Advertising Rates 2015 THE LE OF K ADING THE NOWLE SOURC DGE SOL E AR FOR I N SIN CE 1 DUSTR 996 Y ! Advertising Rates 2015 www.photon.info g media Advertising Rates 2015 Contents 02 Contents & Essential information 07 Readers analysis / Image profile 03 Description of PHOTON International 08 04 PHOTON Magazine digital edition 05 06 12 Inserts 16 PHOTON Website advertising Ad sizes and price list 13 Supplements 18 PHOTON Newsletter advertising 09 Discounts, surcharges and terms 14 Postcards 20 General terms and conditions Deadlines and main features 10 Employment classified ads 15 Lithography 22 Contacts Distribution report 11 PHOTON Company Directory Essential information Magazine size 210 × 297 mm Type area 174 × 265 mm Number of pages Average of 100 full color pages, including cover and back page, extra content in the digital edition Binding Adhesive binding Paper Cover 170 g/m2, content 80 g/m2, dull stroked from 100% recycled paper Publication dates The magazine is published monthly. For exact publication dates, see page 5. Ad requirements Each advertiser must submit a PDF file of its advertisement (for details, see lithography, page 15). Upon request, we will design your ad using the text you provide and your company logo. You will receive a copy to approve before publication. Circulation PHOTON International is circulated worldwide, with an emphasis on decision makers in industry, government, utilities, research institutes, financial institutions and NGOs. For details, see page 6 & 7. Number of copies The print run of the English-language edition is at least 20,000 copies per issue. Another 8,000 copies of the English digital PDF edition are downloaded every month. Chinese-language translated edition upon request. 2 Advertising Rates 2015 PHOTON International – The Solar Power Magazine PHOTON International is the world’s leading solar power magazine. If photovoltaics is your business, then PHOTON International is the perfect way to reach your customers. Now in its second decade, and with a print run of 20,000 copies per month in 2015, PHOTON International continues to cover the world of photovoltaics like no other publication. Our in-depth, independently researched articles are written by our own editorial staff. The magazines are distributed at major solar trade fairs and conferences worldwide – a total of over 700 events per year. Target audience PHOTON International is the flagship publication of the PHOTON Group, which has published monthly PV magazines covering various markets since 1996. While articles in the national editions are written primarily for end-consumers and installers, PHOTON International is the leading source of information for decision makers in the global solar industry: from managers at multinational solar companies to investors and lenders; and from engineers and scientists involved in R&D and the production of silicon, wafers, cells and modules to utilities, project developers and operators of large-scale solar power plants. Each issue contains the most important news about: •Markets: Highlighting the most significant developments and news in global solar markets, including government incentives and utility-scale installations; •Business: Surveying strategic moves and actions by key international solar players and analyzing companies’ quarterly results; looking regularly into new production lines; and reporting on company strategies, expansions, mergers and acquisitions; •Finance & economics: Tracking module and inverter prices, as well as solar stock performances, with our own indexes and covering venture capital investment in the sector and news related to international financial markets; •S cience & technology: Featuring the latest products and new technologies; providing the sector’s most extensive global market surveys on production equipment for wafer, cell and module manufacturing; focusing on R&D related to manufacturing equipment, materials and production processes; reporting on the latest product tests (for example, inverters, modules and connectors) by PHOTON Laboratory, which is the only independent test lab owned and operated by a publishing company in the solar sector; •Service: Including the most comprehensive and regularly updated listing of international PV conferences and trade fairs (updated daily on our website) and offering customers the chance to advertise job opportunities and to be listed in our comprehensive industry registry, which is published in the print and electronic editions of the magazine, as well as on our website. One ad, multiple platforms When you place an ad in PHOTON International, it will be published in both the print edition and the digital editions of the magazine. Find more information on the next page. Your ad will also be published in the electronic editions of the magazine for tablets and PCs. You receive all of this for the price of one ad in PHOTON International. 