Media &
Sponsorship
MARKETING | EVENTS | PUBLISHING
ANALYTICS | PR | DESIGN | ARABISATION
INFORMATION
Lynchpin Media are expertly positioned to connect your
brand with the key decision-makers and influencers in
the Middle East, through a range of multi-channel communications based on targeted data.
Lynchpin Media can create and manage your integrated
marketing campaigns through various platforms including regional road shows bespoke events, PR, print, digital, mobile and social media.
Lynchpin Media can provide essential input to your organisation’s marketing activities. We can support all of
your media activity in the Middle East, offering expert
guidance within the region and wherever your business is based.
Richard Judd
Managing Partner
About Us
A little background information
about us and just some of the
services we offer as a company.
We believe trying something
different can achieve better
results. As a company, our
aim is to deliver the very best
results for our clients.
Lynchpin Media is an independently
owned media communications
company, whose main aim is to
help organisations reach and influence decision makers in the Middle
East. We have an active database in
the region of more than 78,000 IT
professionals.
Our ethos is based around intelligence obtained from targeted
campaigns. By understanding our
audience we are better informed to
advise our clients and help forecast
market trends.
Our Brands and Services
Our Brands and Services
We have helped clients across the world and enable
them to better understand the Middle East market.
Our comprehensive services offer clients a complete
360° solution for their marketing needs in the region.
Public Relations
Marketing
Budgets have never been under as much scrutiny as they
are now. Our aim is to understand your key objectives and
develop a plan to ensure these are met. Once a budget is
outlined we can help develop a campaign to deliver the best
return for your investment.
Whether it is brand awareness, content related or lead
focused, Lynchpin Media can ensure the campaign objectives
are met and expectations realised.
Publishing
Our contract-publishing offering can vary, depending on your
needs. We can produce high quality print or digital brands,
provide an able sales arm to any project, as well as content
support and bespoke partnerships. In addition to producing
the publication, we can also help manage the distribution.
We have also launched franchise products into the region
and welcome inquiries from other publishers who are looking
to venture into the Middle East.
Events
We create targeted roadshows, giving our clients an
opportunity to meet key decision-makers at various locations
in the course of one week. Our detailed pre-event research
lets us create events that add value for visitors, and deliver
your messages to the right audiences.
We support our event partners with both maximum visibility
across supporting media before the event, and through
various post-event reports.
We can talk to you wherever you are, and
leverage our presence inside the Middle East and
out, to provide a smooth and swift PR service. By
taking advantage of our international teams, you
can save on staff costs as well as unnecessary
travel. Also, if your company just has a one-off
requirement, such as attending a regional trade
show, then we can help you on a project basis.
Design
Creating the right brand image is essential in any
company’s development and growth. Our aim is
to be an essential part of our client’s proposed
expansion, especially if venturing into new
territories. We can develop and present the ideas
needed to freshen up your company image.
We can also help you produce advertising that is
in line with the region’s cultural beliefs.
Analytics
In the current climate there is nothing more
important than understanding the market
you operate in. Our reports provide actionable
information on the future direction of the regional
industry, helping you to thrive. After a consultation
we can focus on niche areas, and provide vital
feedback to our clients that can be used to plan
future growth and target specific sectors.
Arabisation
Talking in a language that is understood is key
in the Middle East. We help you to position
your business with regional decision makers
whose preference is to communicate in Arabic.
Lynchpin Media offers translation services for
your marketing collateral and other marketing
tools. We help your company understand the local
culture and introduce yourselves correctly.
INTELLIGENT
SOFTWARE FOR BUSINESS
RIYADH
FEBRUARY 8
DOHA
FEBRUARY 9
DUBAI
FEBRUARY 11
Software is the key component for any enterprise
to understand their business and also the markets
they operate within.
The current advancements in software have never
been previously seen, as not only large corporates
develop new solutions but also many ‘boutique’
software providers are introducing ground-breaking technology that can help your business grow
and improve efficiency.
