SXSW 2015 MARKETING
®
“… SXSW turned Austin into a cultural mecca.” – Mashable, March 5, 2014
EARLY BIRD MARKETING DEADLINES:
Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
OVERVIEW OF SXSW EVENTS
2014 Interactive Keynote Neil deGrasse Tyson
AMANDA STRONZA
An incubator for cutting-edge
technologies and digital creativity, SXSW Interactive features five days of compelling presentations
and panels from the brightest minds in emerging
technology, scores of exciting networking events
and an unbeatable lineup of special programs
showcasing the best new websites, video games
and startup ideas the community has to offer.
SXSW Interactive has become the place to preview the technology of tomorrow.
sxsw.com/interactive
2014 Film Keynote, Lena Dunham
MICHAEL BUCKNER / GETTY IMAGES
The SXSW Film Conference &
Festival champions the vitality, innovation and opportunity that drive entertainment and media, and
tackles the evolution of all aspects of “film” today,
down to its very definition. Every March, creatives
of all stripes gather in Austin to witness, inspire,
and share the visions that will galvanize the filmmakers and ideas of the future.
sxsw.com/film
2014 Music Keynote Lady Gaga
MICHAEL BUCKNER / GETTY IMAGES
Now in it’s 29th year, the SXSW
Music Conference and Festival is the premier global
stage for musicians and cultural leaders to showcase their latest works. Featuring programming
from industry notables, artist-focused workshops
and world-class exhibitions, the Austin Convention
Center transforms into the epicenter for the music
business. At night, SXSW Music brings downtown
alive with over 100 stages and more than 2,200
artists from around the world.
sxsw.com/music
SXSW FAMILY OF EVENTS
2014 SXSW V2V Keynote Ari Horie
2014 SXSWedu Keynote Rod Paige
JULY 12-15, 2015 | LAS VEGAS, NV
2013 SXSW Eco Keynote Adam Werbach
MARCH 9-12, 2015 | AUSTIN, TX
OCTOBER 6-8, 2014 | AUSTIN, TX
SXSW V2V is an extension and re-imagining of the
Education’s most energetic and innovative leaders from
SXSW Eco attracts a global community to explore, en-
legendary SXSW experience with an emphasis on the
all backgrounds of the learning landscape including
gage and co-create solutions for a sustainable world.
creative spark that drives entrepreneurial innovation.
teachers, administrators, university professors, business
A uniquely inclusive platform for professionals, SXSW
This four day event brings the startup and venture
and policy leaders converge each March at the SXSWe-
Eco examines the critical challenges of our times
capital communities together with the creative indus-
du Conference & Festival. The four-day event is a plat-
through a kaleidoscopic lens of design innovation,
tries that have helped to make SXSW so special.
form for the growing SXSWedu community to connect,
policy tipping points, technological breakthroughs,
sxswv2v.com
collaborate, create and change how we teach and learn.
conservation practice, entrepreneurial spirit and a cul-
sxswedu.com
ture of creativity to transform inspiration into action.
