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PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
AUSTRALIA
2014
MEDIA KIT
PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
Property Australia is Australia’s leading property
magazine. Together with its associated weekly
email newsletter (Property Week) and website
(propertyoz.com.au), it is the Property Council’s
primary means of communication with members
and representatives.
About the Property Council
The Property Council of Australia is the leading
advocate for Australia’s $600 billion property
industry.
It counts the bulk of the nation’s major investors,
property owners and developers—as well as
the industry’s professional service and trade
providers—among its members.
A five-year strategy—Powerhouse 3D:
New Dimensions
The Property Council’s five-year strategy,
Powerhouse 3D: New Dimensions, recognises
the need to operate in a more politically charged
environment and a more competitive marketplace.
Powerhouse 3D aims to foster a more attractive
property asset class by delivering member
programs that will:
• secure greater political influence that serves
members’ business interests
• forge a more connected, informed and
professional property industry
• enhance the industry’s image.
Five reasons to advertise in Property Australia
1. Influential readers—Property Australia readers are
among Australia’s most senior and influential executives,
literally responsible for shaping our nation. With high-level
decision-making responsibilities, it’s no surprise that this is
an exceptionally high-income and high-net worth audience.
2. Active, engaged audience—71% of readers read every
issue of the magazine.* The email newsletter reaches a highly
engaged audience of over 53,000 subscribers each week.
And 60,000 visitors hit the website each month, mining the
news, analysis, data and vital events information available. This
is an audience that relies on the Property Council as a trusted
and authoritative source of information.
* Source: member survey, September 2012
3. Exceptional quality—With an editorial and design
refresh in 2014 building on the major relaunch of 2013,
the bold new look and editorial structure of the magazine
and weekly email newsletter continue to deliver deeper
and more active reader engagement across the portfolio.
Property Australia is a powerful and sophisticated
environment in which to maximise advertiser impact.
4. Multi-platform—As a quarterly magazine, Property
Australia delivers an exceptionally durable environment
for advertisers. With the weekly email newsletter, which
hits subscribers’ inboxes every Tuesday and is opened
on their desktop, smartphone or tablet, and the website,
which provides long session times for more than 60,000**
unique visitors each month, the Property Australia portfolio
provides a unique combination of durability, frequency and
reach for advertisers.
**Source: site analytics, Sep–Nov 2012
5. Bespoke solutions—Maximise leverage. Property
Australia is published on behalf of the Property Council
by leading content marketing agency Edge, which can
bring bespoke solutions to your communication needs,
including sponsored editorial, supplements and special
issues, advertorials and promotions, rich-media digital
solutions and even dedicated microsites. Our highquality and effective solutions capitalise on the unrivalled
reach of Property Australia to maximise your marketing
effectiveness.
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PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
The Portfolio
Property Australia
From May 2014 Property Australia will be refreshed and
published quarterly to provide readers with more in-depth
analysis, perspective and opinion. With expert coverage of
key industry sectors including residential, aged care, retail,
industrial, infrastructure, commercial and office, and with
exclusive profiles on and columns by key industry leaders
and experts, Property Australia is indispensible for business
leaders throughout the industry.
Property Week
With over 53,000 subscribers Property Week is an essential
source of weekly news, information and analysis for property
industry decision makers. Hitting their tablets, smartphones
and desktop inboxes every Tuesday morning Property Week
reaches beyond the exclusive distribution of Property Australia
magazine to a wider audience of property executives.
www.propertyoz.com.au
News, information, insight, data, tools, advocacy and
professional community: the Property Council website
audience, driven by the need for cutting-edge information
from a trusted, well-researched source, is growing rapidly.
With a major redevelopment to be deployed in mid-2014, the
website will see enhancements to reader activity, navigation,
functionality and engagement.