3 Advertising Rates 2015 PHOTON Magazine digital edition Standard option: Your ad is available on all devices NEW OPT IO MU LTIM NS: EDI A FO YOU RA R DS! PHOTON readers are always on the move. They want the latest news on PV wherever they are – and fast. Approximately 10 days before PHOTON has arrived in their mailbox, every subscriber has immediate access to our online edition. The online editions feature extra content, such as additional testing reports from our laboratory, detailed tables related to our market surveys and translated articles from the national magazines, to name just a few. The digital versions include your advertisement, of course, and as an extra service for our customers, we embed a hyperlink to your company’s website at no additional cost – ensuring readers are just one click away from learning more about your products and services firsthand. You can provide us with a specific hyperlink that, for example, is connected with the product or service you are highlighting in your advertisement. Special options: Multimedia in your ads Advertisers now have the option of increasing the exposure rate of their digital ad by implementing multimedia taps on top of the ads. Be it a 3D object, an audio file, a movie or several interactive click-fields, the new multimedia function enables you to enhance the way readers interact with your ad and can meaningfully increase reader response rates. Our sales team will be happy to assist you in bringing your ad to life. (Supported file types for multimedia: prc / swf / flv / mov / 3gp / mp3 / mp4 and more.) Free trial access The digital versions of PHOTON International are available at www.photon.info g myPHOTON and can be accessed on a trial basis by entering the word »guest« under both username and password on the login screen. 4 Advertising Rates 2015 Deadlines and main features of PHOTON International – The Solar Power Magazine Reservation by Files by Publication dates Main features January 2015 February 2015 March 2015 Dec. 05, 2014 Dec. 09, 2014 Dec. 22, 2014 yy Luminescence cameras and systems yy Mounting systems Jan. 09, 2015 Jan. 13, 2015 Jan. 26, 2015 yy Solar modules Feb. 06, 2015 Feb. 10, 2015 Feb. 23, 2015 yy SiNx deposition systems yy Passivation equipment yy 7th Mia Green (USA) yy 18th Genera (Spain) yy 8th PV EXPO (Japan) yy Solar Middle East (UAE) yy Ecobuild (UK) yy 7th ENREG Energia Regenerabila (Romania) Mar. 06, 2015 Mar. 10, 2015 Mar. 23, 2015 yy Polysilicon deposition equipment yy Inverters yy SNEC preview yy Klimaenergy (Italy) yy IFT Energy (Chile) yy Energymed (Italy) yy 8th SolarEx Istanbul (Turkey) yy 4th Intersolar China 2015 & yy 9th SNEC PV Power Expo (China) yy 8th RoEnergy (Romania) 7th CIPV Expo yy 12th Green Energy Expo Korea yy 53rd Australian PV Solar Energy yy 16th Solarexpo (Italy) Conference and Exhibition – AUPVSEE (Australia) July 2015 August 2015 September 2015 Jun. 12, 2015 Jun. 16, 2015 Jun. 29, 2015 yy Screen printers and printing lines yy Printing pastes yy Plating Jul. 10, 2015 Jul. 14, 2015 Jul. 27, 2015 yy Doping equipment (diffusion, ion implantation) yy Module encapsulation materials (encapsulation, backsheets) Main distribution points yy 8th World Future Energy Summit (UAE) yy 19th Clean Tech (Israel) yy 7th Intersolution (Belgium) yy Solar Power Generation USA Reservation by Files by Publication dates Main features April 2015 Main distribution points yy 8th PV Japan yy 8th Intersolar North America yy 4th Intersolar South America (Brazil) Aug. 07, 2015 Aug. 11, 2015 Aug. 24, 2015 yy Cell interconnection equipment (tabbers and stringers) yy Ribbon yy Laser systems for c-Si technology yy SPI & EU PVSEC preview yy 9th Renewable Energy India yy 30th EU PVSEC (Germany) yy 7th EXPO Solar / PV Korea yy 12th Solar Power International yy 23rd The Green Expo (Mexico) – SPI (USA) yy 2nd GulfSol (UAE) yy 17th Power Generation & Renewable Energy (Indonesia) yy 4th EnerSolar+ Brazil May 2015 June 2015 Apr. 10, 2015 Apr. 14, 2015 Apr. 27, 2015 yy Sawing and grinding equipment yy Sawing wire May 08, 2015 May 12, 2015 May 25, 2015 yy Crystal growth equipment yy Crucibles yy Solar simulators for modules yy Intersolar Europe preview yy 25th Intersolar Europe (Germany) yy Renewable Energy Asia (Indonesia) yy 42th IEEE Photovoltaic Specialists Conference (USA) yy 7th Indo Renergy (Indonesia) yy PV America October 2015 November 2015 December 2015 Sep. 11, 2015 Sep. 15, 2015 Sep. 28, 2015 yy Cell testers and cell sorters yy Lay-up tools Oct. 09, 2015 Oct. 13, 2015 Oct. 26, 2015 yy System monitoring yy Conductive adhesives Nov. 06, 2015 Nov. 10, 2015 Nov. 23, 2015 yy Wafer etching equipment yy Storage systems yy 5th Solar Power UK yy 9th PV Taiwan yy Genera Latin America (Chile) yy 7th Intersolar India yy 9th Energaia (France) yy China International Photovol- yy 12th Solar Canada yy 2nd Africa PVSEC (South taic Exhibition – CPVE & Africa) 15th China Photovoltaic Conference – CPVC 5 Advertising Rates 2015 Distribution report by channel / country Circulation PHOTON International is circulated worldwide and is focused on manufacturing in the Asia Pacific region, North America and Europe. Apart from paid subscriptions, ordered free trial copies and marketing mailings, PHOTON International is distributed at major solar trade shows and conferences worldwide. On average, PHOTON International is available at more than 700 events per year. Check out our complete schedule for distribution at worldwide events on our website: www.photon.info. Distribution by channel Distribution by region Subscriptions (paid) 35% Europe 31% Asia 22% Pacific 