sxsweco.com
SXSW DEMOGRAPHICS
PRESS & MEDIA ATTENDANCE
Music (approx.): 3,000
Film (approx.): 2,000
Interactive (approx.): 3,000
TOP 10 BUSINESSES
AT SXSW 2014
AGES:
MUSIC:
21-246%
Under $25k
Advertising/Marketing
Agent
Artist/Musician
Management
Label - Indie
Event/Convention
Digital Agency
Corporation
Legal/Performing Rights
Publishing
25-3443%
$25-49k11%
35-4432%
$50-74k15%
45-5413%
$75-99k13%
54-644%
$100-$149k22%
65+1%
$150+
JOB FUNCTION:
Sales/Marketing17%
PURCHASING
POWER:
Creative Development 22%
Up to 1k
Business Development 7%
$1k-$9,99919%
Management22%
$10-$49,99915%
Interactive Conference Participants: 32,798 (from 82
countries)
Interactive Conference Sessions: 1,100
Interactive Conference Speakers: 2,377
Communications10%
$50-$99,9994%
SXSW FILM
Other 100k+33%
Film Conference Participants: 18,747 (from 66 countries)
Films Screened: 133 Features; 114 Curated Shorts
Film Festival World Premieres: 89; North American
Premieres: 11; US Premieres: 8
Film Festival Attendance: 72,035
INTERACTIVE:
Advertising/Marketing
Agent
Web Development/Management
Software Development
Electronic & Social Media
Corporation
Non-Profit
Financer/Venture Capitalist
Consultant
Digital Agency
Under 21
COMBINED
HOUSEHOLD INCOME:
1%
22%
GENDER:
41%
33%
59%
29%
SXSW MUSIC
Festival Showcasing Acts: 2,371; (553 International acts
from 57 countries)
Festival Stages: 111
Music Conference Participants Including Registrants
and Artist Wristbands: 27,991 (from 82 countries)
CEO/Director23.2%
SXSW EXHIBITS
VP4.7%
• SXSW Trade Show Exhibit Spaces: 568; Attendance
over 4 days (approx.): 65,000
Chief/Chairman3.7%
INTEREST IN SXSW:
Executive1.3%
Industry92%
CCO1%
Fan
Senior VP
8%
Twitter: 387,000 Followers
Facebook: 396,977 Fans
Google+: 531,221 Followers
YouTube: 72,608 Subscribers; 75,042,913 Views
SXSW INTERACTIVE
ATTENDEES IN
EXECUTIVE POSITIONS:
FILM:
Advertising/Marketing
Film Industry
Agent
Web Development/Management
Software Development
Production
Non-Profit
Digital Agency
Consultant
Artist/Filmmaker
SOCIAL CONNECTIONS
6%
.08%
CFO.06%
• SXSW Job Market Exhibit Spaces: 53; Attendance over
2 days (approx.): 4,000
• SXSW Gaming Expo Exhibit Spaces: 193; Attendance
over 3 days (approx.): 45,500
• Music Gear Expo Exhibit Spaces: 70; Combined attendance with Flatstock over 3 days (approx.): 43,000
• SXSW Create Exhibit Spaces: 65; Attendance (approx.):
20,000
SXSW 2015 EXHIBITS
THURSDAY
March 12
FRIDAY
March 13
SATURDAY
March 14
SUNDAY
March 15
MONDAY
March 16
SXSW JOB MARKET | SXSW GAMING EXPO | SXSW CREATE
SXSW TRADE SHOW | MUSIC GEAR EXPO | FLATSTOCK
TUESDAY
March 17
WEDNESDAY
March 18
THURSDAY
March 19
FRIDAY
March 20
SATURDAY
March 21
SXSW JOB MARKET
SXSW GAMING EXPO
SXSW CREATE
SXSW INTERACTIVE FESTIVAL
SXSW FILM CONFERENCE & FESTIVAL
SXSW TRADE SHOW
SXSW MUSIC CONFERENCE & FESTIVAL
SXSW MUSIC GEAR EXPO
FLATSTOCK
Funny or Die at the Next Stage
in the 2014 SXSW Trade Show
SUNDAY
March 22
MARCH 15-18, 2015 | AUSTIN CONVENTION CENTER
SXSW TRADE SHOW
2014 SXSW Trade Show
WHO SHOULD EXHIBIT?
The Exhibition for Creative Industries
A hub for convergence, the SXSW Trade Show brings together the best innovative new companies and
established industry leaders from the Music, Film and Interactive fields.
The four-day show encourages targeted connections and new discoveries through niche exhibit categories - including the Come & Capture Film Factory, Startup Corner and the International Pavilion, along
with original convergence programming on the Next Stage.
