1. family and parenting
2. children

CBI Product Fact Sheet
Children’s Wear in
Sweden
‘Practical Market Insights for Your Product’
This product factsheet provides you with information that is
relevant if you want to enter the Swedish market for children’s
wear.
21% of the Swedish population is under 18 years of age, which
is quite a large market that provides opportunities for
appealing products. Especially in the middle and upper price
segments.
The Swedes like high-quality, casual, comfortable, functional
clothes with attractive designs. Swedes are very
environmentally and socially conscious, and most brands offer
organic children’s clothes.
DC exporters should take into account the Layer-Upon-Layer
concept in this market: Swedish children are usually dressed in
three layers. For this reason a bonnet, shawl, and cap are
always included in the standard collection.
Product Definition
Children’s wear in Sweden comprises clothing designed for children up to
approximately 12 years old. The main sectors of the market include girls’
clothing (ages 2 to 12), boys’ clothing (ages 2 to 12), and infants (incl. baby’s)
clothing (for under-2 year-olds).
There is no separate product group for children’s wear. Girls’ and boys’ clothes
are included in the adults’ product groups. Girls’ clothes in women’s clothing
product groups and boys’ clothes in men’s clothing product groups. These
product groups are divided in the following categories under the HS codes of
chapter 61 and 62:

Knitted and woven clothing
Product groups:
1.
Trousers and shorts
2.
T-shirts
3.
Shirts and blouses
4.
Jerseys and cardigans
5.
Dresses and skirts
6.
Jackets and coats
7.
Suits and ensembles
Source : C BI Market Information Database • U R L: www.cbi.e u • C ontact: mark [email protected] • www.cbi.e u/disclaimer
C BI Product Fact Sheet Children’s wear in Sweden