3% Event distribution 43% Australia 1% Middle East 5% Free trial copies and marketing mailings 22% Africa 4% North America 26% Latin America 8% 6 Advertising Rates 2015 Readers analysis / Image profile PHOTON International is the leading source of information for decision makers in the solar industry, in government and at utilities, research institutes, financial institutions and NGOs. Our readers range from managers at multinational solar companies to investors and lenders; from engineers and scientists involved in R&D and the production of silicon, wafers, cells and modules to employees at utilities, project developers and operators of large-scale solar power plants. The results of our comprehensive readers’ questionnaire can be summarized as follows: »The strengths of PHOTON International include the relevance of the topics discussed, the quality of editorial coverage and the magazine’s clarity and Sector of readers credibility. Subscribers describe the magazine as having a very positive image.« Project developer 26 % Manufacturer 39 % »More than two-thirds of PHOTON International subscribers have been subscribers for over 2 years, while more than 90% say they read every issue closely.« »The printed issues continue to have the highest readership: the majority of our Installer 17 % subscribers still prefer the printed magazines over the digital editions. Many subscribers do say, however, that they use the digital editions for the quick research option and as a way to preview the magazine before the printed edition Service provider 9% Wholesaler 9% arrives.« 7 Advertising Rates 2015 PHOTON International Magazine – Ad sizes and price list 2/3 page, vertical 1/1 page, vertical 1/2 page, vertical 1/3 page, vertical 1/4 page, vertical 2/9 page, vertical 1/6 page, vertical 1/9 page, vertical Non-bleed (Type Area) 174 × 265 mm 114 × 265 mm 85 × 265 mm 55 × 265 mm 85 × 130 mm 55 × 175 mm 55 × 130 mm 55 × 85 mm €5,800 €3,800 €2,800 €1,900 €1,400 €1,250 €950 €650 Bleed 216 × 303 mm 136 × 303 mm 106 × 303 mm 76 × 303 mm – – – – €5,800 €4,600 €3,400 €2,300 – – – – 2/1 page, horizontal 2/3 page, horizontal 1/2 page, horizontal 1/3 page, horizontal 1/4 page, horizontal 2/9 page, horizontal 1/6 page, horizontal 1/9 page, horizontal Non-bleed (Type Area) 384 × 265 mm 174 × 175 mm 174 × 130 mm 174 × 85 mm 174 × 63 mm 114 × 85 mm 174 × 40 mm 114 × 40 mm €11,000 €3,800 €2,800 €1,900 €1,400 €1,250 €950 €650 Bleed 426 × 303 mm 213 × 198 mm 213 × 152 mm 213 × 108 mm – – – – €11,000 €4,600 €3,400 €2,300 – – – – Non-bleed advertisements ��� The advertisement is integrated into the standard type area of 174 × 265 mm. Bleed advertisements . ......... A 3 mm bleed space is included in all ad formats. In order to avoid cutting off important text or design, please adhere closely to the instructions on page 15. 8 Advertising Rates 2015 Discounts and Surcharges – Special placement Quantity discounts ............ 3 or more issues: 5% discount 6 or more issues: 12% discount 9 or more issues: 20% discount 12 or more issues: 30% discount Combination discounts...... An additional 5% discount is available when placing simultaneous advertisements in the magazine and in the newsletter or on the website at the same time; if placing ads on all three channels (magazine, newsletter and website), an addtional discount of even 12% is available. Placement desires............. We take into consideration all technically feasible placement requests at no additional charge. Placement instructions..... +10%. Placement instructions are limited to the formats in the editorial section starting with 1/3 page or bigger. Special pages .................... Pages 4 and 5: +20%. Only full-page advertisements will be accepted for these special placements. First, second and third ad pages after the table of contents: +15%. Multimedia.......................... Including multimedia files on top of your ad in the digital PDF versions: +30%. (Supported file types: swf / u3d / flv / mov / 3gp / mp3 / mp4 and more.) Cover pages......................... Inside front cover: +40%; inside back cover: +20%; outside back cover: +100%. Only full-page advertisements will be accepted for these special placements. Designing services............ Standard rate is €60 per hour, with the total price depending on the complexity of the job. Terms Terms of payment .............. Due upon receipt of invoice. Payment by bank transfer is preferred. However, you can also pay by credit card. Visa, MasterCard, American Express and JCB are all accepted. Value Added Tax................. Advertising clients located in the European Union will receive an invoice without value-added tax (VAT) included if the customer’s ID number is provided in advance. Our ID number is DE287824550. Legal .................................... Place of performance and jurisdiction is Aachen, Germany. German law is applicable. Terms & conditions............ Our business terms, detailed on page 20 and 21, apply to all advertising orders. Order confirmations........... Order confirmations are considered binding contracts. 