BBC Children in Need
22 April 2014
BBC Children in Need
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Our vision is that every child in the UK has a childhood
which is:
- Safe
- Happy and secure
- Allows them a chance to reach their potential
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Working 365 days a year we currently fund over 2,700
projects in the UK, making us the nation’s largest
funding body of local projects helping children & young
people.
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Every penny donated to the charity goes towards
helping disadvantaged children and young people on
your doorstep.
• Made a difference to the lives of 450,000
disadvantaged children and young people living in
the UK in 2013.
BBC Children in Need 2013 Key Stats
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£31,124,896 on Appeal night!
£40,000 pledged by RIBI
Peak of 10.7 million viewers on Appeal Night 2013.
2.4m unique browsers (UBs) to website: up 17% on 2012
Over 6,000 pieces of national PR during the 3 month campaign
window.
1 in 3 adults in the UK claim to donate to BBC Children in Need.
Priority multi-platform, pan-BBC annual campaign
Facebook: Over 1,000,000 fans (the most of any UK charity)
Twitter: Over 150k followers
BBC Children in Need has 96% brand recognition.
Pudsey bear is a national brand icon with 95% brand recognition.
THANK YOU
Benefits for your District and Rotary Club
• Brand Synergy - Every penny raised
• Working in local communities ‘on you doorstep’
• Positive Brand Association – Public Awareness
• Attract New Members
• PR Coverage
• Acknowledgement by the BBC for RIBI
• Tickets and Incentives
Public Awareness
Rotarians, Rotaractors, Interactors
£46,000 raised by RIBI in 2013/4…so far
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1090 (Misbourne Matins & Marlow Thames) £21.5k – Heathrow & Schools
1010 (West Fife) £4k – Ultimate Quiz
1210 (Wolverhampton) £3.6k – Best Foot Forward
1180 (Southport Links) £3.2k – Collection at Tesco
1060 (Kinver) £3.1k – Alan Dedicoat Quiz
1250 (Horsham) £2.5k – Grand Giraffe Trail
127 (Woodhall Spa Inner Wheel) £2k – Dress up as Liquorice Allsorts
1260 (St Albans Priory) £1.1k – Collection at St. Albans Train Station
1140 (Woking District) £560 – Collection in Town Centre
And many many more…
Representing more than half the Districts in RIBI
What should we be doing?
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Events
Collections
Merchandise
Schools
Get your workplace involved
Sponsorship
Challenges
Make your fundraising work for you
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Get in touch so we know what you are doing
Use the resources available to you
Take photos and send them in
Remember to contact your local media – it is likely they will run a BBC CiN story
Don’t forget to tell us how much you’ve raised (or we don’t get the recognition).
Most importantly - have FUN!
Resources
• Dedicated RIBI BBC CiN Coordinator
• Fundraising packs are available to all clubs full of easy fundraising ideas, posters and
paying in slips
• RIBI Merchandise scheme
• All the Templates you need are available at http://www.ribi.org/
• For PR support contact Head Office
Josefina's story
Thank you!
Contacts:
www.RotaryCiN.co.uk
RIBI Coordinator: Paul Fisher
Email: [email protected]
Telephone: 075000 10668
PR Support: Jacqui Simpson
Email: [email protected]
http://www.ribi.org/
www.bbc.co.uk/pudsey