Body wear
Product groups:
1.
Underwear
2.
Night and indoor wear (pyjamas, nightshirts, bathrobes)
3.
Hosiery (socks, tights)
Sports clothing
Product groups:
1.
Anoraks and ski jackets
2.
Track suits and ski suits (including jogging suits, recreational
wear)
3.
Swimwear
4.
Special sportswear
Babywear: clothing products made for babies and infants up to
the age of two
Product groups:
1.
Baby jackets and coats
2.
Romper suits and stretch suits
3.
Baby vests
4.
Pants
5.
Babywear accessories (napkins, gloves, mittens and mitts)
Fashion accessories
Product groups:
1.
Gloves, mittens & mitts
2.
Neckwear (shawls, scarves)
3.
Carrying products (handbags, shoulder bags, wallets, purses)
4.
Other fashion accessories (handkerchiefs, belts, hats and caps)
In Sweden, like the rest of Europe, children's clothing sizes are based on the
height of the child. The largest size is 170 and is meant for children around 14
years old, but most Swedish brands go up to size 164.
Some Swedish brands use age as size. Until 2 years old, the age sizes used are
in ranges of months. From 2 years, the sizes are in age. For an overview, see
Table 1 below.
Table 1: Overview of clothing - size conversion children’s wear in Sweden
Clothing - Size Conversion Children’s wear
AGE
European
(Height)
Sweden if age is
used as size
A=Age
1-1.5 1.5-2 2 3
80
4
5
6
7
8
9
10 11 12 13 14 14+
86 92 98 104 110 116 122 128 134 140 146 152 158 164 170
12- 182A 3A 4A 5A 6A 7A 8A 9A 10A 11A 12A 13A 14A 14+A
18M 24M
Product Specifications
Quality
The main quality specifications for children’s clothes are:
•
Washability (needs to be washed fairly hot without shrinking or colour
fading): for most parents, the ease of care of the garments is perhaps
the most important buying consideration.
•
Natural materials: preferably biological cotton or natural alternatives
For Swedes, quality is very important. Clothes should be made of sturdy
materials that stay in good shape, do not tear easily and preferably are organic.
The climate in Scandinavia allows for higher knitwear consumption and focus on
quality fibres (see Materials for details on requested materials).
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C BI Product Fact Sheet Children’s wear in Sweden
Different quality segments and related market shares for Sweden are illustrated
in Table 2:
Table 2: Children’s wear quality segments and market shares in Sweden
Product criteria
Brand names
Fashion criteria
High price luxury
Limited collections, made with
Day Birger & Keld
Highly fashionable
segment
special care; sometimes handMikkelsen, Baum und
collections
Market share 5%
made, high-quality materials
Pferdgarten, Marimekko, Exclusively designed
Designer / brand name stands
Asplund
materials and artworks
for exclusivity and fashionable
Trendsetting in fashion
clothes
Upper middle price
Collections are produced after
Mosdtrom, Bruuns
Large variety of styles
segment
pre-sale; extra attention to
Bazaar, Gudrun &
and materials
Market share 30%
fitting and accessories
Gudrun, Mads Norgaard, Styles and fitting are
Branded products, good quality Bite Kai rand
vitally important
materials, broad range of
Product in line with the
designs
latest fashion trends
Middle price
Collections are produced after
IC Companies: Inwear,
Good fitting is important
segment
pre-sale; good to medium
Matinique, Jackpot, Part
Recognizable by brand
Market share 40%
quality materials
Two, Indiska, Gina tricot name, visible on outside
Trend-following or classical
assortment; branded products
Low to middle price
Produced in larger quantities to H&M
Collections that reflect
segment (including
lower the price; basic styles,
Bestseller: Vero Moda,
the current fashions
discount segment)
less changes to patterns, basic
Only, Jack& Jones
Lower fashionable, close
Market share 25%
fitting
to trends
Medium quality materials, lower
fashionable
Disclaimer: Company and brand names have been included as examples only and do not necessarily give a complete
overview.
Materials
Children’s clothes sold in Sweden consist mainly of cotton. Cotton can be
washed hot (washability). Even more consumers like the soft and ‘natural’ feel
of it.
Biological cotton is used more and more in children’s clothes in Sweden. Organic
cotton has a higher quality than conventional cotton and is better for the
environment, therefore more appealing for the growing number of responsible
consumers. Another main reason of the success of organic cotton is that it
prevents oversensitiveness and allergies. Conventional cotton can still contain
toxic substances, like pesticides, and chemicals from the used dyes.
Colours
The Swedes like colourful clothes especially in children’s wear. They follow the
fashion trends in colours. See also CBI Fashion Forecast.
Design
The majority of Swedes dress informally, often in jeans and a jacket over a
flannel shirt or a sweater. This also affects the choices parents make for their
children. Up to school age, which is 6-7, Swedish children tend to wear practical
clothes, chosen more for their quality than for purely fashion reasons. Prints and
funny designs are popular.
Swedish




fashion can be illustrated by the following keywords:
Focus on design, quality, and high value
Focus on organic and natural fibres and dyes
Focus on sustainable fashion which implies sustainable inputs as well;
yarns
Focus on corporate social responsibility
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C BI Product Fact Sheet Children’s wear in Sweden
Labelling
The following information will generally be found on the label in clothes:

Care symbols

Composition (Fibre content (percentages of fibres used))

Size

Country of origin (Made in)

Further information, such as eco labels etc., if applicable (see examples
on the right)
The product information on the label should be in Swedish. Textile-specific
labelling requires the inclusion of the fibre content. It is optional to include
origin, care, manufacturer and/or importer information, and size.
Care labels:
There is no EU-wide obligation to show instructions on how to wash and
maintain textile products. However, many EU retailers voluntarily use care
symbols instead of words.
As long as there is no uniform EU legislation on the matter, it is recommended
to use the following European/international standard: ISO 3758:2012 Textiles Care labelling code using symbols.
Most European countries, including Sweden, use the international care labelling
code GINETEX.
The European trademark GINETEX care labelling system is a voluntary service
offered to the consumers by the textile and apparel industry. To control the
correct application, the care labelling code is protected by an international
trademark. The ownership of this international trademark belongs to GINETEX.
According to GINETEX standards labels should include (see example on the
right):

