SXSW 2015 MARKETING ® “… SXSW turned Austin into a cultural mecca.” – Mashable, March 5, 2014 EARLY BIRD MARKETING DEADLINES: Save 20% by September 12, 2014 Save 10% by November 21, 2014 sxsw.com/marketing OVERVIEW OF SXSW EVENTS 2014 Interactive Keynote Neil deGrasse Tyson AMANDA STRONZA An incubator for cutting-edge technologies and digital creativity, SXSW Interactive features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. SXSW Interactive has become the place to preview the technology of tomorrow. sxsw.com/interactive 2014 Film Keynote, Lena Dunham MICHAEL BUCKNER / GETTY IMAGES The SXSW Film Conference & Festival champions the vitality, innovation and opportunity that drive entertainment and media, and tackles the evolution of all aspects of “film” today, down to its very definition. Every March, creatives of all stripes gather in Austin to witness, inspire, and share the visions that will galvanize the filmmakers and ideas of the future. sxsw.com/film 2014 Music Keynote Lady Gaga MICHAEL BUCKNER / GETTY IMAGES Now in it’s 29th year, the SXSW Music Conference and Festival is the premier global stage for musicians and cultural leaders to showcase their latest works. Featuring programming from industry notables, artist-focused workshops and world-class exhibitions, the Austin Convention Center transforms into the epicenter for the music business. At night, SXSW Music brings downtown alive with over 100 stages and more than 2,200 artists from around the world. sxsw.com/music SXSW FAMILY OF EVENTS 2014 SXSW V2V Keynote Ari Horie 2014 SXSWedu Keynote Rod Paige JULY 12-15, 2015 | LAS VEGAS, NV 2013 SXSW Eco Keynote Adam Werbach MARCH 9-12, 2015 | AUSTIN, TX OCTOBER 6-8, 2014 | AUSTIN, TX SXSW V2V is an extension and re-imagining of the Education’s most energetic and innovative leaders from SXSW Eco attracts a global community to explore, en- legendary SXSW experience with an emphasis on the all backgrounds of the learning landscape including gage and co-create solutions for a sustainable world. creative spark that drives entrepreneurial innovation. teachers, administrators, university professors, business A uniquely inclusive platform for professionals, SXSW This four day event brings the startup and venture and policy leaders converge each March at the SXSWe- Eco examines the critical challenges of our times capital communities together with the creative indus- du Conference & Festival. The four-day event is a plat- through a kaleidoscopic lens of design innovation, tries that have helped to make SXSW so special. form for the growing SXSWedu community to connect, policy tipping points, technological breakthroughs, sxswv2v.com collaborate, create and change how we teach and learn. conservation practice, entrepreneurial spirit and a cul- sxswedu.com ture of creativity to transform inspiration into action. sxsweco.com SXSW DEMOGRAPHICS PRESS & MEDIA ATTENDANCE Music (approx.): 3,000 Film (approx.): 2,000 Interactive (approx.): 3,000 TOP 10 BUSINESSES AT SXSW 2014 AGES: MUSIC: 21-246% Under $25k Advertising/Marketing Agent Artist/Musician Management Label - Indie Event/Convention Digital Agency Corporation Legal/Performing Rights Publishing 25-3443% $25-49k11% 35-4432% $50-74k15% 45-5413% $75-99k13% 54-644% $100-$149k22% 65+1% $150+ JOB FUNCTION: Sales/Marketing17% PURCHASING POWER: Creative Development 22% Up to 1k Business Development 7% $1k-$9,99919% Management22% $10-$49,99915% Interactive Conference Participants: 32,798 (from 82 countries) Interactive Conference Sessions: 1,100 Interactive Conference Speakers: 2,377 Communications10% $50-$99,9994% SXSW FILM Other 100k+33% Film Conference Participants: 18,747 (from 66 countries) Films Screened: 133 Features; 114 Curated Shorts Film Festival World Premieres: 89; North American Premieres: 11; US Premieres: 8 Film Festival Attendance: 72,035 INTERACTIVE: Advertising/Marketing Agent Web Development/Management Software Development Electronic & Social Media Corporation Non-Profit Financer/Venture Capitalist Consultant Digital Agency Under 21 COMBINED HOUSEHOLD INCOME: 1% 22% GENDER: 41% 33% 