9 Advertising Rates 2015 Employment classified ads SPEC IAL 50% OFFER REGU OFF LAR PRIC AD E 1/1 page, vertical Non-bleed (Type Area) 2/3 page, square 1/3 page, horizontal 2/9 page, horizontal 1/9 page, vertical 174 × 265 mm 174 × 175 mm 174 × 85 mm 114 × 85 mm 55 × 85 mm €2,900 €1,900 €950 €625 €325 Sizes ......................................... Job advertisements are restricted to the five formats shown at the top of the page. Placement ............................... Job advertisements appear only in the employment classified section of the magazine. Layout....................................... Upon request, we will design the advertisement free of charge. Changes or additions to the text can be made only once, after review of the proof copy. Any additional changes can be made for a fee of €60 per hour. Cipher code............................. Available upon request for a charge of €30. 10 Advertising Rates 2015 The PHOTON Company Directory Benefit from the advantages of an entry in PHOTON’s company directory. With this cost-effective advertising opportunity you will profit from continuous exposure of your company’s info around the year and enjoy all the benefits of a subscription at the same time! The basic entry includes your full address and main business activity. You can highlight your company entry by including your company’s logo next to your entry. This new eye-catching option will quickly ensure you readers’ attention. Prices for »PHOTON International – The Solar Power Magazine« The basic option includes an entry in our magazine and on our new website. The entry in one product category costs €600 per year, €150 per year for every additional product category. The entry is also available for half year periods. The extended option includes the entry in our magazine along with your company logo, and an extended entry on our website in the online directory, with a 150 word description, additional pictures, your company logo, links to your company’s social media pages and more. This option costs €1,200 per year, €150 for every additional product category. Click here to download the order forms from our website or contact us for more details. g Order form: PHOTON Company Directory This is what the PHOTON Company Directory looks like in the print magazines: This is what the PHOTON Company Directory looks like on the new website online directory: 11 Advertising Rates 2015 Inserts General Inserts are the ideal advertising medium for products and services that require especially detailed explanations or truly attention-grabbing photos and illustrations. Inserts are the perfect platform for creative and successful brand communication because they give you complete control over the editorial and visual medium. Costs���������������������������������������� Prices refer to the insertion of promotional flyers in selected, partial circulations of PHOTON International. Advertisers are responsible for the printing and delivery of the inserts. €360 per 1,000 copies / up to 25 g €720 per 1,000 copies / up to 50 g €1,080 per 1,000 copies / up to 75 g €1,440 per 1,000 copies / up to 100 g Minimum size������������������������� 105 × 148 mm Maximum size������������������������ 205 × 287 mm Copies�������������������������������������� Must be 5,000 or greater Distribution����������������������������� Paid subscriptions and back-issue orders, promotional mailings, distribution at PV conferences and trade shows worldwide, for details see page 6 Delivery����������������������������������� In manageable packages up to 10 kg Delivery address�������������������� PHOTON Publishing GmbH, Juelicher Strasse 378, 52070 Aachen, Germany Reservation deadlines for each issue are listed on page 5. Advertisers are responsible for delivery of inserts by the deadline. 12 Advertising Rates 2015 Supplements General Supplements are integrated into the pages of the magazine. Advertisers can deliver them print-ready, or we can produce them for you. Because they are included in the pages of the magazine, readers will have the supplements at their fingertips whenever they open up their copies of PHOTON International. In addition, because of the way they are incorporated into PHOTON International, readers opening copies of the magazine usually turn right to supplements. Costs���������������������������������������� Prices refer to supplements included in selected, partial circulations of PHOTON International. The ordering party is responsible for the printing and delivery of the supplements. 4 pages = €380 per 1,000 copies 6 pages = €560 per 1,000 copies 8 pages = €740 per 1,000 copies Max. weight��������������������������� 135 g/m2 Formats������������������������������������ A4 with three borders and a trim size of 3 mm 4 pages with middle fold 6 pages with wrap fold, in which the outer fold can have a maximum distance of 200 mm from the binding 8 pages with middle fold, not combined together Copies�������������������������������������� The minimum number of copies integrated is 5,000 Distribution����������������������������� Paid subscriptions and back-issue orders, promotional mailings, distribution at PV conferences and trade shows worldwide, for details see page 6 Delivery����������������������������������� In manageable packages up to 10 kg Delivery address�������������������� PHOTON Publishing GmbH, Juelicher Strasse 378, 52070 Aachen, Germany Reservation deadlines for each issue are listed on page 5. Advertisers are responsible for delivery of the supplements by the deadline. 