MADD Awards of Excellence
Honoring Our Heroes for their Excellence in Saving Lives!
Friday, February 6, 2015
Prestonwood Country Club, Cary NC
Why MADD?
About Mothers Against Drunk Driving
When MADD was founded in 1980, drunk
driving killed more than 21,000 people
annually. Since that time, the number of drunk
driving deaths has been cut by more than half.
Sadly though, drunk driving still accounts for
nearly one third of all traffic fatalities. MADD
has put a face on this violent crime and has
made drunk driving socially unacceptable.
Why it Should Matter to You
• One in three people will be involved in an
alcohol-related crash in their lifetime.
• Last year, North Carolina lost 413 people
due to alcohol related crashes and over
8,000 were injured.
• On average a drunk driver has driven
drunk 80-88 times before he/she is
arrested.
MADD Goes into Action
• Support our heroes - Support highvisibility law enforcement to catch drunk
drivers and discourage others from
driving drunk.
• Sober to start - Require ignition
interlock devices, or in-car breathalyzers,
for all convicted drunk drivers, to prove
they are sober before their car will start.
• Secure the future - Support the
development of automotive technologies
to automatically determine whether or
not the driver is above the legal limit of
.08 BAC. Advance technology is different
than an interlock as it is passive and will
render the car inoperable if the driver is
drunk.
1 in 3 people will be involved in a
drunk driving crash in their lifetime.
This is 100% preventable.
Honoring Our Heroes
MADD is committed to supporting the criminal justice community and mission champions
in their efforts to protect our society from needless death and injury caused by impaired
driving and underage drinking. This annual event serves as a way for MADD to honor our
heroes for their excellence in the field, helps foster relationships and sustains passion
for saving lives. This event also helps to create awareness and community support for
initiatives to eliminate drunk driving and prevent underage drinking. Every law
enforcement agency, community entity, prevention outreach program, and mission partner
within the state can be nominated for this great honor.
MADD Brand Recognition:
• 97% of the total adult population has heard of MADD and nearly everyone recognizes that the organization’s
main goals are to stop drunk driving, prevent underage drinking and offer support and help to victims.
• 62% feel that MADD has been effective in reducing drunk driving.
• 55% of people view MADD as very favorable. They consider MADD a good cause and agree with MADD’s
mission to stop drunk driving and make people aware of drunk driving.
Brand Loyalty:
Partnership not only creates brand loyalty among current customers, but according to the 2010 Cone Cause
Revolution Study, aligning with a cause is translating into purchasing:
• 83% of Americans wish more of the products, services and retailers they use would support causes
• 80% of Americans are likely to switch brands, about equal in price and quality, to one that supports a cause
• 61% of Americans try a new brand or one they’ve never heard of when it supports a cause
• 59% of consumers believe that businesses should address problems in their own backyard
• 85% of consumers have a more positive image of a product or company when it supports a cause they care
about.
Who Supports Mothers Against Drunk Driving?
Our audience is the audience that you want to reach.
• 76% of women are attracted to MADD; and women account for 85% of all consumer purchases including
everything from autos to health care (Forbes, 2010).
• 78% have some college education and their typical household income is $62,000
Sponsorship Levels & Benefits
Sponsor Level
Presenting
$10,000
Gold
$5,000
Silver
$2,500
Bronze
$1,500
Prominent visibility as “Presenting Sponsor”
on all collateral materials (i.e. save the date,
invitations, table tents, etc.)
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Opportunity for company representative to
address attendees from the stage
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Full-page, color ad on front cover or inside
back cover of souvenir journal (first come,
first serve)
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Logo placement on invitation
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Sponsor recognition from stage
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Sponsor recognition in press releases
pre/post event
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Opportunity to distribute promotional items
and/or giveaways to attendees
√
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Logo w/
hyperlink
Logo w/
hyperlink
Name
Name recognition on sponsored table.
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Company logo and/or name featured in
eNewsletter distributed to over 2,500 MADD
supporters.
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Table of 10
Table of 8
Table of 8
4 Tickets
½ page, B&W
in addition to
full color
½ page B&W
¼ page B&W
¼ page B&W
√
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Sponsor recognition on MADD NC website
Premier seating*
Ad placement in souvenir journal
Opportunity to serve on Executive Planning
Committee
* Denotes a sponsorship benefit for which goods and services were received and, therefore,
will have an impact on the amount that will qualify as a charitable contribution.
Documentation will be provided.
Sponsorship Agreement
This sponsorship agreement (“Agreement”) is effective this _____ day of ____________, 20____ (hereinafter the “Effective
Date”), by and between __________________________________located at _________________________________
(“Sponsor”) and Mothers Against Drunk Driving® (“MADD”), headquartered at 511 E. John Carpenter Freeway, Ste. 700,
Irving, Texas 75062. The purpose of this agreement is to allow ___________________________________ to become a local
sponsor of MADD’s Awards of Excellence banquet (“the banquet”).
Sponsor agrees to be a local sponsor of the Campaign at the following level (please check one level):

Levels of Sponsorship:
Amount
$10,000
Presenting Sponsor
Gold Sponsor
$5,000
Silver Sponsor
$2,500
Bronze Sponsor
$1,500
The terms and conditions of this Agreement, including but not limited to the benefits related to each sponsorship level, are set
forth in the Awards of Excellence “Sponsorship Proposal,” which is hereby incorporated in this Agreement.
Payment and Benefits Terms: The parties agree that Sponsor’s payment to MADD at the level indicated above must be
submitted to MADD no later than 60 days following the Effective Date of this Agreement. The parties further agree that if
Sponsor receives any / all of the benefits that Sponsor shall be entitled to per this Agreement prior to submitting its required
sponsorship payment in full, Sponsor shall be obligated to pay to MADD the fair market value of the benefits received by
Sponsor. NOTWITHSTANDING ANY OTHER TERMS OF THIS AGREEMENT, SPONSOR SHALL PAY TO MADD THE
FULL AMOUNT OF ITS SPONSORSHIP OBLIGATION NO LATER THAN 30 DAYS PRIOR TO THE SPONSORED EVENT.
To process payment immediately, please provide the following information:
___Please use my credit card: (please check one)
□AMEX
□M/C
□VISA
□DISCOVER
Credit Card #: _________________________________________ Exp. Date: ____________________________
___Sponsor will pay by check:
Check received: ___________________________________________________
Date
Check Number
Company: ____________________________________________________________________________________
Company Representative: _____________________________________________________________________
Address: ___________________________________________________________________________________
City: _______________________________ State: ____________________ Zip: _________________________
Email: __________________________________________________________________
Phone Number: _______________________________ Fax Number: _______________________________
Printed Name: _______________________________ Signature: _______________________________ Date: ___________