Motors Assembly Import / Distribution Retail After Sales Rental Sime Darby Motors is the automotive arm of Sime Darby Berhad and is involved in the assembly, import, distribution and retail businesses. It has a presence in 10 countries across the Asia Pacific region. With over 40 years of experience, Sime Darby Motors is a major industry player in the Asia-Pacific region. Sime Darby Motors currently represents 29 brands, ranging from luxury brands (such as BMW, Porsche, McLaren and Rolls-Royce) to various mass market brands like Ford, Peugeot and Hyundai, and trucking names like Hino and Mack. Other than the assembly, import, distribution and retail businesses, Sime Darby Motors is also a long-term partner and representative of Hertz, the vehicle rental and leasing franchise business in Malaysia and Singapore, as well as Corefleet, a specialist in commercial vehicle rental and leasing in Australia. Malaysia China Singapore Thailand Hong Kong Macau New Zealand Vietnam Australia Malaysia China Hong Kong Macau Vietnam Australia Malaysia China Malaysia China Hong Kong Hong Kong Macau China Hong Kong Macau Thailand New Zealand Taiwan New Zealand New Zealand Malaysia China Singapore Hong Kong Macau Australia New Zealand New Zealand New Zealand Malaysia Hong Kong Macau Australia New Zealand New Zealand Australia Hong Kong Macau Malaysia Singapore Thailand New Zealand Hong Kong Macau Malaysia Australia New Zealand China Australia New Zealand Australia Hong Kong Macau New Zealand Malaysia Singapore RETAIL Sime Darby Motors represents 27 different brands in various countries in the Asia-Pacific region. Sime Darby Motors’ retail operations offer a wide range of vehicles, from small compact to luxury cars as well as commercial vehicles. Brands represented by Sime Darby Motors include BMW, MINI, Rolls-Royce, Peugeot, Hyundai, Ford and Land Rover. Sime Darby Motors is focused on selling quality products supported by excellent after-sales services. Retail operations at Sime Darby Motors boasts cutting-edge technology and some of the best facilities in the region. DISTRIBUTION / IMPORT ASSEMBLY Sime Darby Motors distributes and imports, among others, BMW, MINI, Rolls-Royce, Ford, Land Rover, Peugeot, Hyundai, Porsche, Suzuki, and Mitsubishi passenger vehicles in various markets in the Asia-Pacific region. Sime Darby Motors’ first assembly plant was the Associated Motor Industries (AMI) plant in Selangor, Malaysia in 1982. It assembled BMW and Land Rover vehicles which were transferred to the Inokom plant in 2008. Sime Darby Motors began operating the Inokom assembly plant in Kedah, Malaysia in 2004. Materials are sourced from respective principals overseas as well as locally, which are then assembled for sales mainly in the Malaysian Market. INOKOM assembles various Hyundai passenger and commercial vehicles as well as MINI, Ford and Mazda vehicles. Sime Darby Motors’ first distribution business began more than 40 years ago through the distribution of vehicles in Hong Kong. BMW is the number one luxury brand in Singapore, Hong Kong and Macau (based on the 2012 Total Industry Volume figures), and was the number one luxury brand again in Hong Kong in 2013, where Sime Darby Motors is its sole distributor. Sime Darby Motors made its foray into the Australasia market in 1999 with the acquisition of Continental Car Services in New Zealand. Recent collaborations were formed with Porsche in Malaysia; McLaren in Hong Kong, China and Malaysia; Citroen in Hong Kong, Macau, Australia and New Zealand, BMW and MINI in Vietnam, and KIA in Taiwan. The plant has a current capacity of 28,600 units per annum. INOKOM, which occupies 52.5%% of a 200-acre site, has the potential to expand its production facility and is poised to meet increasing demand from the Asia-Pacific region. In the commercial vehicles sector, Sime Darby Motors imports and distributes, among others, the Hino, UD Nissan, Mitsubishi Fuso, Hyundai, and Mack brands. Sime Darby Motors serves as a bridge between its principals and customers through its extensive networks in the markets it operates in. Information as at November 2014 w w w.sim e da rbym otors.com
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