MEDIA KIT 2015 MEET THE NE RANG W EFIND E JANUARY 2015 • L ARG ER SIZ E • NEW LOGO • NEW MAT TE COVER S TO C K R! Mastering Styled Shoots Finding Your Niche 3 New School Wedding Photographers We Unveil Our New Look! THE WEDDING ISSUE The Official Magazine of PHOTO © ELIZABETH MESSINA photo group PHOTO+ is the most extensive and comprehensive way to reach a wide audience within the photo community wherever, whenever, and however you want. Professional photographers, emerging photographers and photography enthusiasts rely on us for unique features, breaking news, education and training, product reviews, networking, and of course, galleries of awardwinning photography. View our entire media kit online at www.thephotogroupmediakit.com PRINT • Rangefinder magazine - New Design for 2015! • PDN magazine • PDNedu • Emerging Photographer • ASMP Bulletin • PDN Guides • Studio & Equipment Guide • PhotoPlus Expo Show and Gear Guide DIGITAL / ONLINE / MOBILE • pdnonline.com • PDNewswire • rangefinderonline.com • Rangefinder PhotoPause • wppionline.com • PhotoServe • PhotoSource • shutterloveonline.com CUSTOM MEDIA • Advertorials • Custom Publications • Custom Digital Editions • Custom Newsletters • Photo Contests • Live Events • White papers SOCIAL • Facebook • Twitter • Instagram TRADE SHOWS & LIVE ANNUAL EVENTS • Wedding and Portrait Photography Conference + Expo Las Vegas, NV | Feb. 26 – Mar. 5, 2015 •P hotoPlus Conference + Expo New York, NY | Oct. 22 – 24, 2015 •P DN Photo Annual Event New York, NY •P DN 30 Event Multi-city •T he Curator Event New York, NY LIST RENTAL • Email List Rental • Postal List Rental MEMBERSHIP • Wedding & Portrait Photographers International (WPPI) • PhotoServe PHOTO CONTESTS • PDN • Rangefinder • WPPI SPONSORSHIPS • Photo Contests • Trade Show Events • Custom Media & Marketing Solutions T H E NEW RANGEFINDER 1957 1954 1979 1999 2011 2014 JANUA Masterin Styled g Shoots Finding Your Nich e 3 New Sch Wedding ool Photogr aphers We Unv eil Our New Look! The Official TH WE DDE ING ISS UE Magazin e of PHOTO © ELIZABET H MESSINA Newly designed and streamlined to be the most trusted source of information for Wedding & Portrait Photographers. The NEW Rangefinder will have an innovative new look, format, size and design that will appeal to today’s pro photographers. NEW DESIGN: CONTENT: NEW LARGER FORMAT: The new modern design of Rangefinder was developed by the nation’s leading magazine designer at Pentagram, Luke Hayman. His vision helped to revolutionize the look of leading brands such as Time, The Atlantic, Ladies’ Home Journal, Cosmopolitan and New York Magazine. The new design will resonate with the nation’s leading photographers and will appeal to our growing subscriber list of new and emerging photographers! Over the past year the Editorial Team has worked to produce the most relevant content including: Increased Size of the magazine will focus on the importance of the imagery and supporting articles. Within this visual environment, the impact of your advertisements will be enhanced and more appealing to our readers. • Lighting How-To’s • Roundups on Breaking Products • Marketing and Branding Photographer Columnists • Retouching Tutorials • Business and Tax Advice CIRCULATION BY THE NUMBERS: Searching for the highest ROI and impact in your marketing plans? Rangefinder offers the most targeted audience to reach qualified and influential photographers in the world of wedding and portrait photography. PRINT CIRCULATION:........................50,500 DIGITAL CIRCULATION:....................30,000 TOTAL PRINT AND DIGITAL:...........80,500 INCREASED CIRCULATION: It’s all about increasing your impact and