59% 29% SXSW MUSIC Festival Showcasing Acts: 2,371; (553 International acts from 57 countries) Festival Stages: 111 Music Conference Participants Including Registrants and Artist Wristbands: 27,991 (from 82 countries) CEO/Director23.2% SXSW EXHIBITS VP4.7% • SXSW Trade Show Exhibit Spaces: 568; Attendance over 4 days (approx.): 65,000 Chief/Chairman3.7% INTEREST IN SXSW: Executive1.3% Industry92% CCO1% Fan Senior VP 8% Twitter: 387,000 Followers Facebook: 396,977 Fans Google+: 531,221 Followers YouTube: 72,608 Subscribers; 75,042,913 Views SXSW INTERACTIVE ATTENDEES IN EXECUTIVE POSITIONS: FILM: Advertising/Marketing Film Industry Agent Web Development/Management Software Development Production Non-Profit Digital Agency Consultant Artist/Filmmaker SOCIAL CONNECTIONS 6% .08% CFO.06% • SXSW Job Market Exhibit Spaces: 53; Attendance over 2 days (approx.): 4,000 • SXSW Gaming Expo Exhibit Spaces: 193; Attendance over 3 days (approx.): 45,500 • Music Gear Expo Exhibit Spaces: 70; Combined attendance with Flatstock over 3 days (approx.): 43,000 • SXSW Create Exhibit Spaces: 65; Attendance (approx.): 20,000 SXSW 2015 EXHIBITS THURSDAY March 12 FRIDAY March 13 SATURDAY March 14 SUNDAY March 15 MONDAY March 16 SXSW JOB MARKET | SXSW GAMING EXPO | SXSW CREATE SXSW TRADE SHOW | MUSIC GEAR EXPO | FLATSTOCK TUESDAY March 17 WEDNESDAY March 18 THURSDAY March 19 FRIDAY March 20 SATURDAY March 21 SXSW JOB MARKET SXSW GAMING EXPO SXSW CREATE SXSW INTERACTIVE FESTIVAL SXSW FILM CONFERENCE & FESTIVAL SXSW TRADE SHOW SXSW MUSIC CONFERENCE & FESTIVAL SXSW MUSIC GEAR EXPO FLATSTOCK Funny or Die at the Next Stage in the 2014 SXSW Trade Show SUNDAY March 22 MARCH 15-18, 2015 | AUSTIN CONVENTION CENTER SXSW TRADE SHOW 2014 SXSW Trade Show WHO SHOULD EXHIBIT? The Exhibition for Creative Industries A hub for convergence, the SXSW Trade Show brings together the best innovative new companies and established industry leaders from the Music, Film and Interactive fields. The four-day show encourages targeted connections and new discoveries through niche exhibit categories - including the Come & Capture Film Factory, Startup Corner and the International Pavilion, along with original convergence programming on the Next Stage. International Arts Export Offices Software/Web Developers and Tools together to figure out the future… It’s a forward-thinking event.” — Wired.com, March 18, 2013 Online Services and Entertainment Media Outlets Marketing/Promotions/PR Industry Events/Conventions Education Institutions/ Universities Equipment/Hardware Manufacturing/Merchandising “South by Southwest broadly is about bringing people from a wide array of business and creative disciplines Distribution Film Commissions Film Services/Gear Publishers Industry-Related Non-Profits Talent Agencies MARCH 15-18, 2015 | AUSTIN CONVENTION CENTER SXSW TRADE SHOW EARLY BIRD MARKETING DEADLINES: Save 20% by September 12, 2014 Save 10% by November 21, 2014 sxsw.com/marketing WHAT OUR REGISTRANTS ARE SAYING: “A Perfect 10! That’s how Tyler4Tech describes our experience as first time exhibitors at SXSW 2014! Everything from booth positioning, to attentive exhibit hall services, to quality show floor traffic to the amazing personal service from our SXSW rep, resulted in an extremely successful show for us, well beyond our expectations.” – Michael Weiss, Tyler4Tech Organizer, President & CEO, PersonalWeb “The SXSW trade show delivers a great cross section of our user base from musicians, filmmakers, videographers, bloggers, podcasters and music lovers. It gives us a great platform to reconnect and interact with current users and plant the seed with new customers.” – Gary Boss, Marketing Director, Audio-Technica 2014 SXSW Trade Show Exhibitor Benefits • One SXSW Platinum Registration • One basic table and two chairs • Access to reserved block of hotel rooms for Exhibitors only • Discount on additional registrations (limited numbers) • Exhibitor Passes for non-credentialed stand staff (2 per 10x10 unit) • Hotel Booking Services for stand staff • Company Profile on SXSW.com • Listings in SXSW Program Guides