Understanding all the various software and where it can be deployed
within your business is important. Understanding technology that will
work but not break the bank is key, as is having a strategy on future
proofing these deployments.
We will look to showcase presentations from the latest enterprise
software providers, offering a platform for discussion between the
vendors and end users alike.
Discuss recent case studies, both regionally and internationally and
compare how the Middle East is doing in terms of keeping pace in an
ever developing world.
This event will bring together key software providers and there are
various opportunities available to participate in this event.
INTELLIGENT
DATA CENTRES
RIYADH
MARCH 1
DOHA
MARCH 2
DUBAI
MARCH 4
The data centre industry in the Middle East is
growing at pace - increasing demand for space,
power, investment and a skilled workforce. The
explosion in big data means companies need
to be able to scale-up quickly or get a new data
centre up and running at very short notice – how
well does your organisation cope?
The data centre industry has reached a point
where the space, power and cost demands of
traditional data centre technologies are no longer sustainable.
Data centres in the Middle East have traditionally been based on a
carrier-hosted model – carrier-neutral data centres are still relatively
rare in the region. Data centre space tops the list of concerns for CIOs
in the Middle East, closely followed by the fear that IT departments do
not have the insight or education required to assess the correct infrastructure for their organisational requirements. Recently there has
been a shift to more flexible solutions with investment in many new
high-spec, carrier neutral facilities, mainly in the UAE, Qatar and Saudi
Arabia.
Get expert insight into these data centre trends, and hear from leading
industry representatives on the future of data centres in the Middle
East at Intelligent Data Centres.
INTELLIGENT
MOBILE TECHNOLOGY
RIYADH
APRIL 19
DOHA
APRIL 20
DUBAI
APRIL 22
The World is certainly smaller than we’ve ever
seen before. Much of this is to do with developments and ground-breaking enhancements in
mobile technology.
Never before have we been able to have so much
information at our fingertips. Never before has
technology offered organisations such flexibility
when it comes to its working environment.
Gone are the days when a business traveller was cut off from his office life when travelling - now many organisations are dispensing with
offices and a new generation of technologies are enabling people to be
based wherever they like.
How mobile technology has created a more efficient workforce and
also increased productivity whilst enabling improved communication
channels between staff and management is key here.
We will be talking about how the region can embrace these technology
advances, understand the key considerations for all IT decision makers and how the latest security solutions can help protect your critical
company information.
Join us to discuss all the latest trends and solutions.
INTELLIGENT
ENTERPRISE SECURITY
RIYADH
MAY 3
DOHA
MAY 4
DUBAI
MAY 6
Businesses, government agencies and critical
infrastructure operators face ever evolving and
more complex threats to their IT security, with unprecedented challenges from increasingly sophisticated attacks launched by cyber criminals and
foreign governments.
There have been several high profile attacks in recent years including one on Saudi Aramco, which
damaged almost 30,000 computers.
With the consumerisation of IT, organisations face one of the most
disruptive technology trends of recent times. Employees are now determining how new technologies are adopted in the workplace, simply
locking down PCs and servers is no longer an option and CIOs have to
employ more sophisticated tactics to ensure protection is balanced
with usability.
With more and more companies in the region employing BYOD initiatives, moving to the cloud and with the explosion of big data, CIOs are
facing a complex and challenging security landscape.
Intelligent Enterprise Security aims to help CIOs in the region to navigate their way through the labyrinthine of threats and employ the
right security strategy.
INTELLIGENT
GREEN TECHNOLOGY
RIYADH
JUNE 14
DOHA
JUNE 15
INTELLIGENT
CLOUD TECHNOLOGY
DUBAI
JUNE 17
The Middle East has seen huge growth in terms
of population and industry, and now officially has
one of the worst carbon footprints on the globe.
Aside from this key fact, many organisations are
viewing sustainable initiatives as long-term cost
effective solutions for their enterprise. How to
plan ahead and achieve their objectives is where
the Intelligent Green Technology event will help to
achieve these goals.