13 Advertising Rates 2015 Postcards General Reply postcards attached to an advertisement in PHOTON International are an ideal way for companies to initiate a dialogue with prospective clients and customers. Pre-addressed, ready-to-be-mailed postcards are glued directly to a company’s ad and can allow a reader to easily request more information, enter a contest or place an order. Costs......................................... €260 per 1,000 copies, which includes the costs for paper and printing. Postcards are only available in combination with full-page advertisements. The cost of the advertisement is not included. Format�������������������������������������� 105 × 148 mm (DIN A6) Printing������������������������������������ Double-sided, four colors (4/4) and in bleed format Copies�������������������������������������� Must be 5,000 or greater Printing materials������������������ Digital artwork; see page 15 for details. Printing will take place with the same technical guidelines as FOGRA. Distribution����������������������������� Paid subscriptions and back-issue orders, promotional mailings, distribution at PV conferences and trade shows worldwide, for details see page 6 Design of advertisement ...... Upon request, we can take care of the layout and design of your postcard and advertisement. The total price depends on the complexity of the task and is charged at a standard rate of €60 per hour. and postcard Delivery����������������������������������� In manageable packages up to 10 kg Delivery address�������������������� PHOTON Publishing GmbH, Juelicher Strasse 378, 52070 Aachen, Germany Reservation deadlines for each issue are listed on page 5. Advertisers are responsible for delivery of the ads and the digital artwork for the postcards by the deadline. 14 Advertising Rates 2015 Lithography – Specifications for digital and print ads General Care must be taken when creating a digital lithograph. Faulty files can lead to faulty printing. Errors resulting from the use of improper files are not valid grounds for price reductions. Only one file per advertisement. If more than one file per advertisement is received, there is no guarantee that the right one will be used. Please don’t send any preview files in advance. File transfer���������������������������� Please send the ad files to [email protected] as well as to the responsible sales manager. Data format����������������������������� Files must be sent as PDF files, please make sure the file you send will meet the following specifications: • PDF must be version 1.3 (according to Acrobat 4.0) • Please apply CMYK composite • No password protection in the PDF file, no overprint settings, no transparent background • File format is the actual size: no trim marks or calibration bars (including faded or hidden) • In order to avoid cutting off important text or design, please allow 11 mm distance from the perimeter of the page. • No placement of advertisements on paper formats larger than actual advertisement size: page size is advertisement size • All fonts must be converted to outlines; no embedded fonts (Photoshop: flatten image) • For embedded pictures, please use the TIFF format only; please check the following: * No alpha channels / No JPEG compression / No color profiles * Resolution at 300 dpi or higher * Colors CMYK-separated (no black and white picture, please convert them to CMYK) * With CMYK separation, dot gain should be set based on printing process (sheet-fed or web offset), according to your advertisement’s page placement • multimedia supported file types: u3d / swf / flv / mov / 3gp / mp3 / mp4 Printing process�������������������� Cover pages and postcards on sheet-fed offset with dot gain of 18% Inside pages on web offset with dot gain of 24% Area coverage to maximal 350% (CMYK) Paper���������������������������������������� Cover and postcards: both sides use recycled dull-stroked paper; inside pages use recycled offset dull-stroked paper. Printable tones����������������������� Printable tones start at 4%; photo borders should not be less than 7%. Proof����������������������������������������� A proof only serves as an orientation regarding color and is not an exact representation of how the final printed version will appear. Note........................................... Recycled paper can cause variations in color and shapes due to how it is made. Such occurrences are not considered grounds for reclamation or price reductions. 15 Advertising Rates 2015 PHOTON Website advertising – Visitor statistics 1/2 With a banner on our website, you can quickly and directly communicate with a very large reader base. Numerous different spots and different languages give you the opportunity to place your banners where they will achieve the most success. You will also have the ability to track exactly where your potential customers are coming from by including your own tracking link in the ad. 600,000 With over 100.000 unique visitors per month in 2014, you can be sure you are reaching out to new customers worldwide. O UNI VER 10 0.00 QUE PER VISIT 0 O MO NTH RS ! Demography of PHOTON website visitors 2014 Visitor statistics 500,000 all page impressions visits unique visitors 400,000 300,000 Norway 1% Belgium 1% Japan 2% Austria 2% ROW 18 % Germany 31 % Switzerland 2% Spain 2% Australia 3% 200,000 France 3% UK 3% 100,000 0 Aug 2013 Sep 2013 Oct 2013 Nov 2013 Dec 2013 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 Jun 2014 Jul 2014 India 4 % The Netherlands 4% China 4% USA 13 % Italy 7% These graphs account for all PHOTON websites; on your request we can provide you the stats for any individual website, which will vary from these stats. 