and February SXSWorld Magazine • Opportunities for enhanced listings and Block Party participation (additional costs) Stand Size Pipe & Drape Hard Wall w/Corner 10x10 Single $3398 $4248 $4909 20x10 Double $5380 $6797 $7552 30x10 Triple $7080 $8779 $9912 20x20 Endcap --- $14750 --- 20x30 Endcap --- $21240 --- 20x40 Endcap --- $28320 --- 20x30 Island --- $29205 --- 20x40 Island --- $38350 --- 20x50 Island --- $47200 --- “It was my first time at SXSW and it was amazing! It’s completely different from other digital events: great speakers, a lot of creativity and a good environment. It is the best way to catch up on the latest trends and I can’t wait to come back next year!” – Joaquín Martinez, Commercial Director, Digital Bond (www.digitalbond.cl) We showed up in Austin to showcase Nutshell, get inspired, meet people and have a really fun time. SXSW Interactive delivered on everything! – Guy Suter, CEO Nutshell MARCH 13-14, 2015 | NEW LOCATION: JW MARRIOTT HOTEL SXSW JOB MARKET EARLY BIRD MARKETING DEADLINES: Save 20% by September 12, 2014 Save 10% by November 21, 2014 sxsw.com/marketing SAMPLE OF EMPLOYERS: AT&T Target uShip Multiview RetailMeNot T3 Isis Mobile Commerce Deloitte Consulting Yodle Globant SmugMug Havas Worldwide HootSuite CA Technologies Gannett 3M Publicis Groupe State Farm Pure Michigan Hulu Team One CLEAResult National GeospatialIntelligence Agency IBM USAA Comcast BREAKDOWN OF CANDIDATES’ AREAS OF EXPERTISE: Sales7% Customer/Tech Support 6% Marketing/Advertising12% Social Media 11% Design8% UX/UI9% Web Development 12% System Admin 3% SXSW attracts some of the world’s most talented tech and creative Stand Size professionals, and the Job Market allows exploration of new employ- Single 10x10 $2800 ment opportunities. A meeting spot for innovative thinkers and equal- Double 20x10 $4480 ly innovative companies, the Job Market enables these professionals Triple 30x10 $5880 to match their skills with 21st century, cutting-edge employers. List Software Development 12% Legal1% Management8% Graphics7% Animation2% Photography/Videography/Editing4% 2014 STATS: 90% of employers would exhibit again 90% of candidates had a bachelor’s degree or greater 75% of candidates had 3 years or more experience in their field 26% of candidates had 13+ years experience in their field MARCH 13-15, 2015 | PALMER EVENTS CENTER SXSW GAMING EXPO EARLY BIRD MARKETING DEADLINES: Save 20% by September 12, 2014 Save 10% by November 21, 2014 sxsw.com/marketing GAMING EXPO FEATURES Geek Stage eSports Tournament Stage Indie Corner Magic & TableTop Cosplay Tournament Daily Happy Hours 2014 SXSW Gaming Expo WHO SHOULD EXHIBIT? Drawing developers, manufacturers and fans from all areas of the gaming community, the Gaming Expo is the epicenter for geek culture at SXSW. In 2015, SXSW Gaming will feature a number of new parties, networking events and marketing opportunities along with the much loved exhibition, stages, panels and competitions. Video Game Publishers Video Game Developers Video Game Studios Comic Book Publishers Comic Book Artists Exhibitor Benefits Anime Distributors • One SXSW Gold Registration Stand Size • Discount on additional registrations (limited quantities) Toy Makers Pipe & Drape Hard Wall Single 10x10 $1800 $2250 Animated Programs • Exhibitor passes for non-credentialed stand staff (2 per unit) Double 20x10 $2700 $3375 SciFi Content • Hotel booking services for stand staff Triple 30x10 $3600 $4500 Sm Endcap 20x10 --- $4950 Lg Endcap 20x20 --- $7200 Island 20x20 --- $10800 • Company profile on SXSW.com • Listings in SXSW Gaming Guides & February SXSWorld Magazine • Stands outfitted with chairs, table and carpet Additional sizes may be negotiated TableTop Publishers & Designers Video Game Accessory Manufacturers Hardware Manufacturers Industry Services Industry Schools MARCH 13-15, 2015 | PALMER EVENTS CENTER Save 20% by September 12, 2014 Save 10% by November 21, 2014 SXSW GAMING EXPO Custom Opportunities Want to make a unique mark at SXSW Gaming? There are plenty of outside-the-box ways to showcase your brand in 2015, from hosting a happy hour or