This event will help to educate attendees on what technologies are
available in the region and most importantly what they can do for their
business. How are other regions tackling this important topic? We will
have global speakers talking about their implementations and how
these can be replicated in our region.
Intelligent Green Technology will provide expert insight into these important trends. You will hear from leading industry representatives on
the future technologies that will help in the Middle East and how your
business can overcome the many challenges faced when planning a
sustainable IT infrastructure.,
Various exclusive sponsorships are available so please contact us and
find out how we help position your organisation as a thought leader.
RIYADH
DOHA
DUBAI
SEPTEMBER 13 SEPTEMBER 14 SEPTEMBER 16
The phrase cloud technology has been talked
about for a long time now in the Middle East.
However the adoption of cloud is far lower in this
region than seen across the rest of the world.
Many companies are still trying to recognise how
cloud can create a more efficient workplace.
Cloud is fundamentally the technology layer that
all companies will be building their future software on to, especially as future technologies are
becoming more and more reliant on a successful, existing cloud solution being in place.
How to determine which cloud solution is right to adopt for your organisation and what you need to consider when implementing the
project is where Intelligent Cloud Technology can help - during our
event there will be pioneers of cloud implementations present from
not just the Middle East, but also from international organisations, all
giving a different outlook as to the key considerations.
In addition to the above we will discuss the various elements such
as security which make up an efficient but secure cloud deployment.
Future enhancements and possibilities that the cloud offers will also
be discussed. This event will help shape the strategies of the industry
decision makers and help them make informed purchasing decisions.
INTELLIGENT
CABLING
RIYADH
NOVEMBER 1
INTELLIGENT
EVENT INFORMATION
DOHA
NOVEMBER 2
DUBAI
NOVEMBER 4
We will welcome between 80-120 delegates to each 5* venue, comprising of IT and business decision makers with a responsibility for
their organisation’s IT strategy, as well as leaders from the channel.
Our events provide attendees with a mixture of presentations and
panel discussions that ensure plenty of talking points.
The latest increase in construction and the continuous new developments and projects being
launched across the region has led to a growth
opportunity for the infrastructure industry.
Offering plenty of networking opportunities and a chance for sponsors
and our audience to meet and discuss the industry issues.
No other company offers such an extensive calendar of events across
the Middle East and provides the platform for clients to visit the key
markets in just one week, meeting such high level decision makers.
In addition to the above, new products and technological advancements in the cabling sector have
led to organisations reviewing existing infrastructure and considering ways of upgrading to the
latest solutions.
Facts & FIGURES
Every organisation’s technology performance is dependent to a large
extent on their networking infrastructure; this underpins their entire
technology offering. Nowhere is this more apparent than here in the
Middle East.
• Held in 3 Cities over the course of 1 week
Key verticals that require the latest cabling solutions:
• Expected audience oF 80-120 IT decision makers at each venue
Healthcare
Government
Education
Transport
Hospitality
These are just some of the vital sectors currently benefitting from
huge investments across the region. With the 2022 World Cup and
Expo 2020 this investment shows no sign of slowing down.
Join us and hear the latest trends and talk to the industry professionals investing and updating their companies technology infrastructure.
• Unique opportunity to position your company as a thought leader
• Creates brand awareness through extensive merketing of event
• Enables your organisation to meet potential customers in person
Sponsorship Information
Why Sponsor?
We have a number of options that suit any budget
and can help position your company as a thought
leader of a particular technology solution or as a
leading channel player in the region.
These days there are many similar events taking
place across the region and simply attending some
can be expensive. Find out why our events offer better
ROI and make sense for you to sponsor.
Presenting Partner
Presenting
We offer ONE exclusive presenting partner per event,
positioning the sponsor as an overall leader in this field.
Here are some of the benefits:
$35,000
Technology Partner
Technology
We can have up to SIX Technology Partners but each will
be EXCLUSIVE partners relating to part of the event.