International Arts Export
Offices
Software/Web Developers
and Tools
together to figure out the future… It’s a forward-thinking event.” — Wired.com, March 18, 2013
Online Services and
Entertainment
Media Outlets
Marketing/Promotions/PR
Industry Events/Conventions
Education Institutions/
Universities
Equipment/Hardware
Manufacturing/Merchandising
“South by Southwest broadly is about bringing people from a wide array of business and creative disciplines
Distribution
Film Commissions
Film Services/Gear
Publishers
Industry-Related Non-Profits
Talent Agencies
MARCH 15-18, 2015 | AUSTIN CONVENTION CENTER
SXSW TRADE SHOW
EARLY BIRD MARKETING DEADLINES:
Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
WHAT OUR REGISTRANTS ARE SAYING:
“A Perfect 10! That’s how Tyler4Tech describes
our experience as first time exhibitors at SXSW
2014! Everything from booth positioning, to
attentive exhibit hall services, to quality show floor
traffic to the amazing personal service from our
SXSW rep, resulted in an extremely successful
show for us, well beyond our expectations.”
– Michael Weiss, Tyler4Tech Organizer, President
& CEO, PersonalWeb
“The SXSW trade show delivers a great cross
section of our user base from musicians, filmmakers,
videographers, bloggers, podcasters and music
lovers. It gives us a great platform to reconnect
and interact with current users and plant the seed
with new customers.” – Gary Boss, Marketing
Director, Audio-Technica
2014 SXSW Trade Show
Exhibitor Benefits
• One SXSW Platinum Registration
• One basic table and two chairs
• Access to reserved block of hotel rooms for Exhibitors only
• Discount on additional registrations (limited numbers)
• Exhibitor Passes for non-credentialed stand staff
(2 per 10x10 unit)
• Hotel Booking Services for stand staff
• Company Profile on SXSW.com
• Listings in SXSW Program Guides and February SXSWorld
Magazine
• Opportunities for enhanced listings and Block Party
participation (additional costs)
Stand Size
Pipe & Drape
Hard Wall
w/Corner
10x10 Single
$3398
$4248
$4909
20x10 Double
$5380
$6797
$7552
30x10 Triple
$7080
$8779
$9912
20x20 Endcap
---
$14750
---
20x30 Endcap
---
$21240
---
20x40 Endcap
---
$28320
---
20x30 Island
---
$29205
---
20x40 Island
---
$38350
---
20x50 Island
---
$47200
---
“It was my first time at SXSW and it was amazing!
It’s completely different from other digital events:
great speakers, a lot of creativity and a good environment. It is the best way to catch up on the latest
trends and I can’t wait to come back next year!”
– Joaquín Martinez, Commercial Director, Digital
Bond (www.digitalbond.cl)
We showed up in Austin to showcase Nutshell, get
inspired, meet people and have a really fun time.
SXSW Interactive delivered on everything!
– Guy Suter, CEO Nutshell
MARCH 13-14, 2015 | NEW LOCATION: JW MARRIOTT HOTEL
SXSW JOB MARKET
EARLY BIRD MARKETING DEADLINES:
Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
SAMPLE OF EMPLOYERS:
AT&T
Target
uShip
Multiview
RetailMeNot
T3
Isis Mobile Commerce
Deloitte Consulting
Yodle
Globant
SmugMug
Havas Worldwide
HootSuite
CA Technologies
Gannett
3M
Publicis Groupe
State Farm
Pure Michigan
Hulu
Team One
CLEAResult
National GeospatialIntelligence Agency
IBM
USAA
Comcast
BREAKDOWN OF CANDIDATES’
AREAS OF EXPERTISE:
Sales7%
Customer/Tech Support 6%
Marketing/Advertising12%
Social Media
11%
Design8%
UX/UI9%
Web Development
12%
System Admin
3%
SXSW attracts some of the world’s most talented tech and creative
Stand Size
professionals, and the Job Market allows exploration of new employ-
Single 10x10
$2800
ment opportunities. A meeting spot for innovative thinkers and equal-
Double 20x10
$4480
ly innovative companies, the Job Market enables these professionals
Triple 30x10
$5880
to match their skills with 21st century, cutting-edge employers.