party to event sponsorships and custom activations. WHAT OUR CLIENTS ARE SAYING: “SXSW Gaming has been growing steadily the last few years and each time we participate we see a bigger impact on our community reach and industry 2014 SXSW Gaming Tournament Stage connections” – Shelley Smith, Minicore Studios SXSW Gaming Guide Advertising The SXSW Gaming Guide is the definitive resource for all things “The SXSW Gaming Awards were a blast to attend. It felt so fantastic to be recognized for the Gaming Guide Ad Rates (color only) Gaming at SXSW 2015. Distributed to all expo attendees, advertis- 1/2 Page $1860 Inside Front Cover $4690 ing in this handy print tool allows you to reach the thousands of Full Page $2765 Inside Back Cover $4015 Outside Back Cover $5245 manufacturers, business leaders and fans at the event, while aligning your brand with SXSW Gaming’s world renowned programming. hard work done by myself and more importantly, my co-wokers and other developers. Regardless of who is a winner, this kind of experience is an excellent capstone to a wonderful conference.” – Jamie Roboz, Phantom Compass (Distribution: 62,000 copies printed in 2014) “The gaming expo felt busy and crowded. The diversity in exhibitors and friendliness of volunteers made the event feel very welcoming and heightened the experience for attendees.” –JP Vaughan, Rocket Rainbow Studios “The entire team were rock stars! We have been to events all over the continent and SXSW Gaming was one of the best run and most enjoyable events we have attended!” – Randell Shelton, The 2014 SXSW Gaming Expo 2014 SXSW Gaming Cosplay Competition Plaid Jackets MARCH 13-15, 2015 | LONG CENTER SXSW CREATE EARLY BIRD MARKETING DEADLINES: Save 20% by September 12, 2014 Save 10% by November 21, 2014 sxsw.com/marketing Doing creative and revolutionary things with new technologies embodies the spirit of the SXSW Interactive Festival, and nowhere is this more evident than the diverse mix of activities at SXSW Create. From 3D printing to drones to biohacking and much more, this community event showcases the disruptive solutions that are shaping our future. In 2014, over 20,000 people took part in SXSW Create and enjoyed over Stand Size 35 inspiring exhibitions including: Epilog Laser, Flexbot, Inventables, Make, 10x10 Sparkfun Electronics, and Texas Instruments. 20x10 $5000 Become an exhibitor to showcase your ideas, tools and designs alongside 20x30 $10000 other leaders in the maker community. 30x30 $15000 List $2500 MARCH 19-21, 2015 | AUSTIN CONVENTION CENTER MUSIC GEAR EXPO WHO SHOULD EXHIBIT? Exhibit | Sell | Promote The Music Gear Expo celebrates six years in 2015 with a host of new offerings. Special activations include: the Stompbox – an array of guitar effects pedals; the Shred Shed – where guitarists can crank it up in a soundproof space; the Modular Synthesizer Space – featuring the best modular synthesizers on the market; the Gear Expo Classroom; Maker Zone; App Annex; plus the Gear Lounge, Gear Expo Store and Flatstock Stage. Open to all registrants, showcasing artists and Guest Pass holders, the Expo has become the key destination for musicians, buyers, gear and tech aficionados at SXSW. It is located adjacent to the popular Flatstock poster show on Level 1 of the Austin Convention Center. Music Instrument Manufacturers Music Accessories Manufacturers Pro Audio Tour Specialty Companies STAND SIZE Pipe & Drape Hard Wall w/Corner 10x10 Single $1900 $2100 $2300 Music Creation Apps Music Studios 20x10 Double $3040 $3344 $3680 DJ Gear Music Schools 30x10 Triple $3648 $4014 $4440 20x10 Endcap --- $4200 --- 20x20 Endcap --- $7600 --- 20x20 Island --- $8000 --- APP ANNEX Single Space $1000 WHAT OUR CLIENTS ARE SAYING: “For us, being a first time Gear Expo Exhibitor, SXSW was everything we expected and more. Unlike the traditional music industry trade show, SXSW puts you face to face with working musicians, giving them Exhibitor Benefits the chance to learn about our gear first hand. Meet- • One SXSW Music Registration they knew the brand and product walked away with • Discount on additional