$25,000
• Meet IT & business decision makers face-to-face
• Position your company as a thought leader to a captive audience
• Promote your products and services
• Develop relationships with other participating sponsors and
Event Partner
Event
This package allows leaders from the channel to
promote their overall range of product offerings.
$18,000 or $12,000 per venue
potential channel partners
• Promote your company simultaneously using many complimenting
media channels
• 12 month exposure to targeted audience
Exhibition Partner
Exhibition
An exhibition space for companies wanting to attend
the show, talk with attendees and distribute literature.
$12,000 or $5,000 per venue
• Access to delegate contact details to use as an ongoing sales list
• Maximise your ROI
We offer a comprehensive sponsorship package that
provides branding before the event, at the event and
even post-event. Find out the benefits here.
As our Presenting Partner you will be positioned as such in
all aspects of the event including marketing, branding and
through social channels.
• 40 minute Keynote Address at all 3 venues
• Sponsored table to invite guests at all 3 venues
• Prominent logo placement across all aspects of marketing
and branding
• Contact details for all registrations, including attendees
and non-attendees
• White papers hosted on event website
• Corporate literature distribution at all 3 venues
• Additional sponsor roll ups available at each venue
• Social media campaign around a specific theme
• 2 questions submitted for the pre-event survey (to be
agreed with editorial team)
EVENT PARTNER
PRESENTING PARTNER
In addition to prominent placement you will receive the
following ‘exclusive’ benefits - PLUS everything listed in
the Technology Partner package;
EXCLUSIVE TECHNOLOGY PARTNER
Sponsorship
Benefits
As an Exclusive Technology Partner your organisation will
be our ‘exclusive’ partner for a particular section relevant
to that event, giving you an opportunity to present your
knowledge and expertise to our audience.
PRE-EVENT
• Company profile on event website
• Logo with reciprocal link on website
• Banner on event website
• Branding on all marketing material
• Branded, targeted email to database
AT THE VENUE
•
•
•
•
•
•
•
•
•
Branding around the event
30 min speaking session
Place on a panel discussion
Exhibition space in networking area
Real time highlights via social media
POST EVENT
Full contact details of all attendees
Sponsor featured in post event article
Logo on all post event coverage with reciprocal link
Listed as a sponsor for 12 months
As our Event Partner your company is associated with an
event relevant to your industry. Our Event Partner package
is suited to the channel industry.
•
•
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Company profile on event website
Logo with reciprocal link on website
Exhibition space in networking area
Branding around the event
Branding on all marketing material
The launch of a new website unlike any other in the region.
Intelligent CIO encompasses all of our existing brands with
their own sections and provide important analysis and
intelligence conducted by Lynchpin Media.
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INTELLIGENT
CIO
Section Partnerships: Sponsor one of our brands and position your company as a thought
leader in that particular technology sector. Sponsorships can
be monthly or yearly to suit your
campaign requirements.
Display Advertising: Intelligent CIO provides the ideal portal to advertise your latest solution or as brand awareness. We
can price your campaign either
based on views or per month.
The launch of a new
website unlike any
other in the region.
Our new website will provide end
users with the latest technology
intelligence. Supported by our
own regular, regional focused
reports and analysis, as well as
the latest news, features and case
studies, end user will have all the
information at their fingertips.
• In depth Analysis
• Latest industry intelligence
• A multimedia platform available on all devices
Intelligent CIO equips all its followers with the
latest information they need.
A website dedicated to the ICT industry in the Middle East. With
market intelligence mixed with analysis, news and interviews with
the region’s leading IT professionals intelligentcio.com provides all
the information needed. with newsletters and white papers shared
on a regular basis, our readers have all the information they require
at their fingertips. Intelligent CIO will be launched in a digital format
in March 2015 so it can be downloaded and read at one’s leisure.
