BBC Children in Need 22 April 2014
BBC Children in Need 22 April 2014 BBC Children in Need • Our vision is that every child in the UK has a childhood which is: - Safe - Happy and secure - Allows them a chance to reach their potential • Working 365 days a year we currently fund over 2,700 projects in the UK, making us the nation’s largest funding body of local projects helping children & young people. • Every penny donated to the charity goes towards helping disadvantaged children and young people on your doorstep. • Made a difference to the lives of 450,000 disadvantaged children and young people living in the UK in 2013. BBC Children in Need 2013 Key Stats • • • • • • • • • • • £31,124,896 on Appeal night! £40,000 pledged by RIBI Peak of 10.7 million viewers on Appeal Night 2013. 2.4m unique browsers (UBs) to website: up 17% on 2012 Over 6,000 pieces of national PR during the 3 month campaign window. 1 in 3 adults in the UK claim to donate to BBC Children in Need. Priority multi-platform, pan-BBC annual campaign Facebook: Over 1,000,000 fans (the most of any UK charity) Twitter: Over 150k followers BBC Children in Need has 96% brand recognition. Pudsey bear is a national brand icon with 95% brand recognition. THANK YOU Benefits for your District and Rotary Club • Brand Synergy - Every penny raised • Working in local communities ‘on you doorstep’ • Positive Brand Association – Public Awareness • Attract New Members • PR Coverage • Acknowledgement by the BBC for RIBI • Tickets and Incentives Public Awareness Rotarians, Rotaractors, Interactors £46,000 raised by RIBI in 2013/4…so far • • • • • • • • • 1090 (Misbourne Matins & Marlow Thames) £21.5k – Heathrow & Schools 1010 (West Fife) £4k – Ultimate Quiz 1210 (Wolverhampton) £3.6k – Best Foot Forward 1180 (Southport Links) £3.2k – Collection at Tesco 1060 (Kinver) £3.1k – Alan Dedicoat Quiz 1250 (Horsham) £2.5k – Grand Giraffe Trail 127 (Woodhall Spa Inner Wheel) £2k – Dress up as Liquorice Allsorts 1260 (St Albans Priory) £1.1k – Collection at St. Albans Train Station 1140 (Woking District) £560 – Collection in Town Centre And many many more… Representing more than half the Districts in RIBI What should we be doing? • • • • • • • Events Collections Merchandise Schools Get your workplace involved Sponsorship Challenges Make your fundraising work for you • • • • • • Get in touch so we know what you are doing Use the resources available to you Take photos and send them in Remember to contact your local media – it is likely they will run a BBC CiN story Don’t forget to tell us how much you’ve raised (or we don’t get the recognition). Most importantly - have FUN! Resources • Dedicated RIBI BBC CiN Coordinator • Fundraising packs are available to all clubs full of easy fundraising ideas, posters and paying in slips • RIBI Merchandise scheme • All the Templates you need are available at http://www.ribi.org/ • For PR support contact Head Office Josefina's story Thank you! Contacts: www.RotaryCiN.co.uk RIBI Coordinator: Paul Fisher Email: [email protected] Telephone: 075000 10668 PR Support: Jacqui Simpson Email: [email protected] http://www.ribi.org/ www.bbc.co.uk/pudsey
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