1. art and entertainment
2. shows and events
3. festival

MUSIC + FILM + INTERACTIVE • AUSTIN, TX
ADVERTISING
OPPORTUNITIES
The way people consume information is changing
rapidly and as a hub for innovation, we understand
the importance of establishing a multi-platform
presence when it comes to advertising. From print
ads to giveaways to social media and more, there
are plenty of creative opportunities for advertising
to our attendees.
Program Guides
•
Pocket Guides
•
SXSWorld
•
Social Media Packages
SXSW.COM
DEMOGRAPHICS 2014
2014 REGISTRANTS
Music 25,119
Film 16,297
Interactive 30,621
Total SXSW.COM
72,037
AGES
INCOME
Under 21
(1%)
21–24
(6%)
25–34(43%)
35–44(32%)
45–54(13%)
55–64
(4%)
65+
(1%)
Under $25K
(6%)
$25–49K(11%)
$50–74K(15%)
$75–99K(13%)
$100–149K(22%)
$150+K(33%)
PURCHASING
POWER
None
(15%)
Under $1K (14%)
$1–9,999K (19%)
$10–49,999K (15%)
$50–99,999K (4%)
$100+K
(33%)
JOB FUNCTION
Sales/Marketing(17%)
Creative development (22%)
Business Development
(7%)
Management(22%)
Communications(10%)
Other(22%)
Everything subject to change
Program Guides
SXSW Music, Film and Interactive program guides are the
ultimate resource for the 2015 conferences. With session
details, listings and editorial pieces on the event, they
provide insight into many facets of SXSW — from speakers, bands and films to conference tips and highlights —
and function as a lasting registrant souvenir. Available in
both print and digital formats, advertising in a conference
program guide allows you to reach the full range of SXSW
registrants in the conference of your choice.
Program Guide
Ad Rates
FILM
INTERACTIVE
MUSIC
B&W
Color
B&W
Color
B&W
Color
1/2 Page
$1870
$2762
$2684
$3966
$2080
$3602
Full Page
$2974
$4638
$4224
$6592
$3670
$5818
---
$7230
---
$11210
---
$10880
Two Page Spread
Inside Front Cover
$6430
$9544
$9112
Inside Back Cover
$5682
$8434
$8434
Outside Back Cover
$7196
$10334
$9646
2014 DISTRIBUTION:

Film: 15-17k

Interactive: 25-27k

Music 15-17k
SXSW.COM
ADS DUE:
January 30, 2015
Everything subject to change
Program
Guide Specs
HALF PAGE
HORIZONTAL
7.5 x 4.875 in
HALF PAGE
VERTICAL
3.625 x 10 in
(190.5 x 123.8 mm)
(92.1 x 254 mm)
FULL PAGE - NO BLEED
7.5 x 10 in
(190.5 x 254 mm)
TRIM: 8.5 x 11 in
(215.9 x 279.4 mm)
REQUIRED
AD FORMATS:
SXSW.COM
press-ready pdf
(fonts embedded or
outlined, 300 dpi)
Contact your account executive
for upload instructions.
FULL PAGE BLEED
8.75 x 11.25 in
TWO PAGE SPREAD
BLEED 17.5 x 11.5 in
(222.25 x 285.75 mm)
(444.5 x 292.1 mm)
TRIM: 8.5 x 11 in
TRIM: 8.5 x 11 in
(215.9 x 279.4 mm)
(431.8 x 279.4 mm)
Illustrator .eps or .ai
(with all fonts outlined)
Photoshop .tiff or .eps
(hi-res 300 dpi)
Everything subject to change
Pocket Guides
Place your brand in the pockets of Music, Film or Interactive registrants
with one of SXSW's indispensable pocket guides. This handy, battery-free
schedule is a one-stop tool for sessions, screenings, exhibitions, showcases, evening events and more.
DETAILS:

Sponsor to receive sole ad rights
within the guide

Sponsor receives logo on the front
cover and full color ad on back
cover (4''x8.5'')
Interactive Pocket Guide:

Pocket Guide is distributed to
all SXSW Interactive, Gold and
Platinum registrants

In 2014, 35,000 guides were
printed and distributed
Film Pocket Guide:

Pocket Guide is distributed to all
SXSW Film, Gold, and Platinum
registrants

In 2014, 21,000 guides were
printed and distributed
SXSW.COM
Music Pocket Guide (Consumer):
Reach the thousands of fans that fill
Austin clubs during SXSW to see the
world's hottest musical acts with the
SXSW Music Pocket Guide (consumer
edition). This handy schedule is a onestop tool for SXSW Music Showcases &
official SXSW free events like the Flatstock Poster show and the Music Gear
Expo.