HTML: With a select audience
of high profile end users, Intelligent CIO offers the option of
communicating through direct
marketing. We can provide detailed activity reports too.
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DATA CENTRE
Alliance ME
Online Data Centre Directory:
Promote your organisation through
our directory and create awareness
about what you offer to the data
centre professional and decision
makers in the region.
Lynchpin Media is delighted to have been selected by Data
Centre Alliance as their exclusive partner for the Middle East.
Helping local and international organisations improve data
centre standards and provide a dedicated industry portal.
Dedicated Members Page: All
members have dedicated page to
upload news, latest product information and upcoming events.
Multiple users are allowed, sharing the responsibility.
The first dedicated
data centre directory
in the Middle East.
Section/Headline Sponsorship:
Promote your produscts and solutions as one of our Sections Sponsors and position your company
as thought leaders and market
leaders. Only one partner allowed.
Our new website will provide end
users with the latest technology
intelligence. Supported by our own
regular, regional focused reports
and analysis, as well as the latest
news, features and case studies
the end user will have all the
information at their fingertips.
• www.datacentrealliance.org
• Middle East site live in November 2014 - www.datacentreallianceme.org
• Help promote the development and harmonisation of data centre standards
Collaborate and communicate with like minded individuals.
You will be joining a growing community of organisations and
experts who through the DCA are helping to support and drive key
objectives which are paramount to the future development and
health of the data center industry.
As members you will have the ability to network at DCA social events
and connect with other key organisations and industry experts via
the DCA Members Portal.
Online news and blog portal:
Two-way communication with future and existing customers is vital
for any company. This platform enable you to manage blogs, distribute
white papers and update followers
on your latest news.
* Please note all images are from
datacentrealliance.org and not
the dedicated Middle East site
INSIDE_NETWORKS_ME
Final Word: We interview a leading figure from
the region’s channel each
month and highlight the
leading IT infrastructure
partners in the Middle
Inside Networks was the first online magazine dedicated to IT network infrastructures and we continue to push the boundaries of this innovative format. Unique in
style and content, Inside_Networks_ME features a diverse range of information..
Spotlight: We interview a
leading figure from the region’s channel each month
and highlight the leading
IT infrastructure partners
in the Middle East.
• Launched July 2014
• Advertising opportunities from $695
• Distributed to 62,000+ IT Professionals
Each month Inside_Networks_ME provides our Middle East audience
a broad range of high quality editorial content, including the latest
industry developments, standards, white papers, interviews, green
issues and technology, as well as in-depth articles from renowned
industry experts on a variety of hot topics.
By using the latest design techniques Inside_Networks_ME allows
readers to quickly locate the information that they need. As a state of
the art promotional medium, Inside_Networks_ME gives advertisers
and contributors a variety of innovative ways to get their marketing
messages to their audience.
Case Study: Inside_Networks_ME features the
latest implementations
across the region with a
focus on the infrastructure projects happening.
Our Audience
We reach over 78,000 IT professionals working
across the region. Find out more about the
demographics of our database. We are able to
target our audience by country, industry or job title.
Other Intelligent
Business Solutions
We can provide analysis, generate leads and
deliver opportunities for your business
Lead Generation
—
Creating a strong sales pipeline in an increasingly
competitive market is essential for the future of any
business. How those leads are managed is another key
consideration; we aim to deliver leads in the time specified
and in manageable numbers for you as a company.
Cost is based upon crtiteria selected.
Digital Marketing
—
Budgets have never been under as much scrutiny as they
are now. Our aim is to understand your key objectives and
develop a plan to ensure these are met. Once a budget is
outlined we can help develop a campaign to deliver the
best return for your investment.
Different options are available, tailored to your
needs and budget.
Bespoke Reports
—
Our reports provide actionable information on the future
direction of the regional industry, helping you to thrive
and understand what decision makers are investing in.
These reports may be in association with one or many
non-competing companies.
Cost varies depending on client requirements.