registrations a whole new perspective, becoming new fans… new • Exhibitor passes for non-credentialed stand staff customers!” — Gregg Gronowski, Hammond ing artists, and factory personnel. Many who thought (2 per unit) • Hotel booking services for stand staff “The Gear Expo attendees are a great mix of pro- • Company profile on sxsw.com fessional touring musicians, production profession- • Listing in SXSW Music Program Guide and February als, producers and hobbyist musicians. It’s a really issue of SXSWorld • Opportunity to sell on site at the the Expo Store or your stand • Opportunity to curate slots on Flatstock Stage • Opportunity to showcase your product good tradeshow for meeting such a diverse group of existing and potential customers.” — Brad Zell, QSC Audio Products “It is a show that is constantly evolving and is one of our favorite events.” — David Kaye, Taylor Guitars SXsports Rooted in one of the most influential cultural events in the world, SXsports offers the sports industry sin- MARCH 13-15, 2015 THE FOUR SEASONS gular access to creative leaders, early adopters and die-hard fans from the forward-thinking convergence areas of their respective worlds. SXsports explores cultural impact and the human experience, tackles the future of sport, and embraces entertainment and innovation. We champion a broader perspective on the world of sports through the SXSW lens. “Adding sports to the SXSW mix is smart business. The event will include parties, lounges, advertising, and more. We’re happy to work with you to best show- While the music industry continues to reel from the case your brand and create a memorable, unique experience for registrants. upending of its business model, with the product it once sold at a premium freely available, sports remain a product consumers pay to access and for which broadcast media pays for the right to air. Sports companies make attractive sponsors for the festival, and sports stars provide a draw for attendees.” — Sports On Earth JON SHAPLEY SXsports Lounge SXsports Overtime Party SXsports Slam DunkExhibition USMNT Head Coach Jurgen Klinsmann SXSW COMEDY “South By Southwest festival is a haven for music, technology and film, but it’s also quickly becoming one of the best places to see, hear and learn about comedy.” – Huffington Post (L toR)Tim Meadows, Shannon O’Neil, Adam Pally, Jon Gabrus and Matt Besser Fred Armisen and Carrie Brownstein of Porlandia Music, Film and Interactive cultures intersect at SXSW Comedy. From standup to sketches and improv to podcasts and panels, SXSW Comedy features a diverse, captivating and sometimes controversial range of programming. Pushing the envelope since 2008, highlights from previous years include: Bill Cosby, Aisha Tyler, Fred Armisen, Hannibal Buress, Tim Heidecker, Sarah Silverman, Reggie Watts and many, many more. Every year the event continues to grow and is set to include a variety of targeted marketing opportunities in 2015, including parties, lounges, advertising and beyond. Comics Lounge Happy Hour Party Mindy Kaling, creator and star of The Mindy Project SXSW INTERNATIONAL The World Comes to Austin! SXSW is a global center for the creative industries, connecting thousands of business leaders, artists, filmmakers and startups from around the world. Marketing at SXSW is a great way for companies to make invaluable international links and for government organizations to showcase the best their countries have to offer. The Trade Show The SXSW 2014 trade show hosted a wide variety of delegations from 18 countries across the globe, including the UK, Japan, France, Australia, Brazil, Spain, The Netherlands and more. Exhibiting at SXSW provides international companies with unparalleled networking opportunities and industry exposure on a global stage. Platinum Connection A bespoke international B2B networking service, the Platinum Connection program matches companies from Brazil, the UK, and more with expertly selected US organizations to facilitate one-on-one meetings between business leaders. 