List
Software Development 12%
Legal1%
Management8%
Graphics7%
Animation2%
Photography/Videography/Editing4%
2014 STATS:
90% of employers would exhibit again
90% of candidates had a bachelor’s degree or greater
75% of candidates had 3 years or more experience in their field
26% of candidates had 13+ years experience in their field
MARCH 13-15, 2015 | PALMER EVENTS CENTER
SXSW GAMING EXPO
EARLY BIRD MARKETING DEADLINES:
Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
GAMING EXPO FEATURES
Geek Stage
eSports Tournament Stage
Indie Corner
Magic & TableTop
Cosplay Tournament
Daily Happy Hours
2014 SXSW Gaming Expo
WHO SHOULD EXHIBIT?
Drawing developers, manufacturers and fans from all areas of the gaming community, the Gaming Expo is the
epicenter for geek culture at SXSW. In 2015, SXSW Gaming will feature a number of new parties, networking
events and marketing opportunities along with the much loved exhibition, stages, panels and competitions.
Video Game Publishers
Video Game Developers
Video Game Studios
Comic Book Publishers
Comic Book Artists
Exhibitor Benefits
Anime Distributors
• One SXSW Gold Registration
Stand Size
• Discount on additional registrations (limited quantities)
Toy Makers
Pipe & Drape
Hard Wall
Single 10x10
$1800
$2250
Animated Programs
• Exhibitor passes for non-credentialed stand staff (2 per unit)
Double 20x10
$2700
$3375
SciFi Content
• Hotel booking services for stand staff
Triple 30x10
$3600
$4500
Sm Endcap 20x10
---
$4950
Lg Endcap 20x20
---
$7200
Island 20x20
---
$10800
• Company profile on SXSW.com
• Listings in SXSW Gaming Guides & February SXSWorld
Magazine
• Stands outfitted with chairs, table and carpet
Additional sizes may be negotiated
TableTop Publishers & Designers
Video Game Accessory Manufacturers
Hardware Manufacturers
Industry Services
Industry Schools
MARCH 13-15, 2015 | PALMER EVENTS CENTER
Save 20% by September 12, 2014
Save 10% by November 21, 2014
SXSW GAMING EXPO
Custom Opportunities
Want to make a unique mark at SXSW Gaming?
There are plenty of outside-the-box ways to
showcase your brand in 2015, from hosting a
happy hour or party to event sponsorships
and custom activations.
WHAT OUR CLIENTS ARE SAYING:
“SXSW Gaming has been growing steadily the last
few years and each time we participate we see a
bigger impact on our community reach and industry
2014 SXSW Gaming Tournament Stage
connections” – Shelley Smith, Minicore Studios
SXSW Gaming Guide Advertising
The SXSW Gaming Guide is the definitive resource for all things
“The SXSW Gaming Awards were a blast to attend. It felt so fantastic to be recognized for the
Gaming Guide Ad Rates (color only)
Gaming at SXSW 2015. Distributed to all expo attendees, advertis-
1/2 Page
$1860
Inside Front Cover
$4690
ing in this handy print tool allows you to reach the thousands of
Full Page
$2765
Inside Back Cover
$4015
Outside Back Cover
$5245
manufacturers, business leaders and fans at the event, while aligning your brand with SXSW Gaming’s world renowned programming.