MARKETING | EVENTS | PUBLISHING
ANALYTICS | PR | DESIGN | ARABISATION
Lynchpin
Partners
NOOZZ
BUSINESS INSIGHT
www.noozz.com
www.businessinsight.ae
Noozz.com is the service of
choice for institutional clients
who require reliable information on emerging markets paired
with cutting edge research and
media support services. Governments, multinational companies, commercial and investment banks,
asset managers, private investors and other commercial users rely on
Noozz to provide them the services and information they need to bring
business closer.
Business Insight is a platform
combining a monthly publication
with a community based integrated information, education
and knowledge sharing platform
aimed at entrepreneurs, business owners, managers, and decision makers of start-up businesses,
and SMEs. The platform provides access to professional advice, expert
knowledge and guidance and useful updates across a broad range
ofsectors. It is delivered in the form of networking events, workshops,
round table debates, as well as through magazine interviews, editorials and special reports from our professional business partners. It is
designed as a business enabler and facilitator of growth, development
and success; addressing real issues that business owners and senior
managers are likely to face and providing knowledge and information
from industry experts and professionals on how to deal with them.
Clients gain access to targeted information in the form of original
analysis, content delivered through syndication agreements with
leading providers, and information aggregated from premier global
open sources. A dedicated portal providing subscribers with access
to news aggregated from over 3,000 leading global, regional and local sources.We integrate this with premium analysis, macroeconomic
statistics, commentary, market data, equity research, market reports,
project tender information and our exclusive line of sector reports.
Noozz.com and Lynchpin Media have teamed up to offer various sponsorships of country reports across over 15 verticals. Contact Lynchpin
Media and position your company as a thought leader in business.
With a line-up of entrepreneurs from across a broad range of business
sectors the magazine lays out practical and immediately applicable
advice, tips and skills also relevant and useful to specialist senior executives in low to mid-level enterprises.
Due to the value derived from the knowledge and information
INFORMATION AGE
www.information-age.com
This partnership allows us to provide our clients with a platform to promote themselves
with one of the leading Enterprise technology
titles in the UK.
The Information Age brand provides an ideal
synergy with our ideology and a similar belief
in what products can provide vendors with
the best results and maximum ROI. Combining elements of print, online and events this
brand engages the end user at all levels.
Whatever any vendor’s objectives are from
their marketing campaign Information Age can provide a 360 degree
marketing solution providing the client with a complete post-activity
report that indicates what the campaign achieved.
With many vendors now looking to create product and solution related
content, Information Age successfully produces technology specific
supplements, available digitally or in print, and arranges a distribution
plan that ensures both great visibility and results.
For information on any of these products or to discuss how Information Age can help your company then please contact Lynchpin Media.
ABOUT INFORMATION AGE
Information Age is a 360° media brand for all executives, regardless of job title, involved in the application of technology for strategic, competitive advantage and improved efficiency. Our editorial objective
is to help our readers become more confident and
successful in their use of technology, in their choice
of suppliers, and in their management of people.
WHY PARTNER WITH US?
www.lynchpinmedia.co.uk
We work with partners
across the globe, whether
you want representation
on the ground in the region
or you want representation
from the Middle East to an
international audience then
Lynchpin Media can help
grow your business.
We are happy to represent our partners purely on a commercial basis
or form a strategic partnership that is of benefit to both parties.
We have existing relationships in many Middle East countries and
have dealt with leading media
agencies globally.
Lynchpin Media are happy to discuss potential partnerships with
other like-minded organisations.
We firmly believe strategic tieups can benefit both company’s
achieve success.
Level 41
Jumeirah Emirates Tower
Dubai
PO Box
40 Regency Court
Brentwood
Essex
CM14 4LU
+971 4 313 2033
+971 55 772 1519
+44 (0) 1277 216 962
+44 (0) 0203 372 4546
MARKETING | EVENTS | PUBLISHING
ANALYTICS | PR | DESIGN | ARABISATION
www.lynchpinmedia.co.uk