ALANA WATERS-PIPER
CREATIVE LEADERSHIP | UX | DIGITAL | ECOMMERCE | PHOTO
3414 Prairie Ave. Brookfield, IL 60513
Examples of work: http://www.alanawaters.com
LinkedIn: http://www.linkedin.com/in/alanawaters
Email: [email protected]
Voice: 312.493.0175
THE SCANNABLE VERSION
EXPERIENCE
· Digital design experience
from 1997
· eCommerce design with
nationally-recognized brands
· Mobile, responsive, & eComm
design expertise
· Usability standards and
UX architecture
· Ability to execute from
wireframes to functional
prototypes to final files for dev
· Great project management skills
· Strong grasp of interactive
workflow
· eCommerce site design,
management, and production
· HTML5, CSS3, jQuery, javascript,
ActionScript/Flash
· Social media, email, and
targeted, pay-per-click marketing
· Search Engine Optimization (SEO)
· Exceptional client relationship
skills
· Photoshoot planning, direction,
& management
· General digital and creative
MacGuyver
Adjunct Professor at Columbia College Chicago
August 2014 - Present
Adjunct Professor, Digital Image Design, Interactive Arts & Media Department
Thereʼs always a plan or a crafty &
resourceful way to get it done. Thatʼs
what makes my job fun.
PAGE 1 OF 2
Freelance Digital Designer and Creative Lead
April 1996 - Present
Digital design for B2B, B2C, eCommerce, responsive, and mobile, print design, illustration, and photography.
Concept through production, wireframes to design to presentation to prototype and file handoff to dev.
Partial Client List: Brady Corporation, Illy Brand Coffee, Sony, Disney, Precious Moments, Trade Secret,
Hasbro, International Paper, Cafe Buestelo Coffee, Microsoft, Cahners Publishing, Malt-o-Meal
Senior Digital Producer / McDonald's Olympics Program at The Marketing Store [Contract]
May 2012 - June 2012
The Marketing Store is a full-service brand agency that specializes in consumer brand and promotions. My
role was to lead large, interactive projects for global consumer brands and see them through from kick off to
delivery. Main project was the McDonald's Olympics program. Working in collaboration with the creative and
account teams, help to formulate the vision and scope of the project. Determine a vision based on a creative
brief, then set timelines, budgets and coordinate any necessary vendors to complete the initiative. In
communicating the necessary information to all team members, am able to communicate with developers
and programmers. Working knowledge of how HTML, CSS, Flash and general web development principles are
applied as well as social media.
Associate Creative Director (Interactive & Print) at Walgreens
March 2011 - May 2012 [Contract]
eCommerce side of Fortune 35 corporation. Leadership of team responsible for designing architecture, user
interface, messaging/copywriting for online properties. Includes website services, online promotions, landing
pages, banner ads, emails as well as various site redesigns. Liaison between product managers, marketing,
tech, development, and design.
Design Manager at Sears Holdings Corporation
September 2010 - February 2011 [Freelance—Holidays]
Develop, manage, and establish process for Sears.com, Kmart.com, and
MyGofer.com Interactive teams. Liaison between executive team, merchants, creative team (UXA, designers,
copywriters), and developers. Duties include project management, development and delivery of estimates
and new business pitches, development and accounting for timing of deliverables and milestones.
APPLICATIONS
Adobe Creative Suite
Flash
Dreamweaver
Acrobat
InDesign
Quark Xpress
digital photography process
photo studio
photo retouching
CSS, HTML, basic XML, basic
ActionScript,
MS Office,
Outlook/Entourage,
Mac OSX & Windows
Very capable Mac OS
networking/troubleshooting.
INTERESTS
Camping, water/downhill skiing,
snowmobiling, hiking, photography,
restorations of vintage
motorcycles and campers,
linguistics, music, art, and travel.
—Particularly Southeast Asia
where I actively support the
rehabilitation of a small
community in Thailand,
post-tsunami.
Top to bottom creation, design,
production, and management
of my own eCommerce site:
NestVintageModern.com, which
currently supports over 30,000
customers via strategic social
media marketing and
finely-tuned SEO.
PAGE 2 OF 2
Director of Interactive Services at MSI (Marketing Support, Inc.)
January 2010 - October 2010 [Freelance]
Managed and created Interactive strategy and social media campaign for The Dalai Lama's presentation on
behalf of the Center for Investigating Healthy Minds, University of Wisconsin Madison. Develop, manage, and
establish process for Interactive team. Liaison between clients, creative team, and developers.
Design Manager at Unilever HPC
February 2008 - January 2010
Manage the design and production of the primary packaging, line extensions, POP and bonus packs for the Dove
and Degree brands.
[Unilever moved their offices from Chicago to New Jersey in 2010]
Interactive Art Director at Harp Interactive
March 2006 - February 2008
Managed design creation and process for global and national brands such as OfficeMax, Illy Coffee, Precious
Moments, and Barilla. Hands-on creation of Flash, web design and production, point-of-purchase, catalog design
and production, print advertising design, photography. Heavy utilization of Quark, InDesign, Photoshop,
ImageReady, photo research & rights management, illustration.
Interactive Art Director at Pearson Scott Foresman
September 2002 - March 2006
Creation of key branding elements that are in use across all company products. Wireframing, storyboarding,
and production of many educational interactive materials, websites, and CD ROMs, management and coordination
of freelance personnel, designers, illustrators, photographers, and writers. Extensive expertise in the area of
photography permissions, various forms of electronic media, established usability standards, user interface
design, and 508 compliancy.
Senior Design Lead / Interactive Art Director at Inforte
April 1999 - December 2000
Led look & feel of company web site, provided all digital and print photography, and maintained branding of
look & feel across all company collateral, both print and web in addition to managing permanent and freelance
designers.Clients included: Yahoo!, Palm, Sony Playstation, Bebe.com, Gloss.com.
Media Specialist at Enron / United Media / Bowne Business Services
February 1996 - April 1998
On site contractor through United Media Corporation / Bowne Business Services. Duties included creating graphics
for Enron Corp. at their headquarters in Houston, TX, creating and processing *35mm slides* as well as print
design work. Highlights include full-page ad in the Wall St. Journal and
international, company-wide logo roll out. Heavy daily use of Illustrator, Photoshop, Quark Xpress, Darkroom,
and Powerpoint.
EDUCATION
School of Visual Arts
BFA, Photography 1987 - 1990