hard work done by myself and more importantly,
my co-wokers and other developers. Regardless of
who is a winner, this kind of experience is an excellent capstone to a wonderful conference.” – Jamie
Roboz, Phantom Compass
(Distribution: 62,000 copies printed in 2014)
“The gaming expo felt busy and crowded. The
diversity in exhibitors and friendliness of volunteers
made the event feel very welcoming and heightened the experience for attendees.” –JP Vaughan,
Rocket Rainbow Studios
“The entire team were rock stars! We have been
to events all over the continent and SXSW Gaming was one of the best run and most enjoyable
events we have attended!” – Randell Shelton, The
2014 SXSW Gaming Expo
2014 SXSW Gaming Cosplay Competition
Plaid Jackets
MARCH 13-15, 2015 | LONG CENTER
SXSW CREATE
EARLY BIRD MARKETING DEADLINES:
Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
Doing creative and revolutionary things with new technologies embodies the spirit of the SXSW Interactive
Festival, and nowhere is this more evident than the diverse mix of activities at SXSW Create. From 3D printing to drones to biohacking and much more, this community event showcases the disruptive solutions that
are shaping our future.
In 2014, over 20,000 people took part in SXSW Create and enjoyed over
Stand Size
35 inspiring exhibitions including: Epilog Laser, Flexbot, Inventables, Make,
10x10
Sparkfun Electronics, and Texas Instruments.
20x10
$5000
Become an exhibitor to showcase your ideas, tools and designs alongside
20x30
$10000
other leaders in the maker community.
30x30
$15000
List
$2500
MARCH 19-21, 2015 | AUSTIN CONVENTION CENTER
MUSIC GEAR EXPO
WHO SHOULD EXHIBIT?
Exhibit | Sell | Promote
The Music Gear Expo celebrates six years in 2015
with a host of new offerings. Special activations
include: the Stompbox – an array of guitar effects
pedals; the Shred Shed – where guitarists can crank
it up in a soundproof space; the Modular Synthesizer
Space – featuring the best modular synthesizers on
the market; the Gear Expo Classroom; Maker Zone;
App Annex; plus the Gear Lounge, Gear Expo Store
and Flatstock Stage.
Open to all registrants, showcasing artists and Guest
Pass holders, the Expo has become the key destination for musicians, buyers, gear and tech aficionados
at SXSW. It is located adjacent to the popular Flatstock
poster show on Level 1 of the Austin Convention Center.
Music Instrument
Manufacturers
Music Accessories
Manufacturers
Pro Audio
Tour Specialty Companies
STAND SIZE
Pipe & Drape
Hard Wall
w/Corner
10x10 Single
$1900
$2100
$2300
Music Creation Apps
Music Studios
20x10 Double
$3040
$3344
$3680
DJ Gear
Music Schools
30x10 Triple
$3648
$4014
$4440
20x10 Endcap
---
$4200
---
20x20 Endcap
---
$7600
---
20x20 Island
---
$8000
---
APP ANNEX
Single Space
$1000
WHAT OUR CLIENTS ARE SAYING:
“For us, being a first time Gear Expo Exhibitor, SXSW
was everything we expected and more. Unlike the
traditional music industry trade show, SXSW puts
you face to face with working musicians, giving them
Exhibitor Benefits
the chance to learn about our gear first hand. Meet-
• One SXSW Music Registration
they knew the brand and product walked away with
• Discount on additional registrations
a whole new perspective, becoming new fans… new
• Exhibitor passes for non-credentialed stand staff
customers!” — Gregg Gronowski, Hammond
ing artists, and factory personnel. Many who thought
(2 per unit)
• Hotel booking services for stand staff
“The Gear Expo attendees are a great mix of pro-
• Company profile on sxsw.com
fessional touring musicians, production profession-
• Listing in SXSW Music Program Guide and February
als, producers and hobbyist musicians. It’s a really
issue of SXSWorld
• Opportunity to sell on site at the the Expo Store or
your stand
• Opportunity to curate slots on Flatstock Stage
• Opportunity to showcase your product
good tradeshow for meeting such a diverse group of
existing and potential customers.” — Brad Zell, QSC
Audio Products
“It is a show that is constantly evolving and is one of
our favorite events.” — David Kaye, Taylor Guitars
SXsports
Rooted in one of the most influential cultural events in the world, SXsports offers the sports industry sin-
MARCH 13-15, 2015
THE FOUR SEASONS
gular access to creative leaders, early adopters and die-hard fans from the forward-thinking convergence
areas of their respective worlds. SXsports explores cultural impact and the human experience, tackles the
future of sport, and embraces entertainment and innovation. We champion a broader perspective on the
world of sports through the SXSW lens.