Pocket Guide is distributed to all
SXSW Music Wristband holders

In 2014, 16,000 guides were
printed and distributed
Music Pocket Guide (Registrant):
Access thousands of music industry
professionals with branding in the
SXSW Music Pocket Guide. This handy
schedule is a one-stop tool for SXSW
Music Showcases, panels, and more.

Pocket Guide is distributed to
all SXSW Music and Platinum
registrants

In 2014, 19,000 guides were
printed and distributed
SXSWorld Magazine
Print Ads
An insider’s discussion of trends, discoveries and breaking news in the entertainment and tech industries, SXSWorld is mailed to every SXSW registrant and available online via sxsw.com/sxsworld. March issues are distributed onsite at the event.
Advertising in SXSWorld gives you both a print and digital presence and exposure
to professionals working in all aspects of the music, film, and interactive industries.
SXSWorld Magazine Ad Rates
2014 CIRCULATION
SXSWorld Ad Rates

Over 35K copies per issue for November,
February and May. Issues three and four in
March run at least 7,000 copies each.
Single Ad
2 Ads
(10% off each)
3 Ads
(20% off each)
4 Ads
(30% off each)
5 Ads
(40% off each)
1/2 Page
$3472
$3124 each
$2778 each
$2430 each
$2084 each
Full Page
$5580
$5022 each
$4464 each
$3906 each
$3348 each
Two Page Spread*
$10458
$9412 each
$8366 each
$7320 each
$6274 each
Inside Front Cover
$6696
$6026 each
$5356 each
$4688 each
$4018 each
Inside Back Cover
$6458
$5812 each
$5166 each
$4520 each
$3874 each
Outside Back Cover
$6936
$6242 each
$5548 each
$4856 each
$4162 each
(color only)
*extra charge for inside covers
SXSWorld 2015 PRINT SPECS
Editorial Calendar AD DUE
November Issue:
February Issue:
March (week 1) Issue:
March (weel 2) Issue:
May Issue:
Sept. 26, 2014
Dec. 19, 2014
Feb. 6, 2015
Feb. 6, 2015
Apr. 17, 2015
HALF PAGE
HORIZONTAL
7.5 x 4.875 in
HALF PAGE
VERTICAL
3.625 x 10 in
(190.5 x 123.8 mm)
(92.1 x 254 mm)
FULL PAGE - NO BLEED
7.5 x 10 in
(190.5 x 254 mm)
TRIM: 8.5 x 11 in
(215.9 x 279.4 mm)
SXSW.COM
FULL PAGE BLEED
8.75 x 11.25 in
TWO PAGE SPREAD
BLEED 17.5 x 11.5 in
(222.25 x 285.75 mm)
(444.5 x 292.1 mm)
TRIM: 8.5 x 11 in
TRIM: 8.5 x 11 in
(215.9 x 279.4 mm)
(431.8 x 279.4 mm)
SXSWorld Magazine
Editorial Calendar
#1 World: ‘Rear-View’ Issue
• Issue date: November 4th
• Ads due: September 26th
A look back at what has happened during the
course of the year as it pertains to SXSW subject
matter. This issue focuses on trends, ideas and
highlights from SXSW V2V and ECO, while also discussing developments that have come to the fore
since the spring. What surprises have there been?
What is interesting moving forward into 2015? This
issue also features early program announcements
and general conference information.
#2 World: Preview issue
• Issue date: February 3rd
• Ads due: December 19th
This Preview issue:
Includes features relating to SXSW 2015 sessions
— important Interactive speakers and key ideas,
major films, headlining musicians and additional
programming highlights. The issue also includes
news and announcements about the upcoming
event and a supplemental section with exhibition
and exhibitor information.
SXSW.COM
#3 World: Film and Interactive Conference Issue
• Issue date: March 15th (Distributed to Downtown Hotels &
Ads due: Feb. 6th
Covers stories related to upcoming Interactive and
Film programming as well as content related to
the beginning of SXSW Music. It will also include
photos and late-breaking content from the first
days of SXSW.
Austin Convention Center) •
#4 World: Music Conference and Festival Issue
• Issue date: March 19th (Distributed to Downtown Hotels &
Austin Convention Center) • Ads due: Feb. 6th
Features stories related to upcoming Music programming that as well as content related to the
last couple of days of SXSW Film. It will also include photos and late-breaking content from days
following the previous issue.
#5 World:SXSW 2015 In Review Issue
• Issue date: May 26th • Ads due: April 17th
This issue focuses on highlights from SXSW 2015
— including bands that have been discovered,
registrant stories and a photo retrospective as well
as announcements about award winners, breakout
films and more. There will also be advance information SXSW V2V and SXSW ECO.
Everything subject to change
Social Media
Packages
Harness SXSW’s global web following to let the world know
what your company is about and promote your official SXSW
event. By purchasing a social media package you will receive
one blog on sxsw.com, plus a linked mention on SXSW’s twitter
and facebook pages.
DETAILS:
Social Media Type
Rates
(1) Blog/Tweet/Facebook
$5000
(2) Blog/Tweet/Facebook
$10000
(3) Blog/Tweet/Facebook
$15000
SXSW.COM
Each package includes:

1 blog post on the Music, Film and Interactive, SXSW.com

1 linked tweet on SXSW’s official twitter page

1 linked facebook post on SXSW’s official facebook page
• Blog and social media blast to run on the same day
• Client can specify a preferred date/timeframe (not guaranteed)
• Client to provide copy and image for blog post
STATS:
Twitter followers: 387K
Facebook: 396,977 likes
Google+: 534,306 followers
g+
Everything subject to change
Marketing Contacts
GENERAL INQUIRIES [email protected]
PHONE & FAX ph 512/467-7979 | fax 512/467-2254
SXSW
SXSWUS
US&&CANADA
CANADASALES
SALES
SXSW
SXSWMUSIC
MUSIC
Luann
LuannWilliams
Williams || [email protected]
[email protected]
Sara
SaraBarney
Barney || [email protected]
[email protected]
SXSW
SXSWFILM,
FILM,COMEDY,
COMEDY,SXsports
SXsports
SXSW
SXSWINTERACTIVE,
INTERACTIVE,COMEDY,
COMEDY,SXsports
SXsports Katie
KatieKing
King || [email protected]
[email protected]
SXSW
Justin
SXSWGAMING
GAMING
JustinBurnham
Burnham || [email protected]
[email protected]
SXSWedu,
SXSWedu,SXSW
SXSWJOB
JOBMARKET
MARKET
SXSW
SXSWECO
ECO
Val
ValLink
Link || [email protected]
[email protected]
Morgan
MorganCatalina
Catalina || [email protected]
[email protected]
SXSW
SXSWV2V
V2V
Katie
KatieKing
King || [email protected]
[email protected]
SXSW MAJOR &
SUPER SPONSORSHIPS
Scott McNearney | [email protected]
SXSW
SXSWINTERNATIONAL
INTERNATIONALSALES
SALES
SXSW
SXSWEurope
EuropeMUSIC
MUSIC&&International
InternationalDevelopment
Development
UK
UK&&Ireland
IrelandFILM
FILM&&INTERACTIVE
INTERACTIVE
UK
UK&&Ireland
IrelandMUSIC
MUSIC++
SXSW
SXSWECO
ECOEuropean
EuropeanManager
Manager
SXSW
SXSWBrazil
Brazil
SXSW
SXSWAustralia
Australia&&New
NewZealand
Zealand
SXSW
SXSWJapan
Japan
Mirko
MirkoWhitfield
Whitfield || [email protected]
[email protected]
Una
UnaJohnston
Johnston || [email protected]
[email protected]
Tracy
TracyMann
Mann || [email protected]
[email protected]
Phil
PhilTripp
Tripp || [email protected]
[email protected]
Hiroshi
HiroshiAsada
Asada || [email protected]
[email protected]