general care and warnings

washing

drying

ironing

professional textile care (dry-cleaning)
For all the GINETEX labels, see GINETEX website.
Packaging
Packaging in Sweden needs to meet all EU requirements (see below). These
requirements aim to prevent the production of packaging waste, to promote the
reuse of packaging, and as such to reduce the final disposal of such waste.
Retailers are mostly responsible for the way the products are packed for sale in
shops and can ask suppliers to do this for them.
Each individual garment is wrapped with plastic with a sticker providing
information on brand, size, and kind of garment. Similar items could be packed
in boxes.
Images
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C BI Product Fact Sheet Children’s wear in Sweden
Legislative requirements
When exporting to the EU, you need to take into account various requirements
regarding labelling, dangerous substances, product safety and liability. Products
that fail to meet the legal requirements are not allowed on the EU market.
Labelling
In order to ensure that consumers are given
accurate information on the fibre composition of
the products they are buying, the EU has
harmonised legislation regarding the names,
composition, and labelling of textile products.
Dangerous substances
The EU has restricted the use of several
chemicals in textile products because they pose
a health risk for consumers. Examples of
restricted substances are: TRIS, TEPA and PBB
(flame retardants), Azo dyes, Nonyl Phenol
Ethoxylates, Dioctyltin (DOT) compounds, and
nickel (e.g. in zippers and buttons).
Product safety and liability
Products placed on the EU market should be safe
when used as intended. The EU has regulated
product safety in the General Product Safety
Directive (GSPD), which applies to all consumer
products marketed in the EU.
The Directive on liability for defective products
provides that companies placing products on the
EU market can be held responsible for damage
caused by defective products.
In principle, your EU buyer can be held
responsible for damage caused by defects to
your products. However, possible claims may be
passed on to suppliers.
Considerations for action

Make sure that your products comply with
the labelling requirements, implying that
you need to indicate the fibre content using
prescribed fibre names.

Refer to the document EU Legislation:
Labelling of Textile Products (Including
Garments) on the CBI website, for more
information on the labelling requirements.

To avoid the risk of using restricted
substances, it is advised to keep an up-todate inventory of the chemicals used in your
products.

For more information on the prohibited
substances, their uses, and possible
alternatives, refer to the following
documents:

EU legislation: Azo dyes in textiles
and leather products.

EU legislation: Flame retardants in
textiles.

EU legislation: Nonyl phenols and
ethoxylates.

EU legislation: Nickel in clothing,
jewellery and accessories.

EU legislation: Organotin
compounds

EU legislation: Phthalates in toys
and childcare articles
See the documents EU legislation: Liability
for defective products , EU legislation:
Product safety (consumer products) and EU
legislation: Safety of children’s clothing for
more information on these requirements.
If you export clothing intended for children up to
age 14, you have to make sure your products
comply with the European standard on the safety
of children’s clothing. Although the standard is
voluntary, all EU Member States refer to the
standard in their national legislations. As a
result, children’s clothing that does not comply
with the safety requirements are often
withdrawn from the EU market.
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C BI Product Fact Sheet Children’s wear in Sweden
Non-legislative requirements
Sizing
Considerations for action
The sizing of clothes sold on the EU market tends 
As long there is no legislation on sizing, it is
to vary from country to country and even from
recommended to use a recognised standard
store to store. This can be very confusing and
on clothes sizing.
the textile industry in the EU is therefore urging
the EU to lay down legislation on standard sizing.
At the moment, the situation is precarious and it
is unclear whether the EC will start discussions
on the matter.
Sustainability on the rise
Consumers are increasingly aware of the social
and environmental circumstances during
production. Consequently, requirements
regarding sustainability and certification are
increasingly important to buyers. In particular,
social aspects like basic labour rights are major
issues in the garments industry.
Implementing a management system (e.g. ISO
14000 on environmental aspects, SA 8000 on
social conditions or OHSAS 18001 on
occupational health and safety) or using
sustainably produced (e.g. organic) materials is
often required or may otherwise be a competitive
advantage.
Codes of conduct
EU buyers may expect you to comply with their
supplier codes of conduct. This can be the
importer’s own code of conduct or a code of
conduct as a part of an initiative in which the
importer is participating (e.g. BSCI, Fairwear,
and the Clean Clothes Campaign).
Consumer labels
Consumer labels are labels used on the final
product to show consumers that the product
they are buying is produced in a socially
responsible or environmentally friendly way. To
be allowed to carry the label, producers must
meet certain standards and are often audited by
independent auditors.
Depending on your target market (segment),
certification or otherwise participating in an
initiative addressing sustainability issues can
give you a competitive advantage.
Assess what is actually interesting and feasible
by asking yourself the following questions:

What is my main market and who are my
main clients?

What is their demand with regard to my
sustainability performance and how may t his
demand change in the future?

What sustainability initiative is potentially
the most suitable for me?

What do I need to invest to become certified
and what revenues can I expect in return?

What support can I get to become certified
(e.g. training)?
In the event that participating in a specific
initiative is not desirable and/or feasible for your
business, assess whether you can still benefit
from the general trend towards sustainability.
You may consider the following step:

Implement practical measures aiming to
avoid or minimize negative sustainability
impacts of your operations. Use the criteria
of certification systems and codes of conduct
of your clients as a source of information
and inspiration.
Refer to the documents Labels and Standards:
Sustainability for Apparel and Management
systems supporting sustainable development for
more information on relevant standards, labels,
and other initiatives.
Consumer labels can focus on one issue (e.g.
FairTrade for social conditions or the EU Ecolabel
on environmental issues or on social and
environmental issues, such as MADE-BY).
Examples of consumer labels that could be
relevant are: Fair Trade, EU Ecolabel, and GOTS
for organic textile.
Source : C BI Market Information Database • UR L: www.cbi.e u • C ontact: mark [email protected] • www.cbi.e u/disclaimer
C BI Product Fact Sheet Children’s wear in Sweden
Another important label is OEKO-TEX. The
OEKO-TEX Standard consists of three types of
certification for textiles. These address the
effects of textile production processes on
humans and the environment, and the effects of
the textiles themselves, including the chemicals,
on the health and well-being of the consumers.
Trade and Macro-Economic Statistics
Population in Sweden
Of the 9.3 million people living in Sweden, 17.2% (1,611,859 children) are
between 0-14 years old. This is shown in figures 1 and 2 and in Table 3 below.
Table 3: Swedish population in age groups and gender per 1 January 2013
Age
Males
Females
Total
In % total
population
0-1
116,368
110,571
226,939
2.4
2-8
403,453
381,420
784,873
8.4
9-14
308,175
291,872
600,047
6.4
15-24
602,347
574,650
1,176,997
12.6
25-54
1,790,185
1,745,108
3,535,293
37.9
55-64
561,460
564,861
1,126,321
12.1
65+
841,211
1,032,426
1,873,637
20.1
Total
4,623,199
4,700,908
9,324,107
Children’s Wear Market in Sweden
Sweden accounts for 2.1% of the European children’s wear market value and
will remain large despite weak growth rates. This is shown in table 4 below.
Table 4: Swedish children’s wear market geography segmentation: € million, 2012
Geography
2012
%
Germany
8,057.3
16.5
United Kingdom
6,823.2
14.0
France
6,362.1
13.0
Italy
6,048.9
12.4
Spain
2,135.8
4.4
Sweden
1,004.7
2.1
Rest of Europe
18,307.2
37.1
Total
48,731
100.0
Source: MarketLine,February 2013
The Swedish children’s wear market has achieved low levels of fluctuating
growth for the 2008-2012 periods. The Swedish children’s wear market
generated total revenue of €1 billion in 2012.
The market is expected to grow with an anticipated CAGR of 1.1% for the fiveyear period 2013 - 2017 to the end of 2017 to a value of €1,062.2 million by the
end of 2017. This is shown in Figure 1.
Source : C BI Market Information Database • UR L: www.cbi.e u • C ontact: mark [email protected] • www.cbi.e u/disclaimer
C BI Product Fact Sheet Children’s wear in Sweden
Figure 1: Sweden children’s wear market value: € million, 2008–2017*
1200
1000
€ Million
800
600
400
200
0
2008
2009
2010
2011
2012*
2013*
2014*
2015*
2016*
2017*
Source: MarketLine, February 2013; * Forecast
There is no separate product group for children’s wear. Girls’ and boys’ clothes
are included in the adults’ product groups (HS codes 61 and 62). The value of
apparel (HS codes 61 and 62) exported from Sweden was € 1.3 billion. The
value of apparel imported to Sweden amounted to over € 3 billion in 2012.
China was the biggest apparel exporter to Sweden with a value of almost € 0.7
billion in 2012. The top 5 countries that export apparel to Sweden in 2012 are
shown in the table below:
Table 5: Top 5 apparel exporting countries to Sweden, 2012* (HS codes 61 and
62)
Exporting
Value of imports (€ thousands)
country
HS Code
HS Code 62
Country totals
61
China
286,802
385,877
672,679
Bangladesh
149,673
80,656
230,329
Turkey
134,508
62,889
197,397
Denmark
110,033
183,978
294,011
HongKong
110,033
103,961
213,994
Total imports
1,400,800
1,610,357
(world)
* Forecast
Source: TradeMap, 2013; Volante, 2013
3,011,157
For further information about trade statistics, see the CBI Tradewatch Apparel.
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C BI Product Fact Sheet Children’s wear in Sweden
Market Trends
Most important developments
General Swedish fashion consumption trends
Swedish people in general dress rather well. They
are aware of their outward appearance and follow
trends, sometimes even to extremes. Women have
a better fashion sense than men do and their
expenditure is higher. Swedish consumers are both
demanding and aware. Their knowledge of
materials, care and environmental impact , and
social requirements are generally good. The
Swedish climate can be extremely cold in the
winters with cold and wet snow. Casual garments
have to be comfortable, robust and preferably
wind- and waterproof. Swedes are fond of outdoor
activities and spend a great deal of their time in
the countryside. Swedish people are very fond of
internet buying. Even though this is an increasing
trend throughout Europe, it is quite remarkable
that Sweden is taking a lead in the Nordic Region.
Swedes like fashion but clothes should be
comfortable, especially for children.
 Swedish fashion design consists of clean styles,
bold cuts, well-considered designs, knitwear,
perfect fits, and casual wear.
 Swedish people are in general very fashion
conscious, but like clothes t hat fit their lifestyle,
daytime or evening and are good-looking and
cool, without being too conspicuous.
 The climate in Sweden, with its cold winters,
asks for casual garments that are comfortable,
robust, and preferably wind- and waterproof.
School life is intense and requires sturdy
clothes
 Most Swedish children of pre-school age spend
their days in day care centres as their parents
both work. This calls for clothes that children
need not be overly careful with when at play
with limited supervision. It is also important
that children's clothes are comfortable to wear,
as they spend long hours' in day care centres or
children's after-school leisure centres, without
an opportunity to change clothes.
 When children start school at 6 or 7, they
become increasingly fashion-conscious and the
opportunity to choose their clothes, years
before they reach their teens. This makes
fashion a factor alongside price and quality
when people buy clothes for their children.
 Specific for the Swedish children’s wear market
is the so-called layer on layer concept. Children
are usually dressed in 3 layers; Next to the
skin (soft and close fit); Middle (insulating
Considerations for action
 For the high segment, create garments that
are high quality and suitable for both work
and pleasure.
 For the upper-high segment, the focus
should be on functional quality clothes that
still look stylish.
 The low and low-middle segment offers
opportunities if you are able to create a
quality product that is affordable. Be
creative.
 Trade up to a higher segment with a good
quality product.
 Use materials that are well washable and
easy to take care of.
 Make a garment that is casual comfortable
and functional and sturdy, but also trendy
and with attractive design.
 Always take into account the Layer-UponLayer concept when exporting Children’s
wear to Sweden.
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C BI Product Fact Sheet Children’s wear in Sweden
layer which should release moisture whilst
retaining body heat); and Outer (good
protection against the elements). Outerwear
should always have Fluor coloured stripes for
safety. For this reason, a bonnet, shawl and cap
are always included in the standard collection
development.
Swedes are ahead in Europe with conscious
design and organic clothing
 Swedes are very environmentally and socially
conscious. Most brands offer organic children’s
clothes.
 Swedes as consumers are both demanding and