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PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
Property Australia audience profile
Magazine circulation
53,000+
Management
Operations
Email newsletter
subscribers
10.4%
2.2%
Support
60,000+
2.2%
Marketing
Website visits
(per month)
23%
61.5%
51.5%
Director/senior management
>$200k
10,000
Source: Property Council &
Web Analytics, Sept–Nov 2012
Income profile
Job function
<$120k–200k 24.7%
Gender
<$120k 23.8%
Reach
0.7%
male
83.7%
female
16.3%
Decision Makers
77%
YES
Administration
Property Australia magazine and email newsletter
readers, and www.propertyoz.com.au visitors, are a
highly influential group of senior business decisionmakers for most of Australia’s most important
organisations in the property value chain.
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PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
Magazine
Editorial
If it’s important, it’s in the magazine. Property Australia has
always been a trusted, influential and authoritative platform.
The new quarterly frequency will bring deeper analysis,
perspective and opinion as well as reports from the field,
interviews with key industry figures, features on critical
developments and trends, and more.
Regulars
Each issue will include regular sections
to engage members across key
industry sectors and disciplines. This
includes updates from each state as
well as reports on key industry sectors,
namely:
• Capital markets
• Sustainability
• Office
• Residential
• Retail
Like the Property Council itself, Property Australia is bold
and decisive. Never afraid to tell the unvarnished truth, it
nevertheless remains an engaging read, with striking design,
easily accessible information and the kind of in-depth content
that invites repeat reading.
Other regular highlights include:
• Insight—Three pages, each with
a different focus
• Feature­—Detailed analysis of an
important recent news item or topic
• My view—Interviews with three or
four individuals who have been in
the news or have important and
valuable news to share
• Projects—Highlighting projects that
have achieved milestones
• Research—Highlighting findings
of recent, valuable and relevant
research, with links and resources
for more information
• Columnist—Opinion pieces (related
to the different focus topics) by noted
industry personalities
• Profiles—Feature interviews with
an industry leader or leaders
• Corridors of Power—Report on
the Property Council’s advocacy and
lobbying activities, and how they will
benefit members’ businesses
• The Last Word—Bernard Salt’s
unique and fascinating perspective
on the impact of Australia’s changing
demographics
New Lifestyle Section
• My life—An in-depth look at
life outside work for high-profile
members of the property industry
• Car reviews—Luxury, prestige and
performance vehicles that light the
fires of property industry executives
• Restaurant reviews—Property
industry executives recommend
the best established and up-andcoming restaurants to dine at
• Luxury reviews—You’ve earned
it, now spend it: luxury and
aspirational watches, jewellery,
tailoring, services, holidays
(as examples)
• Culture reviews—What you
should know about and attend in
the next quarter: art, books, theatre,
film etc
• How to wear it—A lighthearted
look at particular items of business
wear such as briefcases, ties, cuff
links, umbrellas, shoes and suits
Deadlines
Issue
Booking deadline
Material deadline
Distribution
Jun/Jul/Aug
19 March
28 April
20 May
Sep/Oct/Nov
8 July
11 August
3 September
Dec/Jan/Feb
7 October
10 November
3 December
Mar/Apr/May
1 December
15 January
9 February
05
PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
Editorial calendar
Every issue of Property Australia will run focus section on a particular industry
sector and a dedicated special supplement. We will also run more up-to-date
general features. We will cover all sectors throughout 2014 and 2015, but the year
ahead will cover the following topics and focus areas.
The focus areas & features for 2014*
Q2 – May 2014
Focus: Residential and Retirement Living.
• Design for Living: Demographic changes such as the ageing population and a
younger generation staying in the family home for longer mean that houses need
to adapt to these changing needs.
• The Perfect Blend: Mixed-use development is taking off. We take a look at some
of the recent and planned developments. What factors determine success or
failure?
Q3 - September 2014
Focus: Industrial & Infrastructure
• State of the Nation: state-by-state what’s the most needed piece of infrastructure
in each state and why
• Warehousing Technology: What every warehouse owner/operator needs to know
about new developments in logistics
Q4 - December 2014
Focus: Retail & Office
• The mini-store: What a smaller footprint looks like as the big department stores
look at their smaller store concept
• Laws of supply and demand: As new supply comes onto an already pressured
market how do owners market and reposition older stock
Q1 - March 2015
Focus: Design/Build/Sustainability
• Carbon conscious: Mirvac one-year on from its new sustainability program – it
had set very ambitious goals so how are they getting there?