2014 INTERNATIONAL HIGHLIGHTS: Number of international attendees by conference: MUSIC - 3122 | FILM - 2120 | INTERACTIVE - 5183 Number of International Stands in at the Trade Show: 48 Number of International Films in the SXSW Film Festival: 34 features, 32 shorts Number of International Artists at SXSW Music: 553 SXAméricas is a series of events geared towards connecting U.S. Latino and Latin American technology, music, and film industry thought leaders across the creative industries. Serving as a launch pad to network, share innovative ideas and create new partnerships, SXAméricas features Latino-focused convergence programming and mixers along with a variety of creative marketing opportunities. WHAT OUR PARTICIPANTS ARE SAYING: “Well selected, well organised and well executed, the UKTI SXSW Platinum Connection could have been the most valuable business experience for my company at SXSW 2014.” – Oisin Lunny, OpenMarket “For a small company doing an innovative thing and not the budget to hire a stand, the Platinum Connection gives you a) a cost saving and the ability to have a space to have a meeting and b) the credibility of the UK and SXSW in vetting you to potential customers.” – Julian McCrea, Portal Entertainment “Since we had a dedicated panel session for our business as part of SXSW Interactive, we were keen to leverage off this to secure meetings and new business in the US market. The Platinum Connection gave us the perfect opportunity and space in which to do this, with the added kudos of support from UKTI and SXSW and the introductions that this afforded.” – Jason Jones-Hall, Five10Twelve SXSW ADVERTISING PRINT ADVERTISING DISCOUNTS: Save 20% by September 12, 2014 Save 10% by November 21, 2014 sxsw.com/marketing SXSWorld Magazines An insider’s discussion of trends, discoveries and breaking news in the entertainment and tech industries, SXSWorld is mailed to every SXSW registrant and available online via sxsw.com/sxsworld. March issues are distributed onsite at the event. Published five times per year: • November • February • March (SXSW #1) • March (SXSW #2) • May SXSW Program Guides SXSW Music, Film and Interactive program guides are the ultimate resource for the 2015 conferences. With session details, screening times and editorial pieces on the event, they provide insight into many Social Media Package facets of SXSW and function as both an onsite directory a lasting souvenir. Available in both print Harness SXSW’s global web following to pro- and digital formats, advertising in a conference mote your official SXSW event. By purchasing a social media package you will receive program guide allows you to reach the full range of one blog on sxsw.com, plus a linked mention SXSW registrants in the conference of your choice. on SXSW’s twitter and facebook pages. Distribution: $5,000 per blog package Music 15,000-17,000 Film 15,000-17,000 Interactive 25,000-27,000 SXSWorld Ad Rates (color only) 1/2 Page Standalone Magazine Ad 2x 10% off 3x 20% off 4x 30% off 5x 40% off $3472 $ 3124 $ 2778 $ 2430 $ 2084 FILM INTERACTIVE MUSIC Program Guide Ad Rates B&W Color B&W Color B&W Color 1/2 Page $1870 $2762 $2684 $3966 $2080 $3602 Full Page $2974 $4638 $4224 $6592 $3670 $5818 --- $7230 --- $11210 --- $10880 Full Page $ 5580 $4444 $ 4464 $ 3906 $ 3348 Two Page Spread $ 10458 $8329 $ 8366 $ 7320 $ 6274 Inside Front Cover $ 6696 $5333 $ 5356 $ 4688 $4018 Inside Back Cover $ 6458 $5143 $ 5166 $ 4520 $3874 Inside Front Cover $6430 $9544 $9112 $4162 Inside Back Cover $5682 $8434 $8434 Outside Back Cover $7196 $10334 $9646 Outside Back Cover $ 6936 $5524 $ 5548 $ 4856 Ad discount per ad for additional runs Two Page Spread CREATIVE MARKETING AT SXSW Austin Convention Center Film Lounge Pedicabs SouthBites Premier Marketing Opportunities SXcycles with Austin B-cycle Infuse your 2015 marketing plans with a creative twist. From hosting one of our exclusive social events, or your own activation to SXSW mobile integration and more, there are endless unique ways to connect with SXSW registrants. Contact us today to learn more. • Mobile branding opportunities - Pedicabs, Shuttles, SXcycles • Events such as parties, cocktail