16 Advertising Rates 2015 PHOTON Website advertising – Ad spots and price list PHOTON will be launching a new website by the end of this year. This overview will give you a glimpse of what to expect from the new site in terms of what types of ads will be available. Detailed analytics and a variety of rotating or fixed ad positions will provide advertisers with the most comprehensive tools for reaching their target audience. There are larger or slightly smaller ad sizes available, which are displayed centered Prices fixed position / rotating position 1L 1M Dimensions 980 × 126 large size leaderboard 728 × 90 mid size leaderboard 3,000 € 2,500 € 1,800 € 1,500 € 2 300 × 250 1st rectangle 300 × 250 2nd rectangle 1,800 € 1,300 € 1,100 € 800 € 3 300 × 600 1st skyscraperXL 300 × 600 2nd skyscraperXL 2,500 € 2,000 € 1,500 € 1,200 € 1,500 € 1,200 € 1,500 € 1,000 € 1,200 € 900 € 900 € 700 € 900 € 600 € 700 € 550 € 1,500 € 1,300 € 900 € 800 € 4L 4M 5L 5M 660 × 85 1st large size billboard 468 × 60 1st mid size billboard 660 × 85 2nd large size billboard 468 × 60 2nd mid size billboard 660 × 85 3rd large size billboard 468 × 60 3rd mid size billboard 980 × 126 large size footboard 720 × 90 mid size footboard Position: fixed or rotating If you purchase a fixed position for your ad, then that’s that, the ad space is yours alone for the duration of the contract. If you buy a rotating position, available for nearly half the price of the fixed position, another one or two ad customer/s can buy in to that space. Ads placed in a given rotating position will be shuffled each time the webpage is reloaded. You can also purchase advertising space in a way that your ads only appear to customers viewing our website from certain countries of regions or in a certain language. To meet your specific goals, a detailed targeted advertising plan, including various cost calculations, is available upon request. 2/2 1L 1M 4L 4M 2 3 4L 4M 4L 4M 5L 5M 17 Advertising Rates 2015 PHOTON Daily Newsletter advertising – Subscriber statistics 1/2 The pace of events in the world of PV is fast. To stay up to speed on all of the most important global policy, business and technology developments, PHOTON’s newsletters provide daily in-depth coverage of everything that matters in the solar industry. With the same high standards of objective journalism found in all of PHOTON’s magazines, our newsletters are an important complement to our monthly print publications. Want to get details and analyses of quarterly earnings reports? Or is it important to stay abreast of potential policy changes? Then PHOTON’s newsletters are a daily must-read. More than half of our magazine subscribers are also subscribers to our free daily newsletters. 40,00 0-PL US O SUB PT-IN SCRI BERS ! Advertising in PHOTON’s newsletters is a unique opportunity to complement ads in the magazines or to make a timely announcement about your company or a new product. Readers of the newsletter are only one click away from any specific website you would like to guide the reader’s attention to. Number of subscribers German ........................................................................ 18,100 English ......................................................................... 17,800 Italian ............................................................................ 4,700 Spanish.......................................................................... 2,100 Chinese............................................................................. 800 ..................................................................... As of September 2014 Demography of PHOTON English Newsletter 2014 Started 2008 Started 2008 Started 2009 Started 2008 Started 2013 Subscribing To receive your own copy of our free daily newsletter, simply register at www.photon.info g newsletter g register Content Feel free to send your latest company updates and press releases to our newsletter team at [email protected]. The PHOTON Newsletter editors will decide whether the announcements would be of interest to our readers. The purchase of ad space does not guarantee that your announcements will be included in the PHOTON Newsletter. Japan 2% Canada 2% Australia 3% Greece 3% Belgium 3% ROW 11 % USA 25 % The Netherlands 3% India 4% China 13 % Italy 4% Spain 4% UK 5% South Korea 5% France 5% Germany 8% 18 Advertising Rates 2015 PHOTON Daily Newsletter advertising – Ad spots and price list 2/2 Every newsletter features one leading ad customer (with ads at the top and bottom of the newsletter) and, optionally, one or more accompanying ad customers (with one ad banner in the middle of the newsletter). It is possible to book the whole newsletter if you want to be the exclusive ad customer