aware. Their knowledge of materials, care and
the environmental impact, and social
requirements are generally good.
 Closing the loop in the clothing supply chain is
more developed. Retailer H&M (originated in
Sweden) was one of the first to launch a
clothing-recycling scheme.
Small designers are still very popular and
compete with retailers
 Small designers sold by independent shops
(incl. online) have a good reputation in and
outside Sweden and are still able to compete
well against the larger retailers.
 Examples of popular Swedish designers /
brands: Anïve, EBBE, Elodie Details , Gardner
and The Gang , Franka, Geggamoja , How to
kiss a Frog (HTKAF), Isbjörn, Leopold and Livia,
LiandLo, Livly, Lobilo , Malou Barré, Mini Rodini,
Monamici, Moonkids, Popupshops, CTH Mini
(hats), Rockefella, Shampoodle, TheBrand,
Villervalla.
 Large retailers children’s wear : AB Lindex,
H&M, KappAhl
 Make sure your product is made CSRcompliant
and
completely
eco-friendly
including the whole process, and use this
also for your pitch and marketing.
 Give your products a story on the origin of
materials used and where and by whom it is
made to emphasize the ethical and social
aspect.
 Look into options of using recycled fibres as
Swedes are very environmentally conscious
and such a product is very appealing to
them. In addition, if you can, focus your
whole process on the 4 R’s (Reduce, Reuse,
Repair, Recycle).
 Offer quality organic for affordable prices for
the middle segment or a special collection
for the upper-middle segment.
 Look at the collections of the popular brands
to get ideas on what is popular in Sweden.
For further information on market trends, see the CBI Trendmapping Apparel.
Market Channels & Segments
Sweden has a relatively large apparel retail market compared to other Nordic
states. Domestic apparel specialist retailers lead sales with two of t he top three
apparel specialist retailer chains being local players. The two largest domestic
chains are Hennes & Mauritz Sverige AB and KappAhl AB. They are successful
with their comprehensive outlet networks on a national level.
The apparel specialist retailers channel is by far the most important sales
channel for apparel in retail value terms. Internet retailing is also an emerging
sales channel for apparel. The retail value share held by internet retailing keeps
increasing.
In the children’s wear market, a shift is taking place from medium to high-end
products, because of consumer demand for quality products.
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C BI Product Fact Sheet Children’s wear in Sweden
Figure 2: Market channels EU/EFTA children’s wear market in Sweden
Designer shops
Independent shops
Developing
Country
European
market
Customers
Clothing chains
Developing
Country
exporters
Department stores
Importers/
Wholesaler/
distributors
Hyper/supermarkets
Retailers
Retailers
Factory Outlets/
Discounters
Agents/
Brokers/
Buying
Houses
Mail-order
companies
European
manufacturers
Webshops
Street markets
(stalls)
Main distribution flow
Secondary distribution flow
Sales generated through clothing, footwear, sportswear, and accessories
retailers were the most lucrative for the Swedish children’s wear market in
2012, with total revenues of € 861.6 million, equivalent to 83.9% of the
market's overall value.
In comparison, sales through hypermarket, supermarket, and discounters will
generate revenues of €71.8 million in 2012, equating 5.7% of the market's
aggregate revenues.
For more insights on market channels and segments and considerations for
actions, see the CBI Market Channels and Segments Apparel.
Market Competitiveness
The competition in the Swedish Children’s wear industry is analysed below.
Figure 3: Competitive forces in the Swedish Children’s wear industry
Buyer power
Supplier power
Substitutes
Degree of rivalry
New entrants
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C BI Product Fact Sheet Children’s wear in Sweden
Buyer power: moderate
Buyers are generally individual consumers. This weakens buyer power as they
are numerous, and the loss of a particular customer is rarely significant. The
product is a necessity and is something that must be bought on a regular basis