receptions, private dinners, and awards shows • Relaxation and networking hubs like Filmmaker, Speaker, and Registrant lounges • Stage sponsorships for Comedy, Music, and Gaming • Unique-to-SXSW activations like SouthBites, the Social Good Hub, the Eco Light Garden • Digital integration through Mobile Application, SXSWfm, and SXswag • Ubiquitous branding opportunities like lanyards, volunteer shirts and the famed Big Bags, a SXSW staple • Activations specific to newly-added, trending programming such as style and food topics Film Festival Shuttle SXSW Day Stages SXSW SUPER & MAJOR SPONSORSHIPS Align your brand with SXSW SXSW Super and Major Sponsorships deliver the greatest marketing impact possible, aligning brands with SXSW leading up to, during and after the events. SXSW works closely with sponsors to: • Reach target demographics • Hone activation approaches • Amplify sponsor initiatives • Integrate sponsor products and offerings Pennzoil Presents Mario Karting Reimagined • Achieve marketing objectives • Garner the attention of thousands of influential industry and press figures • Influence tens of thousands of general consumers • Align with SXSW in international marketing campaigns SXSW’s sponsorship team offers valuable support and guidance throughout the SXSW season. Contact us for more information on developing a custom program to fit your brand’s needs. Doritos #BoldStage #SXSUBWAY Square Catch a Chevy Program Pandora Discovery Den ATTEND SXSW Hotels SXSW offers a variety of Confirm Early for Best Rates & Hotel Selection! great housing options for every taste and budget. Confirm your marketing presence now to get the best rates and selection on all of Austin’s fine hotels! sxsw.com/housing “It’s a fact: in 2014 there is still nothing to compare with the annual South By South West sensory bombardment of interactive, film and music festivals.” — Sunday Herald (Scotland), March 16, 2014 SXSW Outdoor Stage at Butler Park TYE TRUITT Register to Attend: sxsw.com/attend Register now to save big on badges and hotels! REGISTRATION DEADLINES Badge Selection September 12 October 24 November 21 January 16 February 13 Walkup Rate Platinum $1345 $1425 $1495 $1575 $1645 $1745 Become a sales client Gold $1025 $1125 $1225 $1295 $1395 $1495 and receive discounts on Music $650 $695 $725 $750 $795 $895 additional registrations! Film $525 $550 $575 $625 $650 $695 Interactive $825 $925 $1025 $1095 $1195 $1295 (registration fees are non-refundable) Transportation Platinum = Music + Film + Interactive | Gold = Film + Interactive Getting around at SXSW can be tricky, but don’t worry – we’ve got you covered! With hotel shuttles, conference venue shuttles, pedicabs and the SXcycles bike share program there are plenty of ways to get around. Ask about marketing opportunities for transportation! sxsw.com/attend/getting_around/overview ETHAN HAMM MARKETING CONTACTS GENERAL INQUIRIES [email protected] PHONE & FAX ph 512/467-7979 | fax 512/467-2254 SXSW US HEADQUARTERS P.O. Box 685289 Austin TX 78768 512/467–7979 SXSW US & CANADA SALES SXSW MUSIC Luann Williams | [email protected] SXSW FILM, COMEDY, SXSports Sara Barney | [email protected] SXSW INTERACTIVE, COMEDY, SXSports Katie King | [email protected] SXSW GAMING Justin Burnham | [email protected] SXSWedu, SXSW JOB MARKET Val Link | [email protected] SXSW ECO Morgan Catalina | [email protected] SXSW V2V Katie King | [email protected] SXSW CALENDAR Oct 6–8, 2014 March 9–12, 2015 March 13–17, 2015 March 13–21, 2015 March 17–22, 2015 July 12-15, 2015 SXSW MAJOR & SUPER SPONSORSHIPS Scott McNearney | [email protected] SXSW INTERNATIONAL SALES SXSW Europe MUSIC & International Development UK & Ireland FILM & INTERACTIVE Mirko Whitfield | [email protected] UK & Ireland MUSIC + SXSW ECO European Manager Una Johnston | [email protected] SXSW Brazil Tracy Mann | [email protected] SXSW Australia & New Zealand Phil Tripp | [email protected] SXSW Japan Hiroshi Asada | [email protected] DAMON WEBSTER SXSW Eco SXSWedu SXSW Interactive SXSW Film SXSW Music SXSW V2V (Las Vegas)
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