• Construction and IR: With the construction cop back on the beat it will have
been an interesting year for industrial relations.
SUPPLEMENTS 2014
Every issue of Property Australia
will contain a special supplement.
Sponsorship opportunities are
available although limited. The
2014/15 calendar looks like this.
• Q2 – May 2014—30 under
30. This special supplement
for May will identify the Stars
of Tomorrow—the 30 up-andcoming personalities that are 30
or under by 31 May 2014 that will
shape the industry of the future.
• Q3 - September 2014—Property
software. We take a look at the
property industry‘s software,
its history, the products on offer,
the benefits and what the future
looks like.
• Q4 - December 2014—The
Property Power List – an insight
into the 15 most powerful people
in the property market.
• Q1 - March 2015—Brilliant
Buildings – Now in its second
year we will look at a larger and
new portfolio of buildings that
have been decide by the Green
Building Council as “Brilliant”the
next quarter: art, books, theatre,
film etc.
* Subject to change
06
PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
Magazine advertising rates
Full page advertising:
Casual
3 insertions
6 insertions
12 insertions
IFC spread
$9668
$9185
$8943
$8460
Early right-hand page
$5165
$4906
$4777
$4519
Full page 1st half
$4752
$4514
$4395
$4158
DPS 1st half
$9503
$9028
$8790
$8315
Inside Back Cover
$4752
$4514
$4395
$4158
Outside Back Cover
$5371
$5103
$4968
$4700
Premium Positions
Half page advertising:
General Positions
Double page spread, run of mag
$7437
$7065
$6879
$6508
Full page, run of mag
$4132
$3925
$3822
$3615
Half page
$2727
$2591
$2522
$2386
DPS advertising:
Inserts
Quantity
2–4pp
8pp
National
10,000
$4500
$5500
NSW/ACT/Vic/Tas
3550
$2308
$2663
Qld
2380
$1547
$1785
Other states
2000
$1300
$1500
Other
2070
$1346
$1553
DPS Sponsored feature:
Full page Sponsored feature:
Sponsored feature
Double page (labelled)
spread (DPS): includes
an interview, all
commissioning and editorial
costs, production and a
branding DPS (4 pages
of exposure)
$12,643
Full-page (labelled):
includes an interview,
all commissioning and
editorial costs, production
$6198
07
PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
Weekly e-newsletter advertising rates
Property Week
With more than 53,000 subscribers, the weekly newsletters
from the Property Council reach beyond the readership
of Property Australia magazine to a broader audience of
property industry decision-makers. With such an invaluable
resource, engagement and response levels are very high,
creating a powerful and immediate advertising platform.
Property Week provides an invaluable weekly resource of
up-to-the-moment news, information and analysis, along
with notifications about upcoming events, research reports
and other critical business information that accurately
meets recipients’ and member companies’ information
communication needs.
Premium Positions
1 week
3 insertions
6 insertions
9 insertions
12 insertions
Weekly Sponsorship (all ad positions)
$4982
$4733
$4609
$4484
$4359
Top position
$1890
$1796
$1748
$1701
$1654
Second position
$1785
$1696
$1651
$1607
$1562
Third position (banner ad)
$1680
$1596
$1554
$1512
$1470
Fourth position
$1260
$1197
$1166
$1134
$1103
Fifth position
$1050
$998
$971
$945
$919
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PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
Website advertising rates
www.propertyoz.com.au
The Property Council’s official website,
propertyoz.com.au, is an invaluable resource for
Property Council members and industry executives.
The website aggregates key news, data and policy
and advocacy initiatives by industry sector and
state, and provides access to key Property Council
research reports. Traffic continues to grow steadily,
giving advertisers access to a highly engaged and
expanding audience.