“Adding sports to the SXSW mix is smart business.
The event will include parties, lounges, advertising, and more. We’re happy to work with you to best show-
While the music industry continues to reel from the
case your brand and create a memorable, unique experience for registrants.
upending of its business model, with the product
it once sold at a premium freely available, sports
remain a product consumers pay to access and
for which broadcast media pays for the right to air.
Sports companies make attractive sponsors for
the festival, and sports stars provide a draw for
attendees.” — Sports On Earth
JON SHAPLEY
SXsports Lounge
SXsports Overtime Party
SXsports Slam DunkExhibition
USMNT Head Coach Jurgen Klinsmann
SXSW COMEDY
“South By Southwest festival is a haven for music,
technology and film, but it’s also quickly becoming
one of the best places to see, hear and learn about
comedy.” – Huffington Post
(L toR)Tim Meadows, Shannon O’Neil,
Adam Pally, Jon Gabrus and Matt Besser
Fred Armisen and Carrie Brownstein of Porlandia
Music, Film and Interactive cultures intersect at SXSW Comedy.
From standup to sketches and improv to podcasts and panels, SXSW Comedy features a diverse, captivating and sometimes controversial range of programming. Pushing the envelope since 2008, highlights
from previous years include: Bill Cosby, Aisha Tyler, Fred Armisen, Hannibal Buress, Tim Heidecker, Sarah
Silverman, Reggie Watts and many, many more.
Every year the event continues to grow and is set to include a variety of targeted marketing opportunities
in 2015, including parties, lounges, advertising and beyond. Comics Lounge
Happy Hour Party
Mindy Kaling, creator and star of The Mindy Project
SXSW INTERNATIONAL
The World Comes to Austin!
SXSW is a global center for the creative industries, connecting thousands of business leaders, artists, filmmakers and startups from around the world. Marketing at SXSW is a great way for companies to make invaluable international links and for government organizations to showcase the best their countries have to offer.
The Trade Show
The SXSW 2014 trade show hosted a wide variety of delegations from 18
countries across the globe, including the UK, Japan, France, Australia,
Brazil, Spain, The Netherlands and more. Exhibiting at SXSW provides
international companies with unparalleled networking opportunities and
industry exposure on a global stage.
Platinum Connection
A bespoke international B2B networking service,
the Platinum Connection program matches companies from Brazil, the UK, and more with expertly
selected US organizations to facilitate one-on-one
meetings between business leaders.
2014 INTERNATIONAL HIGHLIGHTS:
Number of international attendees by conference:
MUSIC - 3122 | FILM - 2120 | INTERACTIVE - 5183
Number of International Stands in at the Trade Show: 48
Number of International Films in the SXSW Film Festival: 34 features, 32 shorts
Number of International Artists at SXSW Music: 553
SXAméricas is a series of events geared
towards connecting U.S. Latino and Latin
American technology, music, and film industry
thought leaders across the creative industries.
Serving as a launch pad to network, share
innovative ideas and create new partnerships,
SXAméricas features Latino-focused convergence programming and mixers along with a
variety of creative marketing opportunities.
WHAT OUR PARTICIPANTS ARE SAYING:
“Well selected, well organised and well executed, the
UKTI SXSW Platinum Connection could have been
the most valuable business experience for my company at SXSW 2014.” – Oisin Lunny, OpenMarket
“For a small company doing an innovative thing and
not the budget to hire a stand, the Platinum Connection gives you a) a cost saving and the ability to have
a space to have a meeting and b) the credibility of the
UK and SXSW in vetting you to potential customers.”
