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MONDAY MARCH 30
1:00 – 7:00 p.m.
Event Registration/Check In Opens
TUESDAY MARCH 31
TIME
SESSION INFORMATION
7:30 a.m. – 5:00 p.m. Event Registration/Check In
7:45 a.m. – 8:45 a.m. Continuing Education Breakfast
Continuing Education Morning Sessions - 8:45 a.m. - 11:45 a.m.
Eloqua Basics - Part 1
Eloqua: Revenue Performance Management: Intro to Marketing Best Practices
Eloqua: Effective Marketing with Custom Objects
Eloqua: Blind Form Submits
Eloqua:Template and Asset Management
Responsys: Program Basics (BYOL)
Responsys: SMS Strategies (BYOL)
Responsys: Responsive Design Workshop (BYOL)
Oracle Data Management Platform: An Introduction to Oracle DMP
8:45-10:00 a.m.
Community Strategy: Leveraging the Topliners Community
Eloqua Sales Tools: Roll out and Adoption Best Practices
Oracle Content Marketing Platform: Best Practices to Build a Durable Program
Eloqua: Canada Anti-Spam Law (CASL) Implementation
Responsys: Creative: Cross-channel Creative Strategies
Responsys: Push IO Overview
Responsys: New Features Overview
11:45 a.m. – 12:45
Networking Lunch
p.m.
10:15-:11:30 a.m.
Eloqua: Eloqua+: Simple Strategies to Maximize
Oracle Social Relationship Manager Platform: Best Practices and Technology
B2B Strategy: Engage them where they live: Providing a Consistent, Mutli-channel
Experience
Eloqua: Developing a Mobile Strategy
Responsys: Demystifying Deliverability
B2C Strategy: Modern Marketing Maturity Assessment Model for B2C
Responsys: Travel and Hospitality Use Case Highlights
Continuing Education Morning Sessions – 12:45 p.m. – 3:45 p.m.
Eloqua: Basics - Part 2
Eloqua: Effective Marketing with Custom Objects
Eloqua: Blind Form Submits
Eloqua: Template and Asset Management
Responsys: Advanced Program (BYOL)
Responsys: Push Strategies (BYOL)
Responsys: Deliverability 101 (BYOL)
Eloqua: Revenue Performance Management: Intro to Marketing Best Practices
Oracle Data Management Platform: An Introduction to Oracle DMP
12:45-2:00 p.m.
2:15-3:30 p.m.
Responsys: New Features Overview
Eloqua: Eloqua+: Simple Strategies to Maximize
Community Strategy: Leveraging the Topliners Community
Oracle Social Relationship Manager Platform: Best Practices and Technology
Eloqua Sales Tools: Roll out and Adoption Best Practices
B2B Strategy: Engage them where they live: Providing a Consistent, Mutli-channel
Experience
Eloqua: Developing a Mobile Strategy
Oracle Content Marketing Platform: Best Practices to Build a Durable Program
Eloqua: Canada Anti-Spam Law (CASL) Implementation
Responsys: Creative: Cross-channel Creative Strategies
Responsys: Demystifying Deliverability
B2C Strategy: Modern Marketing Maturity Assessment Model for B2C
Responsys: Push IO Overview
Responsys: Travel and Hospitality Use Case Highlights
4:00-6:00 p.m.
6:00-7:00 p.m.
Modern Marketing Experience 2015 Opening Keynotes
Welcome Reception
**BYOL: Bring Your Own Laptop
WEDNESDAY APRIL 1
7:30 – 8:30 a.m.
Networking Breakfast
8:30-8:45 a.m.
Opening Remarks
8:45-10:00 a.m.
Product Keynote
10:00-10:30 a.m.
10:30 -11:15 a.m.
11:15 a.m. 12:00 p.m.
Sponsor Keynote
Networking and Refreshments in the Partner Showcase
Gold Sponsor Session
Gold Sponsor Session
Gold Sponsor Session
Gold Sponsor Session
Gold Sponsor Session
Financial Services
Digital Design
Analytics
Life Sciences
Manufacturing
Gold Sponsor Session
Gold Sponsor Session
Gold Sponsor Session
Gold Sponsor Session
AppCloud Gold
Sponsor Session
Technology
VERTICAL TBD
Marketing
Retail
12:00-1:30 p.m.
