killing, AMC Fearfest, AMC War Heroes, Talking Dead, and AMC Can’t Get
Enough.
Discovery Channel was founded by John Hendricks and distributed by Discovery
Communications. Discovery provides documentary style television programming focused
primarily on popular science, technology, and history. In the U.S., the programming for the
main Discovery network is primarily focused on reality television themes, such as
speculative investigation, automobiles, and occupations; it also features documentaries.
Average Viewer Age: 25-54
Target Audience: Women 38% Men 62%
Viewer targeted programming: MythBusters, American Chopper, NY Ink, Deadliest Catch,
Unsolved History, Through the Worm Hole with Morgan Freeman, Dirty Jobs, Gold Rush,
and Best Evidence.
Sunday Night Football and NCAA Basketball, ESPN attracts men 18-49 and upper income
adults. ESPN offers the widest and most diverse schedule of sports programming available
and ranks as the top cable network among men in both total day and prime time. ESPN
sports coverage includes everything from Major league baseball to NASCAR.
Average Viewer Age: 18-49, 25-54
Target Audience: Women 25% Men 75%
Viewer targeted programming: SportsCenter, NBA, MLB, NFL, NCAA Basketball, College
Football, College Baseball, NASCAR, Winter Action Sports Games, Summer and Winter X
Games. (Plus ESPY Awards, PBA and PWBA Bowling, Thoroughbred Racing, Rodeo,
Billiards, Track & Field, Outdoor programming, WNBA Basketball, Volleyball, Little League
World Series, and much more.)
The FOX News Channel is a 24-hour general news service devoted to delivering fair and
balanced coverage of the day’s events. Weekdays FNC offers 17 hours of live
programming, including one-hour programs in the evening that take an in-depth look at the
day’s events and feature newsmaker interviews. Backed by the global resources of the
News Corporation, the FOX News Channel provides viewers with live news updates, every
hour. FOX News Channel is America’s #1 news network on cable.
Average Viewer Age: 25-54, 55+
Target Audience: Women 52% Men 48%
Viewer targeted programming: Red Eye (Mon-Fri 2am CT), Fox & Friends (Mon-Sun 5am
CT), Happening Now (Mon-Fri 11am CT), The Five (Mon-Sat 1am, 4pm CT), Special
Report with Brett Baier (Mon-Fri 5pm CT), The O’Reilly Factor (Mon-Fri 7pm, 10pm CT),
and Hannity (Mon-Fri 8pm CT)
History is the leading destination for revealing, award-winning original non-fiction series and
event specials that connect history with viewers in an informative, immersive and
entertaining manner across multiple platforms. Programming covers a diverse variety of
historical genres ranging from military history to contemporary history, technology to natural
history, as well as science, archaeology and pop culture. Among the network’s program
offerings are hit series which are listed below, as well as acclaimed specials including
Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America and
Life After People. HISTORY has earned four Peabody Awards, 11 Primetime Emmy®
Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor’s
Award from the Academy of Television Arts & Sciences for the networks Save our History®
campaign dedicated to historic preservation and history education.
Average Viewer Age: 25-54
Target Audience: Women 31% Men 63%
Viewer targeted programming: American Pickers, Ax Men, American Restoration, Ice Road
Truckers, Top Gear, Pawn Stars, Top Shot, Full Metal Jousting, and Swamp People.
As the leading destination for comedy, TBS keeps viewers in stitches with a hilarious roster
of cleverly written comedies, late night hits, and fan favorites. With a primetime median age
of 37*, TBS reaches a young audience with smart, funny, proven hits including Conan, The
Big Bang Theory, and Family Guy. In 2012, TBS continues its successful partnership with
Tyler Perry with new episodes of the hit show House of Payne and the new series For
Better or Worse. Weekends on TBS are home to blockbuster movies as well as sports
coverage that includes NCAA March Madness, Sunday MLB, and MLB Postseason.
Average Viewer Age: 18-54
Target Audience: Women 49% Men 51%
Viewer targeted programming: Conan (Mon-Fri 10pm,11:30pm CT), The Big Bang Theory,
Tyler Perry’s House of Payne, The Office, Family Guy, Men at Work, Sullivan & Son, and
Cougar Town; also Movie premiers, Specials, and Sports
As the first and only network dedicated to drama, TNT transports viewers away from their
everyday lives and onto an exciting and entertaining ride. At the heart of this ride are
powerful original dramas, proven acquired hits, blockbuster movies, and championship
sports coverage. Highlights for 2012 include the greatly anticipated premiere of Dallas,
along with new dramas Major Crimes, Perception, and Mystery Movie Night – original
movies based on best-selling movies. The drama of sports is on TNT with spectacular
coverage of NASCAR, the NBA, championships golf and NCAA March Madness.
Average Viewer Age: 25-54
Target Audience: Women 54% Men 46%
Viewer targeted programming: Dallas, Perception, Major Crimes, The Closer, Falling Skies,
Rizzoli & Isles, Leverage, Franklin & Bash, Southland, The Mentalist, Bones, NCIS, and
Law & Order, as well as premiere movies, specials, and sports
USA Network celebrates the characters on our screens, and in our audience. We focus on
unique characters because at USA, we believe behind every flaw is a remarkable talent.
Through original programs, quality series and box-office favorites, USA Network creates an
emotional connection with our audience on every platform – inviting them to take part, and
show us their characters too. USA Network is cable television’s leading provider of original
series and web, as well as sports and entertainment events including “WWE Raw” and
blockbuster theatrical films. USA is the #1 network in basic cable. Beyond every quirk, a
great story’s waiting to be told. Always reflective, inclusive and relatable, we’re devoted to
the characters that make us, USA.
Average Viewer Age: 25-54
Target Audience: Women 58% Men 42%
Viewer targeted programming: Covert Affairs, Burn Notice, Suits, Necessary Roughness,
Royal Pains, White Collar, Psych, In Plain Sight, Tough Enough, NCIS, NCIS: Los Angeles,
CSI, Law & Order: SVU, and House