TOP PLACEMENT
MIDDLE PLACEMENT
PLACEMENT
CREATIVE SIZE
Units
CPM
Run of Site
300x250—Top placement
Impressions
$85
300x250—Middle placement
Impressions
$75
300x250—Top placement
Impressions
$106
300x250—Middle placement
Impressions
$94
300x600—Bottom placement
Impressions
$86
Section (Home page)
Loadings
Rich Media
25%
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PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
Mechanical specifications
Magazine
• All advertising artwork to be supplied via email to
[email protected]
• Artwork must be supplied as a high-resolution PDF.
• Ensure all images are 300dpi and scaled to no more than
100% in InDesign.
• Ensure all colours are specified and set to CMYK format.
• Fonts are to be embedded in the PDF.
• Supply artwork with trim or registration marks for bleed advert type.
• Avoid running type across the gutter on double-page spreads.
Type must be designed to clear the inside gutter edge by a
minimum of 18mm.
• Image area for double-page spreads and full-page
advertisements must sit within 10mm of the trim.
• Double-page spreads and full-page advertisements must be
supplied with 5mm bleed.
Ad sizes
Double page spread
Width
Height
Bleed
420mm
275mm
5mm
5mm
Full page
210mm
275mm
Half page horizontal
190mm
127.5 mm
Double page spread
Full page
Half page
horizontal
e-newsletter
Dimensions
Max file
size
Looping
Accepted formats
Square ad
216 (wide) x 198 (high) pixels
39KB
NA
JPEG, plus tagged clickthrough URL
Banner ad
600 (wide) x 104 (high) pixels
39KB
NA
JPEG, plus tagged clickthrough URL
www.property.com.au
Dimensions
Max file
size
Looping
Accepted formats
Rectangle (Mrec)
300 (wide) x 250 (high) pixels 95KB
3 times
Rich media, 3rd party served,
Flash, JPEG, GIF, plus tagged
click through URL
Display ad requirements:
• File formats accepted: JPEG, GIF, SWF, Javascript,
most rich media
• 3rd-party ad serving accepted: DFP, Atlas, MediaMind
• Click/Destination URL required for all advertisements
Flash ad requirements:
• Back-up image required: GIF or JPEG; 30K max. file size
• All flash must be clickTAG enabled
• Must include clickTAG tracking: On (release)
{get URL (_leve0.clickTag,”_blank”);}
Rich media ad requirements:
• Video allowed (user initiated only)—no auto play allowed
• Audio allowed (user initiated only)—must include mute
bottom and sound must stop on click
• Sound must be at 5% of the original maximum volume
• Animation and looping allowed—3 times
Booking and Material Deadlines
All bookings and material must be received by the
Thursday of the week prior to campaign live date.
Guidelines
•
Text should be clearly visible and easy to read.
•
•
Artwork and URL must be submitted 10 working days prior to release
date. Wording/artwork and the URL destination page will be subject
to approval.
For Flash ads, an alternate image conforming to the designated GIF/
JPEG specifications must be provided for use in the event that the
user’s browser does not support Flash.
•
•
When clicking on the ad, a new window should open.
Use of the Property Council of Australia logo on the URL destination
page must be approved by the Property Council of Australia.
•
Files are prefered in gif or jpeg format.
•
•
3rd party tags must be live at the time of submission to enable
thorough testing before launch.
Use of the terms ‘Member Exclusive’, ‘Business Partner’ or similar
requires prior approval by the Property Council of Australia.
•
The Property Council of Australia does not permit the downloading of
files directly from advertisements. All advertisements must link to
a landing page only.
•
Advertisements cannot resemble Property Council of Australia content.
010
PROPERTY COUNCIL
OF AUSTRALIA
Media kit 2014
CONTACTS
Advertising
Editorial
[email protected]
[email protected]
Chris Waite
National Group Sales Director
p 02 8962 2602 m 0424 453 172
[email protected]
Please submit news stories to our dedicated news email
address for publication in the weekly e-newsletter, on the
website and the magazine.
Caitlin Bartlett
Advertising Coordinator
p 02 8962 2600
[email protected]
All other editorial enquiries to: [email protected]
Property Australia magazine encourages readers to submit
correspondence, articles and other information for publication,
although no guarantees are made that materials submitted
will be published.
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