– Julian McCrea, Portal Entertainment
“Since we had a dedicated panel session for our business as part of SXSW Interactive, we were keen to leverage off this to secure meetings and new business
in the US market. The Platinum Connection gave us
the perfect opportunity and space in which to do this,
with the added kudos of support from UKTI and SXSW
and the introductions that this afforded.”
– Jason Jones-Hall, Five10Twelve
SXSW ADVERTISING
PRINT ADVERTISING DISCOUNTS:
Save 20% by September 12, 2014
Save 10% by November 21, 2014
sxsw.com/marketing
SXSWorld Magazines
An insider’s discussion of trends, discoveries and
breaking news in the entertainment and tech industries,
SXSWorld is mailed to every SXSW registrant and available online via sxsw.com/sxsworld. March issues are
distributed onsite at the event.
Published five
times per year:
• November
• February
• March (SXSW #1)
• March (SXSW #2)
• May
SXSW Program Guides
SXSW Music, Film and Interactive program guides
are the ultimate resource for the 2015 conferences.
With session details, screening times and editorial
pieces on the event, they provide insight into many
Social Media Package
facets of SXSW and function as both an onsite
directory a lasting souvenir. Available in both print
Harness SXSW’s global web following to pro-
and digital formats, advertising in a conference
mote your official SXSW event. By purchasing a social media package you will receive
program guide allows you to reach the full range of
one blog on sxsw.com, plus a linked mention
SXSW registrants in the conference of your choice.
on SXSW’s twitter and facebook pages.
Distribution: $5,000 per blog package
Music 15,000-17,000
Film 15,000-17,000
Interactive 25,000-27,000
SXSWorld
Ad Rates (color only)
1/2 Page
Standalone
Magazine Ad
2x
10% off
3x
20% off
4x
30% off
5x
40% off
$3472
$ 3124
$ 2778
$ 2430
$ 2084
FILM
INTERACTIVE
MUSIC
Program Guide
Ad Rates
B&W
Color
B&W
Color
B&W
Color
1/2 Page
$1870
$2762
$2684
$3966
$2080
$3602
Full Page
$2974
$4638
$4224
$6592
$3670
$5818
---
$7230
---
$11210
---
$10880
Full Page
$ 5580
$4444
$ 4464
$ 3906
$ 3348
Two Page Spread
$ 10458
$8329
$ 8366
$ 7320
$ 6274
Inside Front Cover
$ 6696
$5333
$ 5356
$ 4688
$4018
Inside Back Cover
$ 6458
$5143
$ 5166
$ 4520
$3874
Inside Front Cover
$6430
$9544
$9112
$4162
Inside Back Cover
$5682
$8434
$8434
Outside Back Cover
$7196
$10334
$9646
Outside Back Cover
$ 6936
$5524
$ 5548
$ 4856
Ad discount per ad for additional runs
Two Page Spread
CREATIVE MARKETING AT SXSW
Austin Convention Center Film Lounge
Pedicabs
SouthBites
Premier Marketing Opportunities
SXcycles with Austin B-cycle
Infuse your 2015 marketing plans with a creative twist. From hosting one of our exclusive social events,
or your own activation to SXSW mobile integration and more, there are endless unique ways to connect with SXSW registrants. Contact us today to learn more.
• Mobile branding opportunities - Pedicabs, Shuttles, SXcycles
• Events such as parties, cocktail receptions, private dinners, and awards shows
• Relaxation and networking hubs like Filmmaker, Speaker, and Registrant lounges
• Stage sponsorships for Comedy, Music, and Gaming
• Unique-to-SXSW activations like SouthBites, the Social Good Hub, the Eco Light Garden
• Digital integration through Mobile Application, SXSWfm, and SXswag
• Ubiquitous branding opportunities like lanyards, volunteer shirts and the famed Big Bags, a SXSW staple
• Activations specific to newly-added, trending programming such as style and food topics
Film Festival Shuttle
SXSW Day Stages
SXSW SUPER & MAJOR SPONSORSHIPS
Align your brand with SXSW
SXSW Super and Major Sponsorships deliver the greatest marketing impact possible, aligning brands
with SXSW leading up to, during and after the events. SXSW works closely with sponsors to:
• Reach target demographics
• Hone activation approaches
• Amplify sponsor initiatives
• Integrate sponsor products and offerings
Pennzoil Presents Mario Karting Reimagined
• Achieve marketing objectives
• Garner the attention of thousands of influential industry and press figures
• Influence tens of thousands of general consumers
• Align with SXSW in international marketing campaigns
SXSW’s sponsorship team offers valuable support and guidance throughout the SXSW season.