impression in the lucrative wedding and portrait market with a pinpointed approach in getting in front of the most influential and qualified new and emerging photographers. RANGEFINDER WILL NOW HAVE THE HIGHEST PRINT & DIGITAL CIRCULATION IN THE WEDDING & PORTRAIT MARKET! RY 2015 THE RANGEFINDER L A U N C H 4-M O N T H HIGH VISIBILITY PROGRAM * Only applicable to WPPI 2015 Exhibitors GOLD PACKAGE: MEDIA + TRADESHOW SILVER PACKAGE: MEDIA MEDIA • Full page ad in January, February, March* • Full page ad in January, February, March* • Full page ad in Official WPPI Show Guide • Full page ad in Official WPPI Show Guide • Special Thank you Sponsorship listing in Show Guide • Special Thank you Sponsorship listing in Show Guide • Company logo on “Launch Sponsor” thank you page in January Issue • Company logo on “Launch Sponsor” thank you page in January Issue • Bonus full page ad in April issue of Rangefinder • Bonus full page ad in April issue of Rangefinder • Digital edition ad in January, February, March, April • Digital edition ad in January, February, March, April • Web banner in January, February, March • Web banner in January, February, March • Newsletter banner in Jan, Feb, March • Newsletter banner in Jan, Feb, March • 25,000 list rental names per month….Jan, Feb, March • 25,000 list rental names per month….Jan, Feb, March • 1 Social Media post per month….Jan, Feb, March • 1 Social Media post per month….Jan, Feb, March *March issue will have an additional 10,000 copies distributed at WPPI 2015 *March issue will have an additional 10,000 copies distributed at WPPI 2015 WPPI 2015* • Launch Pad New Product Review Table • Listed as sponsor on outgoing promotional emails to attendee prospects • Posting on WPPI Twitter and Facebook regarding participation as sponsor • Listing as sponsor on all WPPI advertisements published in industry magazines • Featured Exhibitor Listing on WPPI Mobile App THE COST PER ADVERTISEMENT WILL NOT INCREASE! EVEN BETTER YET YOUR INVESTMENT PER READER WILL DECREASE! 2015 RANGEFINDER EDITORIAL CALENDAR SPACE RESERVATION ADS MATS. DUE MAIL DATE ON SALE JAN NEW SCHOOL OF WEDDING PHOTOGRAPHY *Bonus Distribution: Imaging USA RF explores what’s hip and hot right now in wedding coverage, including fine-art, black and white, and alternative weddings (fine art, rock’n’roll, tattooed brides, etc). Product Roundup: Props and Backdrops 11/21/14 12/1/14 12/30/14 1/13/15 FEB FASHION, GLAMOUR AND BEAUTY, PLUS BUSINESS/TAX SECTION | Tips from top fashion shooters on making the leap from weddings to shooting fashion portraits for wedding mags and blogs; lighting, posing and retouching for glamour & beauty; PLUS, Tax Season Tutorial/getting your finances in order. Product Roundup: External, Portable Storage Solutions 12/23/14 1/9/15 1/27/15 2/17/15 1/16/15 1/26/15 2/19/15 3/17/15 APR LIGHTING ISSUE | Lighting setups for indoor and outdoor portrait shoots, new techniques, tips, equipment, tools and more, plus options for lighting in dark wedding venues. Contest: Best Friends: The Ultimate Animal Photo Contest Product Roundup: Wide Angle Lenses for Ceremonies, Group Portraits and Receptions 2/20/15 2/26/15 3/31/15 4/21/15 MAY THE FILMMAKING ISSUE | Close-up look at the art of filmmaking for wedding and event photographers, plus tutorials on audio, editing and special video upsells for your clients. Contest: WPPI Honors of Excellence: 16 x 20 Print, Album and Filmmaking Competitions Product Roundup: Approachable Video Cameras (DSLR and Camcorders) 3/20/15 3/27/15 4/28/15 5/19/15 JUN DESTINATION WEDDINGS Top travel wedding spots, food images, shot lists and unique shoot locations, plus everything you need to know to