1. business and industrial

ПРОЕКТ
ПРОГРАММЫ
EUROPE
+ ASIA
EVENT FORUM 2015
ЕВРАЗИЙСКОГО
ИВЕНТ ФОРУМА 2015
PROGRAMME
21-23 January 2015
St. Petersburg, Russia
www.euras-forum.com
Venue:
Business programme: Congress Centre «PetroCongress»
Gala Dinner: Expocenter «Garden City»
Organiser:
Partners:
Sponsors:
Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
www.rnc-consult.ru
JANUARY 20 (TUESDAY)
CONGRESS CENTRE «PETROCONGRESS»
EXECUTIVE DAY
09.00–09.30
Registration
09.30–16.00
SEMINAR «CHANGE MANAGEMENT - BE PREPARED FOR THE FUTURE.
HOW TO MANAGE BUSINESS TRANSFORMATION PROCESSES SUCCESSFULLY»
SEMINAR «Change management - be prepared for the future. How to manage business transformation processes successfully»
Change Management has become a major topic worldwide and is subject to many different areas. Political, social, technological or ecological conditions
are changing more rapidly and intensely. And all of these changes impact our routine in business praxis today. Every manager who is confronted with Business
Transformation Process has to answer major questions, like: Why change at all ? Which kind of consequences will occur? What can be done to avoid failure?
Moderators:
Karla Juegel,
Founder & CEO Messe | Marketing
(Munich, Germany)
Janos Barabas, Dr., UFI Vice-President & CEFA
General Secretary (Budapest, Hungary)
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Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
www.rnc-consult.ru
JANUARY 21 (WEDNESDAY)
CONGRESS CENTRE «PETROCONGRESS»
10.00 - 11.00
Registration
SESSION OF THE RF CCI COMMITTEE ON EXHIBITION AND FAIR ACTIVITIES
11.00 - 13.00
Session of the ССI of the Russian Federation, Committee on Fair and Exhibition Activities
Exhibition and fair activity acquires new features and demands new approaches to its implementation in the present conditions of economic development
of the Russian Federation. Currently, Exhibitions and fairs are the ones of the most important tools of trade, investment, industrial and foreign trade
policy making a qualitatively new meaning of supporting domestic manufactures. During the Committee meeting, experts will discuss the pressing issues
of the development of the industry:
- Exhibitions and fairs as supporting tool of Russian exports;
- Exhibition activities as the part of the integration of trade and economic cooperation;
- Exhibition infrastructure of Russian regions: reality and prospects.
Moderator: Sergey Bednov, Chairman of the RF CCI Committee on Fair and Exhibition Activities, General Director, ZAO Expocentre (Russia,
Moscow)
13.00 - 14.00
Lunch
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Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
www.rnc-consult.ru
WTC SESSION
14.00 - 15.30
BUSINESS TOURISM
WTC Session «Development of international trade and economic Session « Marketing areas. Business. Two components of success»
relations and the role of World Trade Centres»
Part 1.
During the conference will be discussed the potential of the Russian
Federation to promote international cooperation in the current political and
macroeconomic situation in the country. Asia Pacific is one of the most
promising regions for trade relations. WTCs act as an effective tool for
such collaboration. The tool that promote the favorable investment climate
in Russia, developing the industry of international business and attracting
trade missions to the country.
During the session will be discussed:
- Key trade and economic cooperation between Russia and the world in the
present conditions of the world economy. Ways of developing and
strengthening trade and economic relations
- WTC Russia as an effective tool to support the government in establishing
connections between Russian and foreign business communities.
- The role of WTC in developing local business
15.30 - 16.00
Moderator: Vladimir Salamatov, General Director, WTC Moscow
(Russia, Moscow)
Invited to participate:
- representatives of WTC Russia;
- representatives of WTC Asia Pacific;
- representatives of WTCA;
- representatives of Chamber of Commerce and Industry of Russian Federation;
- representatives of Regional Chamber of Commerce and Industry.
Coffee break
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Destination marketing as a tool of the management of the territory
increases attractiveness of the destination for tourists, residents and
investors. Business tourism as one of the most attractive segments of the
financial sector is the driver of development of regional territories. It
contributes to the development of urban and tourist infrastructure
increases the investment attractiveness of the region, creating jobs,
helping to attract global events. Experts will discuss possible "points of
growth" strategy of the development of the business tourism in the regions
and share their experiences.
Invited to participate:
- experts in the destination marketing;
- experts in the regional development strategy;
- representatives of Regional Administration;
- representatives of DMCs;
- representatives of travel companies.
Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
www.rnc-consult.ru
VENUE MANAGEMENT
16.00 - 17.30
11.00 - 17.30
17.30 - 19.00
BUSINESS TOURISM
Session «Mixed-use (multi-purpose ) congress and exhibition venues
Congresses and exhibitions are ones of the most important tools of boosting
economic development. The modern world is changing. This changes demand the
new approach for building major Congress and Exhibition Centres, as well as for
managing them efficiently. Most congresses and exhibitions are currently held in
trade complexes, stadiums and other unspecialised venues. Creating specialised
professional venues, as well as adapting unspecialised venues for congresses and
exhibitions, plays a very important role in the economic development of cities and
the country as a whole, in promoting destinations and increasing their
attractiveness for business and tourism.
The government and major corporations make investments into building
major Congress and Exhibition Centres and create whole congress and exhibition
clusters through public-private partnerships in order to increase the quality of
urban life, from the cultural and economic to competitive advantages. In this
matter, the issue of managing exhibition venues in an efficient manner becomes
more and more relevant. For the second time in its history, Europe+Asia Event
Forum will serve as an efficient platform for discussing the main trends in the
development of venue management.
Invited to participate:
-representatives of Chamber of Commerce and Industry of Russian Federation;
-representatives of the biggest Russian and foreign congress and exhibition
complexes, mixed-use (multi-purpose) sports venues, trade centers.
Session « Marketing areas. Business. Two components of success»
Part 2.
Matchmaking Centre, Exhibition of technologies and services for the organization of events -EFEA EXPO, Job fair for professional of meetings industry
Get-together
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Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
www.rnc-consult.ru
JANUARY 22 (THURSDAY)
CONGRESS CENTRE «PETROCONGRESS»
8.00 - 9.00
9.00 - 9.30
Registration
The opening ceremony of the Forum
PLENARY SESSION
9.30 - 11.30
Plenary session «The role of the regional marketing in attracting investments into the economy of a region/ country»
Part 1.
Globalisation is playing a leading role in the formation of the modern world, the competition for customers involves not only businesses, but cities
and entire regions as well. To increase attractiveness, regions have to build a good image offering the best living, working, and business conditions. The
issue of improving the regions image and investment potential is becoming more and more pressing and relevant. Developing local and regional
marketing programmes on the regional/territorial level plays an exceedingly important role in economic development of the country and all its
constituents. Regional marketing provides the basis for the economic activities of enterprises, allows to launch effective market mechanisms both at the
micro- and macroeconomic level, provides answers to most questions related to determining the key priorities in developing a certain region or the
country as a whole.
International industry experts will discuss the impact of congresses and exhibitions to the regional and national development, the extent of their
efficiency; they will share best practices in regional promotion.
Invited to participate:
- representatives of Russian Union of Exhibitions and Fairs;
- representatives of Chamber of Commerce and Industry of Russian Federation;
- representatives of Regional Administration;
- representatives of UFI;
- representatives of SITE;
- representatives of ICCA;
- representative of National Association of Event Specialists.
11.30 - 12.00 Coffee break
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Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
www.rnc-consult.ru
12.00 - 13.30 Plenary session «The role of the regional marketing in attracting investments into the economy of a region/ country»
Part 2.
13.30 - 14.30 Lunch
EXHIBITION INDUSTRY
MEETINGS INDUSTRY
Session «Exhibition industry: market overview, new trends and Session «The role of convention bureau in the industry Led by ICCA
perspectives of industry development. How to stay competitive in the development»
members
market»
Exhibition business in one of the most rapidly developing market
sectors in Russia and all over the world. Exhibitions make a significant
impact to the national and regional economic development. Year after
year the number of exhibitions is significantly growing, which, in turn,
leads to greater competition. Exhibition hosts need to keep up the latest
trends and to improve events and service quality.
14.30 - 16.00
This session will allow experts to evaluate the prospects of
exhibition activity development, to share their experiences, and to discuss
the most pressing issues of exhibition business.
Moderator: Serguei Trofimov, President, Restec Group (Russia)
How a model CVB should work to enhance both the partners and
industry and to have a positive impact on the region. Shall CVB have
members? Do we need to attend trade show or create our own events? Do
we promote the destination or bid for a new business? Do we need a CVB at
all?
These are the questions asked by decision makers in many cities abroad
as well as in Russia. Are there any good answers? In our session you will have
a chance to see the actual case studies showing the role of CVB from a
different perspective: a client one (an event agency and a venue) as well as a
destination (city and national CVB).
Moderator: Anna Gorska, ICCA Central European Chapter
Chairperson, Development Director, Expo XXI Warsaw
International Expocentre Poland (Poland)
Invited to participate:
- representatives of UFI;
- representatives of Russian Union of Exhibitions and Fairs;
- representatives of Russian and foreign exhibition
companies;
- experts in the exhibition marketing.
Invited to participate:
- representatives of Russian and foreign CVB;
- representatives of Regional Administration.
