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Pens to Dominate the Global Writing Instruments Market in the
Foreseeable Future
In an era filled with touchscreen computers, tablets, and smartphones, it would seem
as if writing instruments hark of a time we have long left behind. However, this could
not be further from the truth as the writing instruments market can never truly be
completely replaced by modern technology because there will always be situations
where a pen and paper are needed or preferred over their digital counterparts.
Persistence Market Research felt the need to research the writing instruments market
in an upcoming publication ‘Writing Instruments Market: Global Industry Analysis
2012 – 2016 and Forecast 2017 – 2025’. The writing instruments market is estimated
to witness a CAGR of 3.3% from 2017-2025 and be worth approximately US$ 24 Bn
by 2025 end.
APAC Region Critical in the Writing Instruments Market
The APAC region is estimated to account for more than 45% market share in the
global writing instruments market in 2017 and this share is expected to grow by a
massive 236 BPS, causing the APAC market to grab 50% market share by the end of
2025. This highly populous continent is spearheaded by the rapid economic growth in
China, India, and Indonesia and customers in these countries will continue to demand
the maximum writing instruments. A volume of more than 30 Bn units and a value of
over US$ 12 Bn in 2025 makes APAC the behemoth in the global writing instruments
market.
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Focus on Students in the Writing Instruments Market
Students represent the biggest opportunity in terms of users in the writing instruments
market and it is not hard to understand why. The student segment is on track to grow
from roughly US$ 8.8 Bn in 2017 to slightly under US$ 12 Bn in 2025.
Pens are the Single Largest Product in the Writing Instruments Market
By the end of 2025, the pen segment is estimated to hold a market share touching
79% of the writing instruments market by product type. A volume exceeding 36 Bn
units by the end of the forecast period ensures that all key stakeholders in the writing
instruments market can tap this highly lucrative market opportunity.
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Stationers Most Popular Distribution Channel in the Writing Instruments
Market
Stationers comprise a revenue share of more than 40% of the global writing
instruments market by distribution channel and are predicted to remain the key
distribution channel throughout the duration of the forecast period. The stationers
segment should witness the highest CAGR of 3.9% by value and could well cross a
market value of US$ 11 Bn by end 2025.
Global Writing Instruments Market: Competition Dashboard
Persistence Market Research has profiled some of the most prominent companies
active in the global writing instruments market such as Société BIC SA, FaberCastell, Mitsubishi Pencil Co., Ltd., Pilot Corporation, Schwanhäußer
Industrieholding GmbH & Co. KG, Newell Brands, Inc., Shanghai M&G Stationery
Inc., Schneider Schreibgeräte GmbH, Kokuyo Camlin Limited, C Josef Lamy GmbH
Srl, STAEDTLER Mars GmbH & Co. KG, Luxor Writing Instruments Private
Limited, Linc Pen & Plastics Ltd., Hindustan Pencils Private Limited, Moleskine
SpA, Flair Group of Compaies, Pentel Co. Ltd., Pelikan AG, Zebra Co. Ltd., and The
Cumberland Pencil Co.
Global Writing Instruments Market: Key Insights
There is a strong demand for writing instruments distributed in promotional activities,
particularly in North America and Europe, to both employees and customers for its
cost-effectiveness and immediate impact. In addition to this, manufacturers are trying
to reduce their carbon footprint by turning to biodegradable material, recyclable
plastics, and sustainable packaging to appeal to environmentally conscious customers
in the writing instruments market.
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