Networking Lunch
Imagine
Imagine
Imagine
All Together
Now:
Leveraging
Transactional
Messages in
Your
Customer
Life-cycle
Reinvent Your
Marketing
Programs
(Moving from
Basic to
Advanced)
What B2B
Marketers Can
Learn From B2C
Marketers...
and Vice Versa
Tiffany Beltis,
Executive VP of
Digital
Marketing,
Intuit
Marc Schweid,
Director of
Marketing
Ecommerce,
Orchard Brands
Afternoon Breakout Sessions
Imagine
Transform
TBD
Oracle
Marketing
Cloud
Dan Morrill, Group
Manager, Global
Marketing
Operations,
LinkedIn
Make a Deeper
Connection with
Your Customers:
How to Leverage
Recency,
Behavior and
Demographic
Data
Tracy Kobzeff,
Director, Product
Marketing,
eHarmony
Transform
Transform
Transform
How to Hit
the Content
Marketing
Jackpot
TBD
Verizon
Smart
RewardsReducing
Churn and
Increasing
Customer
Value with a
Data Driven
Loyalty
Program
Oracle
Marketing
Cloud
Jill Jones,
General
Manager Fisher Science
Education,
Thermo Fisher
Scientific
1:30 – 2:15 p.m.
Implement
Implement
Implement
Implement
Optimize
Optimize
Optimize
Giving Your
Prospects the
Content They
Need When
They Need It
What is the
Buzz About the
Demand
Center: Is it
Right for My
Organization?
Marketing
Transformation:
Implementing
Eloqua at an
Enterprise
Company
TBD
Not All
Customers Are
Equal:
Leveraging
eRFM
Segmentation
to Target
Revenue
Drivers
How Digital
Performance
Powers Data
Driven
Marketing
Success!
TBD
Michael
McKinnon,
Director of
Marketing
Operations,
ReadyTalk
2:15-2:30 p.m.
Intermission
Cristian
Tarazona,
Director of
MarketingDemand
Generation,
Equifax
Information
Alp Mimaroglu,
Senior Marketing
Automation &
Demand
Generation,
Symantec
Oracle
Marketing
Cloud
Katherine
Bellmore, Sr
Manager, Loyalty
Marketing, REI
Mark Plant,
Director
Marketing
Operations,
Micro Focus
Oracle
Marketing
Cloud
Paula Vernon,
Verizon
Rewards CRM
Marketing
Manager,
Verizon
Wireless
AppCloud
WEDNESDAY APRIL 1
Afternoon Breakout Sessions
Imagine
Imagine
Imagine
Transform
Transform
Transform
Putting
Customers
First:
Integrating
Behavioral
Targeting and
Cross-channel
Touchpoints
How to
Transform a
Tired Brand
and Compete
with Sexy
Startups
Move Over,
Demand Gen:
Why Customer
Marketing
Should Own
Revenue
Growth
Customer
Targeting +
Lifecycle
Automation
= Customer
Loyalty,
Marketing
Results!
Automate Every
Step of Your
Global Product
Trial Program
Oracle
Marketing
Cloud
Luci Rainey,
Executive VP of
Acquisition and
Onboarding,
Comcast
2:30 – 3:15 p.m.
Implement
Implement
Optimizing
for a Mobile
World
TBD
Rob Woods,
Demand
Generation
Manager, Cetera
Financial
Doug Pullman,
Marketing
Operations
Manager,
Russell
Investments
3:15-4:00 p.m.
4:00-4:30 p.m.
4:30-5:00 p.m.
7:00-9:00 p.m.
9:00 – 12:00 a.m.
Megan Leuders,
Executive VP,
Worldwide
Marketing,
Lifesize
Meagen
Eisenberg,
Executive VP of
Customer
Marketing,
DocuSign
Implement
TBD
Oracle Marketing
Cloud
Jason
Scoggins,
Director,
Email
Strategy,
JCPenney
Optimize
TBD
Driving Results
in Peak
Marketing
Seasons: Learn
Key Secrets to
Drive CrossChannel Success
Networking Break in the Partner Showcase
Afternoon Keynote
Afternoon Keynote 2
2015 Global Markie Awards Reception and Ceremony
Modern Marketing Experience Customer Appreciation Party
AppCloud
TBD
Oracle
Marketing
Cloud
Dan Allis, Marketing
Operations
Manager, Thomson
Reuters
Implement
Oracle
Marketing
Cloud
TBD
Transform
Aaron Ormond,
Manager,
Customer Lifecycle
Management,
Harley-Davidson
Optimize
TBD
Oracle Marketing
Cloud
Optimize
Optimize
TBD
A Growth
Hacker's
Story: The
Making of
a Lead
Scoring
Crystal Ball
That
Delivered
ROI of
487%
Oracle
Marketing
Cloud
Eytan
Abrahams,
Director,
Marketing
Automation,
Return Path,
Inc.