16.00 - 16.30 Coffee break
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16.30 - 18.00
Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
www.rnc-consult.ru
EXHIBITION INDUSTRY
MEETINGS INDUSTRY
Session “Third Wave” of Destination Competitiveness in
the international meetings market
Conference «Expopriority. Intellectual Property and exhibition
industry»
Led by ICCA
members
In the past few years, the issue of protecting intellectual property
has been growing more and more pressing. Russia has a number of
institutions that support innovation creation and development. Exhibition
activities are no exception and possess a number of unique features.
Moderator: Martin Sirk, CEO, International Congress and
During the conference, the participants will be engaged in Convention Association ICCA (the Netherlands)
discussing the matters of protecting intellectual property in the
exhibitions market; in reviewing the exhibition innovations that influence
the overall economic development and strengthen trade and economic
links between regions and country; and
raising the issues of the
“exhibition intellectual potential”, as well as of state governance and
legal protection of intellectual property in the exhibitions industry.
Moderator: Ekaterina Bednova, Head of the Intellectual
Property Department of the Legal Division, Expocentre ZAO
(Russia, Moscow)
11.00 - 18.00 Matchmaking Centre, Exhibition of technologies and services for the organization of events -EFEA EXPO, Job fair for professional of meetings industry
19.00 - 22.00 Gala - dinner
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Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
www.rnc-consult.ru
JANUARY 23 (FRIDAY)
CONGRESS CENTRE «PETROCONGRESS»
8.00 - 9.00
Registration
PLENARY SESSION
9.00 - 11.00
Plenary session «The cross way of the meetings industry»
Event organisers and event agencies usually tend to occupy different market niches. The current economic environment appeals for new rules of the
game. Companies are expanding their terms of reference, trying to extend influence in new sectors. Professional congress organisers are testing their
skills in holding parties and various corporate and public events, while event companies, in turn, are deviating from parties and team-buildings to
managing seminars and conferences.
How this affects the development of the industry as a whole? How this affects the quality of events? Two business competitors or partners?
Can the Jack-of-all-trades principle be applied to hosting events? These questions will be discussed by industry experts.
Moderator: Ekaterina Kolyada
Invited to participate:
- representatives of exhibition companies;
- representatives of PCO companies;
- representatives of DMCs;
- representatives of event companies;
- representatives of event department major companies.
11.00 - 11.30 Coffee break
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Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
11.30 - 13.00
www.rnc-consult.ru
MEETINGS INDUSTRY
SPECIAL EVENTS
Session «Modern media technologies: how do they help increase the #seek-and-speak session
event's impact and improving ROI? »
www.seek-and-speak.event-live.ru
Part 1.
This is a special session of EFEA 2015, which will bring together event
industry experts with diverse and impressive experience in organising of
events, from festivals and team-buildings, to parties, corporate retreats, and
PR events.
The first ever workshop in the frameworks of the Europe + Asia Forum
when experts of the events industry will hold their professional workshops
and share success business cases.
Topical parts:
1) CORPORATE – all kinds of corporate events
2) STAREVENT – events for stars and with the participations oа stars
3) FESTS&FESTIVALS – festivals, holidays, mass meetings anв events
4) PR – special PR events, PR campaigns
13.00 - 14.00 Lunch
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14.00 - 15.30
Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
www.rnc-consult.ru
LABOR MARKET AND EDUCATION
SPECIAL EVENTS
Session «Labor Market and Education in the meetings industry: where
to find staff»
#seek-and-speak session
www.seek-and-speak.event-live.ru
In resent years Russian meeting industry has been evolving rapidly. Part 2.
Companies demand for highly- skilled staff is also growing.
Does the modern labor market reflect the demands of the meetings
industry; which professionals are required by the companies – event
organisers; where and how are they trained? These questions will be
discussed by experts.
Moderator: Sergei Alekseev, Chairman of Russian Union of Exhibitions and Fairs,
Vice President, EXPOFORUM, (Russia, Saint Petersburg)
Invited to participate:
- representatives of the Russian Universities;
- representatives of educational programmes for the meetings industry;
- representatives of Recruitment Company;
- representatives of HR Department of Event agency.
15.30 - 16.00 Coffee break
16.00 - 17.00 Event TALENTS 2015, International contest of young events industry professionals 2015
Event TALENTS brings together young experts working in the event industry. This competition offers them a chance to share their opinion on the
event industry's potential, future, and their vision of the “Event of the dream”.
The competition finalists, including representatives of universities and colleges, event companies, and PR agencies (aged 30 or younger), will share
their presentations with the key market players of the Meetings industry; the winner will be selected by a professional jury, consisting of international
experts and market leaders.
The session will feature an award ceremony honouring the competition's winners and prize holders.
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Europe + Asia
Event Forum
Organiser:
21-23 January, 2015, St. Petersburg
www.euras-forum.com
Market Research Company
www.rnc-consult.ru
11.00 - 17.00 Matchmaking Centre, Exhibition of technologies and services for the organization of events -EFEA EXPO, Job fair for professional of meetings industry
* ATTENTION! THE FORUM’S PROGRAMME MAY BE AMENDED
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