for that day. Dimensions The leading ad consists of two parts: 1) Top (1,028 × 236 pixels, max. file size 50 KB) 2) Bottom (1,028 × 1,565 pixels, max. file size 250 KB) data format for both: JPEG The accompanying ad consists of one part: 1) Middle (1,028 × 236 pixels, max. file size 50 KB) Leading Ad Top 1,028 × 236 pixels data format: JPEG Prices German or English newsletters Leading ad €720 per day at standard rate €930 per day before major exhibitions Accompanying ad €360 per day at standard rate €460 per day before major exhibitions Italian or Spanish newsletters €380 per day at standard rate €460 per day before major exhibitions €190 per day at standard rate €230 per day before major exhibitions Discounts Discount of 20% when booking the entire newsletter for one day, including the two-part leading ad and two accompanying ads. Accompanying Ad Middle 1,028 × 236 pixels Leading Ad Bottom 1,028 × 1,565 pixels Quantity discounts and combination discounts are available for the newsletter in the same way they are for the magazines. For details, see page 9. 19 Advertising Rates 2015 General terms and conditions for advertisements and supplements 1. According to the following general terms and conditions, an »advertising order« is understood as a contract to publish one or more advertisements by a particular party in one of the publisher’s publications with the intention of being circulated. 2. Orders for advertisements or external supplements, which are only to be published in a predesignated amount, in a predesignated issue and in a predesignated area within a publication, must be received in a timely manner by the publisher so that the publisher can inform the client prior to the reservation deadline whether the order cannot be completed according to the above criteria. 3. The client is responsible for the timely delivery of suitable, flawless documents or supplements. The contract becomes legally binding after the client has received an official order confirmation from the publisher and the order confirmation is not disputed within 10 (ten) working days after the date of issue, or after the client sends its ad file to the publisher for insertion (whichever comes first). In the event of cancellation of an advertisement order, the publisher will charge the client the full price of the advertisement as a cancellation fee. 4. Advertisements that are not readily recognizable as such because of their design will be clearly marked »Advertisement« by the publisher. 5. The publisher, based on justifiable and equal principles, has the right to refuse an advertisement order if that advertisement’s content, source or technical form is illegal or infringes upon official regulations, or if the publisher feels the publication of the advertisement is unacceptable. This also holds true for orders received by agencies or company representatives. Supplement orders are only completed after the publisher receives and approves an exact sample copy of the supplement. Supplements that give readers the impression that they are an integral part of the publication as a result of their format or presentation, or supplements that contain additional external advertisements, will not be accepted. 6. In the event that a printed advertisement is partially or totally unreadable, incorrect or incomplete, the client has the right to demand a reduction in price or the substitution of a corrected advertisement in a later issue of the publication, but such claims can only be made in the event the purpose of the advertisement is negatively affected. If the publisher fails to reduce the cost of the advertisement within a given period of time that is acceptable, or if the substitute advertisement is again incorrect, the client has the right to a further reduction in price or a change of the contract. Claims for damages regarding positive infringement on requirements, default on the contract or other unacceptable actions cannot be made, even if an order is placed by telephone. Claims for damages as the result of an order’s incompletion and other delays are limited to compensation for predictable damages and the total price of the advertisement or supplement. 1/2 This does not refer to intentional and gross negligence on the part of the publisher, its legal representatives and its employees. The publisher’s responsibility for damages as a result of the absence of guaranteed features remains unaffected. Furthermore, the publisher is not responsible in commercial business connections for gross negligence on the part of employees who are not executive staff. In all other cases toward salespersons, the responsibility for gross negligence and compensation will be limited to foreseeable damages, thus not exceeding the cost of the advertisement in question. Apart from non-obvious mistakes, complaints must be registered 2 weeks after arrival of the invoice and sample. 7. In the event that the client doesn’t pay in advance, the invoice will be sent immediately, but, if possible, 14 days after publication of the advertisement. Invoices are to be paid without delay and any deductions – that is, unless the client and the publisher have already agreed in writing to a different payment period. 