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ALANA
WATERS-PIPER
UX SENIOR ART DIRECTOR
EXPERTISE
CREATIVE LEADERSHIP
USER EXPERIENCE DESIGN
INFORMATION ARCHITECTURE
FRONT END DESIGN
CREATIVE STRATEGY
CLIENT MANAGEMENT
BRANDING
APPLICATIONS
ADOBE ILLUSTRATOR
PHOTOSHOP
INDESIGN
VISIO, WIREFRAMES
DREAMWEAVER
DIGITAL PHOTOGRAPHY
VIDEO PHOTOGRAPHY
VIDEO EDITING
ORIGINAL ILLUSTRATION
HTML
CSS
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EXPERIENCE
ASSOCIATE CREATIVE DIRECTOR BarcodesInc.com
January 2015 - Present
Direct and aid in the execution of all creative for the brand's multiple properties.
Includes managing the user experience process, wire framing of site architecture &
functionality, creation of email campaigns, review of analytics and subsequent strategy.
Lead strategy of look & feel for all brand materials, digital as well as print.
Communicate with senior leadership to gather requirements, relay progress and process,
liaison between leadership, design, & development teams.
ADJUNCT PROFESSOR Columbia College Chicago
August 2014 - Present
Adjunct Professor, Digital Image Design, Interactive Arts & Media Department. One
evening a week I enjoy teaching Digital Design, Adobe Illustrator and Photoshop to
college students at one of the best art schools in the country.
DIGITAL ART DIRECTOR GRAPHIC DESIGNER Freelance
June 2014 - Present
Digital design for B2B, B2C, eCommerce, responsive, and mobile, print design,
illustration, and photography. Concept through production, wire frames to design to
presentation to prototype and file hand-off to dev. Partial Client List: Sears, McDonald’s,
The Marketing Store, Brady Corporation, Illy Brand Coffee, Sony, Disney, Precious
Moments, Trade Secret, Hasbro, International Paper, Cafe Buestelo Coffee, Microsoft,
Cahners Publishing, Malt-o-Meal
DIGITAL ASSOCIATE CREATIVE DIRECTOR Walgreens.com
March 2011 - May 2012
eCommerce side of Fortune 35 corporation. Leadership of team responsible for
designing architecture, user interface, messaging/copywriting for on line properties.
Includes website services, checkout process, on line promotions, landing pages, banner
ads, emails as well as various site redesigns. Liaison between product managers,
marketing, tech, development, and design.
INTERACTIVE DESIGN LEAD Marketing Support, Inc.
January 2010 - October 2010 [Contract]
Managed and created Interactive strategy and social media campaign for The Dalai
Lama's presentation on behalf of the Center for Investigating Healthy Minds, University
of Wisconsin Madison. Develop, manage, and establish process for Interactive team.
Liaison between clients, creative team, and developers.
WWW.ALANAWATERS.COM
312.493.0175
[email protected]
LINKEDIN.COM/IN/ALANAWATERS
ALANA
WATERS-PIPER
UX SENIOR ART DIRECTOR
· eCommerce design with
nationally-recognized brands
· Mobile, responsive, & eComm
design expertise
· Usability standards and
UX architecture
· Ability to execute from
wire frames to functional
prototypes to final files for dev
· Great project management skills
· Strong grasp of interactive
work flow
· eCommerce site design,
management, and production
· HTML5, CSS, jQuery, javascript,
ActionScript/Flash
· Social media, email, and
targeted, pay-per-click marketing
· Search Engine Optimization (SEO)
· Exceptional client relationship skills
· Photo shoot planning, direction,
& management
· General digital and creative
MacGuyver
EXPERIENCE continued
DESIGN MANAGER Unilever HPC
February 2008 - January 2010
Manage the design and production of the primary packaging, line extensions, POP and
bonus packs for the Dove and Degree brands until Unilever moved their offices from
Chicago to New Jersey in 2010.
INTERACTIVE SENIOR ART DIRECTOR Harp Interactive
March 2006 - February 2008
Managed design creation and process for global and national brands such as OfficeMax,
Illy Coffee, Precious Moments, and Barilla. Hands-on creation of Flash, web design and
production, point-of-purchase, catalog design and production, print advertising design,
INTERACTIVE ART DIRECTOR Pearson Scott Foresman
September 2002 - March 2006
Creation of key branding elements that are in use across all company products. Wire
framing, storyboarding, and production of many educational interactive materials,
websites, and CD ROMs, management and coordination of freelance personnel,
designers, illustrators, photographers, and writers. Extensive expertise in the area of
photography permissions, various forms of electronic media, established usability
standards, user interface
design, and 508 compliance.
INTERACTIVE ART DIRECTOR Inforte
April 1999 - December 2000
Led look & feel of company web site, provided all digital and print photography, and
maintained branding of look & feel across all company collateral, both print and web in
addition to managing permanent and freelance designers. Clients included: Yahoo!,
Palm, Sony Playstation, Bebe.com, Gloss.com.
GRAPHIC DESIGNER Enron
February 1996 - April 1998
Duties included creating graphics for Enron Corp. at their headquarters in Houston, TX,
creating and processing 35mm slides as well as print design work. Highlights include
full-page ad in the Wall St. Journal and international, company-wide logo roll out.
Heavy daily use of Illustrator, Photoshop, Quark Xpress, Darkroom, and Powerpoint.
EDUCATION
School of Visual Arts | New York, NY
BFA, Photography, Mass Media
WWW.ALANAWATERS.COM
312.493.0175
[email protected]
LINKEDIN.COM/IN/ALANAWATERS