get you and your equipment there, plus access, permits, weather and more. Contest: Seeing The Light Product Roundup: Location Gear (cases, portable lighting gear, modifiers) 4/22/15 4/29/15 5/26/15 6/16/15 JUL/ AUG THE PORTRAIT ISSUE (PLUS, THE BEST OF BOUDOIR) Track the latest styles and techniques in maternity, babies, families, high school seniors and pets, plus how to pose for each. Special section on boudoir: top shooters, techniques, lighting, posing, styles and clothing. Contest: WPPI First Half: Members-only Online Photography Competition Product Roundup: Printers and Printing Paper 6/18/15 6/22/15 7/14/15 8/21/15 7/22/15 7/30/15 8/25/15 9/15/15 OCT HOT PRODUCTS BUYER’S GUIDE (PLUS MARKETING + BUSINESS SECTION) *Bonus Distribution: PPE Best cameras, lenses, software, papers, backdrops, video rigs, tripods, albums, mobile apps and much, much more. Special section on marketing and business, including Customer Service section: how to give your customers the best, from gifts to efficiency ideas. Contest: Take Your Best Shot: The Ultimate Portrait Photography Competition 8/20/15 8/28/15 9/29/15 10/13/15 NOV 30 RISING STARS OF WEDDING PHOTOGRAPHY | The best emerging talent in the industry today nominated by industry insiders (blog and magazine editors, veteran photographers, vendor sponsors and RF editors, etc.) and judged by the Rangefinder editorial staff. A special winners’ gallery will be featured both in print and online. Contest: WPPI Second Half: Members-only Online Photography Competition Product Roundup: Video Rigs, Rails and other accessories (for camcorder and DSLRs) 9/18/15 9/25/15 10/26/15 11/10/15 DEC RF PHOTO ANNUAL | A juried selection of the best photos of the year, plus a look at trends in wedding and portrait photography, the most talked about innovations and products; some of the most inspirational images of the past year; PLUS, a look at wedding tools, marketing practices, blogs, social media, wedding destinations and more. Contest: Rangefinder’s Photo Annual Product Roundup: Plugins, Actions and Presets 10/16/15 10/25/15 11/23/15 12/8/15 MAR SEP INDUSTRY MOVERS & SHAKERS, PLUS THE WPPI SHOWGUIDE, *Distributed Within The Mag At Show Only A Who’s Who in the industry, from top wedding and portrait photographers, planners, photo editors and bloggers to brand consultants, marketing experts, tech experts and more, with emphasis on women, Australian and Chinese photographers making their mark; PLUS WPPI in-depth seminar and show floor navigation maps; speaker schedules, editorial coverage of special seminars and events. Contest: The Storytellers: Lifestyle Photography Competition Product Roundup: Fashionable Camera Bags that are Functional HOW-TO ISSUE (PLUS SPECIAL AFTER CAPTURE SECTION) A how-to guide for novices and pros alike, this issue is chock full of step-by- step tutorials on best business and SEO practices, Social Media tips production techniques, lighting setups, branding, DIY gear and more. Special After Capture Section examines workflow, post-production editing and retouching techniques. Contest: Wedding: Celebrating the Best in Wedding Photography Product Roundup: Mobile apps and phone accessories RANGEFINDER BY THE NUMBERS: AVERAGE INDIVIDUAL YEARLY INCOME RF READER PROFILE 20.5% 21% 30% $26,000 - $50,000 30% 33% $51,000 - $100,000 33% 11% $100,000 - $150,000 11% 3% $150,000 - $200,000 3% 2.5% $200,000+ 2% DEMOGRAPHIC PROFILE RF READER PROFILE 55% RF WEB VISITOR PROFILE $0 - $25,000 RF WEB VISITOR PROFILE Professional Photographer 55% Enthusiast Photographer/ Advanced Amateur 21% 3% Educator 4% 3% Student College/ Graduate 3% 7% Studio Manager or Owner 7% 1.5% Engineering/IT Professional 