due to child growth. Retail sale of these products is highly important to the
majority of consumers and weakens buyer power. However, buyer power is
strengthened by the absence of switching costs for consumers.
Degree of rivalry: moderate
The Swedish children’s wear market is fairly fragmented. While some retailers in
this market are diversified, many retain a strong emphasis on children’s wear,
which intensifies rivalry, as they are very reliant on this market. In the children’s
wear market, a shift is taking place from medium to high-end products, owing to
consumer demand for quality products. This may increase rivalry as players
attempt to trade up.
New entrants: high
Entry to the children’s wear market is possible on a small scale and capital
requirements are low enough for individuals to enter. In addition, easy access to
suppliers and distribution networks encourage new entrants. Many children’s
wear retailers are small businesses. However, in Sweden, a few large
corporations account for a major share of total market revenues. Their scale and
scope of economies include the ability to build brands in multiple retail outlets
and greater buying power when negotiating with suppliers. The latter allows
them to compete more intensely on price, making it more difficult for new
entrants.
Substitutes: weak
Substitutes for the children’s wear market include buying direct ly from
manufacturers, which is facilitated by the growth of online sales. Homemade and
custom-made (couture) clothing are also niche alternatives to the retail of
ready-to-wear clothes.
Supplier power: moderate
Suppliers experience a moderate degree of power as favourable factors such as
a lack of substitute inputs play against low switching costs for retailers.
As international trade liberalizes, supplier power in t he global market is
decreased through competition from manufacturers in low-wage regions.
Switching costs for retailers are not very high.
Suppliers could be weakened by their lack of diversity, which makes the market
important to their business.
For more insights on market competiveness and considerations for actions, see
the CBI Competitiveness Apparel.
Useful Sources
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The Swedish Association of Agents, http://www.agenturforetagen.se
Chamber Trade, http://www.chambertrade.com
Invest Sweden, http://www.investsweden.se
Open Trade Gate Sweden, http://www.opentradegate.se
Sida, Swedish International Development Cooperation Agency,
http://www.sida.se/English
The Stockholm Fashion District: www.modecenter.se
Swedish Chambers of Commerce, http://www.swedishchambers.se
Swedish National Board of Trade, http://www.kommers.se/In-English
Swedish Textile and Clothing Industries' Association (TEKO),
http://www.teko.se
Swedish Trade Federation, http://www.svenskhandel.se
Source : C BI Market Information Database • UR L: www.cbi.e u • C ontact: mark [email protected] • www.cbi.e u/disclaimer
C BI Product Fact Sheet Children’s wear in Sweden
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Swedish Trade Promotion Office, http://www.cci.se/trade
Swedish Standards Institute, http://www.sis.se
Textile Importers' Association of Sweden,
http://www.textileimporters.se
Trade Fairs
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Stockholm Fashion week: The Swedish Fashion Council coordinates the
Stockholm Fashion Week four times a year. January/February and
August are the major fashion weeks. May and November are focusing
on retailers’ collections and interior design.
CIFF KIDS: one of the largest children’s fashion fairs in Europe.
Playtime Paris: yearly international trade show dedicated to the
children's clothes and maternity wear.
KIDEXPO: Large apparel trade fair in Paris Expo Porte de Versailles.
CIFF: Copenhagen International Fashion Fair, once a year.
Vision Copenhagen: International Fashion Fair.
This survey was compiled for CBI by Global Intelligence Alliance in
cooperation with CBI sector expert Dhyana van der Pols.
Disclaimer CBI market information tools: http://www.cbi.eu/disclaimer
Source : C BI Market Information Database • UR L: www.cbi.e u • C ontact: mark [email protected] • www.cbi.e u/disclaimer