Contact us for more information on developing a custom program to fit your brand’s needs.
Doritos #BoldStage
#SXSUBWAY Square
Catch a Chevy Program
Pandora Discovery Den
ATTEND SXSW
Hotels
SXSW offers a variety of
Confirm
Early for Best
Rates & Hotel
Selection!
great housing options for
every taste and budget.
Confirm your marketing presence now to get the
best rates and selection on all of Austin’s fine
hotels! sxsw.com/housing
“It’s a fact: in 2014 there is still nothing to compare
with the annual South By South West sensory
bombardment of interactive, film and music festivals.”
— Sunday Herald (Scotland), March 16, 2014
SXSW Outdoor Stage at Butler Park
TYE TRUITT
Register to Attend: sxsw.com/attend
Register now to save big on
badges and hotels! REGISTRATION DEADLINES
Badge
Selection
September
12
October
24
November
21
January
16
February
13
Walkup
Rate
Platinum
$1345
$1425
$1495
$1575
$1645
$1745
Become a sales client
Gold
$1025
$1125
$1225
$1295
$1395
$1495
and receive discounts on
Music
$650
$695
$725
$750
$795
$895
additional registrations!
Film
$525
$550
$575
$625
$650
$695
Interactive
$825
$925
$1025
$1095
$1195
$1295
(registration fees are non-refundable)
Transportation
Platinum = Music + Film + Interactive | Gold = Film + Interactive
Getting around at SXSW can be tricky, but don’t worry – we’ve got you covered! With hotel shuttles,
conference venue shuttles, pedicabs and the SXcycles bike share program there are plenty of ways to
get around. Ask about marketing opportunities for transportation! sxsw.com/attend/getting_around/overview
ETHAN HAMM
MARKETING CONTACTS
GENERAL INQUIRIES [email protected]
PHONE & FAX ph 512/467-7979 | fax 512/467-2254
SXSW US HEADQUARTERS
P.O. Box 685289
Austin TX 78768
512/467–7979
SXSW US & CANADA SALES
SXSW MUSIC
Luann Williams | [email protected]
SXSW FILM, COMEDY, SXSports
Sara Barney | [email protected]
SXSW INTERACTIVE, COMEDY, SXSports
Katie King | [email protected]
SXSW GAMING
Justin Burnham | [email protected]
SXSWedu, SXSW JOB MARKET Val Link | [email protected]
SXSW ECO
Morgan Catalina | [email protected]
SXSW V2V
Katie King | [email protected]
SXSW CALENDAR
Oct 6–8, 2014 March 9–12, 2015
March 13–17, 2015
March 13–21, 2015
March 17–22, 2015
July 12-15, 2015
SXSW MAJOR &
SUPER SPONSORSHIPS
Scott McNearney | [email protected]
SXSW INTERNATIONAL SALES
SXSW Europe MUSIC & International Development
UK & Ireland FILM & INTERACTIVE
Mirko Whitfield | [email protected]
UK & Ireland MUSIC +
SXSW ECO European Manager
Una Johnston | [email protected]
SXSW Brazil
Tracy Mann | [email protected]
SXSW Australia & New Zealand
Phil Tripp | [email protected]
SXSW Japan
Hiroshi Asada | [email protected]
DAMON WEBSTER
SXSW Eco
SXSWedu
SXSW Interactive
SXSW Film
SXSW Music
SXSW V2V (Las Vegas)