2% 1% Filmmaker/Videographer .5% 7.5% $0 - $25,000 7.5% 1% Digital Imaging Specialist 1% 18% $26,000 - $50,000 18% 7% Creatives: editor, producer, finisher, etc. 6.5% $51,000 - $100,000 36.5% 21.5% HOUSEHOLD INCOME RF READER PROFILE $55,00 36.5% RF WEB VISITOR PROFILE 35% Full-time Professional 37% 40.5% Part-time Professional 39% 17% Advanced Amateur 17% 5% Enthusiast Photographer 5% Student College/Graduate 2% 2.5% GENDER RF READER PROFILE RF WEB VISITOR PROFILE 66.5% Male 69% 33.5% Female 31% 21% $100,000 - $150,000 21% 10% $150,000 - $200,000 10% 7% $200,000+ 7% ANNUAL BUDGET FOR PHOTOGRAPHY EQUIPMENT RF READER PROFILE RF WEB VISITOR PROFILE 12% $0 - $499 13% 42% $500 - $2,000 42% 31% $2,001 - $5,000 30% 11% $5,001 - $10,000 11% 4% $10,001+ 4% RF READERSHIP LOYALTY AGE RF READER PROFILE $48,000 HHI Breakdown PHOTOGRAPHY LEVEL/TYPE RF READER PROFILE RF Web Visitor Profile Median HHI 4.1 YRS. AVERAGE SUBSCRIPTION RF WEB VISITOR PROFILE Age Breakdown READERSHIP LOYALTY BREAKDOWN 10% Less than 1 year 7.5% 21 – 30 yrs. 5.5% 17% 1 – 2 yrs. 16.5% 31 – 40 yrs. 15% 24% 3 – 4 yrs. 21% 41 – 50 yrs. 21.5% 25% 5 – 9 yrs. 27% 51 – 60 yrs. 30% 10% 10 – 15 yrs. 28% 60+ yrs. 28% 14% 15+ yrs. TOP THREE PREFERRED SOURCES FOR PROFESSIONAL PHOTOGRAPHY INDUSTRY NEWS AND INFORMATION PREFERENCE RANKING RF READER PROFILE RF WEB VISITOR PROFILE #1 PRINT – magazines, newspapers PRINT – magazines, newspapers #2 DIGITAL EDITIONS – magazines, newspapers DIGITAL EDITIONS – magazines, newspapers #3 FACE-TO-FACE – live events; conferences, trade shows FACE-TO-FACE – live events; conferences, trade shows TOP THREE ACTIONS TAKEN AFTER SEEING ADVERTISEMENTS IN PDN 1 VISITED ADVERTISER’S WEBSITE 2 CONTACTED ADVERTISER FOR MORE INFORMATION 3 RECOMMENDED, PURCHASED OR APPROVED A PRODUCT OR SERVICE 58% READERS WHO SAVE AN ENTIRE ISSUE FOR FUTURE REFERENCE 42% RF MAGAZINE READERS WHO VISIT RANGEFINDERONLINE.COM RF FANS & FOLLOWERS RANGEFINDERONLINE.COM MONTHLY WEB TRAFFIC STATISTICS AS OF JANUARY 2015 16K UNIQUE VISITORS 22,000 20K VISITS 2,652 41K PAGE VIEWS 2,900 2015 RATE CARD ADVERTISING RATES RATES 1 TIME 3 TIME 6 TIME 12 TIME Spread PAGE SIZE $13,255 $12,592 $11,267 $10,604 Full Page $7,797 $7,407 $6,627 $6,238 2/3 Page $6,238 $5,926 $5,302 $4,990 1/2 Page Hor. or Vert. $5,490 $5,241 $4,742 $4,492 $3,992 $3,792 $3,393 $3,194 1/4 Page $3,194 $3,034 $2,715 $2,555 1/6 Page $2,555 $2,427 $2,172 $2,044 1/6 Page (Product Gallery) $900 $800 $700 $600 1/3 Page Add 50% Back Cover Add 25% inside front or inside back cover Add 10% Premium Positions B/W Same Price NEW MAGAZINE SIZE - NEW AD SIZES TOO! FULL PAGE Trim 9 x 10.875 Bleed 9.25 x 11.125 Live 7.75 x 9.75 Trim 18 x 10.875 Bleed 18.25 x 11.125 Live 16.875 x 9.75 2/3 PAGE Vertical 5 x 9.75 1/2 PAGE Vertical 3.75 x 9.75 Horizontal 7.75 x 4.75 1/4 PAGE Square 3.75 x 4.75 1/3 PAGE Square 5 x 4.75 Vertical 2.5 x 9.75 Vertical 2.5 x 4.75 SPREAD 1/6 PAGE All measurements in inches AD SUBMISSIONS Submit PDF/X-1a:2001 advertising materials through our secure ad portal at emeraldexposervices.sendmyad.com Contact: Gennie Kiuchi, Production Manager at [email protected] THE RANGEFINDER ONLINE NETWORK Leaderboard----------------Medium Rectangle Top-------------------------------------------- www.rangefinderonline.com & www.wppionline.com Log on to Rangefinderonline.com and WPPIonline.com. For everything you love about Rangefinder magazine, now with even more content live on the Web. Banner Advertising Medium Rectangle #1--------------------------------------------- WPPIonline.com and Rangefinderonline.com are the online extensions of Rangefinder magazine and the WPPI Conference + Expo Both sites combined average