THURSDAY APRIL 2
9:00 – 9:30 a.m.
Networking Breakfast
9:30-10:15 a.m.
Morning Keynotes
10:15-11:15 a.m.
Networking and Refreshments in the Partner Showcase
Morning Breakout Sessions
Imagine
Getting Sales
to Value
Marketing
Leads
Vivien
Kupplmayr,
Executive
Global Head of
Analytics,
Analog Devices
11:15 a.m. –
12:00 p.m.
Imagine
How to Deliver
on Your Big
Ideas:
Execution
Alisa Barber,
Executive VP,
Demand
Generation, FIS
Implement
Progressive
Profiling – In
the Real World
Imagine
IT & MarketingBetter Together
Transform
Optimizing
Message Timing
and Relevancy:
Combining
Browse
Automation with
Cross Channel
Modern
Marketing
Oracle
Marketing
Cloud
Corey Craig,
Customer
Experience Design
and Innovation
Lead, Dell
Transform
TBD
Transform
TBD
AppCloud
Optimize
Deliverability
Agility:
Taking Back
Control of the
Inbox
Optimize
Cracking the
Code: Using
Email
Engagement
Data to Send
Less Email
and Make
More $$$
Optimize
TBD
Oracle
Marketing
Cloud
Oracle
Marketing
Cloud
Jennifer Downes,
Director, Direct
Response
Marketing, Lenovo
Implement
TBD
Oracle Marketing
Cloud
Implement
TBD
Murali Kandasamy
Manager
Marketing, Global
Marketing
Operations,
Western Union
Business Solutions
12:00-1:15 p.m.
Imagine
TBD
Oracle
Marketing
Cloud
Implement
TBD
Oracle
Marketing
Cloud
Optimize
SAGE France A story of a
Marketing
Mutation
Supported by
IT &
Marketing
Teams
Geoffroy Grivel,
IT Project
Manager, SAGE
France
Sammar Faraj,
Director, Digital
Relationship
Marketing,
Quicken Loans
Oracle
Marketing
Cloud
John Reynolds,
Email
Marketing
Supervisor,
Grainger
Networking Lunch
Imagine
TBD
Oracle Marketing
Cloud
Imagine
TBD
Oracle Marketing Cloud
Afternoon Breakout Sessions
Imagine
Transform
TBD
Oracle Marketing
Cloud
Wearing Multiple Hats
Without Growing
Extra Heads.
Advanced Persona
Marketing Done
Right.
Ryan Schwartz, Director,
Marketing Systems &
Operations, DocuSign
Transform
Transform
Marketing
Automation is Now
Table Stakes – How
to Improve Your
Odds of Winning at
Marketing
Transformation
Old World Meets
New Technology
Patricia Babischkin,
Manager of E-mail,
Social, and Affiliate
Marketing, AmeriMark
Direct LLC
Kristin Connell, Director,
Digital Marketing,
Deltek
1:15 – 2:00 p.m.
2:00-2:15 p.m.
Implement
Implement
Implement
Beat Your Email
Marketing Goals:
Implement Smart
Testing To Drive
Your Program
Forward
Automate Your
Marketing on the
Shoulders of Your
Peers
Oracle Marketing
Cloud
Matthew Balthazor,
Sr. Specialist, Email
Marketing, Epson
Intermission
Kate Loftus, Senior
Director, Email
Marketing &
Operations, Apollo
Education Group Inc.
TBD
Optimize
TBD
Oracle Marketing Cloud
Optimize
TBD
Oracle Marketing Cloud
AppCloud
THURSDAY APRIL 2
Afternoon Breakout Sessions
Imagine
TBD
Oracle Marketing
Cloud
2:15 – 3:00 p.m.
Transform
Storytelling,
Content
Strategy &
Marketing
Automation
— Three
Essential
Ingredients in
Modern
Marketing
Keith Jennings,
Director,
Marketing and
Content
Strategy,
Jackson
Healthcare
3:00 p.m.
Event Ends
Transform
Juniper
Networks’
Campaigns Go
Global with
Oracle Eloqua
Alyssa Webber,
Director of Global
Marketing
Operations,
Juniper Networks
Implement
Bam! Take
Your Lead
Assignment Up
a Notch
Mary Boozel,
Marketing
Automation
Manager, Verint
Systems Inc
Implement
TBD
Oracle Marketing
Cloud
Optimize
Account
Based
Marketing:
Making the
Complex
Simple
Jeff Rummer,
Manager,
Global
Marketing
Operations,
Covidien
Optimize
TBD
Oracle
Marketing
Cloud
AppCloud