8. The contract is considered fully performed by the publisher once the magazine has been released online in the myPHOTON section (www.photon.info g myPHOTON). In the event of a delay of payment or moratorium, interest and collection costs will be added to the invoice. The publisher can demand a payment of €5 for expenses with every reminder. In the event of a delay in payment, the publisher can refuse fulfillment of open orders for which prepayment 20 Advertising Rates 2015 General terms and conditions for advertisements and supplements has not been received prior to the advertising deadline of the corresponding issue. In the event of nonpayment, the publisher will charge the client the full price of the advertisement as a compensation for loss. If the publisher has justified doubts as to whether a client can pay an invoice, the publisher has the right, without consideration of an originally agreed term of payment and even during an advertisement’s runtime, to request a credit card for payment. The publisher has the right to charge the credit card upon the advertising deadline and the advertising deadlines of all future ads for which prepayment is delayed. Furthermore, the publisher has the right to close the online access to myPHOTON for the people employed at the customer’s company until payment has been received. 12. Layout sketches will not be returned. 13. Remuneration for an intermediary will only occur if the third party has directed a new client to the publisher, and only if expressly agreed upon by the publisher at the time of the contract’s award. New clients are defined as clients seeking to advertise that have no prior contact with the publisher. A client will not be considered »new« if that client has already received advertising rates or other information from the publisher. The limit for remuneration of intermediaries is 15% of the cost of the advertisement or supplement. 10. Upon request, the publisher will deliver a sample of the advertisement with the invoice. Depending on the type and size of the order, this sample may consist of only advertisement segments, single pages or a complete issue. 14. Place of payment is Aachen, Germany. Aachen is the area of jurisdiction for business dealings with traders, legal representatives of public law and public assets. As long as PHOTON Publishing GmbH’s demands cannot be enforced in a dunning procedure, the place of legal venue for nontraders/sales personnel is the customer’s place of residence. If the customer’s home or typical place of residence, including nontraders/sales personnel, is unknown at the time of the lawsuit, or if the customer moves his/her home or place of residence outside the area of legal jurisdiction following the conclusion of the contract, Aachen will automatically become the agreed legal venue. German law is applicable. 11. The client is responsible for any costs accrued during the preparation of reproductions and paper originals requested by the client or for major changes to the originally »agreed upon« design. 15. In the event that one or more of the paragraphs in this general terms and conditions is or are made null and void, it will not affect the validity of the remaining paragraphs. The void paragraphs, or those paragraphs made null and 9. If the client placing the order is not the same as the advertiser, and if the client delays payment despite two reminders, the client will be required to give the publisher the right to demand payment directly from the advertiser. 2/2 void, are to be replaced with a new regulation that comes as close as possible to fulfilling the original commercial purpose. 16. Insofar as the ordering party is obligated under statutory regulations to withhold a tax or other dues from the invoiced amount and to pay them, he undertakes vis-à-vis the publishing house, upon placing of the order, to promptly fulfill the fiscal duties to withhold and pay the taxes or dues in accordance with the legal requirements. The ordering party also undertakes to provide, unprompted and within two weeks of payment of the invoice amount, the publishing house with proof of payment of the withheld tax amount by means of a copy of the voucher for payment. If the ordering party fails to meet his obligation in spite of the publishing house’s request that he do so, the publishing house is entitled to withdraw from or terminate the contract concluded with the ordering party. Further, the publishing house is entitled to make the appearance of further advertisements dependent on the provision of the proof. 21 Advertising Rates 2015 Contacts Nicolaus J. Yuan Oliver B. Ashrafi phone fax phone fax +49/241/4003-5256 +49/241/4003-5656 [email protected] [email protected] Giacomo Brings Thomas F. Schilling phone fax phone fax +49/241/4003-5368 +49/241/4003-5768 [email protected] CEO Register no. VAT ID Address Tel. and Fax Email and Internet +49/241/4003-5355 +49/241/4003-5755 +49/241/4003-5374 +49/241/4003-5751 [email protected] PHOTON Publishing GmbH Annegret Kreutzmann HRB Aachen 18023 DE 287 824 550 PHOTON Publishing GmbH, Juelicher Straße 378-384, 52070 Aachen, Germany Tel. +49 / 241 / 40 03 - 0, Fax +49 / 241 / 40 03 - 300 [email protected], www.photon.info www.photon.info g media22
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