about 80,000 unique visitors per month, which results in 250,000+ page views. A majority of the traffic that comes to both sites is comprised of professional wedding and portrait photographers. We offer both a 728 x 90 banner (Leaderboard) and 300 x 250 banner (Medium Rectangle) on both sites. Medium Rectangle #2---------------------------------------------- Banner ads are sold on a sponsorship or SOV (share of voice) basis. Each ad unit on both sites will rotate with other ad campaigns. A maximum of five ad campaigns are able to run with each ad unit. 2015 Online Banner Rates Medium Rectangle #4------------------------------------------ 1x Month Banner Campaign for 1x site: $3,000 1x Month Banner Campaign for both sites: $4,500 3x Month Banner Campaign for 1x site: $2,500 per month 3x Month Banner Campaign for both sites: $4,000 per month 6x Month Banner Campaign for 1x site: $2,000 per month 6x Month Banner Campaign for both sites: $3,000 per month 12x Month Banner Campaign for 1x site: $1,500 per month 12x Month Banner Campaign for both sites: $2,500 per month ***Rates are the same for a 728 x 90 or 300 x 250 banner ad unit Anchor Banner---------------- LIST RENTALS AND NEWSLETTER ADVERTISING LIST RENTALS Opportunities are available for postal and e-mail lists. Ask your sales representative for more information and the complete data card for specific selects and reach more than 208,000 active postal subscribers and nearly 281,000 qualified email addresses of photography professionals. All rates are based on a CPM. Postal rates are $115/M and email rates are $250/M (current clients). PHOTOPAUSE E-NEWSLETTER ADVERTISING Rangefinder/WPPI has a bi-monthly newsletter that goes out to 61,000 opt-in subscribers every otherweek called “Photopause.” Advertisers have the ability to include an HTML ad in the body of each Photopause Newsletter. The newsletter also includes relevant wedding and portrait photography editorial content. The average open rate for Photopause is 26% with a click through rate of 4%. 2015 NEWSLETTER RATES 1x Newsletter: $1,500 6x Newsletters: $1,000 12x Newsletters: $750 24x Newsletters: $500 (all rates are per newsletter) NATIVE ADVERTISING PHOTO+ is now offering a fresh approach to advertising with Native Advertising packages. Reach your audience in a more dynamic way through native advertising by incorporating your brand’s marketing within our online content, keeping in line with the voice of PHOTO+ and positioned for visibility. Native Advertising packages include hosted content across our social media platforms, in newsletters, blogs and on the homepages of pdnonline.com, rangefinderonline.com or shutterloveonline. com Native Advertising content is fully customizable, and PHOTO+ will work with your brand to curate content and select the outlets that best reach your intended audience. PHOTO+’s online network sees 200,000+ unique visitors each month, with PDNonline’s primary focus on professional photographers spanning all disciplines, Rangefinder Online’s focus on wedding and portrait photographers, and ShutterLove’s focus on photography amateurs and enthusiasts. TIERS AND PRICING ONE BRAND PACKAGE PDN, RANGEFINDER OR SHUTTERLOVE ALL ACCESS PACKAGE PDN, RANGEFINDER AND SHUTTERLOVE TIER 1 PACKAGE $2,000 $3,000 One 500-word article One 500-word article posted to three brands Three social media posts: one on Facebook, Twitter, and Google+ Nine social media posts (Three per brand): one on Facebook, Twitter, and Google+ per brand TIER 2 PACKAGE $3,500 $5,000 One 500-word article One 500-word article posted to three brands One promoted Facebook post with 25,000 impressions guaranteed One PDN and one