Scottish Agritourism Conference ‘Telling our Story’ Friday 6 February 2015 10.00 am – 3.45 pm Forbes of Kingennnie, Kingennie, Broughty Ferry, Dundee DD5 3RD Conference Chair - Charlotte Smith, presenter of Radio 4 Farming Today 10.00 am Caroline Millar – Developments in the Agritourism sector 10.20 am Richard Lochhead MSP, 10.50 Fiona Richmond, Scotland Food and Drink – Being farmers and producers of food and drink is as a key selling point in bringing consumers, the hospitality sector and farmers closer together . 11.10 Charlie Smith, Director of Marketing, Visit Scotland – How to tell our story internationally. What are Scotland’s key farming strengths and how do we exploit these? 11.30 Karin Hayhow, Mackie’s of Scotland – How to engage with consumers using the farming story as a marketing advantage to drive sales. 11.50 Q&A 12.15 pm ‘Taste of Angus’ lunch 1.15 pm Sheena Howden and Eilidh Robertson ‘A Picture Tells a Thousand Words’ – Interactive session on imagery and the use of photograpy to sell agritourism experiences 2.15 pm Inspiring case studies of businesses who have used telling their story to business advantage Jane Foad, Barley Bothy Duncan McConchie, Laggan Outdoor Tom Lewis, Monachyle Mhor 3.15pm Charlotte Smith - Final questions and Summary 3.45 pm Conference Close