Rangefinder promoted Facebook posts with 50,000 impressions guaranteed Inclusion in newsletter, one Twitter and one Google+ Post Includion in PDN + Rangefinder newsletter, one Twitter and one Google+ post for PDN, Rangefinder, and Shutterlove One week in homepage article rotator One week in PDN and Rangefinder’s homepage rotators TIER 3 PACKAGE 226,500 VISITORS PER MONTH! $5,000 $8,000 One 1,000-word article One 1,000-word article posted to three brands One promoted Facebook post with 25,000 impressions guaranteed One PDN and one Rangefinder promoted Facebook post with 50,000 impressions guaranteed Inclusion in newsletter, one Twitter and one Google+ Post Includion in PDN + Rangefinder newsletter, one Twitter and one Google+ post for PDN, Rangefinder, and Shutterlove One week in homepage rotator One week in PDN and Rangefinder’s homepage rotators Two dedicated e-mail blast to 25,000 targeted photographers Two dedicated e-mail blast to 50,000 targeted photographers PHOTO+ CONTEST SPONSORSHIP 2015 Take advantage of PDN, Rangefinder and WPPI’s varied range of photography competitions, carefully targeted toward different genres and experience levels to reach all types of photographers. Select the contests that best align with your dedicated audience. EACH SPONSORSHIP INCLUDES: // Full-page ad or advertorial included with the winners’ gallery in PDN and Rangefinder // Sponsor branding on the call-for-entries (CFE) website // Sponsor branding on all email promotions and print advertisements throughout CFE campaign // Sponsor branding in online winners’ gallery // Opportunity to provide a prize to winners PLEASE NOTE: PDN COVER DATES ARE DATED A MONTH AHEAD I.E. THE JANUARY ISSUE IS PUBLISHED IN DECEMBER. JANUARY FEBRUARY MARCH MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER ULTIMATE MUSIC MOMENT THE SHOT WORLD IN FOCUS TOP KNOTS THE PDN PHOTO ANNUAL THE CURATOR THE GREAT OUTDOORS FACES THE LOOK OBJECTS OF DESIRE TASTE $15,000 PER CONTEST *Custom packages available, including opportunity to host a live gallery event RANGEFINDER & WPPI CONTESTS ARE NOT DIVIDED BY PROFESSIONAL, AMATEUR AND STUDENT WORK. MARCH APRIL MAY JUNE JULY/AUGUST SEPTEMBER OCTOBER NOVEMBER THE STORYTELLERS BEST FRIENDS WPPI THE ANNUAL SEEING THE LIGHT WPPI FIRST HALF RANGEFINDER WEDDING PHOTOGRAPHY CONTEST TAKE YOUR BEST SHOT WPPI SECOND HALF (NOTE: RANGEFINDER’S COVER DATE IS THE ACTUAL MONTH OF PUBLICATION I.E. THE JANUARY ISSUE IS PUBLISHED IN JANUARY) CONTACT INFORMATION PHOTO+ Executive Offices | 85 Broad Street – 11th Floor New York, NY 10004 | P. 646-654-5780 Lauren Wendle – Vice President [email protected] P. 646-668-3762 C. 646-592-2882 John McGeary – Senior Vice President [email protected] P. 646-668-3736 C. 203-482-7262 Holly Stuart Hughes – Editor-in-Chief, Photo District News [email protected] P. 646-668-3724 Jacqueline Tobin, Editor-in-Chief, Rangefinder [email protected] P.646-668-3760 Danny Ryan – Group Production Director [email protected] P. 646-668-3755 Gennie Kiuchi – Production Manager [email protected] P. 323-817-2203 RANGEFINDER ADVERTISING CONTACTS Mark Brown – Associate Publisher [email protected] P. 646-668-3702 C. 201-723-9686 Jon McLoughlin – Account Executive [email protected] P. 646-668-3746 C. 917-562-6522 Mike Gangel – Senior Account Executive [email protected] P. 646-668-3717 C. 718-619-7652 Noah Christensen – Account Executive [email protected] P. 646-668-3708 C. 607-592-6748 Lori Reale – Senior Account Executive [email protected] P. 858-204-8956 Garet Moses – Account Executive, PhotoPlus Expo & WPPI Expo [email protected] P. 646-668-3738 C. 203-326-1825 V7
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